The Reason Behind Yahoo's Purchase of Flurry
•Download as DOCX, PDF•
0 likes•202 views
Yahoo purchased Flurry, a mobile app analytics company, for hundreds of millions of dollars. Flurry collects detailed third-party user profiles showing what apps people use and how they use them. This user data has enabled companies like Facebook to charge higher prices for mobile ads. Yahoo views Flurry's audience data as valuable for improving its own mobile advertising business and competing with Facebook and Google. The acquisition allows Yahoo to potentially double conversion rates and in-app engagement through more targeted mobile ads.
Report
Share
Report
Share
Recommended
10 big-brand-strategies
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Webinar - Better Monetize Apps by Rewarding Users
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Liftoff Q3 2015 Mobile App Engagement Index
The document summarizes key metrics and trends from the Liftoff Mobile App Engagement Index for Q3 2015. Some high-level points:
- Costs for transactions like subscriptions and reservations increased significantly in Q3 compared to previous quarters. However, purchase costs decreased.
- July saw spikes in costs per action (CPA) across categories but also higher rates of users converting.
- Android typically has lower CPAs for non-transactional events like registrations and shares, while iOS is higher for transactions like purchases and reservations.
- Dating app subscription costs increased after decreasing for prior quarters, with female subscribers costing more than males.
- Ecommerce app purchase CPAs decreased from the prior quarter
Liftoff Re-engagement-guide
This document provides an overview of re-engagement tactics that app marketers use to increase user engagement and generate revenue. It discusses common re-engagement methods like mobile retargeting ads, push notifications, email, and how each can be used. For example, it describes how a travel app used mobile retargeting to promote deals to users who hadn't opened the app in over 60 days. The document also covers best practices for re-engagement campaigns, such as using deep links, segmenting audiences, and frequency capping of ads.
Mobile App Marketing Glossary
This document provides definitions for terms related to mobile app marketing. It begins with definitions for 2G, 3G, and 4G mobile technologies. It then provides definitions for numerous mobile marketing terms, organized alphabetically, including acquisition, attribution, banners, bot impressions, carrier, and click-through rate among many others.
An Intro to App Marketing
App Marketing expert at Yodel Mobile explains how to optimise your app for success in the app store and provide top tips on how to drive more downloads.
AdColony App Install Marketing Survey - 2H 2015
The document summarizes key insights from a survey of the top 100 grossing mobile app developers on app install advertising trends in the second half of 2015. Some of the main findings include:
1) Video and social media dominated app install budgets, though spend on social is plateauing due to increased competition.
2) App install budgets continued shifting towards video, social, and programmatic channels.
3) Mobile video spending saw a 24% increase and is accelerating as the focus on video grows.
4) Incentivized formats like offer walls and free app networks are declining in popularity as advertisers focus more on user quality.
Recommended
10 big-brand-strategies
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Webinar - Better Monetize Apps by Rewarding Users
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Liftoff Q3 2015 Mobile App Engagement Index
The document summarizes key metrics and trends from the Liftoff Mobile App Engagement Index for Q3 2015. Some high-level points:
- Costs for transactions like subscriptions and reservations increased significantly in Q3 compared to previous quarters. However, purchase costs decreased.
- July saw spikes in costs per action (CPA) across categories but also higher rates of users converting.
- Android typically has lower CPAs for non-transactional events like registrations and shares, while iOS is higher for transactions like purchases and reservations.
- Dating app subscription costs increased after decreasing for prior quarters, with female subscribers costing more than males.
- Ecommerce app purchase CPAs decreased from the prior quarter
Liftoff Re-engagement-guide
This document provides an overview of re-engagement tactics that app marketers use to increase user engagement and generate revenue. It discusses common re-engagement methods like mobile retargeting ads, push notifications, email, and how each can be used. For example, it describes how a travel app used mobile retargeting to promote deals to users who hadn't opened the app in over 60 days. The document also covers best practices for re-engagement campaigns, such as using deep links, segmenting audiences, and frequency capping of ads.
Mobile App Marketing Glossary
This document provides definitions for terms related to mobile app marketing. It begins with definitions for 2G, 3G, and 4G mobile technologies. It then provides definitions for numerous mobile marketing terms, organized alphabetically, including acquisition, attribution, banners, bot impressions, carrier, and click-through rate among many others.
An Intro to App Marketing
App Marketing expert at Yodel Mobile explains how to optimise your app for success in the app store and provide top tips on how to drive more downloads.
AdColony App Install Marketing Survey - 2H 2015
The document summarizes key insights from a survey of the top 100 grossing mobile app developers on app install advertising trends in the second half of 2015. Some of the main findings include:
1) Video and social media dominated app install budgets, though spend on social is plateauing due to increased competition.
2) App install budgets continued shifting towards video, social, and programmatic channels.
3) Mobile video spending saw a 24% increase and is accelerating as the focus on video grows.
4) Incentivized formats like offer walls and free app networks are declining in popularity as advertisers focus more on user quality.
Mobile app marketing - Latest Trends 2016
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
Facebook em Portugal 2014
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
Customer engagement on mobile application research
This document discusses using random number generation (RNG) within loyalty programs in mobile applications to improve user engagement. It proposes implementing RNG to make loyalty programs more effective by testing if RNG can create addiction-like consistent engagement. The objectives are to analyze how people use loyalty programs, compare apps with and without RNG, and implement RNG in existing apps to analyze the effectiveness. The research problem is how to improve how companies use discounts and promotions to build better user engagement within mobile apps.
Mobile App Marketing 101
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
AdColony User Acquisition Survey - Q1 2015
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
The Successful App Cycle - Jun 2020 v1.7
The document discusses the app lifecycle and strategies for app success. It notes that developing an app is just the first step, and that acquisition, activation, retention, revenue, and referrals (AARRR framework) are key to growth. Tracking the right metrics like downloads, active users, engagement, and revenue can help optimize the app at each stage of development and ensure the highest return on investment. Continuous iteration based on data is important to sustain user loyalty and app performance over time.
Big Brand Strategies for Mobile App Marketing
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
How To Succeed With Rewarded Video Ads
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
A Bunch of Random Facts about Facebook Ads
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?
These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'.
Check it out and Share it 'Round!
AdColony App Install Marketing Survey — Q3 2016
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization: App development, UI/UX, User Retention, In-App Ads Optimization, Ad Network Optimization
Get jar digital now! preso
Trends, marketing and data in the mobile app ecosystem. presentation by Patrick Mork, CMO of GetJar, at Digital Now! 2011
Business Briefing
Mobile apps have become a lucrative industry, with Apple reporting $25 billion in revenue from app stores in 2015. There are three main components to mobile app marketing: 1) social media and online engagement through accounts like Twitter and Facebook, blogs, and media coverage; 2) paid campaigning techniques like ads on Facebook, Twitter, and Google; and 3) organic growth tactics focusing on user retention and word-of-mouth through push notifications, sharing features, and reviews. While there is no single formula for success, combining paid campaigns with social media involvement and local marketing events helps drive downloads and exposure for new apps.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 World
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
What users want from mobile - Equation Research - July 2011
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Kohl's Mobile User Acquisition
M-Commerce Strategy for Kohl's - App Store Optimization, Growth Mechanics, Ad Network Management, Competitor Analysis, Market Watch
Vietnam 2021: Build Effective Engagement Strategies for App Growth
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
After The Download: Keeping Them Engaged Using 1:1 Marketing
* How mobile trends will affect marketers
* A key challenge mobile marketers face today
* Best practices for moving mobile marketing forward
Mobile marketing tips & tricks - faces of content
This document provides tips and tricks for mobile marketing. It notes that over 25% of internet traffic is now mobile and mobile ad spending will hit $100B in 2016. Some key points covered include focusing on the user experience and context for mobile, testing channels like social media and search ads, understanding mobile-specific KPIs, optimizing for mobile-first landing pages, using mobile video and apps to engage customers, and analyzing cross-device data to understand performance. The document emphasizes that mobile is becoming a huge part of marketing and is about delivering the right experience to users on their preferred devices and contexts.
The beginners-guide-to-mobile-advertising-analytics updated
This document provides an introduction to mobile advertising analytics. It discusses how the cookie-based tracking used in web advertising is not supported on mobile apps and operating systems. This creates fragmentation that makes attribution and measurement more challenging. However, the document outlines several methods used by analytics platforms to accurately attribute installs and in-app events to advertising campaigns across different networks and platforms, including Google Play referrer, ID matching using identifiers like Google Advertising ID and Apple IDFA, and device fingerprinting. It also provides an overview of key metrics and categories of mobile app analytics including app store, in-app, performance, and predictive analytics.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
The ten commandments of app marketing
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
More Related Content
What's hot
Mobile app marketing - Latest Trends 2016
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
Facebook em Portugal 2014
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
Customer engagement on mobile application research
This document discusses using random number generation (RNG) within loyalty programs in mobile applications to improve user engagement. It proposes implementing RNG to make loyalty programs more effective by testing if RNG can create addiction-like consistent engagement. The objectives are to analyze how people use loyalty programs, compare apps with and without RNG, and implement RNG in existing apps to analyze the effectiveness. The research problem is how to improve how companies use discounts and promotions to build better user engagement within mobile apps.
Mobile App Marketing 101
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
AdColony User Acquisition Survey - Q1 2015
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
The Successful App Cycle - Jun 2020 v1.7
The document discusses the app lifecycle and strategies for app success. It notes that developing an app is just the first step, and that acquisition, activation, retention, revenue, and referrals (AARRR framework) are key to growth. Tracking the right metrics like downloads, active users, engagement, and revenue can help optimize the app at each stage of development and ensure the highest return on investment. Continuous iteration based on data is important to sustain user loyalty and app performance over time.
Big Brand Strategies for Mobile App Marketing
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
How To Succeed With Rewarded Video Ads
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
A Bunch of Random Facts about Facebook Ads
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?
These questions and many more are answered in this, 'A Bunch of Random Facts about Facebook Ads'.
Check it out and Share it 'Round!
AdColony App Install Marketing Survey — Q3 2016
To download the report, please visit http://bit.ly/2fyVTw5.
The Q3 2016 App Install Marketing survey is the 6th of its kind since 2013. The survey provides insights, benchmarks, and trends from the top 100 grossing app developers, asking over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization: App development, UI/UX, User Retention, In-App Ads Optimization, Ad Network Optimization
Get jar digital now! preso
Trends, marketing and data in the mobile app ecosystem. presentation by Patrick Mork, CMO of GetJar, at Digital Now! 2011
Business Briefing
Mobile apps have become a lucrative industry, with Apple reporting $25 billion in revenue from app stores in 2015. There are three main components to mobile app marketing: 1) social media and online engagement through accounts like Twitter and Facebook, blogs, and media coverage; 2) paid campaigning techniques like ads on Facebook, Twitter, and Google; and 3) organic growth tactics focusing on user retention and word-of-mouth through push notifications, sharing features, and reviews. While there is no single formula for success, combining paid campaigns with social media involvement and local marketing events helps drive downloads and exposure for new apps.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 World
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
What users want from mobile - Equation Research - July 2011
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Kohl's Mobile User Acquisition
M-Commerce Strategy for Kohl's - App Store Optimization, Growth Mechanics, Ad Network Management, Competitor Analysis, Market Watch
Vietnam 2021: Build Effective Engagement Strategies for App Growth
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
After The Download: Keeping Them Engaged Using 1:1 Marketing
* How mobile trends will affect marketers
* A key challenge mobile marketers face today
* Best practices for moving mobile marketing forward
Mobile marketing tips & tricks - faces of content
This document provides tips and tricks for mobile marketing. It notes that over 25% of internet traffic is now mobile and mobile ad spending will hit $100B in 2016. Some key points covered include focusing on the user experience and context for mobile, testing channels like social media and search ads, understanding mobile-specific KPIs, optimizing for mobile-first landing pages, using mobile video and apps to engage customers, and analyzing cross-device data to understand performance. The document emphasizes that mobile is becoming a huge part of marketing and is about delivering the right experience to users on their preferred devices and contexts.
The beginners-guide-to-mobile-advertising-analytics updated
This document provides an introduction to mobile advertising analytics. It discusses how the cookie-based tracking used in web advertising is not supported on mobile apps and operating systems. This creates fragmentation that makes attribution and measurement more challenging. However, the document outlines several methods used by analytics platforms to accurately attribute installs and in-app events to advertising campaigns across different networks and platforms, including Google Play referrer, ID matching using identifiers like Google Advertising ID and Apple IDFA, and device fingerprinting. It also provides an overview of key metrics and categories of mobile app analytics including app store, in-app, performance, and predictive analytics.
What's hot (20)
Customer engagement on mobile application research
Customer engagement on mobile application research
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
5 Factors Affecting Mobile In-app Monetization_MobileDay2017
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 World
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 World
What users want from mobile - Equation Research - July 2011
What users want from mobile - Equation Research - July 2011
Vietnam 2021: Build Effective Engagement Strategies for App Growth
Vietnam 2021: Build Effective Engagement Strategies for App Growth
After The Download: Keeping Them Engaged Using 1:1 Marketing
After The Download: Keeping Them Engaged Using 1:1 Marketing
The beginners-guide-to-mobile-advertising-analytics updated
The beginners-guide-to-mobile-advertising-analytics updated
Similar to The Reason Behind Yahoo's Purchase of Flurry
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
The ten commandments of app marketing
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Adobe Scene7 2010 Mobile Commerce Survey
New Mobile Study!
The Mobile Race is on. Are you First, Middle or Last?
Discover what your peers are planning & doing in mobile
Mobile commerce is reaching critical mass.
As eBay and Amazon lead the way, generating billions in sales on goods purchased via wireless devices, businesses of all stripes are eyeing mobile. But what are they doing to advance their mobile strategy? Where are they investing? What are the strategic areas of executions they're planning for? What is their strategic entry point to launch a mobile presence?
For answers, see the first annual mobile survey, Adobe Scene7 2010 Mobile Commerce Survey: Are You Dialed In?
The survey will also unveil insights and early lessons on what is working in mobile commerce, including:
• Leading m-commerce strategies
• Popular m-commerce deployments
• Mobile viewing features that convert
The Necessity of Mobile App Marketing by App Promo
The document summarizes the findings of a survey conducted with 102 mobile app developers. It found that most developers focus on iPhone, iPad, and Android, develop multiple apps, and price apps free or $0.99. Only 20% of developers make $5,000-$50,000 in revenue, and 68% make $5,000 or less. However, the 12% of "top earners" who spend more time and money on marketing average over $50,000 in revenue per app. The document provides a checklist for app marketing strategies and concludes that dedicated marketing is necessary for app success.
10 Tips for Leveraging Big Data for Mobile Marketing
This document outlines 10 tips for leveraging big data for mobile marketing: 1) Ensure the right data infrastructure, 2) Incorporate in-app advertising, 3) Consider differences in Android vs iOS users, 4) Use Facebook advertising, 5) Leverage programmatic buying, 6) Apply retargeting to mobile, 7) Move beyond app downloads, 8) Consider an optimization partner, 9) Tailor content, and 10) Utilize location-based data. The document provides insights and examples for each tip.
Fiksu presentation at AppConext: User Acquisition and Discovery-Why a Cohesiv...
Christian Galvin presents on best practices for user acquisition and discovery for mobile apps. He discusses the large opportunities in the growing $100 billion mobile app economy but also the challenges of competing in an app store with over 1.8 million apps. Galvin advocates taking a strategic and cohesive approach to user acquisition that incorporates organic and paid user discovery methods and leverages data to optimize performance.
You Call THAT an APP Buying Funnel?
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
It's Time to Fix Your Conversion Funnel
Everyone's familiar with the simple concept of a buying funnel. But unfortunately, not everyone's funnel is shaped like it should be. Especially in the mcommerce app business. Apsalar has analyzed dozens of leading apps to uncover the key bottlenecks that stand between an install and a purchase.
Which of the buying funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python Funnel" - you've found a responsive core audience, but haven't expanded beyond that
For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
How to build the next million dollar app?
The mobile applications have made success stories for the individuals who turned them into a monthly revenue stream. For every success story you hear, there are hundreds whose mobile applications went bust. Many questions like common trends between success and failure in mobile app development? overall business plan and lots of other questions are asked.
Gg mobile apps_vs_web_july2011-5
This document discusses the differences between mobile apps and mobile websites. Some key differences are that mobile apps have 6x longer dwell times, allow for personalization and notifications, and leverage device functions. Mobile websites have broad reach but a less rich experience. The document provides recommendations on when to develop a mobile app versus a mobile website, such as developing an app when the experience is too rich for mobile web or to create user loyalty. It also debunks some common myths about mobile apps and websites.
8 statistics every business should know about mobile
Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.
Big brand strategies for mobile app marketing
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
Why we are working on AppSocially
AppSocially provides mobile app developers with tools to easily integrate customer acquisition functions into their apps to help grow their user base through viral marketing. Their solution allows developers to make their app inherently viral with just one line of code, track viral metrics and compare to competitors, A/B test "refer friends" campaigns, and hack invitations by including social actions and context to motivate signups, helping developers prioritize marketing without diverting focus from core functions.
Overcoming Pitfalls of Launching Kids Apps | Natalie Portier
Delivered at Casual Connect USA 2018. Mobile gaming for kids is a fast-growing $2.2 billion industry. However, the challenges of penetrating this industry for kids apps developers are vast and unique, whether it be regulations, promotion or monetization. Natalie will provide insights from established kids apps publishers, legal experts and marketing agencies to help developers navigate the pitfalls and find success in the mobile gaming for kids industry.
R 13-bii appmarketingreport-2013_freeappmkt
This document discusses strategies for marketing mobile apps to help them stand out and find their audience. It provides insights into the competitive app market and trends in consumer app usage and spending. Key points covered include understanding consumer behaviors, optimizing app pricing, marketing across different app categories and stores, and the importance of localization. Data on top performing apps and what drives downloads and revenue is also analyzed. The overall message is that a strategic approach to app marketing, pricing, and store optimization is crucial for app success.
4 reasons why your retail business needs a mobile app
Mobile apps provide several benefits for retail businesses. They allow users to browse 280% more items and have a 90% higher basket addition rate compared to mobile websites. Mobile apps also increase sales, with over 85% of users who install a retail app using it regularly and 55% of those users making a purchase last month. Building brand loyalty through a convenient mobile catalog can also help increase brand recognition and customer loyalty over time.
iPhone Apps: From Idea to Implementation
The document discusses developing iPhone apps from idea to implementation. It provides an overview of the mobile platform market and growth of iPhone apps. It recommends strategizing around differentiating your app, determining if it will be free or paid, building it using either internal teams or partnerships, promoting it using various existing and new channels, and iterating the process by listening to feedback and releasing updates.
[White Paper] Interconnections via API: Improving the performance of digital ...
Discover our white paper "Interconnections via API" or how to improve the performance of digital analytics.
Eric garcia-fiksu
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
Mobile App Marketing: The Ultimate Guide to Success
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Similar to The Reason Behind Yahoo's Purchase of Flurry (20)
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App Promo
10 Tips for Leveraging Big Data for Mobile Marketing
10 Tips for Leveraging Big Data for Mobile Marketing
Fiksu presentation at AppConext: User Acquisition and Discovery-Why a Cohesiv...
Fiksu presentation at AppConext: User Acquisition and Discovery-Why a Cohesiv...
8 statistics every business should know about mobile
8 statistics every business should know about mobile
Overcoming Pitfalls of Launching Kids Apps | Natalie Portier
Overcoming Pitfalls of Launching Kids Apps | Natalie Portier
4 reasons why your retail business needs a mobile app
4 reasons why your retail business needs a mobile app
[White Paper] Interconnections via API: Improving the performance of digital ...
[White Paper] Interconnections via API: Improving the performance of digital ...
Mobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to Success
The Reason Behind Yahoo's Purchase of Flurry
- 1. The Reason Behind Yahoo’s Purchase of Flurry Background to App Discovery Global mobile ad-spendispredictedtoincrease 75% to $31.45bn as users are now spendingover 50% of theirdigital time onmobile apps. Thisnotonly showsthe importance developersare placing on app marketingbutalsothe difficultyof doingso.Witha brokenappstore resultinginthe top6 techbrands (Facebook,Google,Apple,Yahoo,Amazon,Ebay) owningnine of the tenmostused apps,occupyingover75% of user’stime,thisleaveslittleroomforup-and-comingappdevelopers& large traditional brands. Lack of Cookie Support & 3rd Party Audience Data Additional problemssuchasa lackof cookie supportandthirdparty audience dataonmobile have resultedinburgeoning acquisitioncosts.AsCPM’shave startedtorise,conversionratesare still laggingbehind. Itlooksonthe surface like alotof acquisitionisblind,apray& sprayapproach to findingthe rightusers,withlittle hope of makinga positive ROI. UserProfiling All isnot lostthough,forseveral yearscompaniessuchasFacebook&Flurryhave beenbusy collectingaudience data,buildingupdetailed3rd partyuserprofiles: seeingwhatappspeople use, howtheyuse them,and whothey’re friendswith. ThisdatahasenabledFacebooktocharge $0.50 CPC andstill produce the lowestCPIsinthe industry. Twitterisalsogoingdownthe same route, usingreal-time sentimentbasedonkeywords. Yahoo PurchasesFlurry Yahoo hasfor yearsbeen seenasa dyingbehemoth,butsuddenlyspurredintoactionbya recalcitrantMarissaMeyer determinedtobringYahooback to life,orat leastbuyYahoo’swayto success,haspurchasedFlurry,a pure-playmobile appanalyticsprovider. The sale cost hundredsof millionsof dollars,andeventhoughbyall accountsFlurrywasloss-making and debt-ridden,andlackingscale comparedtorivals, itsaudience datapropositionwasseenasa goldengoose byYahoo,badlylookingtobolsteritsmobileproposition. Flurry’sdatahas the potential tobe a game changer.Its Trojan horse product(Flurryanalytics) servesavast array of app developersinreturnforbeingable toutilisetheiraudience data&profile theirusers.Thiscan make the differencebetweenYahoo sellinginventoryat$2 CPMvs an enriched datasetproducingresultscosting$20 CPM. Whilstthiswill notbe sufficientforYahootocatch Google & Facebookonmobile,itisanimportant stepinthe rightdirection,andalsothe reasonwhyYahoovaluedFlurryat hundredsof millionsas opposedtotensof millions.
- 2. The Value of Audience Data To put thingsintoperspective,acampaignwithoutaudience datawill probablyachieve a1-2% click to downloadrate,anda large drop-off post-downloaddue touninterestedusers.Butif youknew exactlywhoyouwere targeting,the appstheyhave ontheirphone,andhow oftentheyuse them, thenyoucouldpotentiallydouble notjustyourconversionrate butalsoin-appengagementrate, ultimatelyleadingtogreaterrevenue. Whilst,MobAd’stestsof Flurryhave notyieldedsuchpositive resultsyet,whichbeliesstill howearlyonthe propositionis,itislikelywhencombinedwithYahoo’s back-enddatato reallyhave the potential tooutperformrival exchangessuchasMopub andNexage still reliantonDSPsactingwithoutdetailedaudience insight,andpotentiallyleadtoa greatershare of publishersmovingto Flurry/Yahooto monetise their inventory. In anyevent,thisisa highlysignificantmove forYahooandprovides anotheruseful stepintothe pure-playmobile world,whichitseekstogrow into,toensure notjust itsfuture revenues,but possiblyalsoitslong-termexistence. http://www.emarketer.com/Article/Driven-by-Facebook-Google-Mobile-Ad- Market-Soars-10537-2013/1010690#sthash.nRo9JdTI.dpuf