1) The webinar discusses the importance of business owners viewing their company holistically and having a clear vision, goals and plans to avoid constantly "fighting fires". 2) It emphasizes that the business owner's role is to create a vision for the company and communicate it to employees to empower them and guide the company's direction. 3) ROCG offers business owners assistance in developing, implementing and maintaining a clear vision, including establishing objectives, milestones and strategies, and ensuring the vision remains the driving force behind all company decisions and actions.

1. Business Owners Webinar The Correct Way to Set and, More Importantly, Maintain Vision and Goals Presented by ROCG AMERICAS LLC Grand Rapids Office

3. Recap of February’s Business Owner Webinar, Part 2 Looking at your Company Holistically

7. How We Look at Companies Holistically 1 Beginning to End Milestone to measure 4 Time Objective 5 1 Establishing Core 1 Establish clear vision 5 Milestone to measure 2 Milestone to measure 3 4 3 2

8. Understanding Vision and its’ Importance To YOUR Company

9. Why is Vision Important? As the owner, it is YOUR job to empower others to represent the company in the direction in which you want it to go - which is the vision. The vision is not broad, but instead is specific and obtainable. The purpose of creating a company vision is to put a bulls-eye on the target in order for everyone to aim with accuracy.

10. Strategic Plan Considers the Vision Vision Strategy Structure Culture Products & Services Marketing & Sales People Systems & Processes Finance Vision leads the strategic processes and then operations

12. Correct Way to Create, Maintain, and Monitor Vision

13. Vision Creation As the business owner, it is YOUR job to create and communicate the company vision. ‘ A leader needs to get comfortable, for example, with the idea that it is his or her role to develop a vision and commun icat e it. A clear vision is essential’. Susan Bates, Author of Motivate like a CEO To motivate like a CEO is to connect people with purpose and passion toward a common goal. Susan Bates.

21. Failures in Vision Creation and Implementation

22. What Others Say about Implementation: “… none of this matters without people executing on the creations built from the vision.” Chris Brogan, 2008 "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion Clear visions have helped shape and propel impressive companies.” Jack Welsh, Former CEO of General Electric “ Passion for the vision is an essential element of an effective vision. It should be a source of inspiration to others.” Clifford Gray and Erik Larsen, Authors of Project Management; The Managerial Process

25. ROCG Understands Implementing and Monitoring

26. We Understand the Need for Implementation We are in business not only to help business owners create their vision, but we are also in business to assist business owners in maintaining and monitoring their vision. We do this by ensuring the establishment and implementation of the appropriate objectives, milestones, and strategies required to MEET the goals set through the vision. We share in the passion and teach owners how to communicate the vision to others within the company.

29. It ALL Begins with YOU

30. We Teach Business Owners ROCG’s niche is that we realize the limited number of resources available to the owner and partner to teach them how to run, manage and delegate their business successfully. We teach the owner to stop working IN the company and empower others in order to work ON their company. We are in business to guide, direct and hold you accountable for the planning and implementation of your valid business plans ensuring your success today as well as pointing you in the right direction for your future. Affordable assistance is just a call away!

32. Implementation Success – Set milestones and stay current on plans Failure – Lack of providing resources needed to implement Have Someone to Hold You Accountable Clear timelines should be created with milestones to measure the results. Ensure that you have someone besides you that will help to keep you accountable for the results. Meaning of Implementation: to give practical effect to and ensure of actual fulfillment by concrete measures

34. Next Months Topic for April’s Business Owner Webinar (#4): Building, Managing and Maintaining Business Value

35. Thank you!

36. Questions???