Discover what you shouldlook for when launching an app for your Worthy Cause (Charity, Non-Profit, or Church!)

1. THE SCIENCE OF
SUCCESSFUL APPS
Discover what you should
look for when launching an
app for your Worthy Cause!

2. © 2014 InspireHUB Inc.
DEFINING
SCIENCE
SCIENCE noun ˈsī-ən(t)s
the intellectual and practical
activity encompassing the
systematic study of the
structure and behavior of the
physical and natural world
through observation and
experiment.
"the world of science and technology"
synonyms: branch of knowledge, body
of knowledge/information, area of
study, discipline, field

3. WHAT SCIENCE IS USED
WHEN DEVELOPING APPS
Cognitive Science
an interdisciplinary science that
draws on many fields (as psychology,
artificial intelligence, linguistics, and
philosophy) in developing theories about
human perception, thinking, and learning.
Computer Science
the science that deals with the theory and
methods of processing information in
digital computers, the design of computer
hardware and software, and the
applications of computers.
Behavioral Science
a science or branch of learning, as psychology or
sociology, that derives its concepts from
observation of the behavior of living organisms.
© 2014 InspireHUB Inc.

4. HOW ARE THESE SCIENCES USED TO
DESIGN REALLY GREAT APPS?
UX/UI Design
User Experience (abbreviated: UX)
and User Interface (abbreviated:
UI) Design incorporates the
various sciences that work
together to create an experience a
person has when interacting with
a specific design.
© 2014 InspireHUB Inc.

5. All the aspects of how
people use an interactive
product: the way it feels in their
hands, how well they understand how
it works, how they feel about it while
they’re using it, how well it serves
their purposes, and how well it fits
into the entire context
in which they are using it.
- Alben (1996)
OTHER UX/UI
DEFINITIONS
by a computer user with the auditory
and visual presentation of a collection
It is important to note that this
includes only what the user
perceives and not all that
A consequence of a user’s
internal state (predispositions,
An activity of encounter
of computer programs.
expectations, needs, motivation, mood,
etc.), the characteristics of the designed
system (e.g. complexity, purpose, usability,
functionality, etc.) and the context (or the
environment) within which the interaction
occurs (e.g. organisational/social setting,
meaningfulness of the activity,
voluntariness of use, etc.)
- Hassenzahl & Tractinsky
(2006)
is presented.
- Microsoft
© 2014 InspireHUB Inc.

6. WHAT THREE ELEMENTS DOES
GREAT UX HAVE IN COMMON
1| Minimalist 2 | Utilitarian 3 | Non-Manipulative
1 | Minimalist
Simple, straightforward, clean, transparent
- Humans have limited memory.
- It ends up we prefer less choices not
more. Read Here
- Miller’s Law (produced in 1956) describes
the magical number of 7 about the
number of objects the average human
can hold in working memory. Read Here
- Clutter is eliminated which includes all
non-essentials whenever possible.
- Flat design has captured the attention for
its usefulness in this area.
- Essentially, the simpler, the better!
© 2014 InspireHUB Inc.

7. WHAT THREE ELEMENTS DOES
GREAT UX HAVE IN COMMON
1| Minimalist 2 | Utilitarian 3 | Non-Manipulative
2 | Utilitarian
Useful, engaging, practical, saves time
- Focused in on the actual needs.
- Removes un-necessary “fluff” that provides
no practical use. (ex. MP3 players did
“more” than iPods. What is more popular?)
- Measurable
- Resolves real-world problems
- Developed with human-behavior in mind
(ex. Not what do “we” want them to do but
what will “they” actually do!)
© 2014 InspireHUB Inc.

8. WHAT THREE ELEMENTS DOES
GREAT UX HAVE IN COMMON
1| Minimalist 2 | Utilitarian 3 | Non-Manipulative
3 | Non-Manipulative
Honest, personal, direct, joyful
Rejects the evils of UX techniques including:
-Convoluted language
-Confusing forms that trick people into doing
something they wouldn’t otherwise (like
signing up, registering, etc.)
-Trying to appear to be something they are
not (bigger, better, etc.)
-Makes it simple (see points 1 and 2) to quit if
the user no longer wants to continue.
© 2014 InspireHUB Inc.

9. GREAT UX DESIGN
SECRET SAUCE
The Power of Three
Various research uncovers interesting
conclusions about providing items in a grouping
of three.
•Recent research shows that providing 3
options creates confidence, but 4 or more
creates alarm. Read Here
•The rule of three is a writing principle that
things that come in three are more effective
than other numbers of things. Read Here
•As reviewed, the upper capacity of memory is
7 ( + or – 2) . Whenever possible, putting things
into three steps ENSURES a great UX
experience! (Note, sometimes it’s not possible
but try to aim high!)
© 2014 InspireHUB Inc.

10. WHAT TO LOOK FOR IN
GREAT UX DESIGN
Simple and Clean
Is the tool uncluttered?
Can you easily navigate?
How quickly can you understand
the system and put that into action?
Is what is offered useful?
Behavior Based
In this case the tool is separated by
user behavior (Communicate, View,
Manage). With limited training the
user should be able to intuitively figure
out the functions of the system.
The Power of Three
This provides an obvious example
(with color) of the power of three, but
also notice the overall design is also a
simple design of three with 1) a top
navigation bar, 2) a left hand
navigation menu, and 3) a main menu
in the center.
© 2014 InspireHUB Inc.
DDaasshhbbooaarrdd EExxaammppllee
“Yes, we’re bragging a little here,
but to be fair we worked really,
really, hard to make this simple
and it wasn’t easy!”

11. WHAT TO LOOK FOR IN
GREAT UX DESIGN
Simple and Clean
Users love clean flat design.
Menu is simple and straight forward.
No unnecessary clutter.
Behavior Based
In this case the user considers which
behavior they would prefer to do:
-Read
-Watch
-Act
The Power of Three
The menu is divided into three distinct
sections. (Remember, three is the
ideal goal but it’s ok if there is the
occasional additional item as long as it
doesn’t become excessive.)
© 2014 InspireHUB Inc.
AApppp EExxaammppllee

12. CONNECT WITH US
ON OUR IHUBAPP
© 2014 InspireHUB Inc. } Bookmark on your
iPhone or Android:
http://inspirehub.ihubapp.org
Receive stories and watch videos on growing
your Worthy Cause (Non-Profit or Charity)
FREE (no need to register)
Become a FREE Registered User to receive:
 Exclusive tips through the Instant Message
Center,
 Get to vote on upcoming features and tools
to the InspireHUB platform, &
 Have a direct line to give us YOUR requests.

13. WANT TO LEARN MORE?
RESEARCH LINKS WE LOVE
Please Note: InspireHUB has no connection or affiliation with those listed. The opinions expressed
below are the exclusive opinions of those individuals. We are just fans and thought you may enjoy!
Charles L. Mauro CHFP
The Science Behind User Experience UX Design and Usability Testing
http://www.mauronewmedia.com/blog/the-science-behind-user-experience-
© 2014 InspireHUB Inc.
ux-design-and-usability-testing/
Apala Lahiri
Staying Competitive through Strategic UX Design
http://info.humanfactors.com/acton/attachment/4167/4167:f-00e0/1/
David Kelley
Human-centered Design
http://www.ted.com/talks/david_kelley_on_human_centered_design?
language=en