The document discusses the evolving role of marketing in a rapidly changing world, emphasizing the need for marketers to be strategic and aligned with CEO expectations. It highlights the importance of communicating marketing performance, storytelling, and managing contrasts such as authenticity versus perception. Additionally, it urges marketers to think more about business outcomes rather than just channels.

1. The Seashell Network
Sunder Madakshira
Head Marketing, EdgeVerve
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2. IBM Cmo Study
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3. World is changing faster than ever before

4. Litmus tests – Is Marketing strategic?
Litmus tests – Is Marketing strategic?
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5. Are YOU being Strategic?
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6. Litmus tests – Is Marketing strategic?
Are you a part of the Strategy meetings
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7. Litmus tests – Is Marketing strategic?
Do you know the top 3 CEO expectations
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8. Litmus tests – Is Marketing strategic?
What ‘tasks’ are you called to perform?
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9. How do you measure and communicate
marketing performance?
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10. “Marketing for Non-marketing managers”
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11. We live in an under communicated world
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12. Being a Linchpin
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13. Do you reflect your brand?
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14. Can you tell stories?
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15. Customer experience
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16. Managing Paradoxes
Authenticity
Vs
Perception
Creativity
Vs
Metrics

17. Summary
Marketing
needs to move
fast
Think
Business, Less
Channels
Recreate beliefs

18. Open House topics

19. Thank You
Twitter: @sundermp
Email:sunder_mp2000@yahoo.com
Weblog: madakshira.com
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