Presented at the Crowdsourcing Week London Summit, October 3, 2013 by Nick Bennett of Starcount. For more information, visit http://crowdsourcingweek.com.

1. #PuttingFansFirst
The Real Value
of your Fan Base

2. Starcount, a little background.

3. 1.7 Billion people

4. 35,000 Starcount Charts Everyday

6. The Social Star Awards

7. We celebrated the Super Fans too

8. The Starcount
Social Playlist
Recognising and rewarding fans
Starcount
Insights

9. #PuttingFansFirst
#PuttingFansFirst
The Real Value
of your Fan Base

10. #PuttingFansFirst

11. Let’s consider
1. The myth of the big number
2. Discover the 10%
3. Interaction platform
4. People and data
5. Value exchange
6. Targeting and activation

12. The 1,9,90 rule
The myth of the big number

13. Discover the 10%
Advocacy
network

14. Interaction Platform
Interactions, motivations and
collect a single view

15. ENGAGE
RECOGNISE
Interaction Platform
REWARD

16. The advocacy network

17. The advocacy network
Source:
2013
survey
carried
out
by
Adblock
Plus.
At least 95% of people don’t trust
commercials seen online
Consumer reviews are trusted
nearly 12 times more than
manufacturers descriptions
Source:
eMarketer
report
2010

18. People and data
I value my data. It has a value

21. #PuttingFansFirst
Personal
API

22. Value exchange
(Clarity, Transparency)

23. #PuttingFansFirst

24. #PuttingFansFirst

25. #PuttingFansFirst
The
human
genome
project

26. #PuttingFansFirst
Let’s consider
1. The myth of the big number
2. Discover the 10%
3. Interaction platform
4. People and data
5. Value exchange
6. Targeting and activation

27. #PuttingFansFirst
#PuttingFansFirst
The Real Value
of your Fan Base
#PuttingFansFirst