I compiled this presentation for educational purposes only, to showcase my understanding of the role of color in the the development of instructional materials as well as functional design.
developed: March 2007.
Ryan Smith -- Usability Benchmarking with Surveys (aka The Immediate Future o...projekt202
Presented by Ryan Smith at The Big Design Conference 2011
Learn about the advantages of surveys for data collection. You will also learn about many of the new features that can help you to augment the existing studies that you are doing. We will show real-world examples of how designs have changed based upon feedback from surveys. Finally, we will talk about how surveys can inform your design decisions immediately and long-tail for future designs.
Ryan Smith -- Usability Benchmarking with Surveys (aka The Immediate Future o...projekt202
Presented by Ryan Smith at The Big Design Conference 2011
Learn about the advantages of surveys for data collection. You will also learn about many of the new features that can help you to augment the existing studies that you are doing. We will show real-world examples of how designs have changed based upon feedback from surveys. Finally, we will talk about how surveys can inform your design decisions immediately and long-tail for future designs.
I developed a novel concept for the DoD with the founder of America’s Army Future Applications, William H. Davis, to advance science and engineering education. “SimChallenge” is an ecosystem of digital design challenges, which combine real-world simulation tools with thematically linked adventure mini-games.
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This talk is an introduction to Crowdsourcing and Crowdfunding with an applicable lens for Instructional Designers, Learning & Development practitioners, middle management and blended learning professionals.
This talk was presented to the Blended Learning & Technologies Forum. The talk was hosted on 30 May 2019 at the Employers & Manufacturers Association in Auckland, New Zealand.
The Age of Smiths (As presented to audience)Arturo Pelayo
The slides are from a talk given at the Telco & Digital Service Futures event organized by CONFERENZ on 21 April 2019.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ and to my talk sponsor, The Employers & Manufacturers Association.
The slides are from a talk given at the Telco & Digital Service Futures event organized by Conferenz.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ.
Rewriting The Code Of Life - RNZCGP 2018 AGM AKL Arturo Pelayo
This slide deck was presented at the 2018 Annual General Meeting of the Auckland Faculty of the Royal New Zealand College Of General Practitioners.
Talk Abstract:
Understanding a patient's genes and molecular make up through a new generation of diagnostics, equipment and computational analysis can help us reimagine medical decisions, recommendations and tailor care to individual patients.
In this talk, we will explore the emerging model of wellness and care given advances in our understanding of genetics & gene therapies, artificial intelligence, remote diagnostics and robotics which will help us tailor individualised care to our patients.
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening KeynoteArturo Pelayo
The slide deck was prepared for the Royal New Zealand College of General Practitioners' Digital Summit 2017.
This was prepared as an Opening Keynote (35min) to set the tone for the day sessions, panels and workshops.
The Shape Of Things To Come | Autodesk2020Arturo Pelayo
This presentation provides insights into how we are designing the world around us with a particular focus in Material Sourcing, How we Design and what comes next.
This presentation was given at Autodesk2020 in Auckland in August 2017.
This slide deck was presented as the PRINZ 2017 Closing Keynote in May2017 in Christchurch, New Zealand
This slide deck has been designed with more slides than how it was delivered to the audience to provide more guidance to the reader.
This slide deck doesn't have GIFs, animations or embedded videos as they are not supposed by SlideShare.
#PRConf17
Work Samples - ASB Digital Savvy Workforce (2013)Arturo Pelayo
As part of my direct work reported to the GM of Capability & Learning, I designed and developed several reports to be presented by my manager-once removed. Most of the work involved Educational Design Strategy for the workforce and was reported directly to the Executive General Manager of our Division.
Instructional Design Work Sample - WorkSmart Essentials (2014)Arturo Pelayo
This is the first iteration of the content and the wireframe for the module I developed. The content was compulsory training to 5,400 employees and took 18minutes to complete in one pass.
Teaching Astronomy to blind youth - Tactile Astronomy - a case study.Arturo Pelayo
This presentation highlights the development of Tactile Astronomy, a project to teach Astronomy to blind youth in New Zealand. The project has been in development since July 2014.
The slide deck covers a basic understanding of accelerating technologies and their fundamental role in the development of Tactile Astronomy.
This presentation was delivered in the August 2016 session of the The User Experience Auckland Group in Auckland, New Zealand.
El Futuro Del Trabajo Y El Trabajo Del FuturoArturo Pelayo
¿Qué sucede cuando los robots empiezan a trabajar?
Este conjunto de diapositivas es una introducción a la aceleración tecnológica gracias a tecnologías exponenciales; el desarrollo de nuevos modelos de organización laboral en compañías digitales y una discusión interactiva de el impacto de estas tendencias en México.
Este conjunto de diapositivas están enfocadas para una audiencia de diseñadores, artistas y creativos en PLATOON Ciudad de México.
Estas diapositivas fueron presentadas en PLATOON Ciudad de México en Julio de 2016.
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I developed a novel concept for the DoD with the founder of America’s Army Future Applications, William H. Davis, to advance science and engineering education. “SimChallenge” is an ecosystem of digital design challenges, which combine real-world simulation tools with thematically linked adventure mini-games.
Similar to The Role of Color and Functional Design. (9)
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This talk is an introduction to Crowdsourcing and Crowdfunding with an applicable lens for Instructional Designers, Learning & Development practitioners, middle management and blended learning professionals.
This talk was presented to the Blended Learning & Technologies Forum. The talk was hosted on 30 May 2019 at the Employers & Manufacturers Association in Auckland, New Zealand.
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The slides are from a talk given at the Telco & Digital Service Futures event organized by CONFERENZ on 21 April 2019.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ and to my talk sponsor, The Employers & Manufacturers Association.
The slides are from a talk given at the Telco & Digital Service Futures event organized by Conferenz.
The audience is CEOs, Business Owners and Execs. The aim is to get them to realize national prosperity by embracing heart and mind while understanding digital disruption and accelerating technologies.
Special Thanks to Rachel Kelly for her incredible support and recommendation to CONFERENZ.
Rewriting The Code Of Life - RNZCGP 2018 AGM AKL Arturo Pelayo
This slide deck was presented at the 2018 Annual General Meeting of the Auckland Faculty of the Royal New Zealand College Of General Practitioners.
Talk Abstract:
Understanding a patient's genes and molecular make up through a new generation of diagnostics, equipment and computational analysis can help us reimagine medical decisions, recommendations and tailor care to individual patients.
In this talk, we will explore the emerging model of wellness and care given advances in our understanding of genetics & gene therapies, artificial intelligence, remote diagnostics and robotics which will help us tailor individualised care to our patients.
Care 2027: Be The Ocean, Not the Wave | Digital Summit 2017 Opening KeynoteArturo Pelayo
The slide deck was prepared for the Royal New Zealand College of General Practitioners' Digital Summit 2017.
This was prepared as an Opening Keynote (35min) to set the tone for the day sessions, panels and workshops.
The Shape Of Things To Come | Autodesk2020Arturo Pelayo
This presentation provides insights into how we are designing the world around us with a particular focus in Material Sourcing, How we Design and what comes next.
This presentation was given at Autodesk2020 in Auckland in August 2017.
This slide deck was presented as the PRINZ 2017 Closing Keynote in May2017 in Christchurch, New Zealand
This slide deck has been designed with more slides than how it was delivered to the audience to provide more guidance to the reader.
This slide deck doesn't have GIFs, animations or embedded videos as they are not supposed by SlideShare.
#PRConf17
Work Samples - ASB Digital Savvy Workforce (2013)Arturo Pelayo
As part of my direct work reported to the GM of Capability & Learning, I designed and developed several reports to be presented by my manager-once removed. Most of the work involved Educational Design Strategy for the workforce and was reported directly to the Executive General Manager of our Division.
Instructional Design Work Sample - WorkSmart Essentials (2014)Arturo Pelayo
This is the first iteration of the content and the wireframe for the module I developed. The content was compulsory training to 5,400 employees and took 18minutes to complete in one pass.
Teaching Astronomy to blind youth - Tactile Astronomy - a case study.Arturo Pelayo
This presentation highlights the development of Tactile Astronomy, a project to teach Astronomy to blind youth in New Zealand. The project has been in development since July 2014.
The slide deck covers a basic understanding of accelerating technologies and their fundamental role in the development of Tactile Astronomy.
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¿Qué sucede cuando los robots empiezan a trabajar?
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Este conjunto de diapositivas están enfocadas para una audiencia de diseñadores, artistas y creativos en PLATOON Ciudad de México.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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5. When you design...
• Realism deters a learner’s ability to interpret the instructional message.
• Learners may have difficulty identifying and attending to relevant information.
(Dwyer, 1987)
• What is your interpretation of the following messages?
Graphics by: Department of Homeland Security. (c) 2006
6. The intended messages...
• “If you become aware of an unusual or suspicious
release of an unknown substance nearby, It doesn’t
hurt to protect yourself”.
• “Cover your mouth and nose with layers of fabric that
can filter air but still allow breathing”.
• “Wash with soap and water and contact authorities”.
Graphics by: Department of Homeland Security.
http://www.ready.gov/america/_downloads/biological.pdf(c) 2006
7. When you design...
•Your
intent is to
teach and
instruct.
Graphics by: Department of Homeland Security. (c) 2006
8. However...
Graphics by: Department of Homeland Security.
http://www.ready.gov/america/_downloads/nuclear.pdf
(c) 2006
9. More examples from ready.gov :
Graphics by: Department of Homeland Security. (c) 2006
10. What about Emotion?
• Unless you desire to evoke emotion, contrast and realism will not be your
allies.
Graphics by: Department of Homeland Security. (c) 2006
11. Now it’s time for some fun!
The following slides provide a parody of the
ready.gov imagery. If you think you may feel
offended, you may skip to slide 24.
12. • “ If you have set yourself on fire, do not run! “
Graphics by: Department of Homeland Security. (c) 2006
13. • “If you spot a terrorist arrow, pin it against the wall
with your shoulder.“
Graphics by: Department of Homeland Security. (c) 2006
14. • “ If you are sprayed with an unknown substance,
stand and think about a cool design for a new tattoo“
Graphics by: Department of Homeland Security. (c) 2006
15. • “ The proper way to eliminate smallpox is to wash with
soap, water and at least one(1) armless hand“
Graphics by: Department of Homeland Security. (c) 2006
16. • “Hurricanes, animal corpses and your potential new
tattoo have a lot in common. Think about it.“
Graphics by: Department of Homeland Security. (c) 2006
17. • “ If a door is closed, karate chop it open! “
Graphics by: Department of Homeland Security. (c) 2006
18. • “ After exposure to radiation it is important to consider
that you may have mutated to gigantic dimensions:
watch your head.“
Graphics by: Department of Homeland Security. (c) 2006
19. • “ If you are trapped under falling debris, conserve
oxygen by not farting.“
Graphics by: Department of Homeland Security. (c) 2006
20. • “ Do not drive a station wagon if a power pole is
protruding from the hood. “
Graphics by: Department of Homeland Security. (c) 2006
21. • “ A one-inch thick piece of plywood should be
sufficient protection against radiation.“
Graphics by: Department of Homeland Security. (c) 2006
22. • “If you hear the Backstreet Boys, Michael Bolton or
Yanni on the radio, cower in the corner or run like hell. “
Graphics by: Department of Homeland Security. (c) 2006
23. • “ If you spot terrorism, blow your anti-terrorism whistle.
If you are Vin Diesel, yell really loud. “
Graphics by: Department of Homeland Security. (c) 2006
24. For more information about the graphic
parodies, please visit the source at:
“Don't be afraid. . . be ready!”
http://home.carolina.rr.com/zerb/beready/
25. Behavioral synergy
• Color and realism might affect learner’s attitudes towards instruction and their
engagement level. Although “no substantive research is available to support
the argument” (Surber & Leeder, 1998).
Graphics by: Department of Homeland Security. (c) 2006
26. Motivational appeal: Use it or loose it!
• As an effective attention-gaining
device.
• To show contrast, in order to direct or
focus attention.
• To show relationships between
across screen objects
• To increase motivation, interest, and
perseverance. Though, this is a fine
line to distraction.
27. The effect of color has not been shown to be potent.
28. Poor color choices have a high
potential for distraction.
Graphic by: Apple, Inc. (c) 2006
39. Cognitive Principles
• Emphasize relations by grouping items and color coding them.
• Dynamic events can be shown with color changes.
• Use the 5 +/- 2 rule when using color to code items.
• Be wise with high saturation and brightness hues.
• Establish priorities using color temperature, be logical and reasonable.
• Be cross-culturally adept.
40. Physiological Design
• Do not use highly saturated,
spectrally extreme color
simultaneously.
• Avoid Juxtaposition.
41. Be wise with blue.
(new Ford Mustang semi-transparent billboards)
Ford Motor Co. (C) 2006
42. Be wise with blue.
(new Ford Mustang semi-transparent billboards)
Ford Motor Co. (C) 2006
43. • Use red and green
for central colors,
not for background
areas or for small
peripheral elements.
Times Square in New York City. September 2006
44. • Avoid adjacent colors
which differ only in hue.
Graphic by: National Bank of Turkey. (c) 2006
48. Functional design recommendations
A journey through five instructional applications of graphics: cosmetic,
motivation, attention-gaining, presentation and practice*.
49. I. Pictures
• Can aid learning.
• Cannot aid learning.
• Cannot aid learning and deter.
Graphic by: Amnesty International (c) 2006
50. II. Selection
• The needs of the
learner, the
content and the
nature of the task.
Graphic: GE Home Appliances, Germany (c) 2006
51. III. Attention
• Graphics should not distract
from the lesson goals or
objectives.
• In marketing, this rule is
always “broken” as you can
see in the graphic.
Graphic by: AXE, Inc. (c) 2006
52. IV. Instructional value
• Cosmetic graphics do not carry
instructional value.
• Coloring columns to simulate 2D
french fries actually deter the
instructional value of the information
contained in that newspaper page.
Furthermore, the choice of color is
poor as yellow is not a good color for
the amount and the density of text.
Graphic by: McDonalds, Inc. (c) 2006
53. V. Quality
• Instructional quality may be
hindered by adding
‘cosmetic’ graphics after
the Analysis phase.
• Transitions should be
consistent within groupings
and categories.
Graphic by: Hoover Technologies, Ltd. (c) 2006
55. VI. Motivation
• Procure interest, be careful of distraction.
Graphic by: Ché, Magesin. Paris, France. (c) 2006
56. VII. Contextualize Instruction
• Increase the intrinsic motivation
of the learner.
• Stimulate Imagination and
fantasy.
• Graphics are used to
complement and supplement
the entire instructional
system.
Graphic by: The Economist. (c) 2006
57. VIII. Attention
• The focus are the instructional
materials, nothing else.
• Pull learners into instruction in
general and to a task in
particular.
• Avoid monotonous stimuli.
• Excessive realism may distract
student attention from specific
or essential information.
Graphic by: l’tour. (German Travel Agency). (c) 2006
58. IX. Processing
Information
• Cue learners with graphics,
if at all needed.
• Text can stand on its own!
• Graphic: This CTA train
ticket dispenser adds a
significant cue to what the
intended message is: feed a
hungry child.
Graphic by: operationhunger.org (c) 2006
59. X. Value
• Instructional value of
spontaneous internal
imaging depends heavily
on the context.
• Value is iterative: to some
people grabbing a
bathroom handle is
ordinary regardless of
wether or not they wash
their hands, placing an ad
such as the one shown in
the graphic, may challenge
preconceived notions with
the alternative visual
proposition.
Graphic: Underground transit facilities. City of New York, NY. (c) 2006