Building a city of trust more info & insights on http://blog.idate.fr

1. DIGITAL TRUST CITY
Building a city of trust
Forum Smart City
17 November 2016

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Trust is not to buy, you deserve it!
Trust
Source: Jungle Book Walt Disney

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Digital usages
A high level of usage by French people (2016*)
 83% connected to the Internet among which 87%every day
 Smartphone internet connection for 53%of internet users
 83%e-commerce users
 34%sharing economy users
 17%equipped with IoT
* Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste

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Trust and digital usage
The paradox
 37%of daily users are confident about Internet usage
 Shared perception that despite risks Internet is paramount
 ‘blind’ confidence about new media or app (pokemon go !)
 Dehumanisation generated by an over-use of digital services leads to mistrust, disengagement or
disinterest
 Sharing economy, peer2peer app and services, user first approach as a mean to reinforce confidence
 Progressive level of confidence: e-gov, e-commerce, sharing economy, cloud
 Declining level of confidence: e-banking and social networks
Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste

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Trust and digital usage
Usage
Confiance
confident
10%
moderate
43%suspicious
19%
reluctant
8%
prudent
20%
Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste
e-banking
e-commerce e-gov
Social
network
Cloud
Sharing economy

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Trust is fragile
Large exposure of risks and cybersecurity
 Data breach, identity theft…
 3/4 of companies still without a formal recovery plan
 New threats
- IoT
- Connected vehicules

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Trust is fragile
 81%of Internet users are hampared by commercial use of personal data
 59%of Internet users are not interested by geolocation for getting special commecial offers
 59%of Internet users declare as a threat, collection of personal data by insurance companies
 But 42% of Internet users agree that companies or public institutions can use personal data to
customise services
 81%of Internet users declare that Internet individual protection is insufficient
 69%of Internet users declare however being aware of risks
Baromètre de la Confiance des Français dans le numérique (édition 2016) CDC, ACSEL, La Poste

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Trust and smart city
Trust is key for smart city
 Smart city as a mean for re-establishing citizens’ confidence
 Smart city as a mean to promote innovation and technology
 The city as a trusted third-party for smart city.

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Trust and smart city
++services for citizens dependent on a trustful environment
Confidence
User protectionUser experience
Personal data
and urban
data
Smart transportation
and mobility
Autonomous
vehicules
Smart energy
Smart administration
Smart health
Smart money
Smart environnement
et living
Data breach
Identity theft
Malware and
other
viruses
Surveillance
Remote
control

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Confidence constituents in smart city

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Trust and smart city
Usage value and adoption rate are two key markers of confidence in smart city
Public and private engagement is key for reinforcing users’ confidence in
personal and urban data usage
Different approaches can be experimented, some of them being discussed by
the panel