GET REAL

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How to get Real Results for your business
with online marketing; a presentation for The Business of Weddings Conference

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GET REAL

  1. 1. GET REAL! How to get Real Results for your business  with online marketing O'Mahony Donnelly                Your Success is Our Goal
  2. 2. Why are you here?
  3. 3. Why are you here? Are you here for the right reasons?
  4. 4. Why are you here? Are you here for the right reasons? Determine Your Goals
  5. 5. "Award Winning"?
  6. 6. "Award Winning"? "in business for over XX years"?
  7. 7. "Award Winning"? "#1"? "in business for over XX years"?
  8. 8. "Award Winning"? "#1"? "in business for over XX years"? "Leading"?
  9. 9. "Award Winning"? "#1"? "in business for over XX years"? "Top 10"? "Leading"?
  10. 10. "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? "Top 10"? "Leading"?
  11. 11. "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"?
  12. 12. "Award Winning"? "#1"? "in business for over XX years"? 10,000 Followers? 100,000 Likes? "Top 10"? "Leading"? 1,000,000 Hits?
  13. 13. WELL DONE!
  14. 14. Does it matter to the people  who REALLY matter?!
  15. 15. Your  Target  Market
  16. 16. Your  Target  Market
  17. 17. Your  Target  Market
  18. 18. Your  Target  Market
  19. 19. Your  Target  Market Segments
  20. 20. Your  Target  Market Segments Niches
  21. 21. Your  Target  Market Segments Niches Don't forget:  Media Industry Groups Any relevant others?
  22. 22. Content Strategy
  23. 23. What THEY need/want Content Strategy
  24. 24. What THEY need/want Content Strategy What YOU provide/ know
  25. 25. What THEY need/want Content Strategy What YOU provide/ know Winning Content
  26. 26. Content
  27. 27. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS)
  28. 28. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market?
  29. 29. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective!
  30. 30. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging
  31. 31. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others?
  32. 32. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others?
  33. 33. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget  the mobile web!
  34. 34. Content Your Website Well Designed & Branded, Optimised & Interactive, Easy to Update (CMS) Social Media What channels are relevant to your target market? E-Mail Marketing Sometimes forgotten, but highly effective! Blogging and maybe more important Guest Blogging Media Channels YouTube, etc. AudioBoo others? Advertising PPC Directories* others? Do not forget  the mobile web! Review Sites Forums
  35. 35. Yeah, but WHEN & HOW am I gonna do all that?
  36. 36. Yeah, but WHEN & HOW am I gonna do all that?   - schedule - prioritise - delegate - outsource
  37. 37. Yeah, but WHEN & HOW am I gonna do all that?   - schedule - prioritise - delegate - outsource Find apps, tricks, shortcuts that suit you!
  38. 38. Don't Forget Us!
  39. 39. Don't Forget Us! When are we online? - Surfing - Socialising - Checking Emails
  40. 40. ...and don't forget to  MAKE THE SALE!
  41. 41. ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive
  42. 42. ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts"
  43. 43. ...and don't forget to  MAKE THE SALE! Too Laid Back vs Too Aggressive "Connections" vs "Contacts" Pick Up the Telephone!
  44. 44. GET REAL!
  45. 45. GET REAL! Your Online Marketing Plan:
  46. 46. GET REAL! Your Online Marketing Plan: - Define Your Goals
  47. 47. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market
  48. 48. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it.
  49. 49. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual
  50. 50. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech
  51. 51. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource?
  52. 52. GET REAL! Your Online Marketing Plan: - Define Your Goals - Identify Your Target Market - Determine Your Content Strategy * What you are going to say. * How & Where you are going to say it. - Schedule: Daily, Weekly, Annual - Assign Tasks & Responsibilities: *Managers *Authors *Editors *Sales *Customer Service *Web Dev/Other Tech *In-house or Outsource? - Analyse Results & Review Your Plan
  53. 53. @ann_donnelly www.omahonydonnelly.ie www.e-business.ie Also:  LinkedIn   Facebook   Google+ O'Mahony Donnelly                Your Success is Our Goal

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