Sci Biz Tech Quiz 2018

Thapar Quizzing Club Presents
SCI-BIZ-TECH QUIZA not-so-definitive quiz for us crappy engineers
UTSAV ADWITIYA
the last quiz of the semester

Sci-Biz-Tech Quiz
A Quiz by Utsav and Adwitiya

Rules:
1. The QMs spent more time on choosing the slides background and fonts than
framing the questions, so don’t expect much from us.
2. If you argue with us, we’ll sneakily deduct your points.
3. If you argue again, we’ll openly deduct your points.
4. Partial pounce is allowed.

Round and Round
(1) Written (5Q)
(2) IB/IP (12Q)
(3) Written (5Q)
(4) IB/IP (12Q)
(5) Surprise Round (8Q)

ROUND 1: Written Round I
(Advertisements)
(+20/0)

1.
● FOR 25 years, X ran the same humorous campaign “X World” celebrating its distinctive bottle, becoming
renowned for the consistency of its pitches to consumers. Give X.

Q2.
● Aldi (stylised as ALDI) is the common brand of two German family owned discount supermarket
chains with over 10,000 stores in 20 countries.
● On 2 November, Aldi launched their Christmas ad, featuring Kevin The Carrot (company’s mascot) ,
in a very haven't-we-seen-this-somewhere-before?
● Following ad is parody to what ?

Q3.
X is an American clothing company notorious for advertisements that were outrightly sexist and racist
during the 1950s. Although these were deemed to be fine in that time, today they would’ve spark great
controversies.

Q4.
● Dos Equis is a Mexican beer company, which became very popular because of its interesting
advertisement campaign “The Most Interesting Man in the World” in 2006. Starring actor Jonathan
Goldsmith, the ads typically had a narrator telling about his various exploits.
● The excerpt of the ads usually went as, “You know who he is. He smokes Cuban cigars, is always
surrounded by beautiful women, and most importantly he drinks Dos Equis beer.”
● This advertisement has, however had an arguably larger impact than what was originally intended.
In what form do we know this advertisement?

Q.5
● “Security tips by Dave Malarky, CEO” is a Youtube advertisement series.
● You’ll see the one of the ads of the series on the next slide.
● Which company is being advertised here.

Q3.
X is an American clothing company notorious for advertisements that were outrightly sexist and racist
during the 1950s. Although these were deemed to be fine in that time, unfortunately today they would’ve
spark great controversies.

“I don’t always but when I” meme

Q1.
● X studied mathematics and physics at Imperial College London, graduating with a Bachelor of Science
degree in physics in 1968 and completed his PhD in 1974.
● And as he explained to NPR’s Terry Gross in 2010, he put that education to good use while working on
a project. “We were working in an old, disused church in North London, and it already had a nice
sound,” he recalled. “And there were some old boards lying around, but they just seemed ideal to stamp
on. So we piled them up and started stamping. And they sounded great anyway. But being a physicist, I
said, ‘Suppose there were 1,000 people doing this; what would be happening?. You would be hearing a
little bit of an effect, which is due to the distance that they are from you.’ So I put lots of individual
repeats on them. Not an echo but a single repeat at various distances. And the distances were all prime
numbers. “
● Id this famous physicist X, and the project he was working on (something we are going to do throughout
the quiz).

● X- Brian May
● Y- We will rock you

Q2.
● The Great American Depression of 1929 saw the fall of many industries and markets due to
hesitation of people to make unnecessary purchases. However, one product introduced during the
Depression did surprisingly well. The product, contained lithium citrate, a mood-stabilizing drug and
was aimed at investors who suffered heavy losses.
● Although the real origin of the name is unclear, one myth goes that it was advertised to heighten the
spirits of the consumer and elevate your mood if you’re feeling down.
● Name the product.

Q3.
Pedialyte is an electrolyte solution, which traditionally has been used for dehydration among infants.
However, in May 2015 sales of Pedialyte rose by a massive 57%, as compared to their sales since 2012.
Abbott, the parent pharmaceutical companies which produces Pedialyte officially claimed that a third of
their sales were derived from adult users who consumed it for purposes which are totally out of question
for the product’s intended demographic.
What was the reason for the consumption of the product by adults?

● Adults used Pedialyte as a hangover cure.

Q4.
● One61 Studio is a smartwatch making company, popular for making smartwatches based around
superhero themes. The company, relatively new in its field has released three smartwatches as of
now, based on Batman, Wonder Woman and Flash themes. The company, a division of Bioworld
Merchandising however, got its big break earlier this year, when it announced it would be partnering
with video game publisher Bethesda for their post-apocalyptic game X to be released in November.
● The deal stated that the One61 would make a smartwatch named ‘Pip-Boy’ and would feature the
game’s mascot ‘Vault-Boy’, based on the electronic data organizer that you use in the X series of
RPG games as an inventory, skills and stats screen, quest screen, etc. In the game, this is your
ultimate guide to the wastes, and key to your character's survival.
● Give X.

Q5.
On the next slide you’ll see a video of what is called a ‘magnet paper’. The paper has filaments inside
which respond to a magnetic charge and when you pass it over an object comprising of magnets, it can
actually show you where the magnets are.
What is the basic fundamental behind how this magnet paper works?

Q6.
● Apple is known for hiding tongue-in-cheek Easter eggs in
many of its first-party apps. For instance, if you look closely
at the Maps icon, it actually is a direction to Apple’s new
spaceship campus, Apple Park in Cupertino, California. So,
the icon shows a sliver of the spaceship.
● Another such Easter egg can be found in the waveform on
Apple’s Voice Memos icon. Mike Rundle, on Reddit made a
discovery in 2015 that the waveform is actually formed by
saying the word _ _ _ _ _ out loud.
● Give me the word.

Q7.
● In prisons in US, X remains the most sold item at commissaries. A study in 2016 for the American
Sociological Association found that inmates are using this as a replacement for cash currency.
● X is used to buy all sorts of necessary items, from food and clothing to laundry and hygiene
products. It’s even used as gambling chips in poker games. “A lot of [the inmates], they spend their
days working and exercising and they don’t have enough energy to do these things,” study author
Gibson-Light explains. Former inmate turned author Gustavo “Goose” Alvarez wrote a whole book
about it. Titled _ _ _ _ _ _ X, the book illustrates the ability of X to lift spirits and provide hope.
● What is X? Bonus for the name of the book.
(10+10)

Q8.
● This is a species of horse fly found in the Atherton
Tablelands in north-east Queensland, Australia.
Discovered in 1981 but not scientifically described
until 2011.
● This bug has a striking golden tip to its rear,
formed by a dense patch of golden hairs, providing
the inspiration for its name.
Cont. on next slide

● This is a species of carabid beetle first
found in Costa Rica in 2002.
● Because of the markedly developed
'(biceps-like)' middle femora what name it is
assigned.
(10 + 10)

● Beyoncé
Arnold Schwarzenegger

Q10.
● Being acquired by AlphaBet Inc. in 2015 meant looking for a new domain name for Google. In its
hunt to stay creative and intuitive, Google began competitive bidding for generic top-level domains
and spent close to 18.6 million USD in securing these gTLDs, its closest rival being Amazon; both
companies bidding for domains like .search, .play and .drive.
● However, one such gTLD was also .xyz which went uncontested but is now of huge importance to
Google, since AlphaBet’s website is hosted as ABC.xyz. It recently came to information that Google
is taking things to the next level with their cheeky plans of renaming the AlphaBet website as?

Q11.
● In the third season of House Of Cards, President Frank Underwood appears on the The Colbert Report to promote
his proposal for a controversial job-generation scheme called America Works. Here is a transcript of their
conversation:
Underwood: “Look, I don’t let polls like that bother me. I think once the nation sees AmWorks in action, they will
change their attitudes.”
Colbert: “I’m sorry, AmWorks? I didn’t realise it was called AmWorks. Is it like X? Is it a pyramid scheme? Is that what
you’re selling to the American people?”
Underwood: “No, it’s actually just an abbreviation to make it easier to say.”
● X actually capitalised on the joke by using the attention as a springboard to explain the difference between an illegal
pyramid scheme and its business model that sells vitamins, cosmetics and household products through a network of
independent distributors instead of in stores.
What is X?

Q12.
● The Daily Tut is a webcomic on Instagram where the main character is a guy called Tut living in
Ancient Egypt. In one of their recent posts, Tut has dressed up as an astrophysicist and science
author. He’s famous for his informative tweets and most known for the reboot of a popular TV Show.
Self-titled as a ‘science communicator’, he’s appeared various times on talk shows, including
Stephen Colbert and Jimmy Fallon. He’s even made a guest appearance on The Big Bang Theory
and been an active participant of AMAs on Reddit.
● Which scientist? What punny name do they use for this appearance of Tut?
● Image follows.

Neil deGrasse Tyson
(punned as Neil deGrasse Tut-son)

ROUND 3: Written Round II
+20/0 (+20 for the long connect)

1
● Today, the X’s logo, is familiar to people around the world. However, it underwent a number of
changes before reaching its present form.
● In 1933, when Precision Optical Instruments Laboratory was established, the name given to
________ they manufactured was Y.
● Their first logo included the company name with an image of Y (Buddhist Goddess of Mercy) and
flames.
● Id X.

2
● This is a type of X (commodity) that is made by the Black Ivory X Company in Thailand.
● It is prepared by elephants that consume the _ _ _ _ _ _ _ _ _ _ _ and process them during
digestion. Their stomach acid breaks down the bean proteins and gives it a characteristic robust
flavor.
● This item is rare and expensive and you need to shell out about $50 for 1 unit of it which makes it
currently the most expensive X in the world.

3
● ___ Limited is a pan-European, British media and telecommunications company owned by Comcast
and headquartered in London. It has operations in the United Kingdom, Ireland, Germany, Austria,
Italy and Spain. ___ is Europe's biggest and leading media company and largest pay-TV
broadcaster by revenue (as of 2018),
● Prior to 2018, Rupert Murdoch's 21st Century Fox owned a 39.14% controlling stake in the
company, on 9 December 2016, following a previous attempt under News Corporation that was
affected by the News International phone hacking scandal, 21st Century Fox announced it had
agreed to buy the remainder of it.
● This company in 2006 entered into the agreement with an Indian brand and set up a joint venture we
all know.
● Id the company.

4.
● X comes from the Gaelic word which reads ‘uisge beathe ’, which translates as ‘water of life’.
● If the origins of X are Scottish/ Canadian then omit the ‘e’ from the word otherwise use the standard
spelling.
● It comes in many forms, and the various types of X derive their name on the basis of ingrediants
used, place of manufacture etc.

1
● Today, the X’s logo, is familiar to people around the world. However, it underwent a number of changes before
reaching its present form.
● In 1933, when Precision Optical Instruments Laboratory was established, the name given to ________ they
manufactured was Y.
● Their first logo included the company name with an image of Y (Buddhist Goddess of Mercy) and flames.
● Id X

2
● This is a type of X (commodity) that is made by the Black Ivory X Company in Thailand.
● It is prepared by elephants that consume the _ _ _ _ _ _ _ _ _ _ _ and process them during digestion. Their
stomach acid breaks down the bean proteins and gives it a characteristic robust flavor.
● This item is rare and expensive and you need to shell out about $50 for 1 unit of it which makes it currently the most
expensive X in the world.

3
● ____ Limited is a pan-European, British media and telecommunications company owned by
Comcast and headquartered in London. It has operations in the United Kingdom, Ireland, Germany,
Austria, Italy and Spain. Sky is Europe's biggest and leading media company and largest pay-TV
broadcaster by revenue (as of 2018),
● Prior to 2018, Rupert Murdoch's 21st Century Fox owned a 39.14% controlling stake in the
company, on 9 December 2016, following a previous attempt under News Corporation that was
affected by the News International phone hacking scandal, 21st Century Fox announced it had
agreed to buy the remainder of it.
● This company in 2006 entered into the agreement with an Indian brand and set up a joint venture we
all know.
● Id the company.

4
● X comes from the Gaelic word which reads ‘uisge beathe ’, which translates as ‘water of life’.
● If the origins of X are Scottish/ Canadian then omit the ‘e’ from the word otherwise use the standard
spelling.
● It comes in many forms, and the various types of X derive their name on the basis of ingrediants
used, place of manufacture etc.

Long Connect
Codenames of Intel’s Processor Micro-
architectures

Q1.
● Harvard Business School professor Anita Elberse had an exclusive opportunity in 2012 to
collaborate with X and analyse his approach and enormously successful methods, resulting in a
Harvard Business Review article in 2013.
● In 2014, X was appointed to a long-term teaching position in Executive Education by Harvard as a
part of the new “The Business of Media, Entertainment and Sports” programme.
● Elberse explains, “To have X there and for students to be able to see him in action, see how he
addresses a group and receive tips on management at the highest level, there’s no replacement for
that live experience.”
● Give X.

Q2.
● Released in 2015, this was a “brain-sensing headband”, a wearable meditating device. The device
counts your breath, and has a number of stress relieving exercises, like relaxing to the sound of
waves, birds chirping and trees rustling. Advertised as the “Fitbit for your brain”, the headset
measures EEG from seven points around your scalp and the company has released its second
version this year
● Incidentally, the company/device shares its name with a rock band, which started out early in their
career as Rocket Baby Dolls.
● What is the company being talked about here?
(The answer is not PoetSoc).

Q3.
● It might be the workflow medium of choice for a lot of people today, but the name actually originates
from African roots. It is an Nguni Bantu term, meaning ‘humanity’, and is loosely used as a
philosophical school of thought which follows the belief of “I am what I am because of who we all
are.”
● However, the term shot to popularity in 2004 when Canonical Ltd., a UK-based software company
released it and is now something which most of you have used sometime in your lives.
● What term?

Q4.
● On the next slide you’ll see the cover of Superman: _ _ _ _ _ _ _ _ _ _ Giveaway #3, launched in 1980.
This was a fun story arc titled, “Computers that saved Metropolis” in which, two kids Alec and Shanna
use a pair of TRS-80 computers to help Superman stop Major Disaster after Superman's powers
become difficult for him to control.
● What was special about this issue was that a global electronic devices and gadgets retailer, hugely
popular among the kids in US during the 1970s-90s teamed up with DC Comics as a promotional
venture.
● It also famously featured a panel of Superman teaching a class of sixth-graders about the merits of the
$450 TRS personal computers, since this would help to increase the sales in the said outlets.
● _ _ _ _ _ _ _ _ _ _ also teamed up with Hulk Hogan in 2014 for a Super Bowl commercial.
● Give the name of the store outlet/retailer.

Q5
● Dennis Fong is a retired American player of first-person shooter video games like Quake and Doom.
Better known by his online alias Thresh, he is recognised by Guinness World Book of Records as the first
professional gamer.
● Now a prominent businessman and co-founder of GX Media, a multi-million dollar game testing and
service provider company, Fong started his career playing Doom at the age of 16 in 1993. He soon
changed his alias to Thresh and made approximately $100,000 a year from gaming prize money and
endorsements.
● However, the highlight of his career can be mentioned as popularising a convention which PC gamers all
around the world use today. This convention was comfortable for most players, and made sense given
that it allowed ease-of-access and swiftness. In fact, all of you must have used this thing if you’ve ever
played a shooting based game.
● What?

WASD configuration for player movement

Q.6
● On 4 June 1996, the first Ariane 5 rocket, manufactured by the European Space Agency(ESA),
malfunctioned and consequently self-destructed 37 seconds after launch. The resulting $370m loss
was primarily due to control software failure. Much of the software for Ariane 5 was originally written
for its predecessor, the Ariane 4 and something happened for which the software was not
programmed.
● The US Army used the Patriot Missile systems during the Gulf War in Saudi Arabia to track and
intercept incoming Iraqi Scud missiles. On February 25, 1991, an American Patriot Missile battery in
Dhahran, Saudi Arabia, dropped the track on an incoming scud. Failure to intercept led to the missile
directly striking an US Army barracks resulting in 28 deaths.
● Both disasters were caused due to a very small mistake. (We’ve all studied about it in 1st sem)

Q.7
● China plans to roll out a comprehensive credit rating system - detailing
the 'trustworthiness' of its 1.3 billion citizens - by 2020.
● Under this system cameras will be installed throughout the country and
every citizen’s actions will be monitored.
● Various measures of financial credit, personal behaviour and corporate
misdeeds will also be collected and after processing all this data each
individual would be assigned a social score.
● Once implemented the system will manage the rewards, or
punishments, of citizens on the basis of their score. Some types of
punishments include: flight ban, exclusion from private schools, slow
internet connection, exclusion from high prestige work, exclusion from
hotels, and registration on a public blacklist.
● In reference to these developments complete the newspaper headlines
in following slide.

Q.8
● Located in _____ is the headquarters of Bahnhof, a Internet Service Provider and host with one of the coolest data
centers on the planet. It gained notoriety a few years back as the web-hosting provider to X .
● Named Pionen White Mountains, it is located 30 meters (100 ft) under the granite rocks of the Vita Berg Park in
Stockholm. The location was a former nuclear bunker and command center during the Cold War.
● "The business we do needs ultra security," Bahnhof's chief executive Jon Karlung told Data Centre Pulse in 2009.
● "We need high-tech facilities to protect our equipment and also make our clients safe and secure in this environment,
so it is ideal for serving and hosting business."
● Name their client X (someone who really need these nuclear bomb proof services)

Q.9
● This invention by the Grinstaff Group at Boston University, funded by the Bill and Melinda Gates
foundation is said to decrease a tendency which is very prevalent among the youth. A survey last
year revealed that almost half the young population at UK have this tendency, which is a serious
cause of concern regarding the spread of a certain type of diseases and infections, spread by illicit
contacts.
● “Those water-loving polymers hold on to the water at the surface and that makes it slippery,” said
research team leader Grinstaff. This invention, made up of a new substance is also being claimed to
outlast the stamina of average users and is said not to perish in between the process, thus also
providing extra safety and eliminating the need for friction-removing products.
● What is the invention and the tendency referred to in the question? (10 +
10)

● Self-lubricating condom
Not putting on condoms while having sex ;)

Q.10
● The first post or pillar type hydrant is generally credited to Mr. Frederick Graff Sr., Chief Engineer of
the Philadelphia Water Works around the year 1801.
● But it should be noted that the real inventor of fire hydrants is not known.
● For what reason, the original owner never came to be known?

● Patents documents were destroyed in a fire.

Q.11
● In the early 1960s, X selected a small fishing village Y as the ideal location for ______. And the spot
he had zeroed in for the purpose was a church.
● So, one fine day, X and his colleagues including Z went to speak to the then-bishop, Rev Dr Peter
Bernard Pereira, about acquiring the church.
● This is what he describes the bishop told the congregation: "My children, I have a famous scientist
with me who wants our church and the place I live for the work of space science and research.
Science seeks truth that enriches human life. The higher level of religion is spirituality. The spiritual
preachers seek the help of the Almighty to bring peace to human minds. In short, what X is doing
and what I am doing are the same - both science and spirituality seek the Almighty's blessings for
human prosperity in mind and body. Children, can we give them God's abode for a science?"
● There was silence for a while followed by a hearty 'Amen' from the congregation, which made the
whole church reverberate.
● X, Y, Z?

● V. Sarabhai
● Thumba launch station
● A.P.J Abdul Kalam

● Which company is the manufacturer of
this newly launched electric car?
(Surprising as we know the company for
a very different product)
Q.12

BIDDING ROUND
(0-40)
A broad topic will be shown before every question.
You need to bid for your own points.
Win all, or lose all.

Q1
● Fast Times at Ridgemont High, a 1982 movie directed by Amy Heckerling is mostly notable in film
culture for putting Sean Penn on the map. But this coming-of-age comedy film about the chronicles
of a school year in the lives of freshmen is also responsible for giving this company, founded by Paul
Van Doren in 1966 it’s big break, for the trademark product of this company became the national fad
after Sean Penn sported it in the movie.
● As the story goes, Sean Penn wandered into the ____ store in Santa Monica in search of a pair of
comfortable _____. Penn, who had recently landed a movie part playing a stoner dude named Jeff
Spicoli, picked out a pair of _____ in a checkerboard pattern. Back on the set, Penn liked his new
_____ so much he told director Amy Heckerling he wanted to wear them on camera.
● What is the company being talked about?

Q.2
● Swedish home-furnishing giant IKEA announced that it plans to use X and turn it into a new
renewable material source for IKEA products.
● Once implemented this would be killing 2 birds with a single stone as it will help in solving a major
environmental problem.
● The first product prototype will be ready by the end of 2018, say media reports. By the end of 2020,
IKEA is expected to start rolling out these in the Indian market before launching them in the foreign
markets.
● X and Environmental problem ?

X = Rice straw
Y = Stubble burning problem

Q.3
● When the Great War broke out in Europe in 1914 and put all human activities on hold, including
almost all Scientific developments. X responded not just with generosity but with actionable courage
and set out to mitigate the gruesome effects of the war using the X-ray technology.
● X convinced rich people to donate their cars and trucks to convert them to mini-ambulances named
“Y”.
● These ambulances used Z (a substance) to perform simple X-rays to help medics locate and remove
shrapnels from bodies of the soldiers.
● By the end of the war over 20 of these ambulances were made and saved lives of roughly 1 million
soldiers.
● Another important factor in this is that this can be seen as the birth of the idea of Ambulances, now
one of the most important vehicles seen today.

● X- Marie Curie
● Y- Little Curies
● Z- Radium

Q.4
● Road Zipper (images in next slide), is an innovative machine specifically designed to improve
productivity; whilst also tackling road safety effectively and avoid other traffic problems like
congestion during peak traffic hours.
● These machines are in permanent use in such cities as Auckland (Auckland Harbour Bridge);
Montreal, Quebec; Philadelphia, Pennsylvania, San Francisco, Honolulu etc.
● How does Road Zippers help to solve the Traffic congestion problems.

● Add or Subtract the lanes according to the traffic.

Q.5
● While Chinese travelers and chroniclers, like Hieun Tsang and Fa Hien, have made their way into
India through the millenium, the first Chinese settler in Bengal was a man that British called Tong
Atchew, that settled in present day Achipur in the late 18th century.
● He managed to earn some money and around 1778 he applied to colonial government for land to
set up a sugar mill.
● Being the first person belonging to Indian-Chinese community Atchew still presides over Achipur,
part legend, part deity, part local landlord. children would call him “Thongyeng Pakkung”, which
roughly translates into “sugar plantation master”.
● Identify the “household name” we can give Tong Atchew credit for.

● Word “chini” used for sugar

Q.6
● .ly is a country code top-level domain (ccTLD) for X. It is particularly famous as a common domain
hack for English words that end with the suffix ‘ly’, such as name.ly, musical.ly to name a few.
Besides that, this domain is also employed as a tool throughout the internet, and is evident when we
click on certain links.
● What is the online service I am talking about?
● In 2011 due to political events in X these domains were under theft of being shut down?
● Give X

● Link shortening service (bit.ly)
Libya

Q.7
● X was a man of sharp business acumen and charisma. He was the founder of the vast industrial
empire which is in the limelight all over the world today.
● He devoted himself in the attainment of the four of his key ideas:
(1) ___________________
(2) A world-class learning institution
(3) A one-of-a-kind hotel
(4) A hydro-electric plant
● He was successfully in achieving all of it except 3rd one which was completed in 1903 with the
opening of X.
● Id the man, X and the world-class learning institution he made.

Jamshedji Tata
Indian Institute of Science
Taj Hotel

Q8.
● Biologists at the University of Liverpool have discovered how the _______ have made around 10%
of Europeans resistant to HIV.
● Scientists have known for some time that these individuals carry a genetic mutation (known as
CCR5-Ä32) that prevents the virus from entering the cells of the immune system.
● What is the reason (something disastrous happened in the past) for these mutations ?

Sci Biz Tech Quiz 2018

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