The document summarizes a two-day event on social innovation hosted by Volans and Asia House in London on January 30-31, 2012. The event featured panels and sessions on topics related to social innovation in business including redefining capitalism, social entrepreneurship, impact investing, corporate social responsibility, and how technology can promote social inclusion. Featured speakers represented organizations like Unilever, PricewaterhouseCoopers, Deutsche Bank, Hewlett-Packard, and Cranfield University.

1. 2012 1 30 –2 3
/ NPO ETIC
Volans (London, UK)

2. NPO ETIC.
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-
-
1 30
● Introductory session: providing an overview of social innovation in
business
Volans
●
John Elkington, Executive Chairman of Volans
Sir John Boyd, Chairman of Asia House & former British ambassador to Japan
(1992 – 1996)
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3. ● Social Innovation in Business: Japan-UK Dialogue
Sir John Boyd, Chairman of Asia House & former British ambassador to Japan
(1992 – 1996)
John Elkington, Executive Chairman of Volans
● Redefining Capitalism
John Elkington, Executive Chairman of Volans
Gavin Neath, Senior VP of Sustainability, Unilever
1 31
● PWC PAVILION PricewaterhouseCooper’s
● Role of Business in the Social Innovation Ecosystem (I)
1
Nick Temple, Director of Business for Social Enterprise UK
● Brigade Restaurant Brigade
Restaurant
Simon Boyle, Chairman of the Beyond Food Foundation & Chef Founder of
Brigade, and Freshlife team
● Supporting Social Entrepreneurs
Alastair Wilson, Chief Executive of School for Social Entrepreneurs and a
mentor/mentee in the program
● Measuring Social Impact
Mark Graham, PwC Director of the Centre for Social Impact
19:00-20:30 ●
3

4. 2 1
● Building a Global Social Innovation Strategy
Paul Ellingstad, Global Health Director, Hewlett Packard Office of Global Social
Innovation
● Introduction to Impact Investing and the Role of Business
Amy Stillman, Director of Communications & Development for the Impetus
Trust
● Impact Investing going Mainstream
Graham Hodgkin, Special Adviser to Deutsche Bank
● Social Innovation Lab – Digital Inclusion for the Masses
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Debbie Forster, Interim CEO at the Centre for Digital Inclusion (CDI) – Apps for
Good
Volans team
2 2
● Corporate Social Intrapreneurship and the Role of Business Schools
Professor David Grayson, Director of the Doughty Centre for Corporate
Responsibility at Cranfield University School of Management
● Talent Immersion for Social Impact
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5. Tom Rippin, Founder & CEO of On Purpose
● Developing Mutual Partnerships with Social Organisations
Lily Lapenna, Founder and Managing Director of MyBnk
● The Future of Business – How Businesses can Prepare for the
Complexities Ahead
-
Elspeth Finch, Director at Atkins
2 3
Consolidating Insights and Learnings / Next Steps
Volans team
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6. 7.
1 30
VOLANS
www.volans.com
Volans
Volans is a future-focused think-tank and consultancy, working at the intersection of the
entrepreneurship, intrapreneurship, innovation and sustainability movements. We work globally to
develop and scale innovative solutions to financial, social and environmental challenges.
In 2008, Volans launched its landmark report, The Phoenix Economy: 50 Pioneers in the Business of
Social Innovation. The report explores the new markets, technologies and business models that are
emerging from the ashes of the old economic order. More recently, a follow-up report, The Future
Quotient: 50 Stars in Seriously Long-Term Innovation, was launched. This report highlights the need for
organisations and businesses to think and act long-term, and suggests ways that they can begin to do
so.
ASIA HOUSE
www.asiahouse.org
Asia House
Asia House is a dynamic focal point for people to meet and exchange ideas, a ‘must visit’ centre for all
who have an interest in developing their contacts and understanding of business and of diplomatic and
cultural interaction between Asia and Britain.
Founded in London in 1996 and incorporated in 1999, Asia House is the leading pan-Asian organisation
in Britain. A non-profit, non-political organisation, its geographical remit ranges from Iran in the west to
Japan in the east and from the central Asian republics in the north to Indonesia in the south.
Asia House aims to:
• promote appreciation and understanding of Asian countries, their arts, religions and economies,
and to foster closer communication between the peoples of Asia and Europe
• establish a centre for educational, corporate or cultural programmes
• offer these facilities to all organisations with an interest in or connection with Asia, including
diplomatic missions, companies, arts organisations, societies and associations, and trade,
economic, scientific and technological bodies
• establish a strong relationship with the resident Asian communities and engage their knowledge
and skill.
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7. UNILEVER
www.unilever.co.uk
http://www.unilever.com/images/nm_pp-agm-2011-speech_tcm13-264578.pdf
* Unilever Paul Polman 2011 5
Unilever 2010 Sustainable Living
Plan /
2020
2020
10
100
Sustainable Living Plan http://www.unilever.co.jp/aboutus/mediacentre/
news/ulsp.aspx
Unilever is the world’s third largest FMCG company. Currently led by Paul Polman as CEO, Unilever
launched its Sustainable Living Plan in Autumn 2010 which has set itself three audacious targets by
2020: 1) to cut the environmental impact of Unilever’s products in half; 2) to source sustainably all its
agricultural supplies; and 3) to improve the health and wellbeing of a billion people worldwide, while
doubling sales revenue.
Unilever came top of the new FTSE CDP Carbon Strategy 350 Index, launched in June 2010, with an
overall score of 76.7%. Also in 2010, Unilever was included in the Carbon Disclosure Project’s (CDP)
Leadership Index for the sixth consecutive year. The index recognises the top 10% of companies in the
FTSE 350 based on the level and quality of their climate change disclosure.
1 31
PRICEWATERHOUSECOOPERS (PWC)
www.pwc.co.uk/
firestation.pwc.co.uk/
firestation.pwc.co.uk/centre-for-social-impact.html
PricewaterhouseCoopers
PWC
Centre for Social
Impact
PricewaterhouseCoopers is a global professional services firm headquartered in London, United
Kingdom.
PwC recently opened The Fire Station on Tooley Street, a dis-used fire station next to PwC’s new
offices at London Bridge, which has since been regenerated to house a unique and complementary
group of socially oriented organisations and social enterprises.
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8. One of the core benefits available to these social organisations is access to training, knowledge and
mentors at PwC. In addition, The Fire Station is also home to PwC’s own Centre for Social Impact, which
aims to support social entrepreneurs by sharing best practice and advising them on ways to improve
their effectiveness.
Representatives from PwC will discuss the drivers and factors that facilitated the company’s involvement
with social enterprises, and guide you through the social organisations situated within The Fire Station,
including Social Enterprise UK and the School for Social Entrepreneurs.
BRIGADE
www.thebrigade.co.uk/
The ground and first floors of the Fire Station are home to Brigade, a social enterprise bistro and bar,
private dining rooms, and cook school. It is managed by De Vere Venues and supported by the Beyond
Food Foundation’s ‘Freshlife’ training and Apprenticeship scheme.
This unique venture aims to give work experience, catering skills and the opportunity to gain
qualifications to people who are at risk of, or have experienced, homelessness - all under the watchful
eye of Simon Boyle, chef founder of the Beyond Food Foundation.
BEYOND FOOD FOUNDATION
www.beyondfoodfoundation.org.uk/
The Beyond Food Foundation Freshlife
Brigade
Brigade
The Beyond Food Foundation uses food as a catalyst to work with more than 500 people a year through
a six week programme called ‘Freshlife’. Up to 150 Freshlife participants get the chance to gain work
experience and attend workshops at Brigade, where they also work in the busy ‘live’ kitchen and
experience the fine dining that Brigade offers. Up to 28 people each year will gain an apprenticeship
through Brigade. Our volunteer mentors are working with the apprentices on a one-to-one basis, helping
them prepare for employment and working on areas such as confidence building, money management
and CV writing.
SCHOOL FOR SOCIAL ENTREPRENEURS
www.sse.org.uk/index.php
The School for Social Entrepreneurs (SSE)
The School for Social Entrepreneurs (SSE) exists to provide training and opportunities to enable people
to use their creative and entrepreneurial abilities more fully for social benefit. SSE supports individuals to
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9. set up new charities, social enterprises and social businesses across the UK.
The SSE runs practical learning programmes aimed at helping develop the individual entrepreneur and
their organisation simultaneously: our approach, and belief, is that social change is people-powered, and
that the most valuable assets and resources we have are human ones.
Each programme combines specific elements designed to provide an intensive, complete package of
support that meets the needs of social entrepreneurs. This person-centred approach has been
independently proven to create sustainable, thriving organisations that provide significant, lasting social
and economic impact.
The school was founded in 1997 by Michael Young (Lord Young of Dartington), a social innovator who’d
previously launched the Consumers' Association, the Open University and around 40 other
organisations.
Following successful Millennium Awards programmes around the UK, the SSE expanded outside its
base in Bethnal Green, London, and the network of SSEs around the UK continues to grow. Over 500
SSE Fellows have completed programmes around the country.
SOCIAL ENTERPRISE UK
www.socialenterprise.org.uk/
Social Enterprise UK
Social Enterprise UK is the national body for social enterprise. Social enterprises are businesses that are
changing the world, and when they profit, society profits. Together with our members we are the voice for
social enterprise in the UK.
Our members are local grass-roots organisations and multi-million pound businesses that operate
internationally. What unites them is their commitment to changing the world through business. We do
research, provide information and tools, share knowledge, build networks, raise awareness and
campaign to create a business environment where social enterprises can thrive.
Social Enterprise UK sits on a number of influential national taskforces and steering groups, and is a
member of the Social Enterprise World Forum.
2 1
DEUTSCHE BANK
www.db.com/unitedkingdom/
£10m Impact Investment
Fund
Deutsche Bank recently launched its £10m Impact Investment Fund – a discrete, ring-fenced fund to
provide finance to social enterprises in the UK that generate both a meaningful social impact and
financial return. The Fund will also allow Deutsche Bank employees to work in conjunction with funds to
give financial advice to entrepreneurs.
Hear about how this Fund was conceived, and why investment banks like Deutsche Bank increasingly
see social investment as a worthy and promising asset class.
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10. HEWLETT PACKARD (HP)
HP is a technology company that operates in more than 170 countries around the world. We explore how
technology and services can help people and companies address their problems and challenges, and
realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more
simple, valuable and trusted experiences with technology, continuously improving the way our customers
live and work.
We provide infrastructure and business offerings that span from handheld devices to some of the world's
most powerful supercomputer installations. We offer consumers a wide range of products and services
from digital photography to digital entertainment and from computing to home printing. This
comprehensive portfolio helps us match the right products, services and solutions to our customers'
specific needs.
HP Global Social Innovation Strategy
HP
Volans
Our commitment to Social Innovation and education stretches back more than six decades. HP focuses
on programs and organizations that help educators build skills and use technology to enhance lessons
and re-imagine their approach to teaching. We help educators combine excellent instruction with the
unique capabilities of technology to transform the learning experience.
HP awards grants of cash, HP technology and other resources to primary and secondary public schools,
colleges, and universities. Evidence shows that the effective use of technology, combined with
exemplary teaching, can positively impact student academic outcomes, and create a more engaging,
personalized and collaborative learning environment. Since 2000, HP has provided more than $250
million in funding, equipment and training to support education, including $60 million for our HP
Technology for Teaching programs. Part of our emphasis on education is cultivating tomorrow’s
entrepreneurs. HP works with organizations to help young people acquire the IT skills and knowledge
required to succeed in the workforce, launch new businesses and help their local communities prosper.
CENTRE FOR DIGITAL INCLUSION – APPS FOR GOOD
appsforgood.org
Apps for Good
2010 4
16−25 Dell, Facebook, Thomson Reuters
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11. Apps for Good is the award-winning programme by CDI Europe where young people learn to create
mobile and online apps that tackle problems in their communities for social good. Piloted in South
London in April 2010, the programme now reaches unemployed young people aged 16-25 years across
the UK, igniting a passion in them for technology and social enterprise, and increasing their
entrepreneurial skills and confidence.
Technology companies such as Facebook, Dell and Thomson Reuters have since partnered with Apps
for Good to achieve win-win outcomes.
IMPETUS TRUST
www.impetus.org.uk/about-venture-philanthropy
Impetus
Impetus has pioneered one of the most effective models of charity support in the UK (winning ‘top
grantmaker’ in the 2008 Charity Awards). The Impetus approach to venture philanthropy involves
providing a distinctive combination of strategic funding and expertise to enable charities to scale up
rapidly and effectively.
The need
• Charities with ambitious plans need long-term core funding, along with stronger organisational
capacity and business expertise, to maximise their effectiveness and their effect on people’s
lives.
• Donors, looking for how to get the ‘biggest bang for their buck’, want to be sure that their money
is going to the right charities and achieves the maximum social impact.
• Society needs a mechanism to transfer business skills into the voluntary sector in order to
increase its efficiency and effectiveness –reaching more disadvantaged people, faster and with
greater impact.
What we do
Impetus supports the development of the whole organisation, not just a specific project or activity. We
only back innovative and ambitious organisations fighting economic disadvantage, whose
leadership can make the most of the strategic investment and value-added support that we offer.
How we do it
• Unrestricted strategic funding in the form of grants
• Very hands-on support to third sector organisations from Impetus investment team members.
This support spans the entire investment period.
• Specialist support for capacity building from a pool of 150 carefully vetted experts who volunteer
their skills and experience.
Our model allows us to leverage donors’ money for much greater impact, which is very appealing to our
growing donor base. For every £1 we raise, we have been able to leverage an additional £4 in co-
investment and the value of pro bono expertise.
2 2
MYBNK
mybnk.org
MyBnk
(FSA
11

12. MyBnk is an award-winning social enterprise building young people's knowledge, skills and confidence
to manage their money effectively and make enterprising choices throughout their lives.
We have developed a holistic and engaging approach to finance and enterprise education by putting
young people at the heart of all we do. MyBnk have created the first ever independent FSA approved
banking scheme run by young people for young people, providing an accessible place to save regularly
and interest free loans to set up enterprises. This is accompanied by high-energy learning programmes
on topics such as saving & budgeting, university finance, and taking an enterprise idea from inception to
reality.
Lily Lapenna, the Founder and CEO of MyBnk, was elected an Ashoka fellow in 2010 and a Young
Global Leader by the World Economic Forum in 2011.
ATKINS
www.atkinsglobal.com
Atkins Futures Team
Atkins is one of the world’s leading engineering and design consultancies. Named Consultancy of the
Year in the Chartered institute of Building Services Engineers Low Carbon Performance Awards 2010,
and several other accolades, Atkins believes that:
“The greatest challenge is not keeping pace with the current low carbon thinking, but predicting what is
coming next. For Atkins, it’s not just a moral decision but one that is business critical.”
Hear from members of Atkins’ new Futures Team which is harnessing skills across the company to
understand challenges presented by climate change and resource scarcity, and design resilient business
initiatives that can positively influence people’s environments, habits and behaviours to mitigate these
challenges.
CRANFIELD UNIVERSITY
Cranfield School of Management
David Grayson
Cranfield School of Management is one of the UK’s leading graduate business schools.
Hear from Professor David Grayson CBE, Professor of Corporate Responsibility and Director of the
Doughty Centre for Corporate Responsibility, as he discusses the role of businesses in social innovation,
and emerging themes including social corporate intrapreneurship and the implications of an ageing
demography.
Prior to joining Cranfield, Professor Grayson has led a successful career as a social entrepreneur and
campaigner for responsible business, the inclusion of disabled persons and small business
development.
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13. ON PURPOSE
www.onpurpose.uk.com
On Purpose
On Purpose is a unique programme that combines paid work experience in cutting-edge, purpose-driven
organisations with world class training and unparalleled networks.
We organise six-month, paid placements in some of the most respected purpose-driven enterprises,
including the Young Foundation, Comic Relief and O2, providing real-life experience of large, small,
established and start-up enterprises; corporations, not-for-profits and charities; all with a common
purpose of operating for good.
We also believe that tomorrow’s leaders are entitled to world-class training. This is why On Purpose
works with current and former professionals from prestigious organisations across all sectors to provide
such training. We are proud that many exciting organisations are involved in delivering our our training
programme.
2 3
FIFTEEN
www.fifteen.net/
Fifteen Jamie Oliver 2002 18 24
Fifteen is a restaurant group that uses the magic of food to give unemployed young people a chance to
have a better future. The group is made up of three restaurants: the flagship Fifteen London established
in 2002, Fifteen Amsterdam in December 2004 and Fifteen Cornwall in May 2006.
What we do
Fifteen was founded by Jamie Oliver in 2002. His vision was to create a professionally run kitchen,
serving beautiful Italian food, alongside a pioneering Apprentice Programme. At the heart of the business
is a desire to enable young people to believe in themselves, to show them their past can be left behind
and persuade them the future is theirs to create. Every year, each restaurant recruits unemployed and
under-qualified young people, aged between 18 and 24, from the local area and trains them to become
qualified chefs through a unique Apprentice Programme. They are taught to love and respect food and
its provenance - taking in everything from traditional bakery and butchery, to the finest pastry skills. As
part of their course, apprentices also study professional cookery at college, get hands-on training in the
Fifteen restaurant, learn about food provenance on sourcing trips and do work experience at some top
restaurants. Apprentices graduate after 12 months of extensive training and start their journey of
becoming the next generation of professional chefs.
'Fifteen' is named after the first group of 15 apprentices who embarked on the course in London in 2002.
Since then, more than 220 young people have graduated across all the restaurants, with some of them
now running their own restaurants, starring on TV or working in top-class kitchens from London to New
York to Sydney. More than 90 per cent of apprentices stay in the business, and the programme is still
growing.
Fifteen London is committed to sourcing seasonal, high quality ingredients from the best suppliers
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14. throughout the UK and Italy. The profits from each restaurant are reinvested into the relevant charity set
up for that area. Fifteen London's activities are implemented by the Jamie Oliver Foundation.
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