Why deploy private cloud 
in the hybrid cloud era? 
Whether deployed onsite or offsite, individually or as 
part of a hybrid, hosted or managed by a third party, 
private clouds have become a major catalyst for 
business growth and differentiation while managing 
highly sensitive information. Today they are dominating 
the cloud conversation, and the focus is on deployment. 
The road to hybrid computing 
Faced with diverse workload requirements, organizations are coming to realize that the 
future of cloud computing lies in the hybrid space, and private clouds are an integral part. 
Public 
Deploy quickly. Manage easily. Innovate extensively. 
Private cloud 
automation 
Public 
Extend automation with platform 
as a service (PaaS) private clouds 
50% lower cost 
per byte of data stored 
25% storage growth accommodated 
annually without increasing the budget 
27% 
Today 
In 5 years 
Hybrid use1 
76% 
Public 
IBM has migrated several of our own critical IT workloads 
to private cloud. Our results illustrate the potential 
opportunity across the enterprise.4 
Faster provisioning 
from 5 days to as little as 1 hour 
Shorter time to market 
Estimated value of for new applications 
business intelligence for the 
top 20 projects alone 
$300M 
Want to know more? 
Private cloud in the hybrid cloud era: The critical choices driving business value and agility,” 
explores the latest private cloud technologies and solutions that can transform the enterprise. 
Learn how to optimize your private cloud for extraordinary competitive advantage. Read the 
IBM white paper today at http://ibm.co/PrivateCloudinHybridEra 
1,2 North Bridge Venture Partners and GigaOM Research, “The Future of Cloud Computing: 3rd Annual Survey 2013,” October 2013. 
3 IDC, “Enterprise cloud public and private end-user adoption signals continued shifts in IT spending,” IDC #237171, Volume: 1, October 2012. 
4 IBM, “Success in the cloud: Why workload matters,” July 2013. 
© 2013 IBM Corporation 
of business users, IT leaders and 
cloud vendors expect hybrid clouds 
to be the core of their cloud strategy, 
overtaking public and private clouds in 
the next five years.2 
Analytics cloud 
Development and test cloud 
Storage cloud 
43% Private 
Public 
Hybrid 
Private 
Private Private 
Business 
value! 
Agility! 
Self-service support 
User self-provisioning and 
problem-solving frees IT for 
more strategic work 
Deployment in weeks 
or less 
Average implementation timeframe 
reduced dramatically 
Reduced staff 
#1 reason IT and business 
leaders cite for deploying 
private cloud3 
Improved performance 
and availability 
Better intelligence with 
increased use of analytics 
Simplified management 
Labor-intensive tools and 
associated costs avoided 
Faster provisioning 
Middleware provisioning with 
the same speed and ease 
as infrastructure provisioning 
Faster innovation 
and development 
Best practices are codifed into 
“patterns” which provide developers 
with a rich, downloadable toolset 
for application development 
Optimized workload and 
capacity management 
Pattern-directed allocation of 
infrastructure and platform 
resources enables optimal 
performance 
Major cost and operational efficiencies 
RLJ12348-USEN-01

The road to hybrid computing

  • 1.
    Why deploy privatecloud in the hybrid cloud era? Whether deployed onsite or offsite, individually or as part of a hybrid, hosted or managed by a third party, private clouds have become a major catalyst for business growth and differentiation while managing highly sensitive information. Today they are dominating the cloud conversation, and the focus is on deployment. The road to hybrid computing Faced with diverse workload requirements, organizations are coming to realize that the future of cloud computing lies in the hybrid space, and private clouds are an integral part. Public Deploy quickly. Manage easily. Innovate extensively. Private cloud automation Public Extend automation with platform as a service (PaaS) private clouds 50% lower cost per byte of data stored 25% storage growth accommodated annually without increasing the budget 27% Today In 5 years Hybrid use1 76% Public IBM has migrated several of our own critical IT workloads to private cloud. Our results illustrate the potential opportunity across the enterprise.4 Faster provisioning from 5 days to as little as 1 hour Shorter time to market Estimated value of for new applications business intelligence for the top 20 projects alone $300M Want to know more? Private cloud in the hybrid cloud era: The critical choices driving business value and agility,” explores the latest private cloud technologies and solutions that can transform the enterprise. Learn how to optimize your private cloud for extraordinary competitive advantage. Read the IBM white paper today at http://ibm.co/PrivateCloudinHybridEra 1,2 North Bridge Venture Partners and GigaOM Research, “The Future of Cloud Computing: 3rd Annual Survey 2013,” October 2013. 3 IDC, “Enterprise cloud public and private end-user adoption signals continued shifts in IT spending,” IDC #237171, Volume: 1, October 2012. 4 IBM, “Success in the cloud: Why workload matters,” July 2013. © 2013 IBM Corporation of business users, IT leaders and cloud vendors expect hybrid clouds to be the core of their cloud strategy, overtaking public and private clouds in the next five years.2 Analytics cloud Development and test cloud Storage cloud 43% Private Public Hybrid Private Private Private Business value! Agility! Self-service support User self-provisioning and problem-solving frees IT for more strategic work Deployment in weeks or less Average implementation timeframe reduced dramatically Reduced staff #1 reason IT and business leaders cite for deploying private cloud3 Improved performance and availability Better intelligence with increased use of analytics Simplified management Labor-intensive tools and associated costs avoided Faster provisioning Middleware provisioning with the same speed and ease as infrastructure provisioning Faster innovation and development Best practices are codifed into “patterns” which provide developers with a rich, downloadable toolset for application development Optimized workload and capacity management Pattern-directed allocation of infrastructure and platform resources enables optimal performance Major cost and operational efficiencies RLJ12348-USEN-01