The document summarizes a campaign called Read-Lead Lead-Rid Lead-Poisoning Prevention Week from October 25-31, 2015. The campaign aims to (1) educate the public about lead poisoning, (2) demonstrate affordable prevention practices, and (3) advocate for regulating leaded paints. It introduces the campaign team and provides information about the Global Alliance for the Elimination of Lead in Paint and partner organization Eco Ethics Kenya. The document also previews the daily objectives, which include explaining lead poisoning's deadliness, the meaning of "Rid" in the campaign name, and the year lead became a global concern.