More Related Content
Similar to The Rules of Attraction
Similar to The Rules of Attraction (20)
More from Louise Ioannou
More from Louise Ioannou (20)
Recently uploaded
Recently uploaded (20)
The Rules of Attraction
- 2. THE CORE BENEFITS OF MAGAZINE MEDIA
- 32. “I often rip the pages out of my magazines or bookmark and share online content for later There’s no question I get ideas from them. It’s Part of what they do’
- 33. #5 INFLUENCE
- 34. Magazines are pleasurable and relaxing, meaning that readers are deeply engaged and highly receptive to messaging Escapism 8 in 10 agree magazines help them to relax Magazines are a key source of information – both from passive browsing and active searching Information 8 in 10 agree magazines give them ideas + inspiration Magazines don’t only give readers information – they give them information that they act on Inspiration 7 in 10 have bought something/visited somewhere after seeing it in a magazine Source:The Rules of Attraction 2015
- 39. 116 95 96 112 95 99 111 103 89 108 100 95 106 96 101
- 40. "I find that magazines have a lot of advertising in them, so the sporty magazines I read - such as Men's Fitness - you've got events being advertised which is useful, It allows you to link up with people like you“
- 41. “So, I remember buying this (SHOWS MISS DIOR BOTTLE) after seeing the advert in the magazine. I'd seen it a couple of times and maybe seen a television advert as well and I remember thinking'oh, it looks like a really nice perfume' and I went to try it out then I bought it and ever since then I've been buying it"
- 42. “I bought a Porsche Cayenne because I'd seen it advertised and it led me to go to the dealer to try one and that led unfortunately for me deciding to buy one so, yes, I have been influenced by the advertising"
- 43. #6 GROWTH
- 49. 47% 48% 71% 39% 41% 61% Educational Useful Gives me ideas Overall Super Users 43% 50% 60% 35% 46% 55% Inspirational Pleasurable Relaxing
- 50. Apps and digital editions that can be accessed on the go are providing readers with content anywhere, anytime 8 in 10 Digital formats are allowing readers to access more up-to- date content, filling the gap between print editions 7 in 10 Digital platforms are allowing readers to personalise their experience by accessing the most relevant content 6 in 10
- 53. "With print magazines, I'll tend to read those during the day when the children are at school and then magazine websites, I tend to look at those in the evening, like after the busy day" Source Rules of Attraction 2015
- 54. It’s the same with a magazine; I'd rather have a paper version,but if I was on the move and needed to pick something up I'd do it on my phone or tablet"