An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve.
The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Check out how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.
These slides were first presented at the Adobe Digital Marketing Summit EMEA 2012 (15-16 May).
The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Hear how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.
Getting an edge with social - Twitter - Adobe Summit 2012Mike Quinn
There is no shortage of opportunities to reach your customers through social media, but none can touch the scale and capabilities provided by Twitter. So while your competition is out experimenting with other networks, you could be further tapping into the most-engaged users on the planet in ways that you didn’t know were possible. Learn how, with the right tools and know-how, you can extend the power of Twitter’s platform even further and boost traffic, time spent on-site, and conversions.
Learn about:
Specific ways to use Twitter’s platform to infuse social interaction into your digital experiences.
How to get more data, insight, and performance out of social tools.
What’s new and coming soon from Twitter for businesses.
This session is for social media strategists and marketing executives across all industries.
My presentation from Emerce Performance, Amsterdam on 21st November 2013. Discusses trends in Search Engine Marketing for 2014, with some best practice tips.
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)
Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve.
The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Check out how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.
These slides were first presented at the Adobe Digital Marketing Summit EMEA 2012 (15-16 May).
The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Hear how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.
Getting an edge with social - Twitter - Adobe Summit 2012Mike Quinn
There is no shortage of opportunities to reach your customers through social media, but none can touch the scale and capabilities provided by Twitter. So while your competition is out experimenting with other networks, you could be further tapping into the most-engaged users on the planet in ways that you didn’t know were possible. Learn how, with the right tools and know-how, you can extend the power of Twitter’s platform even further and boost traffic, time spent on-site, and conversions.
Learn about:
Specific ways to use Twitter’s platform to infuse social interaction into your digital experiences.
How to get more data, insight, and performance out of social tools.
What’s new and coming soon from Twitter for businesses.
This session is for social media strategists and marketing executives across all industries.
My presentation from Emerce Performance, Amsterdam on 21st November 2013. Discusses trends in Search Engine Marketing for 2014, with some best practice tips.
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.
Using Apps as an interactive business development tool for professional service organisations, such as Lawyers and Accountants.
www.yourlandscape.co.uk/doc2app
#doc2app
Adobe & Econsultancy: From Content Management to Customer Experience ManagementAdobe Marketing Cloud
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download a full copy of the report here: http://adobe.ly/13mx07w
Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013.
During his talk, Brian examined:
- The rise of the connected customer
- How leadership can survive Digital Darwinism
- The Four Moments of Truth through navigating the evolving landscape of new consumerism
- How to align user experience with innovation and leadership in order to improve business performance and engagement
Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization.
The keys to scaling your customer success programGainsight
Keys to Scaling Your Customer Success Program
In a recent Sandhill.com poll of Silicon Valley executives, many execs expressed concern over scaling their customer success teams while maintaining a high quality and personalized service experience for their customers. At Gainsight, we don’t believe scale and quality to be mutually exclusive.
There are 3 key areas of focus that can ensure companies achieve their customer success goals and realize the economies of scale that are so important to growing businesses. On June 25th at 10 am PDT, Lincoln Murphy, Customer Success Evangelist at Gainsight and world renowned SaaS expert, will show you how a customer success strategy focused on segmentation, automation, and documentation is key to scaling Customer Success. A customer success program that lacks strategic thinking in any of these areas is sure to fall short and unlikely to achieve scale or meaningful results.
In this 60 minute webinar on the keys to scale we will discuss:
- How can you implement automation without harming customer relationships?
- What is the right strategy to segment your customer base?
- Which process are important to document and which aren’t?
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Open Architecture in the Adobe Marketing Cloud - Summit 2014Paolo Mottadelli
Explore the open architecture concepts of Adobe Marketing Cloud and how they increase the quality and usability of Adobe solutions. The open architecture makes Adobe components easier to integrate, test, and understand, enabling partners and customers to integrate custom data sources and applications with Adobe Marketing Cloud.
Learn about:
– The open architecture concepts applied to Adobe Marketing Cloud
– How the open architecture increases the quality and usability of Adobe solutions
– Taking advantage of integration options
This session is for the entire technical constituency, from developers to CTOs, across all Adobe Marketing Cloud solutions.
Integrating with Adobe Marketing Cloud - Summit 2014Paolo Mottadelli
Adobe Marketing Cloud provides a number of extension points to allow external systems to integrate. Third-party applications can easily register as clients and share information within the Adobe Marketing Cloud user interface. External data providers can be connected to several Adobe Marketing Cloud solutions, as well as to the shared infrastructure layer. Some of the Adobe solutions support implementing and deploying plug-ins to extend their capabilities or integrate with other systems, both on cloud-based and on-premises architectures. This session presents some integration patterns and existing examples.
Learn about:
– Adobe Marketing Cloud integration points
– How to get started with a new integration
– Real integration examples
This session is for developers, technical business users, and technical executives, such as CTOs, of Adobe Marketing Cloud customers and partners.
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.
Using Apps as an interactive business development tool for professional service organisations, such as Lawyers and Accountants.
www.yourlandscape.co.uk/doc2app
#doc2app
Adobe & Econsultancy: From Content Management to Customer Experience ManagementAdobe Marketing Cloud
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.
The report is based on a global survey which has attracted more than 1,000 respondents.
Download a full copy of the report here: http://adobe.ly/13mx07w
Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013.
During his talk, Brian examined:
- The rise of the connected customer
- How leadership can survive Digital Darwinism
- The Four Moments of Truth through navigating the evolving landscape of new consumerism
- How to align user experience with innovation and leadership in order to improve business performance and engagement
Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization.
The keys to scaling your customer success programGainsight
Keys to Scaling Your Customer Success Program
In a recent Sandhill.com poll of Silicon Valley executives, many execs expressed concern over scaling their customer success teams while maintaining a high quality and personalized service experience for their customers. At Gainsight, we don’t believe scale and quality to be mutually exclusive.
There are 3 key areas of focus that can ensure companies achieve their customer success goals and realize the economies of scale that are so important to growing businesses. On June 25th at 10 am PDT, Lincoln Murphy, Customer Success Evangelist at Gainsight and world renowned SaaS expert, will show you how a customer success strategy focused on segmentation, automation, and documentation is key to scaling Customer Success. A customer success program that lacks strategic thinking in any of these areas is sure to fall short and unlikely to achieve scale or meaningful results.
In this 60 minute webinar on the keys to scale we will discuss:
- How can you implement automation without harming customer relationships?
- What is the right strategy to segment your customer base?
- Which process are important to document and which aren’t?
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Open Architecture in the Adobe Marketing Cloud - Summit 2014Paolo Mottadelli
Explore the open architecture concepts of Adobe Marketing Cloud and how they increase the quality and usability of Adobe solutions. The open architecture makes Adobe components easier to integrate, test, and understand, enabling partners and customers to integrate custom data sources and applications with Adobe Marketing Cloud.
Learn about:
– The open architecture concepts applied to Adobe Marketing Cloud
– How the open architecture increases the quality and usability of Adobe solutions
– Taking advantage of integration options
This session is for the entire technical constituency, from developers to CTOs, across all Adobe Marketing Cloud solutions.
Integrating with Adobe Marketing Cloud - Summit 2014Paolo Mottadelli
Adobe Marketing Cloud provides a number of extension points to allow external systems to integrate. Third-party applications can easily register as clients and share information within the Adobe Marketing Cloud user interface. External data providers can be connected to several Adobe Marketing Cloud solutions, as well as to the shared infrastructure layer. Some of the Adobe solutions support implementing and deploying plug-ins to extend their capabilities or integrate with other systems, both on cloud-based and on-premises architectures. This session presents some integration patterns and existing examples.
Learn about:
– Adobe Marketing Cloud integration points
– How to get started with a new integration
– Real integration examples
This session is for developers, technical business users, and technical executives, such as CTOs, of Adobe Marketing Cloud customers and partners.
Learn how Adobe's Marketing Cloud works as a great enabler for synchronized and personalized interactions with customers thereby providing a Unified Customer Engagement.
Casos de Estudio Barclays y Sony (Personalización y Social Media con las solu...Elisa Group
En este documento se presentan 2 casos de estudio con las soluciones de inteligencia digital de Adobe que fueron presentados en el Seminario "Métricas, no Mitos", organizado por Webanalytics.es junto con Adobe.
Los casos de estudio son:
-Caso Barclays: hazlo personal, cada interacción cuenta
-Caso Sony: Los likes y los Fans son rentables
Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital VideoWill Richmond
Adobe VP, Monetization Jeremy Helfand presentation titled "5 Reasons to Be Bullish on Digital Video." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.
Adobe Summit 2012 - London leveraging paid and organic searchAntoine Leven
Case Study presented at the Adobe Summit 2012 in london, Leveraging paid and organic search" showcases Searchmetrics Suite integration to Adobe SearchCenter+ used for the benefit of General Motors acquisition endeavours in EMEA
Case Study: Social Evolution: From the Social Helpdesk to True Social Marketing
Presented by: Jeff Jordan, Senior Executive Global Alliances, Adobe Social
Social CRM was just the beginning. Social marketers must evolve beyond reduced call-center volume and engagement to generating revenue and business impact. Come learn how to evolve your company's use of social media from "the social help desk" to a measurable, revenue-generating marketing channel.
www.bdionline.com
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Social Media Bootcamp 2013
Cory Edwards-Adobe Presentation
Adobe's Journey:>From Social as an After-Thought to an Integrated Social Business Framework that Scales
A talk by Alan Shalloway at the European Lean IT Summit 2012. This talk provides 2 essential meta-patterns of Lean: focus on value and eliminating delays. These can be used to guide the creation of an effective and efficient workflow. It presents four case studies, each building on the concepts of the other, to provide actionable advice for your own implementations.
More Lean IT presentations and videos on www.lean-it-summit.com
Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.
Build and optimise campaigns that convert in the age of inbox overloadAdobe Marketing Cloud
This presentation explores how digital marketers can use the information that is available about the consumer’s 'digital self' to make their messaging more targeted and relevant, and ensure that they get seen among the multitude of other communications that the average consumer receives on a daily basis.