Organizing or sponsoring the right event can be stressful. What adds to the stress is to sponsor the wrong event or not be prepared on the days of the event.
Developing award winning marketing strategies are great if you have a strong brand and the support of an international creative agency. If you're a small event or festival...with next to no marketing budget what can you do? Here's some simple hints from a recent presentation at the Queensland Regional Events Conference staged in Mackay, Australia (you may be already using some of these hints, but hope they help :).
Developing award winning marketing strategies are great if you have a strong brand and the support of an international creative agency. If you're a small event or festival...with next to no marketing budget what can you do? Here's some simple hints from a recent presentation at the Queensland Regional Events Conference staged in Mackay, Australia (you may be already using some of these hints, but hope they help :).
Are you planning an event?
•We can help find the right speaker for events across the world
•Is your event in Seatte? Make your bosses and budget happy by selecting a local speaker!
•We cover any last minute speaker needs!
•Be assured, "We Have The Talent and We Have Your Back"
Are you planning an event?
•We can help find the right speaker for events across the world
•Is your event in Seatte? Make your bosses and budget happy by selecting a local speaker!
•We cover any last minute speaker needs!
•Be assured, "We Have The Talent and We Have Your Back"
Are you planning an event?
•We can help find the right speaker for events across the world
•Is your event in Seatte? Make your bosses and budget happy by selecting a local speaker!
•We cover any last minute speaker needs!
•Be assured, "We Have The Talent and We Have Your Back"
Planning an event right from the scratch can be a humongous work. With right planning, visualizing and execution an event can be held without any worries. Through this presentation, you can draw an outline regarding some important aspects of event planning.
This presentation gives the first loo of our company. The Versatile has been doing the very best events for many years, and as the leading Event Management Company in Chandigarh, we have the experience, knowledge and professionalism to make sure events runs smoothly, from start to finish.
With a combined experience of over 50 years in the industry, Events2 was founded by the Sales Director from one of the UK’s largest event management agencies http://www.events2.com/
Restaurant Events - Meeting rooms Toronto event planning provider. For your next event, make sure to consult our experienced and skilled event planners.
Simon Barber Launched Izwi Communications LLC, a public relations, reputation management and nation branding consultancy after serving as US Country Manager for Brand South Africa, based in Washington DC from mid-2002 through the end of 2014 following a distinguished career in journalism. Remains a regular columnist and contributor to South Africa’s Business Day. Izwi is an isiZulu word meaning voice.
Are you planning an event?
•We can help find the right speaker for events across the world
•Is your event in Seatte? Make your bosses and budget happy by selecting a local speaker!
•We cover any last minute speaker needs!
•Be assured, "We Have The Talent and We Have Your Back"
Are you planning an event?
•We can help find the right speaker for events across the world
•Is your event in Seatte? Make your bosses and budget happy by selecting a local speaker!
•We cover any last minute speaker needs!
•Be assured, "We Have The Talent and We Have Your Back"
Are you planning an event?
•We can help find the right speaker for events across the world
•Is your event in Seatte? Make your bosses and budget happy by selecting a local speaker!
•We cover any last minute speaker needs!
•Be assured, "We Have The Talent and We Have Your Back"
Planning an event right from the scratch can be a humongous work. With right planning, visualizing and execution an event can be held without any worries. Through this presentation, you can draw an outline regarding some important aspects of event planning.
This presentation gives the first loo of our company. The Versatile has been doing the very best events for many years, and as the leading Event Management Company in Chandigarh, we have the experience, knowledge and professionalism to make sure events runs smoothly, from start to finish.
With a combined experience of over 50 years in the industry, Events2 was founded by the Sales Director from one of the UK’s largest event management agencies http://www.events2.com/
Restaurant Events - Meeting rooms Toronto event planning provider. For your next event, make sure to consult our experienced and skilled event planners.
Simon Barber Launched Izwi Communications LLC, a public relations, reputation management and nation branding consultancy after serving as US Country Manager for Brand South Africa, based in Washington DC from mid-2002 through the end of 2014 following a distinguished career in journalism. Remains a regular columnist and contributor to South Africa’s Business Day. Izwi is an isiZulu word meaning voice.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
Creative inspiration for your 2022 Christmas campaignRaw London
Creative inspiration for your 2022 Christmas campaign
Webinar, Wednesday 11 May 2022
Hannah Akitt, Senior Account Manager
Dani Wilmot, Senior Creative
Rob Jelly, Account Director
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
Similar to The Science of Sponsoring Lifestyle Events (20)
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
The Science of Sponsoring Lifestyle Events
1. The Science Of Sponsoring Lifestyle Events
Steve George
HTTPS://WWW.LINKEDIN.COM/IN/STEVEGEORGEMATHEW
2. Who Am I?
+16 years of B2B and B2C events
experience.
Worked with the best minds from 35
countries on some of the most exciting
events including Guinness World
Records, TV Award Shows, Lifestyle
events, conferences, exhibitions and
more.
Worked at agencies, event production
houses, conference production centres
and as an events manager and
consultant for the coolest brands on the
planet.
3. WHY DO COMPANIES SPONSOR EVENTS?
Awareness
Brand building
Audience engagement
Product launches
Product Activations
Community development/ engagement/ CSR
It is all about the consumer! Identifying a brand’s prime consumer
prospects and determining what properties resonate with them is a key
first step to the strategy for sponsorship.
4. The Old Spice Story
In 2003, Old Spice found that its core
audience were Nascar fans and
followed the sport diligently.
What did they do?
They sponsored the reigning champions
at the time Ricky Craven and Tony
Stewart. They later ended up sponsoring
Tony’s entire team.
This afforded them 37 awards at Cannes
Lions including a Gold medal for
‘Creative Effectiveness’.
5. The Phases Of Event Sponsorship
Search: Finding the event that engages your audience segment
and matches your corporate philosophies.
Negotiation: Working with the event organizers on offering you the
best package based on your short term and long term goals.
Planning: Creating a plan of action and team, to enable the best
possible outcome for the sponsorship.
Execution: The best part of event sponsorship and the one to
actually assess how your contribution can be brought to life.
8. ING And Tomorrowland
Tomorrowland attracts 400,000 pax –
200 nationalities and some of the best
EDM artists from around the world.
So why did ING Be and NL sponsor?
The Belgian and Dutch guests make
more than 60% of the audience.
But ING wants to use the platform to
activate the Dutch and Beligian
market, while using the event to
create international engagement
activities.
9. Negotiation 10%
Do you always have to be a title sponsor
to be seen and heard?
Speak with the event organizer/
sponsorship manager from the event.
Study the packages and match it to your
goals
11. Planning 20%
Is the event manager by him/herself enough
to run an event?
Who is the support team/ stake holders?
Which departments or leaders need to get
involved?
Is it marketing, sales, merchandising,
operations, logistics, advertising, etc.
12. Planning 20%
Think content marketing, collaborations,
advertising, co-branded collateral, social
media marketing.
Think outside the box.
Always plan on extra budget and taking
the time to visit the event.
13. Execution 50%
The most important step in an event –
the Make It or Break It phase.
Even the best planned events don’t go as planned. Below is the mix up at the
Oscars in 2017
14. Execution 50%
The most important step in an event –
the Make It or Break It phase.
Even the best planned events don’t go as planned.
Some of the usual challenges:
No ownership
Too many experts/ no one to work
No oversight
No team work
Too many budget holders with no budgets
15. My Personal Secret To Event
Management
Understand and act on the short term and long term goals
Identify stake holders and a team to help
Always ask when in doubt
And, make every event the best event I can create