The social media news release

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This one-hour webinar walks you through how to use the 15-step guide to create a social media news release for digital journalists

Business Technology

The Social Media News Release What Digital Journalists Really Want from PR

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The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision. Join PR Newswire and AZTC to learn about: Changes in how content is found and consumed online The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros? What are the benefits of syndication? Five tips for crafting an evolved release or "content advisory" Who Should Attend Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization.

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When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new   brand journalism:  the online  newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences. Here are 4 simple yet critical tips to improve your online newsroom.

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Seeding the Conversation: How to listen learn and respond with content that will spark a positive conversation. Once you have a good story and a content strategy, how do you get those stories picked up in the news, blogged about, bookmarked and shared by the right people across the social web? This discussion will encompass everything from Social Media Press Releases to Analytics of pickup and beyond. * Paolina Milana, EVP, Marketing/Media/Editorial Operations, Marketwire * Linda Zimmer, CEO, MarCom:Interactive * Sally Falkow, President, PRESSfeed

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