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Today's buyer is more empowered, skeptical and frugal than ever before – a tougher audience to say the least. With Frugalnomics in full effect, how do you best connect, engage and sell to this new breed of buyer?
Research has proven that using the right topics, sources and formats can help you break through the current buyer malaise to uncover more opportunities, un-stick stalled sales, and drive significant sales growth.
This important webinar discusses the results of the IDC's 2011 Buyer Experience Survey, highlighting key buying preferences distilled from over 300 buyers, and revealing the hottest topics, sources and formats you can use today to grow sales.
A must attend for marketing executives, content marketers, sales executives and sales enablement professionals, you will learn:
Why and how buyers are evolving
How your sales & marketing departments must change to keep pace
What topics, sources and formats your customers rely on to make the right investment decisions
What new provocative and value-focused content and tools are proving most effective
The Top 5 things you can do today to better connect, engage and sell