Estimates of ad fraud and the portion of dollars that go to good publishers versus the portion of ad impressions that are fake or fraudulent.

1. December 2017 / Page 0marketing.scienceconsulting group, inc.
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Fraud diverts ad spend to fraudsters
Good Publishers “sites that carry ads”
• No content
• Few humans
• Low CPMS
$40 Search Spend Display Spend $40
$21$30
$3
Google Search FB+Google Display
$29
(outside Google/Facebook)
$83 billion Digital Spend Source: eMarketer March 2017
$10
1% of
impressions
$19
99% of
impressions