The document summarizes key findings from Spencer Fane's 2011 social media survey and discusses questions that employers commonly ask about social media policies and liability. Specifically:
1. The survey found that while personal social media use by employees is common, organizations are tightening policies around work computer access and encouraging social media use.
2. Common legal questions from employers include whether they can prohibit employee-client social media connections, how to guide employee social media posting, and addressing out-of-date job titles on sites like LinkedIn.
3. Employers generally have the right to govern social media policies but must consider legal protections for things like protected speech and off-duty conduct. Addressing harassment or criminal posts
Social Networking while at Work - July 2010Symantec
A survey of 346 US employees found that:
- 37% access social networks 0 times per day from work, while 34% access them 1-2 times per day
- 53% of social network time at work is spent on business reasons, while 46% is personal
- 75% of social network time at work is on desktop/laptop, while 15% is on personal mobile devices
- 36% of companies have a policy specifying social media use be only for business, while 42% have no policy
The Right Topics, Sources and Formats: 5 Ways to Drive Sales & Marketing SuccessAlinean, Inc.
Today's buyer is more empowered, skeptical and frugal than ever before – a tougher audience to say the least. With Frugalnomics in full effect, how do you best connect, engage and sell to this new breed of buyer?
Research has proven that using the right topics, sources and formats can help you break through the current buyer malaise to uncover more opportunities, un-stick stalled sales, and drive significant sales growth.
This important webinar discusses the results of the IDC's 2011 Buyer Experience Survey, highlighting key buying preferences distilled from over 300 buyers, and revealing the hottest topics, sources and formats you can use today to grow sales.
A must attend for marketing executives, content marketers, sales executives and sales enablement professionals, you will learn:
Why and how buyers are evolving
How your sales & marketing departments must change to keep pace
What topics, sources and formats your customers rely on to make the right investment decisions
What new provocative and value-focused content and tools are proving most effective
The Top 5 things you can do today to better connect, engage and sell
The document summarizes the results of a broadband survey conducted by UNL for the Nebraska League of Municipalities. Key findings include:
- Most communities have websites but many want improvements to content, maintenance, and user-friendliness.
- Social media use is still low except for Facebook, with smaller communities using it less.
- Most are satisfied with current internet speeds but want upgrades.
- Lack of available staff, funding, and ability to accept online payments are top challenges to moving services online.
- Increasing adoption through education and resources as well as improving availability and affordability are priorities.
- Respondents see opportunities for economic growth through improved broadband but barriers of cost, technical skills, and
This document provides an overview of research trends focusing on the use of blogs, forums, and wikis for English as a foreign language (EFL) writing instruction. It discusses definitions of online and computer-mediated writing and various online writing tools. It also summarizes studies on the use of these tools in second language acquisition from 2001 to 2012, finding that forums have been the most widely researched tool. Additionally, it presents examples of implementing blogs, forums, and wikis in an EFL writing class and analyzing their effects on students' writing proficiency and engagement.
Creating Great Charts, Graphs and Maps on a BudgetIdealware
Presented as a free seminar on 4/19/12 by Laura Quinn of Idealware.
You've got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? In this online seminars, we'll talk about the types of chart and map formats that might be useful to you, and then take a look at a number of the software packages that can help you create data graphics for both web and print publications.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
This document discusses the growing use of social media, particularly among students and young professionals in Germany, Austria, and Switzerland. It notes that people in these countries now spend almost a quarter of their online time using social networks. The document then discusses how universities can benefit from using the professional networking platform XING to connect with current students, alumni, and potential employers. It provides examples of how the University of Lüneburg has used XING successfully and outlines some best practices for universities on the site.
The document discusses using Facebook to improve recruiting and hiring through MyParichay. It aims to leverage Facebook's large user base and targeted capabilities to attract more and higher quality candidates. MyParichay allows companies to create a career page on Facebook, launch their employer brand, and connect with over 30 million passive candidates. It also automates employee referral programs and allows recruiters to build referral networks cost effectively. The technology is hosted on Amazon cloud and provides secure, private communication and tracking of referrals and hiring metrics.
Social Networking while at Work - July 2010Symantec
A survey of 346 US employees found that:
- 37% access social networks 0 times per day from work, while 34% access them 1-2 times per day
- 53% of social network time at work is spent on business reasons, while 46% is personal
- 75% of social network time at work is on desktop/laptop, while 15% is on personal mobile devices
- 36% of companies have a policy specifying social media use be only for business, while 42% have no policy
The Right Topics, Sources and Formats: 5 Ways to Drive Sales & Marketing SuccessAlinean, Inc.
Today's buyer is more empowered, skeptical and frugal than ever before – a tougher audience to say the least. With Frugalnomics in full effect, how do you best connect, engage and sell to this new breed of buyer?
Research has proven that using the right topics, sources and formats can help you break through the current buyer malaise to uncover more opportunities, un-stick stalled sales, and drive significant sales growth.
This important webinar discusses the results of the IDC's 2011 Buyer Experience Survey, highlighting key buying preferences distilled from over 300 buyers, and revealing the hottest topics, sources and formats you can use today to grow sales.
A must attend for marketing executives, content marketers, sales executives and sales enablement professionals, you will learn:
Why and how buyers are evolving
How your sales & marketing departments must change to keep pace
What topics, sources and formats your customers rely on to make the right investment decisions
What new provocative and value-focused content and tools are proving most effective
The Top 5 things you can do today to better connect, engage and sell
The document summarizes the results of a broadband survey conducted by UNL for the Nebraska League of Municipalities. Key findings include:
- Most communities have websites but many want improvements to content, maintenance, and user-friendliness.
- Social media use is still low except for Facebook, with smaller communities using it less.
- Most are satisfied with current internet speeds but want upgrades.
- Lack of available staff, funding, and ability to accept online payments are top challenges to moving services online.
- Increasing adoption through education and resources as well as improving availability and affordability are priorities.
- Respondents see opportunities for economic growth through improved broadband but barriers of cost, technical skills, and
This document provides an overview of research trends focusing on the use of blogs, forums, and wikis for English as a foreign language (EFL) writing instruction. It discusses definitions of online and computer-mediated writing and various online writing tools. It also summarizes studies on the use of these tools in second language acquisition from 2001 to 2012, finding that forums have been the most widely researched tool. Additionally, it presents examples of implementing blogs, forums, and wikis in an EFL writing class and analyzing their effects on students' writing proficiency and engagement.
Creating Great Charts, Graphs and Maps on a BudgetIdealware
Presented as a free seminar on 4/19/12 by Laura Quinn of Idealware.
You've got data. How do you transform it into charts, graphs, and maps that will help your audience understand the data and move them to take action? In this online seminars, we'll talk about the types of chart and map formats that might be useful to you, and then take a look at a number of the software packages that can help you create data graphics for both web and print publications.
Burson-Marsteller Latin America Social Media Check-Up 2013Burson-Marsteller
This document summarizes the findings of Burson-Marsteller's 2012 Latin America Social Media Study. It examines the use of social media by the top 25 companies in 9 Latin American countries based on revenue. The study found that 87% of these companies now use at least one social media platform, up from 79% in 2010. Twitter use increased significantly, with the percentage of companies having Twitter accounts rising from 53% to 82%. Facebook remained the dominant platform, with company use rising from 50% to 74%. YouTube and blogs saw more modest growth. The document provides detailed statistics on social media adoption and metrics like follower counts by country and platform.
This document discusses the growing use of social media, particularly among students and young professionals in Germany, Austria, and Switzerland. It notes that people in these countries now spend almost a quarter of their online time using social networks. The document then discusses how universities can benefit from using the professional networking platform XING to connect with current students, alumni, and potential employers. It provides examples of how the University of Lüneburg has used XING successfully and outlines some best practices for universities on the site.
The document discusses using Facebook to improve recruiting and hiring through MyParichay. It aims to leverage Facebook's large user base and targeted capabilities to attract more and higher quality candidates. MyParichay allows companies to create a career page on Facebook, launch their employer brand, and connect with over 30 million passive candidates. It also automates employee referral programs and allows recruiters to build referral networks cost effectively. The technology is hosted on Amazon cloud and provides secure, private communication and tracking of referrals and hiring metrics.
The document discusses using uSpace to promote student learning and engagement. It provides three key points:
1) uSpace allows students to share their work with a real audience, which motivates students and makes their learning more authentic. Students enjoy seeing others' work and getting feedback.
2) uSpace fosters a culture of risk-taking for both students and teachers by removing boundaries for sharing learning. It provides a safe online space for reflection and collaboration.
3) The school plans to expand use of uSpace to further develop students' digital skills and help students take ownership of their learning by creating online portfolios and finding new ways to share evidence of learning through tools like videos, photos and digital stories
Primary school students are taught the foundations of personal development, healthy eating, and active lifestyles through classes that encourage lifelong healthy habits. These classes provide students with knowledge of nutrition, fitness, and their effects on the body to make informed choices and maintain a healthy lifestyle into the future. Teaching PE also gets students involved in sports from an early age to foster positive attitudes towards fitness.
The document discusses the training provided by the National Institute of Computer Education (NICE). NICE offers short term training programs ranging from 4-6 weeks focused on various technologies. It also offers a 6 month training program providing both classroom and practical training with a focus on live web/software development projects. The 6 month program involves training on technologies like PHP, .NET, Java and covers the full development cycle. Additionally, NICE has a "School of Wisdom" that provides soft skills and life skills training to help students succeed professionally and socially. The document provides contact information for representatives at NICE.
Primary school students are taught the foundations of personal development, healthy eating, and active lifestyles through classes that encourage safe and healthy living. These lessons provide students with the knowledge to make better decisions about food and maintain an active lifestyle. Enforcing a positive attitude towards physical education at an early age helps develop optimistic attitudes in children that can last into the future.
This document is a grammar book that provides instruction on various Spanish grammar topics including: the imperfect tense, preterite tense, modal verbs, adverbs, progressive tenses, future tense, superlatives, formal commands, prepositions, conditional tense, and demonstratives. It includes examples and conjugations for each topic.
This document discusses a school's implementation of blogging across the curriculum to develop ICT skills. It began by having Year 2 students create individual blogs and Year 1 students contribute to a class blog. Teachers received training to develop blogging skills and create content. Blogging allows students to draft, publish, read, and respond to authentic texts while also sharing experiences, asking questions, and reflecting on learning. Students establish an online community and learn web safety. Teachers provide structure for blogging activities during the week. Student feedback indicates that blogging is a motivating way to share learning with an authentic audience online instead of just on classroom walls.
El documento describe un viaje de 5 días a Argentina, incluyendo la llegada el primer día, visitas durante el segundo y tercer día, y el regreso a casa en el quinto día.
Primary school students are taught the foundations of personal development, healthy eating, and active lifestyles through classes that encourage lifelong healthy habits. These classes provide students with knowledge of nutrition, fitness, and their effects on the body to make informed choices and maintain a healthy lifestyle into the future. Teaching PE also gets students involved in sports from an early age to foster positive attitudes towards fitness.
Learning with a live audience through technology like blogging and video sharing allows students to take risks, engage in meaningful learning experiences, and connect with a wider community, helping them become confident, connected lifelong learners as envisioned by the New Zealand curriculum. Students at DSS are already using platforms like uSpace, blogs, and videos to share their work, learn from each other, give and receive feedback, and feel proud of their accomplishments, demonstrating how technology can promote collaboration, reflection, and authentic learning opportunities when implemented in a safe, supportive environment. Examples of current and potential uses of technology at DSS include classroom and individual blogs, video reflections, digital portfolios
Social Media for Employers: Tips and GuidanceDavid Kight
This document provides an overview of social media issues for employers. It discusses how social media activity is increasingly being used in litigation and how the National Labor Relations Board is aggressively protecting employee social media rights. The document outlines examples of cases involving social media posts by employees that were both lawful and unlawful bases for termination. It also provides guidance on drafting appropriate social media policies for employees and complying with discovery requests regarding social media content.
This document presents a report in APA format written by Pedro Perez and Ramiro Ramirez and directed by William Suarez for the Universidad Distrital Francisco Jose de Caldas faculty of XXXXXXXX. The report includes an introduction, two title levels, tables and figures, and references. It follows the standard APA format requirements for structure, citations, and references.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Social Media Saving Time. Maximizing Return.adcieo
1. The document discusses how various social media platforms like Facebook, Twitter, and MySpace can be used by non-profits to connect with potential donors, customers, and members.
2. It provides statistics on user demographics for different social media sites and recommends ways for non-profits to create an active online presence through profiles, fan pages, sharing relevant content, and encouraging interaction.
3. The document emphasizes that non-profits should select social networks strategically and maintain an active, engaging online presence in order to connect with users and promote their organization.
Social media saving time. maximizing return.adcieo
1. The document discusses how various social media platforms like Facebook, Twitter, and MySpace can be used by non-profits to connect with potential donors, customers, and members.
2. It provides statistics on user demographics for different social media sites and recommends tailoring an organization's presence based on their target audiences.
3. The document emphasizes the importance of being actively engaged on social media through posting fresh, relevant content and interacting with users in order to build connections and maximize return for non-profit organizations.
The document is a 2012 social business benchmarking survey report. It summarizes the results of an online survey of small and medium businesses regarding their social media use. Key findings include: 71% use social media, though only 50% have a strategy; marketing leads social media use; and opportunities exist in measuring results and driving leads through social.
The document discusses using uSpace to promote student learning and engagement. It provides three key points:
1) uSpace allows students to share their work with a real audience, which motivates students and makes their learning more authentic. Students enjoy seeing others' work and getting feedback.
2) uSpace fosters a culture of risk-taking for both students and teachers by removing boundaries for sharing learning. It provides a safe online space for reflection and collaboration.
3) The school plans to expand use of uSpace to further develop students' digital skills and help students take ownership of their learning by creating online portfolios and finding new ways to share evidence of learning through tools like videos, photos and digital stories
Primary school students are taught the foundations of personal development, healthy eating, and active lifestyles through classes that encourage lifelong healthy habits. These classes provide students with knowledge of nutrition, fitness, and their effects on the body to make informed choices and maintain a healthy lifestyle into the future. Teaching PE also gets students involved in sports from an early age to foster positive attitudes towards fitness.
The document discusses the training provided by the National Institute of Computer Education (NICE). NICE offers short term training programs ranging from 4-6 weeks focused on various technologies. It also offers a 6 month training program providing both classroom and practical training with a focus on live web/software development projects. The 6 month program involves training on technologies like PHP, .NET, Java and covers the full development cycle. Additionally, NICE has a "School of Wisdom" that provides soft skills and life skills training to help students succeed professionally and socially. The document provides contact information for representatives at NICE.
Primary school students are taught the foundations of personal development, healthy eating, and active lifestyles through classes that encourage safe and healthy living. These lessons provide students with the knowledge to make better decisions about food and maintain an active lifestyle. Enforcing a positive attitude towards physical education at an early age helps develop optimistic attitudes in children that can last into the future.
This document is a grammar book that provides instruction on various Spanish grammar topics including: the imperfect tense, preterite tense, modal verbs, adverbs, progressive tenses, future tense, superlatives, formal commands, prepositions, conditional tense, and demonstratives. It includes examples and conjugations for each topic.
This document discusses a school's implementation of blogging across the curriculum to develop ICT skills. It began by having Year 2 students create individual blogs and Year 1 students contribute to a class blog. Teachers received training to develop blogging skills and create content. Blogging allows students to draft, publish, read, and respond to authentic texts while also sharing experiences, asking questions, and reflecting on learning. Students establish an online community and learn web safety. Teachers provide structure for blogging activities during the week. Student feedback indicates that blogging is a motivating way to share learning with an authentic audience online instead of just on classroom walls.
El documento describe un viaje de 5 días a Argentina, incluyendo la llegada el primer día, visitas durante el segundo y tercer día, y el regreso a casa en el quinto día.
Primary school students are taught the foundations of personal development, healthy eating, and active lifestyles through classes that encourage lifelong healthy habits. These classes provide students with knowledge of nutrition, fitness, and their effects on the body to make informed choices and maintain a healthy lifestyle into the future. Teaching PE also gets students involved in sports from an early age to foster positive attitudes towards fitness.
Learning with a live audience through technology like blogging and video sharing allows students to take risks, engage in meaningful learning experiences, and connect with a wider community, helping them become confident, connected lifelong learners as envisioned by the New Zealand curriculum. Students at DSS are already using platforms like uSpace, blogs, and videos to share their work, learn from each other, give and receive feedback, and feel proud of their accomplishments, demonstrating how technology can promote collaboration, reflection, and authentic learning opportunities when implemented in a safe, supportive environment. Examples of current and potential uses of technology at DSS include classroom and individual blogs, video reflections, digital portfolios
Social Media for Employers: Tips and GuidanceDavid Kight
This document provides an overview of social media issues for employers. It discusses how social media activity is increasingly being used in litigation and how the National Labor Relations Board is aggressively protecting employee social media rights. The document outlines examples of cases involving social media posts by employees that were both lawful and unlawful bases for termination. It also provides guidance on drafting appropriate social media policies for employees and complying with discovery requests regarding social media content.
This document presents a report in APA format written by Pedro Perez and Ramiro Ramirez and directed by William Suarez for the Universidad Distrital Francisco Jose de Caldas faculty of XXXXXXXX. The report includes an introduction, two title levels, tables and figures, and references. It follows the standard APA format requirements for structure, citations, and references.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Social Media Saving Time. Maximizing Return.adcieo
1. The document discusses how various social media platforms like Facebook, Twitter, and MySpace can be used by non-profits to connect with potential donors, customers, and members.
2. It provides statistics on user demographics for different social media sites and recommends ways for non-profits to create an active online presence through profiles, fan pages, sharing relevant content, and encouraging interaction.
3. The document emphasizes that non-profits should select social networks strategically and maintain an active, engaging online presence in order to connect with users and promote their organization.
Social media saving time. maximizing return.adcieo
1. The document discusses how various social media platforms like Facebook, Twitter, and MySpace can be used by non-profits to connect with potential donors, customers, and members.
2. It provides statistics on user demographics for different social media sites and recommends tailoring an organization's presence based on their target audiences.
3. The document emphasizes the importance of being actively engaged on social media through posting fresh, relevant content and interacting with users in order to build connections and maximize return for non-profit organizations.
The document is a 2012 social business benchmarking survey report. It summarizes the results of an online survey of small and medium businesses regarding their social media use. Key findings include: 71% use social media, though only 50% have a strategy; marketing leads social media use; and opportunities exist in measuring results and driving leads through social.
In 2011's State of Marketing: Singapore Industry Report, we highlight the following:
1. Companies' marketing budget commitment in lieu of the positive state of the economy as well as the emergence of social media platforms
2. Adoption of social media for marketing and the most relevant tools and channels
3. Relevance of Search Engine Marketing (SEM) and the preferred platforms
A presentation of findings of a study on the use of social media in the workplace, and specifically regarding recruitment and evaluation, at Silicon Valley firms.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?
The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?
The document provides an executive summary of a survey on social media use by Australian and New Zealand councils. It summarizes responses from 29 councils. Key findings include:
- Communications staff most commonly "own" social media within councils.
- The initial drive for social media use came primarily from communications staff, GM/CEOs, and elected representatives.
- Twitter, Facebook, YouTube and blogging are the most widely used social media tools among responding councils.
The document summarizes research methodology used by Certified Audit of Circulations, Inc. It describes how they determine statistically valid sample sizes, randomly select phone numbers, verify non-receipts, and time their market research. Charts show results from delivery verifications and usage studies for a print media product, including receivership rates, product condition, usage rates, and medium usage. Additional charts cover psychographics, purchasing plans, spending habits, household plans, online usage, and receivership and usage.
Nonprofit Communications in the Digital Ageglofstrom
This document contains information from several surveys and studies on digital marketing and social media for non-profits. It shows that the average cost per lead is $373 for traditional marketing but only $143 for digital marketing. Surveys also found that over 70% of non-profits saw returns on social media investments and over 80% used Facebook for marketing. Most non-profits had 1 or fewer full-time employees working on digital marketing and social media. The document also provides examples of traditional and digital marketing tools used by non-profits.
This document discusses how companies can use social media for recruitment. It begins by defining social media and examining which networks are most popular among different age groups. It then discusses how social media allows companies to hire smarter through ongoing content generation, employee participation, asking for input, and open dialogue. The document provides six things to know about social media hiring, including how it has a low cost, builds brand equity through social behaviors, and lifts the personal veil. It gives a three step process for smarter hiring using social media: to reach potential applicants, screen applications, and validate choices. Finally, it provides 10 steps for companies to start using social media in recruitment, such as setting goals, managing online reputation, and promoting jobs.
The document discusses integrated marketing communications strategies. It outlines how marketing has evolved from traditional print and direct mail approaches to now incorporating digital and social media tools. Survey results are presented showing contractors spend significant time online for business and see value in platforms like YouTube, Facebook and LinkedIn. The document advocates using a variety of integrated tactics including email, websites, social media, print ads, direct mail and trade show activities to achieve goals like brand positioning, customer retention and lead generation.
This document discusses the disconnect between how companies and consumers view social media. It summarizes initial research comparing how companies believe consumers engage with them on social media versus how consumers actually report engaging. The research found that while companies assume consumers spend significant time interacting with companies on social media, most consumer interactions are less than weekly and for social rather than commercial purposes. Consumers prefer traditional communication methods from companies over social media interactions and find commercial posts on social media annoying. However, consumers are more open to interacting with some companies like retailers and media on social media compared to financial services. The document examines implications of these differences in perspectives between companies and consumers regarding social media.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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To download this presentation, visit:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Capgemini’s Digital Transformation Framework
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Cognizant’s Digital Transformation Framework
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McKinsey’s Digital Transformation Framework
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The Social Network: Employers and Social Media
1.
2. On The Agenda
• Spencer Fane 2011 Survey Results
• The NLRB and You Make the Call
Questions We Get from Clients
• QR Codes and Microsoft Tags
• Social Media in Litigation
3.
4. Spencer Fane Survey
In 2009, Spencer Fane started an
annual Social Media Survey. We
survey companies – primarily
human resources employees - on
their use of social media along with
its impact in their organizations.
5. Spencer Fane Social Media Survey
2009 2010 2011
90 • Do you personally
80 use LinkedIn,
70 Facebook, Twitter,
60 MySpace?
Percent
50
40
• Answers are % of
30 those who
20 responded yes.
10
0
LinkedIn Facebook Twitter
6. Organizations Tightening Use?
2009 2010 2011
70 Does your organization
60 permit employees to
50 access online social
Percent
40 media networks from a
30 company computer or
20 issued device?
10
0
YES
7. Organizations Tightening Use?
2009 2010 2011
50
Does your
45 organization
40
35
encourage
employees to access
Percent
30
25
online social media
20
15 networks from a
10 company computer
5
0 or issued device?
YES
8. Issues With Social Media
2009 2010 2011
60 Has your
50 organization
40 encountered an
Percent
30 issue involving an
20
employee’s use of
social media in the
10
workplace?
0
YES
9. Issues other than Excessive Use
2010 2011 If you encountered a
60 problem with an
50 employee and social
40 media in the workplace
Percent
30 was it for something
20 other than excessive
10 use?
0
Yes No I don't
know
10. Monitoring
Does your organization monitor internet
usage, keystrokes or bandwidth usage?
2010 2011
100
Percent
50
0
Internet Use Keystrokes Bandwith
11. Connecting on LinkedIn
Yes No I don't know
NEW FOR 2011!
Does your organization
25% permit employees
connect with customers
and clients through
52%
LinkedIn?
23%
12. “Friending” Between Direct Reports
70
NEW FOR 2011!
60
50
40
30
20
10
0
h
er
o
w
m
ot
tt
no
th
ro
B
or
ei
tf
k
ep
N
't
or
on
R
ep
Id
R
13. Does Your Organization Have A Social
Media Presence?
NEW FOR 2011!
Facebook Twitter Wikipedia
100
90
80
70
Percent
60
50
40
30
20
10
0
Yes
14. Does Your Organization Have A Social
Media Policy?
NEW FOR 2011!
Yes No I don't know
70
60
50
Percent
40
30
20
10
0
15. The Social Media Lawyers
Initiated in 2011 to provide a place where
employers can get quick questions to
workplace questions related to social
media in the workplace.
16.
17. Social Media & Labor Laws
The National Labor Relations
Board has now begun taking
unfair labor practice charges
related to employers
disciplining employees for
their social media comments.
***Beware that this applies
even if you are non-union.****
18. Enforcement Power by the NLRB
• What remedies – if any – are available to
the NLRB if an employer violates one of
the rules?
– Backpay to a fired worker;
– Reinstatement;
– Court Injunctions;
– Ordering an Employer to Bargain with a
Union;
– One of the few agencies that has the ability
to investigate, rule, and seek enforcement.
18
19. You Make the Call #1
Five employees do not like their co-worker. They believe
the co-worker is a slacker and fakes illnesses to get out of
work. They post derogatory messages on her Facebook
page containing obscenities and openly expressing their
negative feelings toward her. The victim complains.
Following an investigation, the five employees are
discharged for harassment under the company’s zero
tolerance policy. Any problem with the discharges?
20. You Make the Call #1
Most likely. Last week an administrative law judge of the
Board held that the five employees were engaging in
concerted protected activity for which they could not be
discharged. The judge held that the Facebook postings
were no different than “water cooler” talk and could not be
interfered with. He held that even though the
conversations were not directed to the employer, because
they involved terms and conditions of employment they
were protected. The judge ordered the employees
reinstated. An appeal to the Board is pending.
21. You Make the Call #2
Employer is an ambulance service. Employer had a policy
prohibiting disparaging comments when discussing the
company or an employee’s superiors. An employee is
asked by a supervisor to prepare an incident report about a
customer complaint about the employee. The employee
asked for a union representative to be present during the
preparation of the report. She did not get the union rep.
Employee goes home and makes a negative post about
her supervisor on her personal Facebook page which drew
supportive comments from co-workers and further negative
comments about the supervisor. Employee is fired. Was it
permissible?
22. You Make the Call #2
According to the NLRB, no. The policy prohibiting negative
comments was unlawful as likely to prohibit an employee
from engaging in lawful activity.
The NLRB further found that a discussion about an
employer’s refusal to comply with an employee’s
Weingarten right and discussing a supervisor on Facebook
was protected activity.
The termination was unlawful.
23. You Make the Call #3
Employee is a reporter. His employer encourages him to
open a Twitter account and use twitter to get stories out.
Employee gets a twitter account. Employee’s twitter
biography mentions that the employee is a reporter and
names his employer. Employee sends out a tweet critical
of the newspaper’s copy editors. Employer questions the
employee and orders him not to air internal grievances or
comment about the paper publicly. Employee then posts
derogatory comments about homicides in the city and
tweets negatively about a tv station. Employer terminates
employee because of his repeated tweets damaging the
newspaper’s good will. Was the termination lawful?
24. You Make the Call #3
According to the NLRB, yes. The reporters tweets were
not related to his wages, hours or working conditions. In
addition, he was not tweeting in order to involve others in
issues related to employer. Rather, he ignored his
employer’s warnings about inappropriate tweets.
The termination was lawful.
25. You Make the Call #4
Employer is a restaurant with an unwritten policy that
waitresses don’t share tips with the bartenders even though
the bartenders help serve food. A bartender discussed the
issue with a co-worker who agreed that it “sucked.” Several
months later in Facebook posts, the bartender complained
to a relative that he was doing waitresses work without the
tips. He called the restaurant’s customers “rednecks” and
said he hoped that they choked on glass as they drove
home drunk. He didn’t discuss the posting with co-workers
and none of them responded. The owner sent a facebook
message to the employee telling him his services were no
longer needed. Was the termination lawful?
26. You Make the Call #4
According to the NLRB, yes. Although the postings
concerned terms and conditions of work, the employee did
not discuss the posting with co-workers and none of them
responded to the posting. There were no employee
meetings or any attempt to initiate group action concerning
the policy.
The termination was lawful.
27. You Make the Call #5
Employer provides emergency and non-emergency
medical transportation and fire protection services.
Employee is a dispatcher. A Senator representing the
state in which the employer was located announced some
fire districts were getting federal grants. Employee posts
on the Senator’s “Facebook Wall” that her employer only
got its contracts because it was the cheapest in town, paid
less than the national average and only two trucks for an
entire county. She also posted that the company sent a
crew who was unable to perform CPR to respond to a
cardiac arrest call. Employer terminates the employee for
public posting of disparaging remarks and revealing
confidential information. Was the termination lawful?
28. You Make the Call #5
According to the NLRB, yes. The employee did not discuss
her posting with any other employees, including her
husband who was an EMT. There were no employee
meetings regarding the posting. The employee also did not
use the postings as a way to complaint to management.
The employee admitted that she did not expect the Senator
to assist her employment situation.
The termination was lawful.
29. You Make the Call #6
Employer was a retail store operator. Employee was a
customer service employee. Employee posts on Facebook
critical comments about a new Assistant Manager.
Employee noted “tyranny” at the store and that the
Employer was going to get a wake up call when people
quit. Co-workers posted asking why he was “wound up.”
Employee respond by calling the Assistant Manager a
“super mega puta” and complained about discipline. One
co-worker posted a “hang in there” kind of comment. Store
Manager gave the employee a one-day suspension which
prohibited promotion for 12 months. Was the discipline
lawful?
30. You Make the Call #6
According to the NLRB, yes. The postings were
expressions of an individual’s gripe. They expressed only
frustration with his individual dispute and did not contain
language suggesting group action. The termination was
lawful.
31. Questions
• How far can an employer go relative to
investigating an employee / former employee’s
social media?
• What if an employee leaves his or her Facebook
account open – can an employer access that
page?
• Can an employer demand that the employee
provide his or her password to their social media
page during employment?
32. The Total Package of Policies
• Use of Social Media Policy
• Use of Computers, E-Mail, & Internet
• Use of Cell Phones and Other
Electronic Devices (including while
driving)
• Prohibition of Electronic Recordings
• Ownership of Electronic Property and
Its Contents
33.
34. Questions We Get From Clients
Can an employer prohibit
an employee from being
a Facebook friend with a
client?
Couldn’t an employee
argue they were friends
before work?
35. An employer generally has the right to provide policies
which govern the workplace. It is permissible for an
employer to have a specific policy which forbids employees
from “friending” clients. It might be virtually impossible to
enforce and might engender bad feelings from a client, but
an employer is generally free to do so. See the earlier
answer on off-duty conduct in the work place. As for the
friend argument, an employee certainly can make this
argument and, for that reason, employers need to consider
whether it is a good idea to have this restriction. Some
employees and clients might take offense and this could
present a practical problem. From a legal perspective, an
employee can make this argument but that does not
change the fact that an employer is generally free to
provide policies to govern the workplace.
36. Questions We Get From Clients
Our company has a
Facebook page and
Twitter site. How would
you guide us regarding
postings or comments
by employees – even
on their own time?
37. This is interesting issue that many employers are likely facing, or at
least will face as more and more businesses embrace the marketing
power that social networking sites offer. We would suggest that 3
principles guide employers. First, employees generally have a duty
of loyalty to their employers. Employees should be reminded of this
duty and, in the best case scenario, be required to sign an
acknowledgement of this duty before being permitted to post
comments on social networking sites. Second, employers should
monitor their “pages” or accounts with social networking sites. A
policy means nothing unless it is enforced. As a result, employers
need to be prepared to take action to counsel or discipline
employees that disparage their employers on a social networking
site. Third, employers should seek counsel about whether
employee postings on behalf of the employer on a social networking
site might constitute compensable time worked, even if you believe
that such postings are voluntary and off duty. Wage and hour
issues are much more difficult than many might think and cannot be
overlooked.
38. Questions We Get From Clients
If an applicant provides a link to their Facebook
page on their resume and the page contains their
views on litigation and politics, can we look at it
and use it?
39. If any applicant provides a link to a Facebook page, we
believe that there is a strong argument that the applicant
has invited the prospective employer to view the
site. Facebook may reveal a lot about a person,
including their judgment (or lack of judgment). However,
making an employment decision based on an
employee’s protected activities – such as filing a charge
of discrimination against an employer or pursuing a
discrimination lawsuit against an employer – can be a
violation of an applicant’s rights under federal and state
laws. Accordingly, if such information is discovered, it
should not be considered in the evaluation of the
applicant.
40. Questions We Get From Clients
We have had trouble
getting previous
employees to change
their “title and company”
on LinkedIn, i.e., our old
CEO still lists himself as
a “current CEO.” Is
there anything we can
do to get them to
change it? LinkedIn
won’t change it.
41. There is very little you can do to convince a non-
employee to correct a dated (and now incorrect)
status. Many people believe that it is easier to
get a job if you are already employed as
opposed to being unemployed, so we expect
this type of problem will become more
common. Other than a letter to the former
employee requesting that they change the status
line, we see nothing that an employer can do to
force the change other than continuing to
contact LinkedIn.
42. Questions We Get From Clients
Can an employer be liable for the harassing
Facebook posts of one employee toward another if
the posts are made off-duty and off-premises?
43. This represents a real quandary for employers. First,
assuming the employer is unaware of the posts, we do
not believe that an employer will generally be held liable
for the off-duty conduct of one employee against
another. Second, if the employee that is the subject of
the posts complains at the company about the posts, the
question would be whether or not the employer could
police off duty conduct if it wanted to. The employer may
be left with simply counseling the posting employee
about conduct in the workplace. If the posts become
criminal or threatening, the non-posting employee should
be encouraged to seek assistance with law enforcement.
44. Questions We Get From Clients
Can you include the
language in a social
media policy that says “all
electronic media currently
in use today and any
other electronic media yet
to be developed” when
addressing what is and is
not acceptable in the
workplace?
45. Certainly, you can use that language, but
the question does suggest that the policy
isn't reviewed regularly. We recommend a
routine review of this policy at least
annually. It is not possible to keep ahead
of every development in this area.
46. Questions We Get From Clients
What, if any recourse, does a
school district or university
have if students post lies about
teachers or administrators on
personal social media
accounts?
47. This question presents a very difficult situation that requires
attention to the specific facts. There has already been litigation over
such issues, where a student was suspended by a public school
after she created a Facebook page to criticize a teacher. In that
case, the court refused to dismiss the action and found that the
student had engaged in speech protected by the First Amendment in
creating the page outside of school. Significantly, there was no
evidence that the Facebook page and any items posted on the page
caused the school any sort of disruption. Given this case, school
districts should be very careful in addressing any comments or
information students post away from school. That said, if the posts
from a student are simply not true, and more than just expressions
of opinion, such posts may rise to the level of being
defamatory. Moreover, the posts may cause disruptions in
schools. In those circumstances, a school may be able to take
action to suspend or otherwise discipline a student. What a school
may do ultimately depends on the facts. Legal counsel is also likely
a good idea to evaluate a school’s options.
48. Questions We Get From Clients
Regarding LinkedIn,
can a firm prevent a
former employee from
recommending
someone?
49. There is little that you can do to prevent a former
employee from recommending another former
employee or even a current employee either in
writing or on any social media site. If the former
employee's comments are false or misleading,
you can always notify the former employee of
your concerns, but other than that, there is little
you can do. Occasionally, a letter from your
counsel could encourage the former employee
not to make recommendations.
50. Questions We Get From Clients
If an employer pays for the use of the internet but it
is the employees phone, can the employer ask
them not to use social networking?
51. An employer in these circumstances could very easily request that
an employee refrain from using their phone for social networking,
especially during normal work hours. An employer could also very
easily condition its payment of Internet or data services on a mobile
device on an employee’s agreement not to use the device for social
networking. However, there are at least 2 problems with this
restriction. First, it is unlikely that an employer can effectively
enforce or monitor this restriction. The employer does not have an
ownership interest in the device and likely does not have the
necessary access to monitor usage. Second, what constitutes
“social networking” is rapidly developing. While Facebook pretty
clearly falls within the definition, some might not think of certain
other online sites or sources as “social networking.” As a result, the
potential for misunderstandings with employees seems high. With
this in mind, in most states, it is likely permissible for an employer to
prohibit the use of data services for social networking applications
on a mobile device during normal work hours. It will be difficult, if
not impossible, to enforce, but it is likely permissible to have this
restriction.
52.
53. QR Codes and Microsoft Tags
• Microsoft Tag: High
Capacity Color Barcode
(HCCB) is the name coined
by Microsoft for its
technology of encoding data
in a 2D “barcode” using
clusters of colored triangles
instead of the square pixels
traditionally associated with
2D barcodes
54. QR Codes and Microsoft Tags
• A QR Code is a specific
matrix barcode (or two-
dimensional code),
readable by dedicated
QR barcode readers
and camera phones.
The code consists of
black modules arranged
in a square pattern on a
white background. The
information encoded
can be text, URL or
other data.
55. QR Codes and Microsoft Tags
So, how could these
QR Codes and
Microsoft Tags be used
in the workplace?
56. All is not what it seems…
To: Jan (at home)
From: Dave
Date: March 1, 2011
Re: Dance Lessons tonight for Kara
Can you take her tonight?
57. All is Not What it Seems
The key guy at SmithCo is
Brad Johnson. Our rate
per box is $2.50. Our
supplier - Yan Systems of
Taiwan (Jerry Yee is the
contact) gets it to us for
$1.10 per box.
58. All is not what it seems…
To: Bill Hanrahan
From: Aaron Smithson
Date: March 1, 2011
Re: Just Over Heard Nancy Discussing
Oklahoma Exhibition
Had No Idea She was a fan.
59. All is not what it seems.
This is a Microsoft Code with a password connected to it.
Just Over Heard Nancy Discussing
Oklahoma Exhibition = johndoe
Just spoke to Alan. He’s having an
affair with Glenda in the copy
center. He’s getting her to provide
him copies of the executive reports
when she copies them. We’ll get
those before we resign
60. QR Codes and Microsoft Tags
• While they can provide links to web
addresses, they can be used to provide
information to others.
• Does your social media policy or your
internal policies address the use of QR
codes or similar encrypting mechanisms?
• Could you tell if someone generated a QR
code with your pricing or client information
and then took a picture with their smart
phone?
61.
62. Questions
• How far can an employer go relative to
investigating an employee / former employee’s
social media?
• What if an employee leaves his or her Facebook
account open – can an employer access that
page?
• Can an employer demand that the employee
provide his or her password to their social media
page during employment?
63. Stored Communications Act
• Pietrylo v. Hillstone Restaurant Group,
2009 WL 3128420 (D.N.J. 9/25/2009)
– Employer violated the SCA when it used an
employee’s log-on information to access a
chat group on Myspace.com, even though the
employee had provided her log-on information
to her managers.
64. Stored Communications Act
• Pure Power Boot Camp v. Warrior Fitness
Boot Camp, 587 F. Supp. 2d 548
(S.D.N.Y. 2008)
– Employer violated the SCA and a former
employee’s privacy by accessing employee’s
personal e-mail accounts with username and
password stored on computer.
65. Expectation of Privacy
• Shefts v. Petrakis, 758 F.Supp.2d (C.D.Ill,
2010)
– Based on Employer’s policies, employee did
not have a reasonable expectations of privacy
in communications sent over employer’s
network.
66. Expectation of Privacy
• Thygeson v. U.S. Bancorp, 2004 WL
2066746 (D.Or. 9/14/2004)
– Based on the employer’s policies, the
employee did not have a reasonable
expectation of privacy in communications sent
over employer’s network.
67. Expectation of Privacy
• Smyth v. Pillsbury, 914 F.Supp. 97 (E.D.
Penn. 1996)
– Employee did not have a reasonable
expectation of privacy in e-mails exchanged
with supervisor over company e-mail system
despite employer’s assurances that the
communications would be confidential and
privileged.
68. Expectation of Privacy
• Stengart v. Loving Care Agency, Inc., 990
A.2d 650 (N.J. 2010)
– Employee had a reasonable expectation of
privacy in e-mails exchanged with her
attorney via her personal Yahoo! Mail account
while using a company laptop, even though
employer’s written policy stated that the
company may access “all matters on the
company’s media systems and services at
any time.”
69. Expectation of Privacy
• In February, 2011,the Maryland Dept. of
Public Safety and Correctional Services –
following criticism from the American Civil
Liberties Union – suspended its practice of
asking applicants to provide social media
account usernames and passwords for
use in employee background checks.
70. Discovery of Social Media Content
• E.E.O.C. v. Simply Storage Management,
U.S. Dist. Court for S.D. Indiana (May 11,
2010). http://bit.ly/c58NxX
• In this case, the employer was sued for
sexual harassment by two employees.
• In discovery, the employer sought production
of photographs and videos as well as updates
and messages on their Facebook and
Myspace pages.
71. Discovery of Social Media Content
• The EEOC objected arguing based on
privacy and an attempt to embarrass the
plaintiffs.
• The employer countered that the EEOC
had placed the emotional health of the
woman at issue by claiming “medical
treatment” stemming from alleged
harassment and claiming depression from
post traumatic stress disorder.
72. Discovery of Social Media Content
• The court ruled:
– “It is reasonable to expect severe
emotional or mental injury to manifest itself
in some SNS content, and an examination
of that content might reveal whether onset
occurred, when, and the degree of distress.
Further, information that evidences other
stressors that could have produced the
alleged emotional distress is also relevant.”
73. Discovery of Social Media Content
• Crispin v. Christian Audigier, Inc., U.S. Dist.
Court for the Central District of California (May
26, 2010)
• http://scr.bi/a11m59
• Employer sought postings on Facebook,
MySpace and Media Temple.
• Court quashed a subpoena to the extent it
sought private e-mail messages through the
site as protected under the Stored
Communications Act.
74. Discovery of Social Media Content
• Barnes v. CUS Nashville, 3:09-cv00764, U.S.
Dist. Ct. M.D. of Tenn.
• Plaintiff claims she fell from a bar at a “Coyote
Ugly” saloon in Nashville. She argued that the
bar was wet and slick and when she tried to
climb onto the bar hit her head.
• Defendant subpoenaed Facebook for plaintiff's
Facebook information, including photos of
plaintiff and her friends dancing on the bar.
75. Discovery of Social Media Content
• Barnes v. CUS Nashville, 3:09-cv00764,
U.S. Dist. Ct. M.D. of Tenn.
• The Defendant subpoenaed the friends
of the Plaintiff for their pictures of the
Plaintiff on the bar.
• The Plaintiff moved to quash.
76. Discovery of Social Media Content
• The court ruled:
– “In order to try to expedite further discovery regarding
the photographs, their captions and comments, the
Magistrate Judge is willing to create a Facebook
account. If Julie Knudsen and Michael Vann will
accept the Magistrate Judge as a “friend” on
Facebook for the sole purpose of reviewing
photographs and related comments in camera, he will
promptly review and disseminate any relevant
information to the parties. The Magistrate Judge will
then close this Facebook account.”