Growth Hacking Mathematics
In September 2019, Khatabook claimed that they have acquired a total of 5 million merchants and had recorded a transaction of over $3 billion (credit and debit combined) for August.
Considering 40% (2 million) of them were active in the same month, simple mathematics tells that each merchant had recorded an average transaction of approx. ₹1,05,000 that month.
If we assume that on average, ₹500 credit/debit entry was being recorded in the app, then each merchant would have added 210 transactions in the app.
Two hundred ten transactions mean 210 transactional SMSes are generated for that month by a single merchant.
Let’s say these 210 SMSes had gone to 52 unique customers, out of which 5 are merchants themselves (highly probable in Tier-2 & Tier-3 cities).
So, the 2 million merchants would have generated 10 million SMSes (to other merchants) with a web link to check the transaction history.
This potentially translates to 5–6 million impressions of the App Install CTA at the bottom of the transaction history page (Transactional SMSes usually have a high CTR, as high as 50–60%)
Assuming that they get a mere 2% conversion rate on the CTA, they would have generated 100k-120k merchant registrations in August 2019 through that CTA placement alone.
More Info : https://www.theflyy.com/
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
Mobile payments apps have witnessed a major increase in demand lately. Wallet apps like Paytm, PayPal and others have revolutionized the online world. If you want to develop an e-wallet, watch this presentation now!
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer,
worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise
with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the
period, quite a few new developments and technologies has emerged in the area of e-commerce.
These new technologies and trends give confidence to consumer to adopt e-commerce way of
shopping. There are few aspects that have been regularly influencing e-commerce.
If you want to be a part of the FinTech revolution, you need to create a peer-to-peer payment app with amazing features and user-friendliness. You can also opt for Money Banking apps to facilitate money transfers and bill payment or stock trading and savings-related apps. EWallet apps development companies NYC allows you to come up with sophisticated wallet apps that allow users to transact in cryptocurrencies.
The majority of individuals use fintech apps more frequently and are aware of their practical value. As the market for premium solutions from mobile app development company in Bangalore expands, new fintech apps for accounting, investing, and money management are among them.
Are you going to build a financial app or searching for a fintech iOS app development company in India? In search of the top finance startup concepts?
Our team members are Ross Markbreiter, Nancy Kelly, Miles Robinson, Ronnie Feuer, Kathy Ieland and kiww
We have partnerships with WorldPay, MVP Media Productions, Authorize.net First Data, Vantiv, WorldPay, Heartland as registered Agents to sell merchant accounts.
TechPay is a Mpos system and has many new Mobile Payment Systems in development worldwide.
TechPay can create a mobile Payment system for any retail business. Our system is based on QR codes so no new hardware, and can be used with any mobile device. Our system runs on AWS.
TechPay Mobile Payment Systems TM has invented SwiftPay TM
The first system is made for grocery stores and supermarkets.
This system took three and a half years and four and a half million dollars invested to build.
A No-Confusion Guide to Build a Secure Mobile Wallet App in 2019Innofied Solution
Mobile payments apps have witnessed a major increase in demand lately. Wallet apps like Paytm, PayPal and others have revolutionized the online world. If you want to develop an e-wallet, watch this presentation now!
E-commerce came to existence more than two decades ago. It is still going strong. As per eMarketer,
worldwide e-commerce sales have already reached at $1.2 trillion almost a year ago. It is on the rise
with 16% Compound Annual Growth Rate and will continue with same rate till 2016. However over the
period, quite a few new developments and technologies has emerged in the area of e-commerce.
These new technologies and trends give confidence to consumer to adopt e-commerce way of
shopping. There are few aspects that have been regularly influencing e-commerce.
If you want to be a part of the FinTech revolution, you need to create a peer-to-peer payment app with amazing features and user-friendliness. You can also opt for Money Banking apps to facilitate money transfers and bill payment or stock trading and savings-related apps. EWallet apps development companies NYC allows you to come up with sophisticated wallet apps that allow users to transact in cryptocurrencies.
The majority of individuals use fintech apps more frequently and are aware of their practical value. As the market for premium solutions from mobile app development company in Bangalore expands, new fintech apps for accounting, investing, and money management are among them.
Are you going to build a financial app or searching for a fintech iOS app development company in India? In search of the top finance startup concepts?
Our team members are Ross Markbreiter, Nancy Kelly, Miles Robinson, Ronnie Feuer, Kathy Ieland and kiww
We have partnerships with WorldPay, MVP Media Productions, Authorize.net First Data, Vantiv, WorldPay, Heartland as registered Agents to sell merchant accounts.
TechPay is a Mpos system and has many new Mobile Payment Systems in development worldwide.
TechPay can create a mobile Payment system for any retail business. Our system is based on QR codes so no new hardware, and can be used with any mobile device. Our system runs on AWS.
TechPay Mobile Payment Systems TM has invented SwiftPay TM
The first system is made for grocery stores and supermarkets.
This system took three and a half years and four and a half million dollars invested to build.
A case study on Paytm's Growth In India, it is a secondary case study i had done for my college, i am uploading this i think this may help in some way for research. This Document is for education purpose only.
Collaborate and Build Solutions for the Bank and Fintech Industry.pdfTechugo
Banks will be equipped with cutting-edge technology, including machine learning and artificial intelligence, to improve their services and meet customers’ changing needs. Given the optimism surrounding them, one can only imagine how such partnerships will pan out in the future.
360 degrees fintech revolution at ArabNet Beirut 2017ArabNet ME
Elias Gagas, Chief Digital Officer of Payment Components, presents a holistic view on the root causes & key stakeholders of the FinTech (R)evolution. The presentation also includes international use cases & a quick review of Best practices on “Things to Do / Things to Avoid” to be successful in the FinTech era.
Originally presented during the Arabnet Beirut Banking Innovation Day (21/2/2017).
This presentation provides an overview of the different drivers & stakeholders shaping the FinTech revolution.
Originally presented during the Arabnet Beirut Banking Innovation Day (21/2/2017).
This presentation provides an overview of the different drivers & stakeholders shaping the FinTech revolution.
Fintech App Ideas to Consider in 2021 for StartupsQSS Technosoft
If you are looking to begin your startups on financial platforms you must aware of some most incredible fintech app ideas. In these slides, we have explained exceptional fintech app ideas for business startups.
This is a basic notes for E-Commerce. It includes types of e-commerce models and the e-commerce in India. It helps primary understanding of the students.
The Internet of Things: A Prime Opportunity for Merchant AcquirersCognizant
For merchants, the Internet of Things’ vast connectivity makes it easy for consumers to purchase within an environment that is intuitive, familiar and comfortable. For acquirers, there is the opportunity to provide various interfaces for accepting payments from all connected touchpoints -- creating an omnichannel experience for customers.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
Please 'Like' if you find this useful. Enjoy :)
TechHub Meetups is a series of informal events designed to bring together tech specialists and tech entrepreneurs with the tech community in Bucharest and in the area. We aim to empower knowledge and experience exchange and to provide the right setting for some quality networking.
Early Stage Fintech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the fintech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
HOW MUCH MONEY CAN AN APP MAKE IN 2020TekRevol LLC
The amount of how much money can an app makes varies from niche to niche and if you’re looking to boost your business in the digital world, then the mobile app industry is the ideal market for you to tap.
https://www.tekrevol.com/blogs/how-much-money-can-app-make/
A look inside the top 4 trends driving the FinTech industry today. How technology is impacting financial services and how they can benefit from advanced data analysis. Presented by Peter Huang, Director of Data at Beyondsoft.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Mobile Banking Trends That Your Application Must Have In 2023.docxCMARIX TechnoLabs
Here are some mobile banking technologies that will ensure your data is safe online. Contact us today and create a mobile banking app that caters to your users.
Business plan - Mobile Payment ApplicationPlan Writers
The purpose of this plan is to provide investors with the information necessary to evaluate the scope and future growth of Payment Company in the market place.
The growth of artificial intelligence in e commerce (1)@Andolasoft Inc
AI-driven solutions can piece together a variety of insights to automate ecommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in ecommerce stands for.
Use a Referral Program to Get 1 Million Users Waiting To Try Your App Before ...Flyyx Tech
Robinhood’s referral solution to a unique challenge with waitlists
In Mailbox’s case, most people got tired of seeing so many people ahead of them on the waitlist week after week.
Mathematically, they were making progress by moving ahead 40,000+ positions in a week at a time. However, psychologically they felt that there are still zillion people ahead of them and started deleting the app.
Robinhood took a very interesting approach to tackle this problem. They gamified it by giving users an option to get priority access by referring their friends and family.
People love playing games, especially when those games are tied to rewards they actually want.
Look at the screenshot above, there are options to refer friends via Twitter, Facebook, Email, LinkedIn. The more people join using a user’s referral link, the sooner she will get access.
Giving users an option to control their position on the waitlist gives them a sense of autonomy — the feeling of controlling their own destiny. It’s one of the most important ingredient of intrinsic motivation.
This played a very important role in the exponential growth of their waitlist.
Launch before launch
It was a Friday night, Robinhood team had been working on the waitlist in preparation for their press launch, which was on the following Wednesday or Thursday.
The very next morning, founder Vlad Tenev opens up Google Analytics and surprisingly sees 600 active people on their site. It wasn’t normal for them as only a handful of their friends and family knew about it.
Looking closely at the analytics — he saw a lot of traffic coming from Hacker News — A very popular site among the tech community all over the world. When he opened up Hacker News, he sees the post: “Robinhood: Free Stock Trading.” trending in the number 3 position.
The challenge for them was that the waitlist system wasn’t ready and emails weren’t getting captured. So, the entire team rushed to the office to get everything up and running.
With the semi-broken system, they ended up getting 10,000 signups that first day and over 50,000 on the first week — which is something they had never even dreamt of.
Within a year, more than 1 million people joined the waitlist to use their service. The app was officially launched after getting all the regulatory approvals in March 2015, almost 2 years later.
Just yesterday, the app closed a $660 million funding round.
There is a lot to learn from other’s success as well as failures.
Below are a few articles that I have written on the topic of growth using the referral program.
Do read them to get interesting insights.
How a millennial-focused investment App used Scratch Cards to 100x their referral program?
Lessons from AppBrowzer Referral Program — 300k to 1.5 million users in 21 days (Part 1)
Dropbox Referral Program — A Story of 3900% growth in just 15 months
PayPal Referral Program — Case Study of the Internet’s first viral growth hack using referrals
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
Founded in May 2014 by Sam Parr, the Hustle is a daily newsletter that brews stories every morning on business, technology and the internet, in a bold voice, for its over 2 million readers.
After starting Hustle Con in 2014 as a startup conference, Sam realised it wasn’t ‘The Thing’ for him. He later launched the Hustle daily newsletter as stories and rebranded it to news in 2016.
From having 100k subscribers in the first year to 500k in the second to finally 1 million subscribers in the third year, Sam eventually sold the Hustle to HubSpot for 8 figures in 2021.
Upon reading this, you may wonder if they had a secret growth hack and trust me, I did too.
So as the recently turned referral program excavator, I dug further and found that The Hustle did do a thing that contributed to their growth — Milestone Referral Program.
Read the blog: https://rb.gy/rpkyfx
More Related Content
Similar to The Rise of Bookkeeping Fintech Apps and Growth Hacking
A case study on Paytm's Growth In India, it is a secondary case study i had done for my college, i am uploading this i think this may help in some way for research. This Document is for education purpose only.
Collaborate and Build Solutions for the Bank and Fintech Industry.pdfTechugo
Banks will be equipped with cutting-edge technology, including machine learning and artificial intelligence, to improve their services and meet customers’ changing needs. Given the optimism surrounding them, one can only imagine how such partnerships will pan out in the future.
360 degrees fintech revolution at ArabNet Beirut 2017ArabNet ME
Elias Gagas, Chief Digital Officer of Payment Components, presents a holistic view on the root causes & key stakeholders of the FinTech (R)evolution. The presentation also includes international use cases & a quick review of Best practices on “Things to Do / Things to Avoid” to be successful in the FinTech era.
Originally presented during the Arabnet Beirut Banking Innovation Day (21/2/2017).
This presentation provides an overview of the different drivers & stakeholders shaping the FinTech revolution.
Originally presented during the Arabnet Beirut Banking Innovation Day (21/2/2017).
This presentation provides an overview of the different drivers & stakeholders shaping the FinTech revolution.
Fintech App Ideas to Consider in 2021 for StartupsQSS Technosoft
If you are looking to begin your startups on financial platforms you must aware of some most incredible fintech app ideas. In these slides, we have explained exceptional fintech app ideas for business startups.
This is a basic notes for E-Commerce. It includes types of e-commerce models and the e-commerce in India. It helps primary understanding of the students.
The Internet of Things: A Prime Opportunity for Merchant AcquirersCognizant
For merchants, the Internet of Things’ vast connectivity makes it easy for consumers to purchase within an environment that is intuitive, familiar and comfortable. For acquirers, there is the opportunity to provide various interfaces for accepting payments from all connected touchpoints -- creating an omnichannel experience for customers.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
Please 'Like' if you find this useful. Enjoy :)
TechHub Meetups is a series of informal events designed to bring together tech specialists and tech entrepreneurs with the tech community in Bucharest and in the area. We aim to empower knowledge and experience exchange and to provide the right setting for some quality networking.
Early Stage Fintech Investment Thesis (Sept 2016)Earnest Sweat
Here is an example of a personal investment thesis that I created to share with venture capital firms. In this example, I provide my personal perspective on the fintech sector. For details on how I build this thesis check out my blog (https://goo.gl/CU4Qid).
Note: Some of the confidential information has been redacted for privacy.
HOW MUCH MONEY CAN AN APP MAKE IN 2020TekRevol LLC
The amount of how much money can an app makes varies from niche to niche and if you’re looking to boost your business in the digital world, then the mobile app industry is the ideal market for you to tap.
https://www.tekrevol.com/blogs/how-much-money-can-app-make/
A look inside the top 4 trends driving the FinTech industry today. How technology is impacting financial services and how they can benefit from advanced data analysis. Presented by Peter Huang, Director of Data at Beyondsoft.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
Mobile Banking Trends That Your Application Must Have In 2023.docxCMARIX TechnoLabs
Here are some mobile banking technologies that will ensure your data is safe online. Contact us today and create a mobile banking app that caters to your users.
Business plan - Mobile Payment ApplicationPlan Writers
The purpose of this plan is to provide investors with the information necessary to evaluate the scope and future growth of Payment Company in the market place.
The growth of artificial intelligence in e commerce (1)@Andolasoft Inc
AI-driven solutions can piece together a variety of insights to automate ecommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in ecommerce stands for.
Similar to The Rise of Bookkeeping Fintech Apps and Growth Hacking (20)
Use a Referral Program to Get 1 Million Users Waiting To Try Your App Before ...Flyyx Tech
Robinhood’s referral solution to a unique challenge with waitlists
In Mailbox’s case, most people got tired of seeing so many people ahead of them on the waitlist week after week.
Mathematically, they were making progress by moving ahead 40,000+ positions in a week at a time. However, psychologically they felt that there are still zillion people ahead of them and started deleting the app.
Robinhood took a very interesting approach to tackle this problem. They gamified it by giving users an option to get priority access by referring their friends and family.
People love playing games, especially when those games are tied to rewards they actually want.
Look at the screenshot above, there are options to refer friends via Twitter, Facebook, Email, LinkedIn. The more people join using a user’s referral link, the sooner she will get access.
Giving users an option to control their position on the waitlist gives them a sense of autonomy — the feeling of controlling their own destiny. It’s one of the most important ingredient of intrinsic motivation.
This played a very important role in the exponential growth of their waitlist.
Launch before launch
It was a Friday night, Robinhood team had been working on the waitlist in preparation for their press launch, which was on the following Wednesday or Thursday.
The very next morning, founder Vlad Tenev opens up Google Analytics and surprisingly sees 600 active people on their site. It wasn’t normal for them as only a handful of their friends and family knew about it.
Looking closely at the analytics — he saw a lot of traffic coming from Hacker News — A very popular site among the tech community all over the world. When he opened up Hacker News, he sees the post: “Robinhood: Free Stock Trading.” trending in the number 3 position.
The challenge for them was that the waitlist system wasn’t ready and emails weren’t getting captured. So, the entire team rushed to the office to get everything up and running.
With the semi-broken system, they ended up getting 10,000 signups that first day and over 50,000 on the first week — which is something they had never even dreamt of.
Within a year, more than 1 million people joined the waitlist to use their service. The app was officially launched after getting all the regulatory approvals in March 2015, almost 2 years later.
Just yesterday, the app closed a $660 million funding round.
There is a lot to learn from other’s success as well as failures.
Below are a few articles that I have written on the topic of growth using the referral program.
Do read them to get interesting insights.
How a millennial-focused investment App used Scratch Cards to 100x their referral program?
Lessons from AppBrowzer Referral Program — 300k to 1.5 million users in 21 days (Part 1)
Dropbox Referral Program — A Story of 3900% growth in just 15 months
PayPal Referral Program — Case Study of the Internet’s first viral growth hack using referrals
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
Founded in May 2014 by Sam Parr, the Hustle is a daily newsletter that brews stories every morning on business, technology and the internet, in a bold voice, for its over 2 million readers.
After starting Hustle Con in 2014 as a startup conference, Sam realised it wasn’t ‘The Thing’ for him. He later launched the Hustle daily newsletter as stories and rebranded it to news in 2016.
From having 100k subscribers in the first year to 500k in the second to finally 1 million subscribers in the third year, Sam eventually sold the Hustle to HubSpot for 8 figures in 2021.
Upon reading this, you may wonder if they had a secret growth hack and trust me, I did too.
So as the recently turned referral program excavator, I dug further and found that The Hustle did do a thing that contributed to their growth — Milestone Referral Program.
Read the blog: https://rb.gy/rpkyfx
Use a Referral Program to Get 1 Million Users on Your App's Waitlist Even Bef...Flyyx Tech
It was a Friday night, Robinhood team had been working on the waitlist in preparation for their press launch, which was on the following Wednesday or Thursday.
The very next morning, founder Vlad Tenev opens up Google Analytics and surprisingly sees 600 active people on their site. It wasn’t normal for them as only a handful of their friends and family knew about it.
Looking closely at the analytics — he saw a lot of traffic coming from Hacker News — A very popular site among the tech community all over the world. When he opened up Hacker News, he sees the post: “Robinhood: Free Stock Trading.” trending in the number 3 position.
The challenge for them was that the waitlist system wasn’t ready and emails weren’t getting captured. So, the entire team rushed to the office to get everything up and running.
With the semi-broken system, they ended up getting 10,000 signups that first day and over 50,000 on the first week — which is something they had never even dreamt of.
Within a year, more than 1 million people joined the waitlist to use their service. The app was officially launched after getting all the regulatory approvals in March 2015, almost 2 years later.
Just yesterday, the app closed a $660 million funding round.
There is a lot to learn from other’s success as well as failures.
Below are a few articles that I have written on the topic of growth using the referral program.
How to set up a referral program -theflyy.comFlyyx Tech
Setting up a referral program can be an effective way to incentivize your existing customers or users to refer new customers to your business. Here are the steps to set up a referral program:
Define your goals: Start by determining what you want to achieve with your referral program. This could be increasing customer acquisition, boosting sales, or improving customer loyalty.
Identify the incentive: Decide on the incentive you will offer to customers who refer others to your business. This could be a discount, cash reward, store credit, exclusive access, or any other valuable incentive that aligns with your target audience and business goals.
Determine the referral process: Establish the steps and requirements for a successful referral. For example, you might require the referred person to make a purchase or sign up for a service before the referrer receives their reward.
Set up a tracking system: Implement a tracking system to monitor and attribute successful referrals. This could involve unique referral links, codes, or other identifiers that link the referrer to the new customer.
Promote the referral program: Spread the word about your referral program to your existing customer base. Utilize various marketing channels, such as email newsletters, social media, website banners, and in-app notifications, to inform and remind your customers about the program.
Provide referral resources: Make it easy for your customers to refer others by providing them with the necessary resources. This might include pre-made referral emails or social media posts, shareable referral links, or printable referral cards.
Monitor and reward referrals: Regularly track and review the referrals generated through your program. Ensure that you promptly reward referrers with the promised incentives to maintain their motivation and trust.
Analyze and optimize: Continuously analyze the performance of your referral program. Identify what's working well and areas that need improvement. Consider conducting surveys or gathering feedback from participants to gather insights and make necessary adjustments.
Adapt and iterate: Referral programs are not one-size-fits-all. As you gather data and insights, be willing to adapt and iterate your program to optimize its effectiveness.
Remember, it's essential to comply with any legal and regulatory requirements when running a referral program, such as ensuring transparency, providing clear terms and conditions, and adhering to data protection laws.
By following these steps and refining your referral program over time, you can leverage the power of your existing customers to attract new customers and grow your business.
More Info : https://www.theflyy.com
Why Gamification in Lending Tech Must ImproveFlyyx Tech
With various lending tech companies out there, battling in the game to win customers, their engagement, and loyalty, it's the need of the hour to switch to unique ideas.
But how does one get all their rolling in a jiffy? All those gamification use cases? This is where Flyy, a gamified SaaS tool, comes in.
We have helped companies like Kotak, CASHe, and more boost their customer acquisition, retention, and engagement.
Using our platform, you can launch gamified campaigns like refer and earn, daily check-in, leaderboard, spin the wheel, and more our plug-and-play SDK.
5 Shopify brands that are dominating the referral marketFlyyx Tech
What do you think? Did you find these 5 amazing Shopify referral programs inspiring? Have some reward idea bubbles already started popping in your head? If so, you’re on the right track!
Now all you need to do is either get a referral program for your Shopify business or optimize the current one and guess what? Flyy’s referral program app can help. Learn why.
what is gamification and its impact on real-world issuesFlyyx Tech
Gamification can be a really powerful tool. It’s about tapping into the intrinsic motivation of the people. The challenge however is that most people look at it just in terms of badges, points, leaderboard.
Flyy is a SaaS gamification tool for businesses to launch their own referral and loyalty rewards program within minutes.We provide a plug-and-play SDK for companies to create game-like challenges to hook users in a non-game environment.Flyy offers an SDK which integrates into a mobile app or website. Post this, a dashboard allows you to create multiple campaigns which go LIVE inside your app.
Gamification for Growth Hackers -theflyyFlyyx Tech
You have to ask some of these important questions before you start implementing gamification in your product —
Why is a user doing a particular action in the product?
Why do users return to use your product?
What do they care about?
Digging into intrinsic motivation will help in designing compelling experiences and avoid some common pitfalls of gamification.
You have to connect Points, Badges, Levels, Leaderboards, and other reputation/reward systems that you decide with the intrinsic motivation of your user.
Keep these learnings in mind and you will be able to create a powerful gamification system for your product.
4 Shopify Referral Program Apps in 2023 Flyyx Tech
With many referral program apps for Shopify out there, it’s easy to get lost in a whirlwind and that’s when you must look at features that stand out and for me, that’s gamification.
More info: https://www.theflyy.com/
How to Increase eCommerce Sales with Gamification Flyyx Tech
There are several ways to increase eCommerce sales with gamification:
Implement a loyalty program that rewards customers for repeat purchases or certain actions, such as writing product reviews.
Use gamified elements, such as leaderboards and badges, to create a sense of competition and encourage customers to engage with your brand.
Incorporate quizzes and surveys to increase customer engagement and gather valuable information about their preferences.
Offer exclusive deals and discounts to customers who complete certain challenges or reach certain milestones.
Use gamification to create a sense of community, by encouraging customers to share their purchases on social media or participate in online forums.
Use push notifications and other forms of customer engagement to remind customers of their progress and rewards.
Use gamification to educate customer about your products, services, or brand by creating interactive tutorials, videos, and other educational materials.
It's important to note that gamification should be used in a way that is relevant, fun and engaging to your target audience. A/B testing, tracking and customer feedback can help you to optimize the gamification elements over time to achieve the best results.
More info : https://www.theflyy.com/
impact loyalty program gamification-theflyyFlyyx Tech
Loyalty programs are designed to incentivize customers to continue doing business with a particular company. Gamification is the application of game-design elements and mechanics to non-game contexts. In the context of loyalty programs, gamification can be used to make the program more engaging and rewarding for customers. This can be achieved by adding elements such as points, badges, leaderboards, and challenges to the program. These elements can make the program more fun and rewarding for customers, and can also help to increase customer loyalty and engagement.
More Info : https://bit.ly/3GqREvB
3 Healthcare Gamification Strategies to Increase Customer EngagementFlyyx Tech
Gamification tools like Flyy have helped brands like Pharmarack, Medisage etc solve exact such problems by helping build comprehensive campaigns.
Would you like to fly to our product and learn more? Then go ahead and turn your healthcare app into a gamified one with Flyy.
More Info : https://bit.ly/3YMVQOs
Acquire, engage &retain customers with Flyy's referral program & loyalty rewards platform. Connect our SDK & create challenges in your app or website.
More Info : https://www.theflyy.com/
Gamified loyalty program management solutionsFlyyx Tech
Flyy platform enables businesses to integrate comprehensive campaigns for users such as gamified referral programs, loyalty and rewards solution via scratch cards, spin the wheel, leader boards and more.
More info : https://www.theflyy.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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The Rise of Bookkeeping Fintech Apps and Growth Hacking
1. The Rise of Bookkeeping Fintech
Appsand Growth Hacking
2. Bookkeeping Apps are growth hacking cleverly in acquiring merchants.
There are 70 million small merchants in India and a large part of them run neighborhood
stores.
They are the first port of call for most Indian households for everything from soaps to pulses
and contribute heavily to the sales of large consumer goods companies.
More than 40% of sales at these stores are made on credit. These merchants maintain the
transaction records in a notebook which they call “bahi khata”.
4. “Hisaab mein likh lena”, which translates to “put it on my tab”, is a very common phrase
instead of immediate payment.
This has led to the creation of multi-million dollar apps like Khatabook & OkCredit.
Yes, M ulti-million Dollars! Both these Apps are valued at $300 million & $227 million
respectively.
Khatabook has got 8 million active merchants in its platform, and OkCredit has more than 5
million merchants.
With the rise of Cheap smartphones & low-cost Internet (thanks to Jio) — merchants have
turned to apps to manage their bookkeeping and inventory.
Data security and trust are the most critical factors for them to start using an app for their
business.
6. OkCredit & Khatabook both claim that it’s the word of mouth that helped them to spread so
quickly.
I explored these Apps with a growth hacking mindset and found something interesting.
Let’s take the case of Khatabook here to understand how are these Apps growing so fast
with such high retention rates.
The answer lies in the “
Transaction SM S” that is sent every time a merchant adds a
credit/debit entry in the App for a customer.
This growth hack is very similar to Hotmail’s “P
.S. I love you. Get your free email at Hotmail”
at the end of every email.You can read more about it here
7. Each Transaction SMS contains a web link to
check the Transaction history of the user with
the merchant. See the image below –
As you can see in the image above that, the
web page has the app install CTA at the
bottom, which is essentially free Ad
placement for them
9. AlIn September 2019, Khatabook claimed that they have acquired a total of 5 million
merchants and had recorded a transaction of over $3 billion (credit and debit combined) for
August.
Considering 40% (2 million) of them were active in the same month, simple mathematics
tells that each merchant had recorded an average transaction of approx. ₹1,05,000 that
month.
If we assume that on average, ₹500 credit/debit entry was being recorded in the app, then
each merchant would have added 210 transactions in the app.
Two hundred ten transactions mean 210 transactional SMSes are generated for that month
by a single merchant.
Let’s say these 210 SMSes had gone to 52 unique customers, out of which 5 are merchants
themselves (highly probable in Tier-2 & Tier-3 cities).
10. So, the 2 million merchants would have generated 10 million SMSes (to other merchants)
with a web link to check the transaction history.
This potentially translates to 5–6 million impressions of the App Install CTA at the bottom of
the transaction history page (Transactional SMSes usually have a high CTR, as high as 50–
60%)
Assuming that they get a mere 2% conversion rate on the CTA, they would have generated
100k-120k merchant registrations in August 2019 through that CTA placement alone.
12. These transactional SMSes also triggers social proof as they are from a fellow merchant and
makes it easier for a new merchant to start using the Khatabook app for his business.
This growth hack combined with influencer campaigns on TikTok & Youtube has helped
Khatabook add more than 3 million merchants over 9–10 months.
The high retention rate of this kind of apps is due to the cognitive bias called the “IKEA
effect”.
It says — more effort we put into something, more likely we are to value it.
So, as merchants record more and more transactions in the app, they are less likely to shift
to any other app.
14. This is all good for an app that is available for free. Their biggest challenge is going to be in
monetizing these merchants.
Khatabook app hasn’t made any revenue so far. However, they have taken their first step
towards monetization by launching a feature to accept payments using their QR Code.
For Khatabook, it is the most authentic way to collect transactional data of the merchants
and use it to disburse micro-loans and earn a commission from NBFC partners (unless they
decide to apply for payments bank license and offer the loan themselves)
They also have to fight with the well-established companies like Paytm, PhonePe, BharatPe
for the QR code space.
PhonePe & Paytm have already started offering digital bookkeeping as a feature inside their
merchant apps.I have written about this extensively here
15. In Feb this year Paytm had launched All-in-One Android POS devices that can handle
everything a merchant needs to strengthen their relationship.
This is just the start of a long battle that Khatabook will have to fight to find their
Monetization-Market fit (I don’t even know if that’s a term).
I have been closely following this space and will continue writing here.
Also, I would love to know your thoughts on this in the comment section below.
PS — I have made assumptions on several numbers in the article to give you a better
understanding of the growth hack.
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