The document summarizes a presentation given at the ASNE Convention about growing newspaper readership through branding. It discusses research by The Readership Institute that identified four cornerstones to growing readership: content, service excellence, constructive culture, and the power of brand. The Institute worked with newspapers to develop brand concepts like "Update," "Talking Points," "Guide," and "Enrichment" targeted at light readers aged 20-45. The concepts aim to make the newspaper more relevant and give readers a new connection to and experience with the paper. Future work will focus on brands that drive readership among light readers across multiple media platforms.
Slides for my presentation at Blogworldexpo 2008. The session was part of the New Media Track and therefor is more basic in some regards.
There are some more information about this presentation in my blogposting under http://budurl.com/n5vw
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
Note: This slideshare is of Version 1.0 published in 2015, Version 2.0 was published in 2021.
The first version was published on a free-but-donate, effectively on the basis that you made a donation to Resurgo Spear if you enjoyed it. In that spirit, it will continue to be freely available (although some of the examples are now dated). v2.0, the latest version of the book, is available at: https://fundraisingfieldguide.com It has many more updated examples, content, and references.
The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It is based on a collection of blog posts published on my site thedrawingboard.me and has been published using Reedsy, a marketplace for self-publishers to connect with an online community of editors, illustrators and marketers. The book provides an overview of the common challenges experienced by entrepreneurs when going through the funding process.
I hope you enjoy it!
When it comes to submitting content on Reddit, it is not like any other social media site you have submitted to. It requires a lot of consideration, from the topic, title, to which subreddit you submit to. This presentation will explain those considerations and improve your chances for success.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
How to Get Publicity for Your Wholesale Brand | HandshakeHandshake
Find out how to get publicity for your wholesale brand in trade and consumer publications. Andreea Ayers, founder of Launchgrowjoy.com, shares her tips.
Slides for my presentation at Blogworldexpo 2008. The session was part of the New Media Track and therefor is more basic in some regards.
There are some more information about this presentation in my blogposting under http://budurl.com/n5vw
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
Note: This slideshare is of Version 1.0 published in 2015, Version 2.0 was published in 2021.
The first version was published on a free-but-donate, effectively on the basis that you made a donation to Resurgo Spear if you enjoyed it. In that spirit, it will continue to be freely available (although some of the examples are now dated). v2.0, the latest version of the book, is available at: https://fundraisingfieldguide.com It has many more updated examples, content, and references.
The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It is based on a collection of blog posts published on my site thedrawingboard.me and has been published using Reedsy, a marketplace for self-publishers to connect with an online community of editors, illustrators and marketers. The book provides an overview of the common challenges experienced by entrepreneurs when going through the funding process.
I hope you enjoy it!
When it comes to submitting content on Reddit, it is not like any other social media site you have submitted to. It requires a lot of consideration, from the topic, title, to which subreddit you submit to. This presentation will explain those considerations and improve your chances for success.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
How to Get Publicity for Your Wholesale Brand | HandshakeHandshake
Find out how to get publicity for your wholesale brand in trade and consumer publications. Andreea Ayers, founder of Launchgrowjoy.com, shares her tips.
Blog AnalysisDiscussions play an integral role in monitoring y.docxmoirarandell
Blog Analysis
Discussions play an integral role in monitoring your course participation throughout the term. You should check back to the weekly discussions multiple times throughout the week to engage in the discussion with your professor and peers. Participation is only counted during the week in which this discussion is assigned. Be sure to appropriately cite any sources you use to support your responses with standard APA citations. Answer the prompt question(s) thoroughly using a minimum of 150-200 words
Discussion Question:
Since you have been reading about blog composition, find a blog you enjoy and analyze it. Then, post:
1. The name of the blog with a hyperlink (not a pasted URL).
2. Your analysis. Consider aspects we’ve covered in class such as content, audience, and visual appeal. What works? What doesn’t? Why?
Audience Analysis Assignment
Find a blog you enjoy online, or consider examining the blog you are working on, to perform an audience analysis. Answer the following in order to illustrate your understanding of audience when composing a blog:
What are the Audience’s Demographics?
· Age
· Gender
· Location
· Relationship status
· Sexual orientation
· Income
· Family
· Education level
· Race
· Ethnicity
· Religion
· Occupation
What are the Audience’s Expectations or Needs?
· What do they know about the topic?
· Are there any misconceptions about the topic? What can they expect to learn?
· What are their current beliefs about this issue?
· What tone or reading level does the audience expect when they read this?
· How can you encourage audience interaction with the blog?
Visual Aid Assignment
In the blog lecture, you read about the importance of visual aids in an online space. Write up a proposal about what visual aid you intend to use for your blog including:
· Include a link or paste in the visual.
· What type of visual it is (picture, infographic, graph, video, etc.)?
· How does this visual add clarity or credibility to your blog?
· How does the visual benefit the audience or add understanding to your post?
· What made you choose this visual over the other aids you looked into?
Writing for Non-Academic Audiences
Writing for General, Non-Academic Audiences: Benefits, Opportunities, Issues (Links to an external site.)
SEPTEMBER 12, 2017
AUTHOR: SCOTT MONTGOMERY (Links to an external site.)
First Things
1. Why Write for the Public?
Social scientists investigate and write about society. It therefore makes sense that they share this important work with those whom they study, including decision-makers. In truth, the public is very interested in what social science disciplines have to say—about politics, foreign policy, history, economics, area studies, studies of society, culture, and language. People are more aware of how relevant and important knowledge is in these fields than ever before.
A key reason is that they know or sense the world has entered a period of major uncertainty. Major challenges to liberal democracy.
Practical Strategies for Writing the Annual Appeal4Good.org
Writing a fundraising appeal is hard work. What’s effective for one organization may not work for another one. We’ll discuss ways to reduce the aggravation and to increase the chances of your letters bringing in more money.
Think of this workshop as a treasure trove of ideas and examples to help you when you write your next appeal. To write a successful fundraising appeal, it’s important that you understand donor motivation and donor response.
Social marketing isn’t for the faint of heart, and one of the hardest responsibilities of a social media marketer is being creative and generating new ideas for content.
1. ASNE Convention April 10, 2002 The Readership Institute: A joint venture of NAA, ASNE and The Media Management Center Creating Brand to Grow Readership
2. Readership Trends Newspaper Readership Among the Adult U.S. Population Source: Newspaper Association of America
3.
4. Readership Institute (RI) studied 37,000 consumers Results in 4 cornerstones that apply to every newspaper… … of every size
15. 21-25 Year Olds (% Reading Daily) Source: General Social Survey 2002 % % % % % % % % %
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18. Listen to What They Say "Well, you’re inundated with news on a constant basis. News updates on T.V.. You see it in the paper. You’re standing in the aisles at grocery stores and you read it. You're plagued by the news and there’s just a point I don’t want to know anymore."
42. Response to Guide "I like this a lot. You know what? I would probably read this first. This generates more interest here. It generates interest for the articles. You may not even have a chance to research some of this stuff, but it shows you that the information is out there, you may think to yourself, well I'm not going to snow job. I have the opportunity to go and look for myself."