The document outlines seven habits of highly effective conversion optimizers: 1) Capture ideas using Evernote to stay organized. 2) Watch TV ads to learn how they overcome objections and emphasize benefits. 3) Use Excel to track all tests and include hypotheses, page types, screenshots, and results. 4) Don't rely solely on analytics and set up additional data streams to understand why changes work. 5) Learn about usability, copywriting, data analysis, persuasion, and design. 6) Optimize client relationships by understanding objections and your sales process. 7) Think outside boundaries when testing. 8) Contact the author with any other questions.

1. The Seven Habits of
Highly Effective Conversion Optimisers
Stephen Pavlovich | Conversion Factory

2. [1] Steal more ideas

3. Use Evernote – capture everything.
Find out your Evernote email address. Auto-forward emails.

4. [2] Watch more TV

5. How do adverts overcome objections or emphasise benefits?
Which phrases or structures are common between them?

6. [3] Stay organised

7. Use Excel to track every test.
Include: hypothesis, page type, screenshots, test results.

8. [4] Don’t rely on hard data

9. Don’t rely on Google Analytics – set up soft data streams to
cover the “why?” as well as the “what?”

10. [5] Learn more

11. As optimisers, we need to be experts on usability,
copywriting, data analysis, persuasion, design…

12. [6] Optimise yourself

13. How would you optimise your client relationships?
What are their objections? What’s your sales funnel?

14. [7] Think differently

15. Don’t self-impose boundaries on your testing

16. [8] Ask us questions
Stephen Pavlovich | Conversion Factory
stephen@conversionfactory.com