The document discusses the rise of messenger apps and conversational commerce. By 2020, 5 billion people will have smartphones and 85% of customer relationships will be managed without human interaction as conversational interfaces become more common. This represents an opportunity for businesses to engage with customers through new channels like messaging apps, chatbots, and conversational experiences. The key will be providing useful, engaging content through lightweight interactions over time rather than one-time promotions.
Or: "The 7 'C's Of Digital Marketing"
This presentation begins with the story of Harley-Davidson and how it beat the most significant challenges any business has had to face, and remain one of the most powerful brands in the world 100 years since its inception.
I go on to talk about some of the macro and micro trends in the marketing industry, then finish with 7 vital elements that any business must master in order to succeed in tomorrow's environment.
Enquiries about this presentation or speaking bookings can be sent to marketing@wwc.co.za
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
The SXSW Interactive Festival plays a gigantic role in our industry as innovation, digital and marketing professionals head to Austin to get the run-down on the latest platforms, opportunities and implications for brands and marketers.
This session is brought to you by Laurie Close, Head of Global Brand Partnerships at Ogilvy and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
This webinar puts a spotlight on:
1. The big Asian messaging platforms
2. Their adoption across key markets
3. Case studies of how brands have adapted, thrived and built revenue
4. What’s going to happen next
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
Or: "The 7 'C's Of Digital Marketing"
This presentation begins with the story of Harley-Davidson and how it beat the most significant challenges any business has had to face, and remain one of the most powerful brands in the world 100 years since its inception.
I go on to talk about some of the macro and micro trends in the marketing industry, then finish with 7 vital elements that any business must master in order to succeed in tomorrow's environment.
Enquiries about this presentation or speaking bookings can be sent to marketing@wwc.co.za
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
The SXSW Interactive Festival plays a gigantic role in our industry as innovation, digital and marketing professionals head to Austin to get the run-down on the latest platforms, opportunities and implications for brands and marketers.
This session is brought to you by Laurie Close, Head of Global Brand Partnerships at Ogilvy and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
This webinar puts a spotlight on:
1. The big Asian messaging platforms
2. Their adoption across key markets
3. Case studies of how brands have adapted, thrived and built revenue
4. What’s going to happen next
You might be chatting to a Bot without even knowing it.Messenger Bots are a great option for brands trying to get deeper engagement with people on mobile (and the web). We’ll show you how they work!
Account-based Marketing is a B2B strategic approach that focuses sales and marketing efforts on targeted accounts.
Don’t miss out on learning more about this new B2B trend.
About Face: a New Approach to Facebook For Big BrandsJames Mullally
On Facebook, organic reach has declined to the extent that organic branded content is seen by a fraction of a brand’s fan page audience.
Aiming your marketing efforts at your ‘fans’, moreover, contradicts the fundamental marketing theory that for brands to grow, they must aim their marketing efforts at all buyers, as opposed to only loyal buyers.
What’s more, research has shown that the measurements also employed by brands on social platforms like Facebook have no correlation with business results.
In light of this, it’s time to decisively shift from a high quantity of lower quality organic content to a higher quality, more effectively positioned and measured work.
In this webinar, we deep dive into the Wellness Movement, from the new space it creates for brands and marketers to the implications and importance of why it now exists.
Influencers appeal to marketers for many reasons, namely their ability to amplify a message or incite their tribe to action. In this week’s webinar we discuss how marketers can learn greatly from the process and personality of these creative geniuses.
- Driving relevance through meaningfulness
- Harnessing brand expression
- Turning friction into fuel through creative tension
- Supporting collaboration vs. competition
- Owning a moment
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and drive value.
Some call it a newsroom. Others a command center, a social hub or a content studio. But no matter the name, in this webinar we feature what a seamless integration between operations and content creation looks like.
Drum roll, please… Due to popular demand, What's Next for Behavioral Science is back! Our last session began with an introduction to behavioral science and showcased the best case studies from Ogilvy Change. This time around, we will dive deeper featuring a key framework and will show you some of our latest work in this field.
Transportation agencies and the mobile appLloyd Brown
This presentation to the National Transportation Public Affairs Workshop gives an overview of wireless application adoption and why the Washington State Department of Transportation created mobile device applications.
Transportation agencies and the mobile appLloyd Brown
On overview of the wireless device usage in the U.S., and a description of the development of the Washington State Department of Transportation's (WSDOT) new mobile phone apps.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
TwitJobsearch Real-Time Jobs iPhone App - Aug 2010Samuel Lau
Companies or job boards looking for a turnkey mobile recruitment solution.
Custom Job Search iPhone App:
The easiest, most cost effective way to quickly get an iPhone app built for your brand, to support you recruitment activities and gain an effective presence in a social media network.
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Account-based Marketing is a B2B strategic approach that focuses sales and marketing efforts on targeted accounts.
Don’t miss out on learning more about this new B2B trend.
About Face: a New Approach to Facebook For Big BrandsJames Mullally
On Facebook, organic reach has declined to the extent that organic branded content is seen by a fraction of a brand’s fan page audience.
Aiming your marketing efforts at your ‘fans’, moreover, contradicts the fundamental marketing theory that for brands to grow, they must aim their marketing efforts at all buyers, as opposed to only loyal buyers.
What’s more, research has shown that the measurements also employed by brands on social platforms like Facebook have no correlation with business results.
In light of this, it’s time to decisively shift from a high quantity of lower quality organic content to a higher quality, more effectively positioned and measured work.
In this webinar, we deep dive into the Wellness Movement, from the new space it creates for brands and marketers to the implications and importance of why it now exists.
Influencers appeal to marketers for many reasons, namely their ability to amplify a message or incite their tribe to action. In this week’s webinar we discuss how marketers can learn greatly from the process and personality of these creative geniuses.
- Driving relevance through meaningfulness
- Harnessing brand expression
- Turning friction into fuel through creative tension
- Supporting collaboration vs. competition
- Owning a moment
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and drive value.
Some call it a newsroom. Others a command center, a social hub or a content studio. But no matter the name, in this webinar we feature what a seamless integration between operations and content creation looks like.
Drum roll, please… Due to popular demand, What's Next for Behavioral Science is back! Our last session began with an introduction to behavioral science and showcased the best case studies from Ogilvy Change. This time around, we will dive deeper featuring a key framework and will show you some of our latest work in this field.
Transportation agencies and the mobile appLloyd Brown
This presentation to the National Transportation Public Affairs Workshop gives an overview of wireless application adoption and why the Washington State Department of Transportation created mobile device applications.
Transportation agencies and the mobile appLloyd Brown
On overview of the wireless device usage in the U.S., and a description of the development of the Washington State Department of Transportation's (WSDOT) new mobile phone apps.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
TwitJobsearch Real-Time Jobs iPhone App - Aug 2010Samuel Lau
Companies or job boards looking for a turnkey mobile recruitment solution.
Custom Job Search iPhone App:
The easiest, most cost effective way to quickly get an iPhone app built for your brand, to support you recruitment activities and gain an effective presence in a social media network.
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
As we head into Q4, we’ve been working with a number of our partners to help them understand how mobile impacts their business, and how to keep informed as a whole. We’ve had great feedback on the work we’ve done, so we decided to package it up and share. This deck takes a quick look back at how the current mobile landscape developed and where we're headed.
L’identité numérique : un atout incontournable pour construire une relation c...Leonard Moustacchis
Atelier roomn 10/03/2016
La confiance devient un élément central dans la relation entre les clients et les marques, notamment pour tout ce qui concerne la fidélisation. Quelles sont les contraintes et les solutions pour élaborer un écosystème d'identité numérique évolutif, flexible et sécurisé ?
2014 Trends Digest Deck for Digital LeadersIan Crocombe
I summarized all the marketing trends so you didn’t have to!
- Frog Design tech trends 2014
- Most Contagious 2013
- LeWeb Paris December 2013 “The Next 10 Years”
- Journalism, Media and Technology predictions 2014
- eMarketer Key Digital Trends for 2014
- CES 2014 roundup
The last few weeks of 2013 saw a huge number of predictions, trends and lists of priorities for marketing in 2014.
I wanted to understand the digital shifts that are happening, so I digested all these 2014 marketing trends so you didn’t have to!
The big theme I’ve identified for 2014 is going to be “Marketing for a Connected World”, let me know what you think or if you’ve got any comments or questions.
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.These are top 10 consumer products that would change consumers and their interaction with devices
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Similar to The Rise of Messenger Apps & The Advent of ‘Conversational Commerce’ (20)
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
First of all I just want to say it’s a pleasure to be here today at 3XE and really looking forward to the next sessions that the guys have lined up namely
The Search Marketing conference in October and the Mobile & Data Marketing in Jan 2017, speaking of mobile…....
This morning I’m going to take a quick look at the rise of messenger apps & the advent of ‘Conversational Commerce’
If you find any of this interesting or, for that matter just want to say hello you can contact me on Twitter and I’d be happy to connect
So…...Back in March 2015 Business Insider reported that the big four messaging apps had caught up with with the social networking apps. That’s WhatsApp, Facebook Messenger, Viber & WeChat
Then, Jan 4th of this year they announced that messaging apps had in fact surpassed social networks.
Now, there are seminal points in time that we have to say to ourselves, hmmm that’s pretty important.
Now there have been many Social Networks,
Think Six Degrees which is widely considered to be the first social network.
It launched in 1997 and grew to around 3,500,000 registered users and was sold to YouthStream Media Networks in 1999 for $125 million.
Friendster was founded in 2002 and at its peak had more than 100 million users. Sadly, after many struggles to re-invent itself, Friendster’s doors closed on June 14, 2015.
From 2005 until 2008, Myspace was the largest social networking site in the world, and in June 2006 surpassed Google as the most visited website in the United States.
There are hundreds, if not thousands of reasons that social networks decline. But the Swiss Federal Institute of Technology studied networks like Friendster and Myspace with the goal of figuring out what kills a social network. They found that…
“when the time and effort (the costs) associated with being a member of a social network outweigh the benefits, then a decline in users becomes likely. If one person leaves, their friends become more likely to leave and as more people leave, this can lead to a cascading collapse in membership.
That’s interesting because, as a professional in the industry with a particularly interest in social I was finding that I was spending less and less time in the feed…....Feed Fatiuge.
We all know from Game of Thrones that empires come and go, that things change, it seems social networks as we know them are experiencing this change.
This makes sense though, because think about it there is a fundamental shift occurring in mobile
This stat here is from Benedict Evan’s (A16Z) presentation ‘Mobile ate the World’ what we are seeing is fundamental shift in scale from 300M PCs to 1.5B smartphones and growing (up to 5B in 2020). Future belongs to mobile.
This represents a seminal shift for social as we say bye, bye to desktop.
Think about it 52% of Facebook’s 1.6bn active monthly users only use it on mobile.
So the future looks bright for messenger apps, of the 5bn people that will be using smartphone it’s expected that roughly 2.5 billion people will be using messaging apps by 2020
Is it just mobile that’s at the heart of this shift? No…....
Well, primarily, falling data prices, cheaper devices, and improved features are helping propel their growth.
One reason messaging apps spread so quickly with younger generations is due to the fact that they became known as the free alternative to text messaging. Whether you are talking to someone across the street or across the globe, most messaging apps enable you do to do so over WiFi without cost or impact on your mobile data limits.
Secondly, mobile innovation driven in part by innovation in the Asian market. Think Weibo and Tencent’s WeChat, which reports over 700 million active monthly users who can do a variety of things beyond messaging.
WeChat users can do much more that simply message each other they can play games ,buy tickets and book and pay for taxi rides.
And finally, shifting consumer behaviours.
For example, the younger generation are transitioning out of using what we might term broadcast social media—like Facebook and Twitter—and switching instead to using narrowcast tools—like Messenger or Snapchat. Why?
As social media usage has spread beyond the young, social media have become less attractive to young people…......Feed Fatigue
Teens engage in complex management of their self-presentation in online spaces; for many platforms like Snapchat, that promise ephemerality, are a welcome break from the need to police their online image
They have a Public & Private self. They understand that posting their entire life online is not wise. In response, many of them seem to be using social media more strategically. They carefully curate the content they post on their public profiles on Facebook or LinkedIn, and save their real, private selves for other platforms like Whisper and Secret
But it’s not just young people, recent Pew research reports that while nearly 50 percent of smartphone owners in the US market 18 to 29 use messaging apps, nearly 40 percent of those 30 to 49 do as well, and nearly a quarter of those 50 and older do so too.
But ultimately they are are more than just messaging apps! We need to see the real potential that they hold, while their primary function enables one-to-one or one-to-few interactions in a fast, often cost-free way they remove barriers to all digital interactions and transactions and the commercial opportunities that this brings, is, to say the least, a mobile gold rush.
It’s little wonder, Mark knows there’s is gold in them there hills, that’s why he’s doing an excellent job at brushing up on his Mandarin and jogging around Tiananmen Square. He see’s the opportunity.
This is reflected in the recent developments to their Messenger platform.
Like WeChat it’s now possible to send and request money…. get status updates from participating retailers via its Business with Messenger capabilities…...and even order an Uber.
More recently Messenger announced a partnership with KLM Airlines which now allows Messenger users to get status updates and resolve customer service issues inside of the app including rebooking flights – an obvious link to commerce.
All of this signals the advent of a new type of commerce, powered in part by mobile technology which answers our desire for what Mo Mozafarian, Founder @relevant_ai calls “Seamless and Fluid experiences” or as I mentioned earlier removing the barriers to all digital interactions
Quick geek quiz, anybody know who this is?
Chris Messina, Developer Experience Lead at @Uber & inventor of the hashtag
Messina asserts that 2016 will be the year of Conversational Commerce and by this he means “utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services that heretofore have had no real place in the bidirectional, asynchronous messaging context.”
The net result is that you and I will be talking to brands and companies over Facebook Messenger, WhatsApp, and other messaging services like Telegram or Slack, and elsewhere before year’s end, and will find it normal
At the moment there are essentially two ways of interacting with Messenger services - Human centered services like Magic and GoButler and the rising stars of the tech industry bots
Unless you’ve been living in a cave bots are a hot topic this is driven in part by the advances in AI.
Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.
By the way this prediction was made in 2011 by Gartner Predicts -
This prediction got a recent boost with Facebook’s recent launch a bot store for Messenger at the recent F8 conference, Facebook were not the first company to release a bot store for its messaging app. There is a bot store on Telegram and on Kik.
It’s early days yet and bots are to be honest quite buggy but as Jonathan Libov from Union Square Ventures, has observed, “developer interest in messaging/bots has far, far outpaced consumer interest thus far”. But it’s only a matter of time.
So will bots be the next gold rush? Probably, And they will be more than likely the driving OS behind Conversational Commerce.
However…. that remains to be seen, but if I were a betting man, I’d wager a few quid.
Well, it’s important to start looking at messenger messenger apps as part of the social media eco-system and how they can serve as an additional component of your overall mobile marketing strategy.
Case in point on WhatsApp, for instance, the shoe brand Clarks in collaboration with BBH Labs avoided an overt sales pitch, and instead created three virtual characters to promote its classic Desert Boot, allowing users to connect to them on the app to receive messages, videos and music playlists.
Back in 2012, Paul Adams VP of Product @Intercom. Before that Facebook and Google said this….
Messenger apps, and the advent of Conversational Commerce offer us and (brands) the opportunity to engage in many lightweight interactions.
Messenger paltforms and the idea of Conversational Commerce offers us the opportunity to create deeper advocacy with your audience. This is nothing new, think SMS…...
It’s no wonder that The Coca-Cola Company says it spends 75 per-cent of its mobile budget on SMS marketing
In 2014 Hellmans in Brazil used WhatsApp in an innovative way to create utility and at the same time build a database of consumers. Think CRM, why get their email when you can get their mobile number?