The document summarizes a presentation given by George Lossius, CEO of LBF, at the 2010 LBF Supply Chain Conference about the Semantic Web and its applications for book publishing. The Semantic Web allows data on the web to be linked and used by machines, not just for display, but for automation, integration and reuse across applications. It enables content to be enriched and discoverability improved by interlinking data in a cooperative way. Practical applications for publishing include mining content to connect to third-party data, using analytics to understand popular topics and audiences, and experimenting with new ways of delivering content and exploring consumer behavior. Common standards allow data from diverse sources to be combined and processed by machines, creating a web of