The document provides a history of social media, tracing its evolution from 1995 when the internet was declared important through various milestones like the creation of Friendster in 1999 and Myspace in 2003. It notes key user numbers growing from 140 million active users in 1999 to over 1 billion unique visitors by 2006. The document also discusses both proper and improper ways for companies to engage with social media, emphasizing the importance of the human element of social interactions online.

1. The Social Media Big Picture Why all this Social Media is important, where it all came from, and what does it mean to Off Madison Ave?

6. History “ The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”

7. History “ The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”

8. History

9. History

10. History

11. History

12. History 1999

13. History 1999 2003

14. History 1999 2003 2004

15. History 1999 2003 2004 2006

16. History 1999 2003 2004 2006 140,000,000 active users 30,000 unique visitors daily 43,000,000 users 1,200,000 (mostly) active users

17. Today (List of 59 social services – from Friendfeed)

22. How to use social media

24. If you find you don’t want to, you don’t have to … all we ask is that you give it a shot first.