The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
The document discusses go-to-market (GTM) strategy, which it defines as an action plan that specifies how a company will reach customers and achieve competitive advantage by delivering products and services in line with factors like pricing and distribution. It notes that GTM strategy provides a blueprint for connecting with potential customers and fulfilling brand promises. The document then covers why GTM is important, what determines an effective GTM strategy, common stages and approaches to GTM, and best practices for developing a GTM strategy.
This document outlines the key steps to developing an effective go-to-market strategy. It discusses defining the market opportunity, building a budget model with clear goals, identifying the overall strategy for delivering the product or service, outlining specific tactics for the first year, and identifying and managing risks. Key elements include understanding market dynamics, setting revenue and margin targets, determining how the service will be delivered and why customers will buy it, defining required organizational changes and marketing activities, and establishing metrics to monitor strategy success over time.
What is a Go-to-Market Strategy & How to Create OneCompellingPM
We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one.
Key Takeaways from participating in this webinar:
- Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
- Learn the seven elements that go into a complete Go-to-Market Strategy
- Understand the steps to creating your Go-to-Market Strategy
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sa...Sales Hacker
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sales Execution
Visit SalesHacker.com for more sales hacks, tips, and tactics.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
The document discusses go-to-market (GTM) strategy, which it defines as an action plan that specifies how a company will reach customers and achieve competitive advantage by delivering products and services in line with factors like pricing and distribution. It notes that GTM strategy provides a blueprint for connecting with potential customers and fulfilling brand promises. The document then covers why GTM is important, what determines an effective GTM strategy, common stages and approaches to GTM, and best practices for developing a GTM strategy.
This document outlines the key steps to developing an effective go-to-market strategy. It discusses defining the market opportunity, building a budget model with clear goals, identifying the overall strategy for delivering the product or service, outlining specific tactics for the first year, and identifying and managing risks. Key elements include understanding market dynamics, setting revenue and margin targets, determining how the service will be delivered and why customers will buy it, defining required organizational changes and marketing activities, and establishing metrics to monitor strategy success over time.
What is a Go-to-Market Strategy & How to Create OneCompellingPM
We often hear other PMs and executives say the word Go-to-Market Strategy and everyone nods their heads as if they know exactly what the other person really meant. But the reality is that within any given organization, there are as many ideas of what Go-to-Market Strategy means as there are senior level executives. And when Product Marketing is asked to develop a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders because each one has a different expectation. In this webinar, we'll help you to create a common understanding of a Go-to-Market Strategy and what Product Marketing needs to do to effectively create one.
Key Takeaways from participating in this webinar:
- Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
- Learn the seven elements that go into a complete Go-to-Market Strategy
- Understand the steps to creating your Go-to-Market Strategy
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sa...Sales Hacker
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sales Execution
Visit SalesHacker.com for more sales hacks, tips, and tactics.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
IBM - Full year Go-to-market plan templateArrow ECS UK
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
The document discusses marketing objectives and the SMART approach for setting objectives. It states that marketing objectives should be specific, measurable, achievable, realistic, and time-specific. It provides examples for each element, such as setting a target of increasing market share by 10% within 12 months. The document also covers developing a go-to-market strategy, including defining the unique selling proposition, target market, positioning, and marketing methods with a budget. It emphasizes the importance of revisiting the marketing plan regularly.
The document provides guidance on writing an effective marketing plan, including defining key sections and their purpose. It recommends that the executive summary briefly summarize the plan's highlights, objectives, target market, and marketing tactics. It also outlines the importance of conducting environmental, SWOT, and competitive analyses to understand the current situation and opportunities.
This document provides a 9-point checklist for improving sales force performance based on research identifying differences between high and low performers. The research analyzed salesperson characteristics like personality, motivation, and knowledge. It also examined sales activities, management, organization design, rewarding, and satisfaction. High performers tended to be more conscientious, extroverted, achievement-oriented, intrinsically motivated, and knowledgeable about markets and competition. They also worked harder, developed more opportunities, received better management and reviews, understood their roles better, and were more satisfied overall. The checklist prompts assessing these areas to optimize sales force performance.
Sales & Marketing don't really get on... or do they?Catalyst
Alignment between marketing & sales is potentially the largest opportunity for improving business performance today. So, how can you make them work together?
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
This document provides guidance on developing an effective business development plan with three key sections. It outlines the importance of having a business development plan, the major components to include in the plan, and resources for additional information and support. The plan should cover strategies and tactics for areas like marketing, sales, customers, and competition. It emphasizes focusing the plan on critical priorities to generate new business and retaining current customers.
This document discusses 10 sales strategies for small and medium enterprises (SMEs). It outlines strategies such as market penetration, market extraction, market development, market expansion, product development, more customers per type, market intelligence, market sensing, freakonomics, and the AIDA funnel. It also discusses implementing a 90-day sales plan with weekly, monthly, and quarterly focuses, deliverables, benchmarks, and milestones. Metrics to measure in the plan include lead generation, proposals/negotiation, and order fulfillment. The document is from a company called Strategic Concepts that provides sales consulting services.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
4 Pillars of a High Performing Sales Process to Overcome ChallengesLeadSquared
The document discusses key aspects of a high-performance sales process, including defining target customers, qualifying leads, and closing deals. It identifies four key performance indicators measured as open opportunities, closed deals, deal size, and sales cycle per sales rep. The document also discusses signs of a stagnating sales process and how sales automation can help by automating tasks, capturing leads, and evaluating performance.
Building a Successful Marketing and Sales Strategy by Steve WoodAnitaBell
The Arizona Center for Innovation (AzCI) provides workshops and sessions designed to help new ventures. This is an overview of how to build a successful marketing and sales strategy for your technology or science-based startup. Presented by Steve Wood. Please contact us at: www.azinnovation.com to learn more.
This document discusses business coaching and marketing services. It notes that over 50% of small businesses fail within 3 years and over 90% fail within 10 years. However, it claims that marketing coaches can help reverse this trend by mentoring entrepreneurs and developing customized marketing plans to drive more customers. The document promotes a proprietary five step process for developing marketing strategies and increasing profitability through business coaching.
Contact us to learn more about implementing the 13 critical components for successful sales leaders. The 13 components include articulating a clear sales process, identifying what great performance looks like for each role, providing talent development, engaging executives and sales teams, paying salespeople fairly, defining marketing and sales roles and aligning them, structuring sales teams appropriately, getting territorial, developing key metrics, adopting a CRM tool, enabling sales, and force forecasting. Leading a sales team is one of the toughest jobs, but following these 13 must-knows can help sales leaders succeed.
Taking Technology to Market (Developing a Go To Market Strategy)Marcus Tarrant
This presentation is part of a suite of presentations that we use in a structured fashion in our consulting activities to assist with the process of commercialising technology.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
AI Innovation Showcase at the VentureBeat Summit 2018Udi Ledergor
This is the presentation I used to win 1st place at the 2018 VentureBeat Summit AI Showcase. You can watch my live presentation here:
https://www.youtube.com/watch?v=5j4QUNuibTQ
Smart insights and Force 24: The secrets to successful email marketingSmart Insights
This document provides tips for successful email marketing. It discusses segmenting audiences based on data like engagement and sector to personalize messaging. Automation is recommended to maximize email sequences tailored to different audience segments. Creative assets like email content and design should be refined using templates. Deliverability is important and can be improved through best practices. Success should be measured by audience engagement metrics rather than just opens and clicks. The document encourages optimizing for desired outcomes by guiding contacts through conversion funnels.
IBM - Full year Go-to-market plan templateArrow ECS UK
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
The document discusses marketing objectives and the SMART approach for setting objectives. It states that marketing objectives should be specific, measurable, achievable, realistic, and time-specific. It provides examples for each element, such as setting a target of increasing market share by 10% within 12 months. The document also covers developing a go-to-market strategy, including defining the unique selling proposition, target market, positioning, and marketing methods with a budget. It emphasizes the importance of revisiting the marketing plan regularly.
The document provides guidance on writing an effective marketing plan, including defining key sections and their purpose. It recommends that the executive summary briefly summarize the plan's highlights, objectives, target market, and marketing tactics. It also outlines the importance of conducting environmental, SWOT, and competitive analyses to understand the current situation and opportunities.
This document provides a 9-point checklist for improving sales force performance based on research identifying differences between high and low performers. The research analyzed salesperson characteristics like personality, motivation, and knowledge. It also examined sales activities, management, organization design, rewarding, and satisfaction. High performers tended to be more conscientious, extroverted, achievement-oriented, intrinsically motivated, and knowledgeable about markets and competition. They also worked harder, developed more opportunities, received better management and reviews, understood their roles better, and were more satisfied overall. The checklist prompts assessing these areas to optimize sales force performance.
Sales & Marketing don't really get on... or do they?Catalyst
Alignment between marketing & sales is potentially the largest opportunity for improving business performance today. So, how can you make them work together?
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
This document provides guidance on developing an effective business development plan with three key sections. It outlines the importance of having a business development plan, the major components to include in the plan, and resources for additional information and support. The plan should cover strategies and tactics for areas like marketing, sales, customers, and competition. It emphasizes focusing the plan on critical priorities to generate new business and retaining current customers.
This document discusses 10 sales strategies for small and medium enterprises (SMEs). It outlines strategies such as market penetration, market extraction, market development, market expansion, product development, more customers per type, market intelligence, market sensing, freakonomics, and the AIDA funnel. It also discusses implementing a 90-day sales plan with weekly, monthly, and quarterly focuses, deliverables, benchmarks, and milestones. Metrics to measure in the plan include lead generation, proposals/negotiation, and order fulfillment. The document is from a company called Strategic Concepts that provides sales consulting services.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
4 Pillars of a High Performing Sales Process to Overcome ChallengesLeadSquared
The document discusses key aspects of a high-performance sales process, including defining target customers, qualifying leads, and closing deals. It identifies four key performance indicators measured as open opportunities, closed deals, deal size, and sales cycle per sales rep. The document also discusses signs of a stagnating sales process and how sales automation can help by automating tasks, capturing leads, and evaluating performance.
Building a Successful Marketing and Sales Strategy by Steve WoodAnitaBell
The Arizona Center for Innovation (AzCI) provides workshops and sessions designed to help new ventures. This is an overview of how to build a successful marketing and sales strategy for your technology or science-based startup. Presented by Steve Wood. Please contact us at: www.azinnovation.com to learn more.
This document discusses business coaching and marketing services. It notes that over 50% of small businesses fail within 3 years and over 90% fail within 10 years. However, it claims that marketing coaches can help reverse this trend by mentoring entrepreneurs and developing customized marketing plans to drive more customers. The document promotes a proprietary five step process for developing marketing strategies and increasing profitability through business coaching.
Contact us to learn more about implementing the 13 critical components for successful sales leaders. The 13 components include articulating a clear sales process, identifying what great performance looks like for each role, providing talent development, engaging executives and sales teams, paying salespeople fairly, defining marketing and sales roles and aligning them, structuring sales teams appropriately, getting territorial, developing key metrics, adopting a CRM tool, enabling sales, and force forecasting. Leading a sales team is one of the toughest jobs, but following these 13 must-knows can help sales leaders succeed.
Taking Technology to Market (Developing a Go To Market Strategy)Marcus Tarrant
This presentation is part of a suite of presentations that we use in a structured fashion in our consulting activities to assist with the process of commercialising technology.
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
AI Innovation Showcase at the VentureBeat Summit 2018Udi Ledergor
This is the presentation I used to win 1st place at the 2018 VentureBeat Summit AI Showcase. You can watch my live presentation here:
https://www.youtube.com/watch?v=5j4QUNuibTQ
Smart insights and Force 24: The secrets to successful email marketingSmart Insights
This document provides tips for successful email marketing. It discusses segmenting audiences based on data like engagement and sector to personalize messaging. Automation is recommended to maximize email sequences tailored to different audience segments. Creative assets like email content and design should be refined using templates. Deliverability is important and can be improved through best practices. Success should be measured by audience engagement metrics rather than just opens and clicks. The document encourages optimizing for desired outcomes by guiding contacts through conversion funnels.
This document discusses strategic project management and how it can help achieve market leadership. It defines strategic project management as project management that is purpose driven, thoughtful, and aligned with organizational aspirations. It provides examples of companies that exemplify market leadership through strategic project management. The document outlines how to implement strategic project management, including establishing a project vision, goals, and metrics aligned with organizational strategy and customer needs. It emphasizes that execution is key to success and that strategic project management is not a silver bullet but can make projects more meaningful if adopted with the right mindset.
Growth Hacking with Predictive AnalyticsAndrew Ahn
This was presented at the Predictive Analytics Innovations Summit, San Diego, on Feb 13, 2015.
It's an overview of how we've used A/B testing approaches and predictive analytics applied across various parts of the product to accelerate growth and create value to customers.
Just One Account, How Lean Startup Principles Have Driven an Enterprise Marke...Lean Startup Co.
Dun & Bradstreet, a nearly 175-year-old company with offices around the world, might not seem like a startup in the traditional sense. But as the company has implemented an aggressive growth strategy, its marketing organization has embraced Lean Startup methodologies to focus its efforts on only the most valuable customer relationships. Dun & Bradstreet CMO Rishi Dave shares the company’s experience and what organizations large and small can learn from the successes they’ve had in thinking Lean to drive pipeline and revenue.
The Mezzanine Group's founder, Lisa Shepherd, shares insight into her book, The Radical Sales Shift. This is the fourth in a five part series. Part four explores lessons 6-12 from her book.
This document discusses how Infusionsoft helps small businesses succeed through lifecycle marketing. It begins by introducing Ramon Ray and Infusionsoft. It then discusses how many small businesses fail due to using disjointed, survival-based marketing tactics. In contrast, lifecycle marketing focuses on treating leads and customers like individuals through targeted, relationship-based communications. This approach helps small businesses attract more visitors, capture more leads, nurture prospects, increase sales and customer satisfaction.
25 Sales Interview Questions to Recruit Superstar RepsHubSpot
This document provides 25 interview questions to help recruit top sales representatives. It suggests questions about keeping up-to-date on the target market, handling objections, turning away unqualified prospects, collaborating with the sales team, and creating a plan for the first month on the job. The questions are meant to evaluate a candidate's commitment to learning, customer focus, persistence, research skills, and ability to work through challenges like losing streaks.
[Watch the webinar on-demand: https://bit.ly/3yTxect ]
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. Your [insert here: MOps expert, Marketo admin, Campaign Specialist] has left the team... NOW WHAT!?
If you recently have been hit by the "Great Resignation" phenomenon happening across teams, we get it. Finding the right experts to manage Marketing operations can be a challenge and when someone on the team leaves, everyone feels the pain. Sometimes, it helps to talk these things through and hear what others in the industry are doing to combat turnover and ensure your business not only runs, but can still grow, despite team change ups.
On May 24th, we're hosting a meeting of the minds to talk through the challenges of finding the right people—and keeping them—for your MOps teams. Topics include:
- Market overview: what does the great resignation and the great reshuffle really mean? And why is it called great when there's nothing great about it!
- Team building: what are some of the considerations you should think through if you're building a dream team? What expertise is actually needed and what can you afford?
- Retention planning: how do you keep your talent happy and engaged?
- Disruption: do you have backup plans and documentation available for team changes?
- Horror stories: hear how Digital Pi and Iterable have handled some challenging team/staffing situations and conquered business goals while down a team member, or several
We know it's hard to take time away from campaigns and working within your instance, but understanding more about the B2B turnover trend and how to ensure you have the right people on your bench is critical to success.
PANELISTS
Amy Goldfine
Senior Manager, Marketing Operations, Iterable, and Founder, MarketingOpsAdvice.com
Ari Milstein
COO/CFO, Digital Pi
Jeff Coveney
CMO, Digital Pi
LinkedIn Polls allow marketers to pose questions to LinkedIn users to learn more about potential customers. The company GrowMotor used a LinkedIn Poll to understand how their target clients use marketing plans. Their poll question asked whether users planned to write a marketing plan in 2011. This revealed that many understand marketing plans' importance but don't know how to write one. GrowMotor can now refine their messaging to emphasize how they teach effective marketing plan development and implementation. The poll also uncovered insights about different audiences that will help GrowMotor engage customers.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
Ed Dean - JETT customer experience - MSPA mystery shopping conference Novembe...Ed Dean
Two challenges to mystery shopping, and how a focus on customer experience is the answer. MSPA conference, Singapore November 2013 - Ed Dean (JETT customer experience)
My Slides for the Boston Agile Marketing Meetup Oct 2012Frank Days
This document discusses applying Agile principles and practices to marketing. It outlines some of the dominant approaches to Agile marketing like real-time and lean marketing. The author believes marketing plans have short shelf lives and a lightweight approach is needed. Nine flaws in traditional marketing are identified, such as marketers not having enough knowledge and agencies using waterfall methods. Applying Agile practices like sprints, personas, and daily scrums can help address these issues. Both successes and weaknesses of the author's Agile marketing team are shared. Advice is provided on selling Agile marketing approaches to bosses.
Speaker: Keith Robson - Global Head of Talent - eBay, Barclays, HSBC & M&S
Module 2 - Will focus on equipping you with tools
and an understanding of how you can work
smarter and what small changes can make you
more effective. We’ll look at personal organisation,
prioritisation, time management and effective
expectation management. We’ll also discuss how
to achieve a better work life balance and handle
stress.balance.
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
This is my presentation to the International Society of Arboriculture (ISA), in Rhode Island, June 2009. It contains many examples of how to run a more profitable tree care business.
It was referenced in the podcast interview with Todd on ArborViews at http://www.isa-arbor.com/podcast/PodcastDetail.aspx?ID=8
Account Based Marketing: What's Next for B2BLeadMD
This Panel discussion ft. Sangram Vajre from @terminus, Brandon Redlinger from @engagio and Justin Gray from @myleadmd was presented by The BMA Phx and moderated by Matt Hensler. It discusses the tectonic shift in B2B from demand generation to Account Based strategies. The panel weighs in on who should use ABM and what are the keys to success with this much hyped buzzword.
How to Achieve Face-Melting Content Marketing ROIJason Miller
This document summarizes Jason Miller's presentation on achieving face-melting content marketing ROI. Some key points include:
1. Empathize with customers at different levels, from understanding immediate wants to creating solutions for problems customers don't realize they have.
2. Create a "Big Rock" piece of long-form content that owns a particular topic or conversation to drive leads and sales.
3. Organize a marketing team with roles to lay groundwork, fuel content creation and demand generation, similar to the specialized roles in a successful band.
Agile Marketing, Change Management by CMOs, Customer Centricity, new Marketing Charter, Meaning of agility in the context of marketing, Customer Experience Management,
The document discusses the business value of communication and how it relates to success, amplification, and simplification. It addresses topics like authenticity, consistency, audience, message, medium, and the importance of effective communication in being a linchpin within an organization. The document was written by Sunder Madakshira on July 15, 2015.
The document provides descriptions of 30 different bird species found on or near the campus of SAP Labs in Bangalore, India. It includes details about the physical features, habitat, diet, breeding seasons, and behaviors of birds like the Ashy Prinia, Asian Koel, Black Drongo, Cattle Egret, and others commonly seen in the area. Photos accompany many of the species descriptions. The birds demonstrate the campus serves as important habitat for local wildlife.
The document provides descriptions of 30 different bird species found on or near the campus of SAP Labs in Bangalore, India. It includes details about the physical features, habitat, diet, breeding seasons, and behaviors of birds like the Ashy Prinia, Asian Koel, Black Drongo, Cattle Egret, and others commonly seen in the area. Photos accompany many of the species descriptions. The birds highlighted indicate the campus supports a variety of avian wildlife.
This document appears to be a presentation on branding strategies for IT companies. It discusses attending an event with 80 CXO and manager-level personnel from IT companies. It also discusses research findings about concerns of small and medium companies regarding customer understanding, marketing ROI, budgets, and global alignments. The presentation provides conceptual ideas and strategies around creating a strong value proposition, demonstrating value, integrating messages, building relationships, and using the sales force as a branding tool. It concludes by thanking the audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.