- Aston Martin was founded in 1915 by Robert Bamford and Lionel Martin and was originally known for modifying Singer vehicles. The company name comes from its success at the Aston Clinton hill climb event.
- In 1948, David Brown, a tractor and gear manufacturer, bought Aston Martin. His first model was the Two Liter Sports in 1948.
- Notable subsequent models included the DB2 in 1950, DB4 from 1958-1963, and DB5 which gained fame from being James Bond's car in Goldfinger in 1963.
- Ford purchased Aston Martin in 1987 and invested in the new DB7 model in 1994, helping the company's success. The DB7 Vantage was introduced in 1999
The luxury car market had a strong year in 2013 and there is still some tailwind left for 2014
According to consulting firm McKinsey & Co., China is expected to overtake the U.S. as the world’s largest luxury-car market as soon as 2016, as higher incomes and the desire for status elevate premium auto brands.
Hyundai manufacturing plants in different countries such as Korea, Russia, China and India.
Reasons of why people prefer buying Hyundai cars in different countries
The luxury car market had a strong year in 2013 and there is still some tailwind left for 2014
According to consulting firm McKinsey & Co., China is expected to overtake the U.S. as the world’s largest luxury-car market as soon as 2016, as higher incomes and the desire for status elevate premium auto brands.
Hyundai manufacturing plants in different countries such as Korea, Russia, China and India.
Reasons of why people prefer buying Hyundai cars in different countries
Its a case study presentation based on the BMW's "Company of Ideas Campaign"- Targeting Creative Class.
The Contents are followed as:
(1) Introduction about the case
(2)Who or What is BMW
(3)The Early Days
(4) The Record Breaking Years
(5) The Eighties of BMW
(6) The nineties which is full of introduction in BMW Models
(7) BMW- The Ultimate Driving Machine
(8) Going Beyond the Yuppies
(9) Was it Necessary?
(10) Targeting the Creative class
(11) The "Company of Ideas Campaign"
(12) BMW's AD Campaign
(13) Reaction to the BMW Campaign
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT
Its a case study presentation based on the BMW's "Company of Ideas Campaign"- Targeting Creative Class.
The Contents are followed as:
(1) Introduction about the case
(2)Who or What is BMW
(3)The Early Days
(4) The Record Breaking Years
(5) The Eighties of BMW
(6) The nineties which is full of introduction in BMW Models
(7) BMW- The Ultimate Driving Machine
(8) Going Beyond the Yuppies
(9) Was it Necessary?
(10) Targeting the Creative class
(11) The "Company of Ideas Campaign"
(12) BMW's AD Campaign
(13) Reaction to the BMW Campaign
Royal Enfield: A historical journey of 118 years (1901 to 2018)Somraj Dasgupta
A presentation on the history of Royal Enfield Motorcycles from 1901 to 2018. It also includes a few slides on the Branding and Marketing strategy taken up by the group.
To study the History of the Royal Enfield Co. in detail, please visit their official website.
royal Enfield case study and report. over all history of royal Enfield. advertisement strategy of Royal Enfield from 19th century to present. products of Royal Enfield from beginning to present.
Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT
Aston Martinology – The History Of Aston MartinSupacarNova.com
Where to start with Aston Martin? This iconic British brand is known around the world for its stylish luxury sports cars and are synonymous with elegance and quintessential Englishness. And ever since the DB5 model appeared on our screens in Goldfinger in 1964, they’ve been intrinsically linked with James Bond, easily the coolest most suave secret agent in the world. What’s not to love? Read on to find out more about the fascinating Aston Martin...
All have their own big plan in their life. But what is the big plan of Aviva. What is "The Big Plan"? It is all about an innovative campaign of Aviva Life Insurance to pitch their child plan product.
Complete health insurance policy (individual) from icici lombardRavi Kumar
This presentation explains about the various features and benefits of availing Individual health insurance policy (for self and family) from ICICI Lombard.
MOTORBIKES COLLECTION - RACING (CLASSIC) MODELS JSLENEWS
Selection of makes and models of RACING CLASSIC motorcycles manufactured by diferent manufacturers. The pictures correspond to the following brands : BIMOTA, BMW, BRITTEN, BULTACO, DERBI, DUCATI, EVO, GILERA, HARLEY DAVIDSON, HONDA, KREIDLER, MONDIAL, MV AUGUSTA, NCR, SUZUKI, YAMAHA and YOSHIMURA.
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center.
1º Workshop Incepción en Thoughtworks Chile Febrero/17 [Espanhol] Mayra de Souza
El Incepción marca el comienzo de un proyecto es la etapa en la que el equipo descubre y comprende colectivamente sobre el alcance del producto a desarrollar. Al final, el equipo debe estar más integrado y con una visión más clara del camino a seguir.
Durante la dinámica Inception se llevan a cabo para definir los objetivos, estrategias y alcance del producto, así como la mapeo y la priorización de las características deseables para ser entregados durante el proyecto.
Basado en el libro Directo al punto y blog de Paulo Caroli (www.caroli.org)
Facilitadora Mayra Rodrigues de Souza
Cars with designs that are considered so timeless that they have become icons in automotive design. It’s not often that we get cars like these with sleek silhouettes and contours that seemed to have been penned by geniuses. Thankfully there have been a few of them over the years. Here is a small selection of these design classics in no particular order.
The Jensen Interceptor was a British 2 +2 GT car that blended American muscle with British luxury. The American V-8 power was provided by Chrysler big block high performance motors.
This Presentation leads to the students with the presentation skills as well as the brief information of sports cars. many of the cars have been diminished over the world but their performance makes it to be discussed later on.
I inherited from my father two collector cars : FIAT Balilla and AMILCAR.I continue this hobby, starting with an Austin Sprite and following other vehicles. My son also continued this hobby. Gradually we decided to leave the collection by the many problems of space, maitenance and insurance cost.
Today still have in my studio a collection of Model Cars Scale :143 and 1/18.
2. Aston Martin: A Brief History The First Aston Martin 1915 The first Aston Martin was a tuned version of a Singer sports car, built by Robert Bamford and Lionel Martin , who lent his surname to half of the car’s marquee. The “Aston” part came from the fact that the cars did rather well in the Aston Clinton hill climb event, hence the company became known as the “Aston Martin.”
3. David Brown Aston Martin was bought by a David Brown, a tractor and gear manufacturer in 1948. David Brown was a racing car enthusiast who built his fortune from his other businesses which allowed him to indulge his passion for sports cars. Aston Martin: A Brief History
4. The Two Liter Sports was David Brown’s first Aston Martin. It was extremely expensive at £1498 and by May 1950 only 15 vehicle were sold. A stripped out version of the car won the 1948 Spa 24 Hour Race. It also wore what was to become the famous Aston Martin grille. Notice the similarity with David Brown’s initials on this and following models to date. Two Liter Sports (“DB1”) 1948 Aston Martin: A Brief History
5. DB2 1950 The DB2, launched in 1950, was designed by W.O. Bentley, founder of another British car company bearing his name. David Brown brought Bentley's engineering expertise to Aston Martin and put W.O.’s 2.6 L straight-6 engine in his DB2. A superleggera frame gave the car phenomenal torsional rigidity. In all 411 DB2’s were made by 1953, which gave the company a secure footing. Aston Martin: A Brief History
6. The DB3 was aimed purely at racing. DB3 1951 Aston Martin: A Brief History
7. DB4 1958 - 1963 Aston Martin: A Brief History With a sensational new body designed by Touring in Milan, the DB4 was the Vanquish of the day. With a top speed of 140 mph it was the fastest four seater in the world. It was also Aston Martin’s most expensive car ever, with a price of £3976, (£1000 more than its predecessor.) It’s style precise handling, and excellent 4 wheel disc brakes impressed journalists and customers alike. The DB4 was produced between 1958 and 1963. In all 1,110 DB4’s were built.
8. DB5 1963 Aston Martin: A Brief History In 1963, the DB5 was launched and became famous due to the fact the world’s greatest spy - James Bond - drove the car in the film “Goldfinger.” (Truth be told, he actually drove a late series DB4).
9. DB6 1965 Aston Martin: A Brief History The DB5 gave way to the larger DB6 in 1965.
30. Discover all the latest models from Aston Martin, including the all-new Rapide, the world’s most beautiful four-door sports car: http:// www.myastonmartindealer.com
Editor's Notes
Compared to Aston Martin, Ferrari and Porsche are mere babies. Both Ferrari and Porsche built their first sports cars in 1947. Aston Martin has been around since 1914. The first Aston Martin was a tuned version of a Singer sports car, built by Robert Bamford and Lionel Martin , who lent his surname to half of the car’s name.. The “Aston” part came from the fact that the cars did rather well in the Aston Clinton hill climb event, hence the company became known as the “Aston Martin”.
When Aston Martin was bought by a tractor and gear manufacturer, David Brown in 1948, it led to perhaps the company’s golden years. He was a racing car enthusiast, and having built up his millions from his other businesses, he could indulge his passion for sports cars.
The 2 litre sports was David Brown’s first Aston Martin. The car gave he appearance of a sports car but with added comfort. It was extremely expensive at £1498, and was totally wrong-footed by the austere mood of the day. Just 15 were sold by may 1950. However a stripped out version of the car won the 1948 Spa 24 hour race. It also wore what was to become the famous Aston Martin grille.
The DB2 was launched in 1950 and was referred to by Motor as “one of the most beautiful cars in the world”. Its monumental 6 cylinder engine developed 125bhp, and was designed by WO Bentley, who designed the engine originally for Lagonda. A superleggera frame was used again, which gave the car phenomenal torsional rigidity. The car was still expensive. £2724 for the coupe and £2879 for the drophead; An XK120 cost £1000 in comparison. In all 411 DB2’s were made by 1953, which gave the company a secure footing.
This is the DB3 which was aimed purely at racing, but not enjoy an illustrious carreer.
The DB4 was produced between 1958 and 1963. In all 1,110 DB4’s were built. With a sensational new body designed by Touring in Milan, the DB4 was the Vanquish of the day. With a top speed of 140 mph it was the fastest four seater in the world. It was also Aston Martin’s most expensive car ever, with a price of £3976, (£1000 more than its predecessor). It’s style precise handling, and excellent 4 wheel disc brakes impressed journalists and customers alike.
In 1963 the DB5 was launched. Made famous by James Bond who drove the car in the film Goldfinger. (Truth be told, he actually drove a late series DB4)
The DB5 gave way to the larger DB6 in 1965. By this time the car was beginning to look dated and the last stock had to be discounted by £1000 to shift them.
However throughout, many still realised the ultimate desire of the name; When Ford took control of the company in 1987 they brought with them the investment necessary to develop a new sports car which lived up to the aspirations many had for the Aston Martin name. It too would wear the next badge in line to the classic David Brown cars; DB7, and the car would go on to become the most successful Aston Martin ever.
For Aston Martin, the DB7 recaptured all of the excitement of the Aston Martin name. However amongst a market full of supercars pushing 400 bhp, road testers and customers were looking for that little bit extra. Moreover, the Jaguar XK8 became available with an eight cylinder engine versus the more expensive DB7’s supercharged six. The answer came in the form of a 6.0 litre V12 engine, designed in conjunction with Aston Martin engineering and Ford’s Research + Vehicle Technology department. This unique V12 engine develops a staggering 420 bhp, propelling the car to 60 miles per hour from rest in just 5 seconds. It’s combination of style, tailor-made manufacture and guaranteed exclusivity, have lead to a resounding success story and a lengthy waiting list. This latest version of the car gained the name “Vantage” after the most power and fastest historic Aston Martins always carried this name.