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M I D - A M E R I C A A S S O C I A T I O N O F R E A L E S T A T E I N V E S T O R S
March 2013
Watch out for Appraisal Fraud, see Article on Page 20!
NETWORKING : EDUCATION : COMMUNITY : GOVERNMENT
Investment News
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Page 2 MAREInet.com
In This Issue
Real Estate Cycles
6
What Goes Around
Comes Around
Social Media Marketing
8 Why are you Failing?
Real Estate Contracts
12 Essentiaal Clauses
Auctions
16
Absolute Auction in April—How
they Work!
18 Collection
Getting Your Rents
20 THE FBI
My New Client
18 Collection
Getting Your Rents
Every Issue
10 Benefits at a Glance
14 Membership
14 Membership
24 Investment Opportunities
26 March Workshop: Rehab
23 March Monthly Meetings
24 Monthly Calendar
FREE Gift for MARCH
Meeting Attendees
Personal Real E state
Investor Magazine
March / April 2013
Special Feature Section
NoteWorthy Guide to
Profitable Investing in
Real Estate Notes
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Investment News Page 3
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Rehab
The items that need to be fixed on the houses has been
fairly consistent over the years. We have seen that prices
on a some of the high end items has came down, allowing
us to put granite counters in much more often, and our
colors might be a bit different.
However, you do need to have your exit strategy in mind
when determining what to fix. You need to decide if you
are fixing the house to be a rental for a few years. If you
are fixing it to retail it or, maybe, fixing the hard stuff and
leaving the easy stuff for the bargain shopper.
Funding for the End Buyer
Way back when I started we did not have a lot of options
for the buyers: conventional financing with 10 to 20%
down and in a very few cases FHA financing. So back in
the early days we did learn a lot about Lease Options and
Contract for Deed. Fast forward to 2007 and 2008 and
just about anybody who could sign their name could get a
loan to buy a house with up to 105% financing. . . CRAZY!
Then the housing bubble burst, in part due to all the crazy
sub-prime lending and we went back to needing 10 to
20% down on conventional and 30% down on investor
purchases. The highlight was that FHA continued to crank
out loans, although, this time they had lending standards
to meet.
When we add in all the people who lost homes to foreclo-
sure over the past few years, we end up with a huge class
of people who are good qualified buyers, but because of
the foreclosure or short sale, cannot currently get financ-
ing, this brings us to offering Seller Financing to get our
buyers funding.
Anyway you slice it, Real Estate is
always changing and there is never
a dull moment! The cycles go up
and down, the key is to be able to
adapt as the markets change.
I can’t wait to see a few of
you at my Rehab Work-
shop on Saturday March
16th.
—- Donald Tucker
In getting ready for the Rehab Workshop I am going to be
teaching on the 16th, I pulled out my outline from the last
few times I taught the class and I have found that over
the years, the workshop has changed to the point that I
think we are almost back to the original version in some
cases and still finding a new perspective on others.
Finding Deals
On the first time around as well as for most of the other
times the workshop has been taught we focused on find-
ing bank owned REO properties. This was easy as you
could have a Realtor pull up a list, go look at them and
buy them in a fairly short time. The competition for Bank
Owned homes, the really good ones has always been
fairly aggressive and I have been known to bid more than
list price in an effort to acquire a property. But today, we
see banks foreclosing less and homeowners as well as
investors fighting for the properties, making the REO
route very tough.
Todays, investor has to work a bit harder to find the best
deals from the REO agents, as well as the local whole-
sale investor, and even their own marketing campaigns to
get the sellers calling them.
Funding the Deals
When we started with this workshop, there were not a lot
of avenues to fund a purchase and rehab. Most people
either had an abundance of cash, had a home equity line
of credit or might have found some local bank willing to
fund the purchase and rehab. Fast forward to 2006 and
2007, we talked a lot about Private Funding and Hard
Money or Rehab Lenders who would fund purchase and
rehab up to 65 to 70% of the rehab. In the slow years of
2010 to 2012, the banks just stopped lending and most
hard money / rehab lenders stopped lending. Banks
closed out lines of credit and we were left with only our
own cash or private lenders.
As I brush off my notes, I can tell you that the local banks
are coming back with rehab funding as well as the Hard
Money Lenders. There are more people at the REIA
meetings letting you know they have funds to be your
private lender and even a few banks are back in the mix
of offering funding for purchase and rehab.
Investment News Page 7
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HowYouCanFixIt:
10ReasonsYouWillNeverGenerateALeadThroughSocial
Media
There are tons of articles on the subject of social media
and how its being used to generate leads. Many people
are saying that they are not getting results. When I teach
social media marketing to students, I teach them that it is
not a one-size-fits-all-instant-cure and I don’t hype social
media is the be all and end all to generating leads.
1.UnderstandwhatSocialMediareallyis.
You’re working so hard to find “leads” that you can’t see
the forest through the trees. Everyone that you come in
contact with isn’t a lead, they’re a human being and they
want to be treated like one, not as a potential stack of mon-
ey. Social Media is about building relationships. If
you’re not looking to build relationships, then
you shouldn't be participating.
2.YouDon’tPlayByTheRules.
There are social etiquette rules. The same way that not
smiling while extending a hand to shake upon meeting
someone new can ruin your chances of making a friendly
impression, so can
failing to follow simple
social media etiquette.
I always recommend
that you establish at least a month of social participation
on social networks before promoting a business agen-
da. But most importantly you need to understand the
harm in spamming. Nothing will degrade your sincerity
and ‘friend’ value quicker that thoughtless self-promotion
in the public forum.
3.YourAudienceIsLimited.
Many people are getting caught up in a numbers game;
measuring their success by how many followers/fans
they have compared to their competition. It is so com-
mon to see real estate investors pitch themselves in In-
vestor centric groups and fan pages.
The result of this is that these same investors also fol-
low a huge amount of other investors, hoping for them to
return the favor…and they do. But what good is that?
Investors are the last people you want following your
professional activities because they skew your results. I
make a particular mention, when I use my own efforts to
Duncan Wierman
Real Estate Investor
Internet Marketer
Why are you Failing
at Social Media Marketing
Investment News Page 9
my students, I ask them please not
“like” my page, because when I reach
milestones I want to know that those
are real-life fans that I have a chance
of doing business with.
If you are doing your job correctly,
then your content should be very unin-
teresting to investors outside of your
geographic area, anyway. There is the
exception where you are recognized
as ‘doing it right’ and other people
will follow you as a great example. In
this case you may not be able to stop
the movement, and it could help boost
you to a larger than life status. In the
meantime, just try to keep the groups
separate in your head and don’t be
afraid to delete agents who try to butt-
in on the conversation. You worked
hard for it, they didn’t.
4.YouMustKeepALineBetweenPer-
sonalAndProfessional.
Your Social Media feed includes pic-
tures of you overindulging at a party
last weekend, an abstract thought or
quote that means nothing to anyone,
a blog post about buying a home, a
“checked-in” at McDonald’s, your high
scoring Scrabble word. If you did
have any chance at success it was
ruined when you sat down in front of
the keyboard and spammed your
friends with business and exposed
your personal life to your business
contacts. On Facebook the separation
is simple (and demanded by FB terms
of use): Keep your friends on your
Personal Profile and create a Fan
Page for the “Business You”.
5.RememberTheGoldenRule.
You can’t expect others to help you
unless you’ve taken a moment to help
them. Or, if you prefer “treat others as
you wish to be treated”. The
“Gimmees” of the world don’t last long
with social media once people figure
out that they have a one track mind.
6.YouHaven’tFiguredOutThatRealEs-
tateisBoring.
Instead,considercreatingapagearoundyour
nicheineventofintereststothatniche.You
take the advice to create a fan page
and but then you go and name it
“John Doe, Your Chicago Real Estate
Expert. You then proceed to post all of
your listings without the benefits of
why they are good deals. This fol-
lows with the frustration that no one
joins your page and so you decide to
re-re-re-suggest the page to your
friends. When they still don’t join you
just go back to posting the data on
your personal account and everyone,
including your spouse decides to hide
you from their feed. Instead, consider
creating a page around your niche in
which you discuss not only real es-
tate, but local news, pictures, facts,
and events of interest to that niche.
Try promoting other local FB pages’
activities, include some local pictures
and fun facts, and then sneak in a
real estate article or two.
7.YouDon'tResponsd.
When people are connecting with you,
(Continued on page 15)
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Websites for investors, landlords, and
other services. FREE trial.
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Screening for tenants & workers with
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Page 12 MAREInet.com
Essential Clauses
. . . Bill Bronchick
tain for closing. If the buyer is not ready to close, the
seller can hold him in default. Here are some tips for
buying time: Make the closing date “on or about” June
1st. What does “on or about” mean? I’m not sure, but
it certainly means LATER than June 1st! Have the
right to extend the closing date if it is not your fault:
“Said date may be extended an additional fifteen (15)
days if lender requires additional documentation, pa-
perwork or actions from the buyer and said delay is
not due to the fault of the buyer.”
Have the right to extend for thirty days by paying the
seller the equivalent of one month’s mortgage pay-
ment.
Limited Inspection Clause - Most standard broker
contracts give the buyer the right to make the contract
contingent upon the right to do a thorough inspection
before a certain date. Make certain that the inspection
period is short and that the inspection must be done
by a licensed (if they are in your state) professional
inspector. Limit objectionable items to roof, plumbing,
electrical, heating and structural defects. An open-
ended inspection clause will permit the buyer to
"weasel" out of a contract because the garage door
squeaks.
Choice of Escrow Company - As the seller, I insist
on the right to choose the title or escrow company so
that I remain in control. A conservative or uncoopera-
tive escrow or title company can make life very diffi-
cult if you are trying to do a creative deal.
Qualification of Buyer - The most important thing to
keep in mind when selling is that time is money! The
single biggest mistake sellers make is allowing an un-
qualified buyer to tie up their property under contract
(Continued on page 15)
Congratulations! You just purchased that new home
study course. You followed the instructions. You
found a good deal. You present your contract to the
listing broker, and you get laughed at!
The reality is, real estate brokers don't like "seminar"
forms. They are comfortable using the "standard"
agreement, although the standard agreement is usu-
ally drafted to protect the real estate broker, not you.
You must learn how to take any "standard" agree-
ment and modify it to your liking.
The following are some essential clauses I use when
buying a property:
“And/or assigns” or “and/or Nominees” - As the
buyer, you want to have the right to assign your con-
tract. By placing your name with the words, “and/or
assigns,” you automatically give yourself that right.
The words, “and/or nominees” is not as broad, but it
has been interpreted as giving the buyer the right to
place title in the name of a trust.
NOTE: If the contract contains an "anti-assignment"
provision, you must cross that clause out.
Inspection Clause - Have the right to make the con-
tract contingent upon your right to do a thorough in-
spection before a certain date. Make certain that you
are not required to hire a professional inspector and
that the inspection clause permits you to cancel the
contract if there are things wrong with the property
and the seller is not willing to fix these or reduce the
price.
Choice of Escrow Company - As the buyer, insist
on the right to choose the title or escrow company so
that you remain in control. A conservative or uncoop-
erative escrow or title company can make life very
difficult if you are trying to do a creative deal.
Right to Extend - Most contracts call for a date cer-
Investment News Page 13
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Renewing
 Day Boswell (since 2010): Overland Park, KS
 Michael Bryant (since 2011): Lee’s Summit, MO
 Kim Donaway (since 2007): Mission, KS
 Brett Hoover (since 2012): Independence, MO
 Nancy Hoover (since 2012): Independence, mo
 Paul Redmond (since 2008): Kansas City, KS
 Tom Smith (since 2011): Lees Summit, MO
 Gary Swaney (since 2010): King City, MO
 Mary K Swaney (since 2010): King City, MO
 Tim Stauffer (since 2009): Kansas City, MO
New Business Members
John Shaver – Pro Source KC West: Merriam, KS
Hanna Kinsey – Pro Source KC West: Merriam, KS
Robert Massey – Building Trades: Kansas City, MO
New Members
 John Baska: Parkville, MO
 Lukas Bohannon: Columbia, MO
 Chelsie Dillon: Kearney, MO
 Susan Ellis: Kansas City, MO
 Vinay Gaws: Lees Summit, MO
 Shaun McBride: Kansas City, MO
 Bill Mikkelsen: Gladstone, MO
 Bill O’Connor: Kearney, MO
 Kevin Otterman:
 Brian Rigby: Rogersville, MO
 Victoria Roberts: Kearney, MO
 Cindy Stockton: Kearney, MO
WELCOME NEW & RETURNING
MEMBERS!
Investment News Page 15
for two months. Do not believe any
claims of the buyer, his agent or mort-
gage broker about their ability to quali-
fy for a loan. You should know exactly
what the qualifications are for an FHA
or FNMA loan in your area and qualify
the buyer yourself.
I use the following clause:
"Within 48 hours, buyer shall provide
seller with buyer’s complete financial
and credit information for seller’s ap-
proval. Within 72 hours after receipt of
such information, Seller may terminate
this contract and refund buyer’s ear-
nest money if, in seller’s sole opinion,
buyer does not have the creditworthi-
ness to qualify for a loan from a third
party. Seller’s decision and opinion
shall be final in this regard, and buyer
shall have no further recourse after
return of this earnest money deposit."
NOTE: Be certain you do not engage
in illegal discrimination in rejecting a
buyer's credit worthiness.
Permission to Contact the Lender -
I hate being in the dark! I always want
the ability to control the entire loan
process and be able to get information
from the lender along the way. The
buyer's lender won't talk to you direct-
ly, without express written permission
of the buyer.
To remedy this problem, insert the
following clause:
"Buyer hereby gives express permis-
sion to all parties, including lenders,
employers, financial institutions, credit
agencies, mortgage brokers and real
estate agents to release any appropri-
ate financial information to the seller."
Now you can take control, get on the
phone and scream "What's holding up
this lan!"
(Continued from page 12)
Rather than coming up with a
game plan of who your audience is
and what they want to experience,
you simply start a fan page and
begin mimicking what you've seen
done by other investors. There is
nothing wrong with following other
real estate investors who are great
examples. The challenge howev-
er, is that most are poor examples
and nothing but a loss for your
time investment. Stop paying at-
tention to online chatter and spend
more time working on your own
content. Figure out who your au-
dience is and what it is that they
want you to talk about.
10. You Don’t Carethat Everyone Can
TellThatYouDon’t Care.
You forget your login/password
because you never login to your
sites. You probably got inspired to
start with social media, and you
took some steps to build your
online presence. You create an
account on Facebook and Twitter,
put links up to these accounts on
your website(s), break rules 1-9
and then setup an automatic pro-
gram to post your blog feed to your
account. Predictably, you forget
your login/password because you
never visit either again. Anyone
that happens to stumble across
your message sees the tumble-
weed rolling across the ig-
nored prairie and exits via the back
button and on to your competition’s
account.
email, DM, PM, or comment you
don’t respond promptly, or at
all. This leaves the impression
idea that you’re not interested in
fostering a relationship. We live in
an instant gratification society and
failing to respond to an online re-
quest within a reasonable amount
time (as defined by the other party,
not you) will cost you business.
Fortunately, FB has just started to
notify fan page admins of wall
postings in addition to comments,
which had been a problem for
many that didn’t check their page
(s) at least once in the morning
and evening. So no excuses!
8.YouChaseYourTail.
You’ve got the same 10-100 peo-
ple who are subscribed to your
blog, following you on twitter,
and liking you on Facebook and
most of them are close friends and
family that didn’t want to hurt your
feelings. They either ignore your
content or participate just to boost
your ego. Either you get the hard
truth, or you end up fooling your-
self that you’ve got great content
and an attentive audience. If you
aren’t reaching a new, broader au-
dience, you need to consider a few
things: Perhaps your message is
missing the mark or just plain unin-
teresting. Or, maybe you just need
to raise the bar and market the
page more effectively to find a
larger audience.
9.YouSpendAllYour TimeLooking
atOthers.
(Continued from page 9)
A Professionally Managed Real Estate
Auction offers so many benefits to real es-
tate owners and buyers that traditional
methods of marketing simply can’t provide.
More Real Estate is SOLD at Public Auction
today than ever before and here are Several
Reasons Why:
1. Real Estate Auctions guarantee a Sale
Date, a Price and a Closing Date. Traditional
marketing methods offer no guarantees.
2. Real Estate Auctions don’t set a maximum
price for your property.
3. Real Estate Auctions will often generate a
higher price for your property than it would
have sold for using traditional methods of
marketing because of competitive bidding.
4. Real Estate Auctions compel buyers to
participate and buy on a specific day.
5. Real Estate Auctions create excitement,
urgency and competitive buyer participation for
your property, which results in success and a
higher selling price.
6. Real Estate Auctions eliminate the hassle of
negotiations and counters on everything except
the top market price for your property.
7. Real Estate Auctions offer scheduled viewing
and tour dates.
8. Real Estate Auctions eliminate any
contingencies and the need for inspections.
9. Real Estate Auction marketing promotes your
property on a national level which exposes
your property to many more qualified buyers
increasing competition and prices.
Real Estate Auctions work when the client wants
to sell their property in the shortest time, at the
highest price with terms and conditions favoring
the seller.
Why Sell at
Auction?
Page 16 MAREInet.com
Page 18 MAREInet.com
Getting your rents . . . A conversation with a
couple of MAREI members.
At the monthly meeting in January, Debra
Felderhoff mentioned a method she uses to en-
sure that she gets paid when a tenant is going
to be late with rent. She said she learned this
method from Brian Winberry, who is one of our
hosts of the Weekly Wednesday Networking
event. We took a few minutes to talk with Bri-
an to get the low down.
When a tenant calls to say they can’t quite
make rent on time, but will be able to make
the payment in a few days or a week, landlord
should then take the time to negotiate and
write up a promissory note for the rent that
outlines the amount of rent to be paid, the late
fees, when it is supposed to be paid and that if
the rent is not paid, they will agree to move
out.
This promissory note serves several purposes.
First, it gets the tenant in the frame of mind
that they owe the rent and late fees on a par-
ticular date or that they will move out. They
have signed a legal document, the promissory
note. Now, it may be important to note they
also signed your lease agreement that is also a
legal and binding agreement, but they signed it
quite a while ago and the recent signing of the
promissory note will remind them.
Second, the promissory note is something that
if not paid could be taken to small claims court
to receive a judgment, with out going through
and eviction process.
Third, the promissory note is also a legal docu-
ment that could be sold. A promissory note of
this type would not have a huge value if it is
resold, but it can be sold for a small amount.
Brian’s method and Debra’s are about the
same to this point, but Deb had one difference
that it is worth noting. Deb would make her
promissory note a title loan that is secured by
the title to the tenants car. Then if the tenant
did not pay or move out, she could take their
car.
It is important to note that Debra with her al-
most 100 rental properties has never had to
take someone’s car. She has had people move
out and leave the property broom swept clean
when they could not pay as the promissory
note said, saving her the cost of eviction fees
and allowing her to get her property rented up
quickly.
Collecting
Rent
Promissory Notes
Investment News
Page 19
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Page 20 MAREInet.com
The Case
You might ask why a residential real estate appraiser from
Kansas City has the FBI as a client. Many appraisers were
approached in the frenzy of the sub-prime mess to over val-
ue properties. To hit the number that the lenders needed.
We are finding the damage that this is causing our economy
and our country.
On October 10, 2006 I received a phone call that changed
my life and sent it in directions I could not have imagined. It
was a sub-prime lender wanting to know if I appraised high-
end properties in the Kansas City Country Club District. I
replied yes and quoted them a fee. I instructed the lender to
place an order on my website and to fax me a copy of the
contract. I reviewed the contract for $1,473,000, and then
ran MLS to search for comparables and the subjects listing
history.
The MLS for the subject property showed it as an active list-
ing for $699,000. I called the lender and asked if I had the
wrong address or if this was a construction rehab loan. I stat-
ed, “Did you know this house was listed for $699,000?” The
lender said yes. I was told they were selling it for the higher
value, and if I wanted my fee I had to appraise it for that
amount. They wanted me to jeopardize my reputation and 28
years in business for $1,200. I declined the order and called
the listing agent to warn her. The realtor noted she knew
nothing about the contract. The sellers had excluded this
buyer when she received the listing and were cutting her out
of the commission.
I was enraged because I knew the mortgage system was
broken and someone needed to act. I had attended the Ap-
praisal Institute’s Mortgage Fraud Seminar the week before
and met an agent with the FBI, Julia Jensen. I decided to call
and let her know what was going on so she could put the
property on a watch list.
Agent Jensen called me back the next day. I discussed the
details with her about what was happening. She asked who
the buyer was and I told her the names. She informed me
they were part of a mortgage fraud group operating in Kan-
sas City and she would be interested in the information. She
also asked who the sellers were. I gave their names. She
replied, “Let me grab another agent and we will see you in
20 minutes”. That was not the reply I was expecting.
I was at my office waiting for two FBI agents. I kept wonder-
ing what I have gotten myself into? They arrived at my office
and I showed them the information that I had obtained. They
asked if I was familiar with the sellers’ names, which I was-
n’t. The agents told me the seller’s dad was allegedly a
made member of the mob. He was executed in the 1970’s
and stuffed in the trunk of a car. This information grabbed
my attention. They assured me not to worry about the son,
as far as they knew he was not a member of the mob. They
asked if I knew who his wife was, and I said no. They said I
might know her professional name, which they told me. I
knew that name. She had been the Jackson County Execu-
tive for the last 12 years and was going to run for Mayor of
Kansas City.
The agents asked if I could assist them with their investiga-
tion. I told them I would. Next, they asked me to call the
lender and tell them I would complete the appraisal. Then
the agents asked the million dollar question. “Would you
tape the conversation?” The moment of truth had arrived. If I
said no, then they would leave and I would go back to ap-
praising as if nothing happened. If I said yes, I might be the
next person they find in the trunk of a car.
They pulled out a recording device and showed me how to
use it. They noted the date and time of the call, who was in
the office, who I was calling and the case. I called the pro-
cessor and told her I would complete the appraisal. I tried to
act normal when talking with her. I am a real estate apprais-
er, not an undercover agent.
The Investigation
After the agents left my heart was pounding. I tried to imag-
ine out how this might work out. They had left another re-
cording device to use while talking with the other people in-
volved in the transaction. I called the selling agent to sched-
ule a time to appraise the home, which we set up for the next
Tuesday. I then spoke with the loan officer and processor to
let them know the inspection had been set. The processor
mentioned that the loan was over 1 million dollars so they
would require another appraisal in addition to mine. She
My new Client:
the FBI!
Donald Gossman
Investment News Page 21
asked if I would call the other appraiser
and work together to make the apprais-
als similar to pass underwriting guide-
lines. Apparently, committing mortgage
fraud was no big deal for them.
I called Agent Shaffer and confirmed
the time and date was set. He asked if
I could drop off the recording device to
him on Monday at FBI Headquarters
and trade him for a new one.
Monday finally came and I drove to FBI
Headquarters. It was a three story of-
fice building like any other, with excep-
tion of the 10-foot high iron fence, blast
gate and video cameras at the front
gate. I pressed the button and told
them who I was meeting with and they
buzzed me in. I walked to the front
door and was greeted by an armed
guard. She told me the agents were on
the way down. Once I spoke with the
agents, they asked me to come back to
the interrogation room. As we walked
past the metal detectors, I asked the
guard if I needed to go through one.
She replied, “You are an agent, aren’t
you? You don’t have to go through it”. I
replied, “I am not an agent, I am an
appraiser.”
We went to the interrogation room and
discussed the conversations that I had
with the various people involved with
the transaction. Another agent came
into the room with a camera and took a
picture of me. The agents asked if I
would be a confidential witness and
gave me my code name. It all went so
fast I had no time to think about what
was happening. We set a time to meet
the next day before I was to complete
the inspection.
Agent Shaffer and I met the next morn-
ing in the parking lot of a grocery store.
He showed me a different recording
device that took both audio and video
and how to use it. I drove to the house
and the realtor was waiting for me. I
took a picture of the front of home with
him in the picture, and then took a
street scene with his car in the picture.
The realtor could not say he wasn’t
there.
We went inside the house and the
realtor told me this group was going to
buy between 40 and 50 homes in Kan-
sas City ranging in value from
$1,000,000 to $2,000,000, and his
group was doing the same thing in 10
different cities. They had money from
overseas to invest and planned to rent
out these houses to executives. I
couldn’t believe it. This could possibly
be a multi-city international crime ring,
not just one case of mortgage fraud. I
finished my inspection, then left to
meet Agent Shaffer. I described the
events that took place and gave him
back the recording device.
Over the next three weeks, I taped
conversations with people involved in
the transaction. I was doing my ap-
praisal work at night and on weekends
since a lot of my time was spent work-
ing on the case. I even began to worry
(Continued on page 22)
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Page 22 MAREInet.com
about my children’s safety.
The other appraiser called me and told me he was having a
hard time appraising the property for $1,473,000. He explained
that the highest he could get was only $1,200,000. I thought,
“You will over appraise it by $500,000 but not $743,000?” I
guess he had partial ethics. We agreed to the value and com-
pleted the appraisals.
The FBI agents asked if I would drop off the appraisal to the
mortgage company while wearing a wire. By this point, it
seemed like the natural thing to do. I walked away from the
mortgage company thinking my part was done and it was all
over for me. If only that was the case.
My life went back to normal. I had not heard anything for three
weeks. On November 24, 2006, I received a phone call from
the second appraiser. He asked, “Did you hear what was go-
ing on?” I replied “No”. He said, “I received a call today from
the FBI and I have an appointment at 9 a.m. to talk to them
about mortgage fraud.” I thought, “Sucks to be you”. I told the
other appraiser thanks for the heads up. He asked, “What are
you going to do”. I replied, “Tell them the truth; they know what
is going on”.
Agent Shaffer called and told me the closing had tried to occur
the prior Friday and they had stopped it at the closing table, at
the title company. The FBI was interrogating the individuals
involved in the transaction. He asked me not to talk with any-
one if they called. He informed me the Grand Jury was set for
January 4, 2007, and verified I could be there that day after
lunch to testify.
The Grand Jury
I was contacted by the Assistant U.S. Attorney Linda Parker
Marshall. She asked me to come in so she could describe the
events that would take place in the Grand Jury Room. I meet
with her and the FBI agents at the U.S. Courthouse in late De-
cember 2006. It was finally sinking in that this was really going
to happen. I was hoping for a lot of guilty pleas so I wouldn’t
have to testify, but that would not be the case.
The date arrived. I went through my morning like it was any
other day. I completed two inspections then went home to put
on a suit and tie. I wasn’t hungry for lunch for some reason. I
drove to the court house and parked in the FBI lot where
Agent Shaffer had instructed me to. I took a deep breath and
said to myself, “Let’s do this”. I walked into The U.S. Court-
house knowing if the Federal Grand Jury believed me, they
would hand down indictments on 11 people and charge them
with Federal crimes.
I waited for almost an hour until Mrs. Marshall came to get me.
I walked into the room and told my story. I cannot reveal any-
thing about what happened in that room or the people that
were there. This was our government working at the basic lev-
el of the criminal justice system. I was in there for about an
hour and then left. I walked out to my car knowing I had made
(Continued from page 21)
the right choice when I called Agent Jensen that first day.
On my way home, I turned on the radio and switched channels
to talk radio. The announcer broke in with a news update. He
stated, “A Federal Grand Jury in Kansas City has handed
down Mortgage Fraud charges against 11 people including the
Jackson County Executive and her lawyer husband.” When I
arrived home I turned on the television. The charges were be-
ing reported on all of the local stations. I’ve always watched
the news, but have never been part of the news.
The trial was set for February, but delayed until June after the
election. The County Executive did go on to run for the
Mayor’s office and received 1.5% of the Vote. The same day
her TV ads for Mayor debuted was the same day the mortgage
fraud indictments were brought against her. Interestingly
enough, no one was talking about the buyers. The fed alleged
that the buyers were part of the larger fraud team, which had
committed over 100 cases of mortgage fraud in the Kansas
City area. Furthermore, the feds also alleged that in the prior
18 months, this mortgage fraud team caused millions of dollars
in losses.
In May, the Assistant U.S. Attorney contacted me to prepare
for the trial. We met with the two FBI agents at the U.S. Court
House. We listened to the tapes that I had made which was
the first time that I had heard them. I can never explain the
thoughts that were going through my head. “I AM AN AP-
PRAISER”. I am not supposed to be sitting in the Federal
Court House with the Assistant U.S. Attorney and two FBI
agents listening to tapes of myself and individuals committing
mortgage fraud. But I was. The trial was delayed again until
November 2007.
The Trial
After the trial was postponed for the second time, the legal
maneuvering started between the U.S. Government lawyers
and the defense lawyers. Seven people in the transaction
pleaded guilty to the charges against them, and four people
were left to be tried. I was the lead witness in the U.S. Govern-
ment’s case that was expected to last two weeks.
The jury was to be seated on Monday morning with opening
statements to be made late in the morning. The U.S. Attorney
asked me to be at the Federal Court House at 1 p.m. on No-
vember 6, 2007. I showed up during the lunch break and found
out the jury had not been seated thanks to publicity the trial
had received which led to larger than normal numbers in the
jury pool. I sat waiting in the witness room for four hours. The
jury was set and the opening arguments were made. The
judge said, “That is enough for today. We will reconvene at 9
a.m.”. I walked out of the court house with everyone else. No
one knew how the trial would play out.
The investigation had been portrayed by the local media as a
political witch hunt by the new U.S. Attorney office against a
local politician. I knew nothing about that. All I knew was
someone tried to defraud a lender, and I did my job by protect-
Investment News Page 23
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ing their interest in the property that they
hired me to appraise. They were buying
inflated values not appraising houses.
I was back in the witness room the next
morning feeling confident knowing I was
going to tell the truth. After walking
down the hall to get a drink, I heard the
Judge say, “Mrs. Prosecutor, call your
first witness”.
The courtroom doors opened and I
walked inside. I felt all eyes in the room
follow me on my way to the witness
stand and while I was being sworn in.
Once seated, I looked out over the
courtroom. To my right were the 14 ju-
rors, 12 on the jury and 2 alternates. To
my left the U.S. Federal Judge and the
court reporter. At the defense table were
the four defendants, their three lawyers
and three assistants. At the prosecutors
table were two FBI agents, two Assis-
tant U.S. Attorneys and their support
staff. There were four rows of seats for
the public. The newspaper, TV and ra-
dio stations from the all across the Mid-
west were in the audience.
Linda Parker Marshall, the Assistant
U.S. Attorney, lead my questioning. She
asked me my name, address and occu-
pation. She then asked me to describe
how I became part of the case. When I
was explaining the events that unfolded
over the course of many months, I could
hear the reaction from the audience. It
seemed they were surprised by the ac-
tions that I had taken. There is no way
that I could ever have imagined how
things would play out. After almost two
hours, the prosecutor was finished with
my questioning. The judge called for a
15 minute break, which I was ready for.
They didn’t make the witness seat for
comfort.
The break was over and the first de-
fense lawyer questioned me for over an
hour. His questioning was the toughest
as he was questioning MY ethics and
the motive behind my actions. He tried
to rattle me and succeeded on a few
occasions. The judge warned me twice
to limit my answers to the questions
asked. The second lawyer only asked
me two questions and I was done. The
third lawyer was less aggressive to-
wards me compared to the first lawyers.
The third lawyer even talked about how I
had such a good reputation and could
not have been involved in mortgage
fraud. I replied, “They called the wrong
appraiser to commit mortgage fraud this
time”.
After four hours on the stand, my part of
the trial was complete. The trial would
go on for another eight days. The jury
deliberated for four days and came back
with two guilty and two not guilty ver-
dicts.
The mortgage and financial markets are
a mess. The industry made it through
the high interest rates of the early
1980’s, the recession of 1991, the first
and second gulf wars and the effects of
9/11.
We need the separation of the origina-
tion of mortgages from the valuation of
the properties. Enforcement of national
and state laws. Prosecution of fraudu-
lent lenders, insurers, bankers, brokers
and appraisers. We, the mortgage busi-
ness, need to rebuild the trust in our
banking and mortgage systems.
Page 24 MAREInet.com
2220 & 2222
S Arlington
Independence, MO
$19,500 1 / 1
2 / 1
INDEPENDENCE CASH
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5443 E. 29th Ter.
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$9,000 4 Bed
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4bdrm 3bath FIXER UP-
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2908 E 25th St
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64127
$11,500
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3 Bed
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Large 3bd 2 bath Fixer
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Investment News Page 25
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Av
Kansas City, KS
66102
$35,500
Fixer
2-3 Bed
1 Bath
SINGLE FAMILY RESI-
DENCE FOR SALE DIRT
CHEAP!
Stephen Davies
DC Home Investors
DCHomeInvestors@gmail.com
832-496-5344
20 S. Boeke St.
Kansas City, KS
66101
$14,000 5 Bed
2 Bath
Attention Rehabbers –
This house is surround-
ed by newer built
homes in an excellent
neighborhood!
Christoph Becker
Blueprint Properties, Inc
BlueprintPropertySoltions.com
(816) 875-6266
3922 Garfield Av
Kansas City, MO
$31,500
Turn Key
3 Bed
1 Bath
Currently rented. Re-
habbed: new carpet,
paint, light fixtures,
new bathroom remod-
el, and newer windows.
Nick McKinnis
M&M Brothers Homes
MandMBrothersHomesInc.com
816-914-2614
3918 Flora Av
Kansas City, MO
$31,740
Turn Key
3 Bed
1 Bath
Rented $700/mo Re-
habbed: carpet, paint,
bathroom, furnace, hot
water heated & more.
Property managed.
Nick McKinnis
M&M Brothers Homes
MandMBrothersHomesInc.com
816-914-2614
3729 Cleveland
Kansas City, MO
$33,830
Turn Key
3 Bed
1.5 Bath
Just Rehabbed and ready
for a tenant. Rents for
$750 a month.
Nick McKinnis
M&M Brothers Homes
MandMBrothersHomesInc.com
816-914-2614
4210 E. 54th
Terr.
Kansas City, MO
64130
$31,500 3 Bed
2 Bath
CASH FLOW 25% NET
ROI!! Turn-Key Investment
Property with Section 8
Tenant in place
Christoph Becker
Blueprint Properties, Inc
BlueprintPropertySoltions.com
(816) 875-6266
7606 E 111th Tr
Kansas City, MO
$39,900
Turn Key
4 Bed
2 Bath
Cash Flow in Ruskin – 4
Bedroom Rental home in
Kansas City Missouri.
Don Tucker
GBI Funding
GBIFunding.com
816-523-4400
5500 Olive St
Kansas City, MO
$30,000 2 Bed
1 Bath
Section 8 Turn-Key –
Beautifully Rehabbed –
Original Woodwork and
Charm
Christoph Becker
Blueprint Properties, Inc
BlueprintPropertySoltions.com
(816) 875-6266
Weather you are Buying and Flipping, Buying to Hold for Rental or just offering Properties for Whole-
sale, you will want to attend this Real Estate Investor Workshop for Kansas City Real Estate Investors
on Rehabbing Houses. Workshop to be taught by MAREI founder, veteran rehabber and hard money
lender Donald Tucker.
When you go out to look at a property to buy, you learn from all the gurus that to make your offer you
need to know three things:
1. How Much Profit YOU Need
2. What the House is Worth
3. What it Will Cost to Fix
Take the Time to Learn before you Jump In:
 What items to focus on when looking at a potential property
 What items should be fixed, repaired or replaced for best profits.
 How to Estimate Rough Costs of Rehab
 Where to Find Contractors and Manage Them
 Where to find the Funding for your Rehab Projects.
Take Advantage of this Rehab Workshop to Buy the Best Properties and
Have Smooth Process. This is a Must Attend Workshop for all Beginning
Investors on their Way to Rehab, Rental, or Flip Profits
MAREInet.com/Workshop
Saturday March 16th / 8:30am to Noon
Career Education Systems / Ward Pkwy
Members $30 / Non-Members $45
3 Credits PHP
Monthly Meetings
March 2013
5:30 Set Up for Vendors & Speakers
6:00 Registration Vendor Hall
7:00 Introduction
7:15 Presentation
8:30 Networking
8:50 Clean up and Adjourn at 9pm
KC North:
North Kansas City
Community Center
1999 Iron Street
Kansas City, MO
5:30 Set Up for Vendors & Speakers
6:00 Registration Vendor Hall
7:00 Introduction
7:15 Presentation
8:30 Networking
8:50 Clean up and Adjourn at 9pm
KC South:
Career Education Systems
Ward Parkway Shopping Center
8600 Ward Parkway
Kansas City, MO
David Nachman
NachmanLaw.com
816-285-6029
Don Gossman
GossmanAppraisals.com
816-941-4750
Subscribe & Sync
MAREInet.com/Calendar
The MAREI calendar is hosted on Google Calendars. This allows you to subscribe
to our calendar and sync it with your own Google Calendar, Mobile Calendar, or
Outlook Calendars. Check calendar for times and locations.
March 2013
Sun Mon Tue Wed Thu Fri Sat
Weekly Wed. Master
Mind w/ Winberrys
1
SG: Connected Inves-
tors
2
SG: Blue Springs /
Independence Inv.
Workshop: Landlord
101
3
SG: Lees Summit
Investors Network
4 5 6
Weekly Wed. Master
Mind w/ Winberrys
Deadline: Vendor
Table KC North
7
KC Northland on the
1st Thursday of the
Month: Contracts
Lake Ozarks REIA
8 9
SG: Blue Springs /
Independence Inv.
10
SG: Lees Summit
Investors Network
11
Deadline: Vendor
Tables for KC South
Meeting
12
KC Metro South on
the 2nd Tuesday of
the Month:
Appraisals
13
Weekly Wed. Master
Mind w/ Winberrys
14 15
Deadline: Newsletter
ads & articles for
March
16
SG: Blue Springs /
Independence Inv.
Workshop:
Rehab 101
17
SG: Lees Summit
Investors Network
18
Omaha REIA
19 20
Weekly Wed. Master
Mind w/ Winberrys
21 22 23
SG: Blue Springs /
Independence Inv.
24
SG: Lees Summit
Investors Network
25 26 27
Weekly Wed. Master
Mind w/ Winberrys
28 1 March
SG: Connected Inves-
tors
2
SG: Blue Springs /
Independence Inv.
Landlord 101 Work-
shop
3
SG: Lees Summit
Investors Network
4 5 6
Weekly Wed. Master
Mind w/ Winberrys
Deadline: Vendor
Tables for KC North
7
KC Northland on the
1st Thursday of the
Month
8 9
SG: Blue Springs /
Independence Inv.

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the RE Investment News March 2013

  • 1. M I D - A M E R I C A A S S O C I A T I O N O F R E A L E S T A T E I N V E S T O R S March 2013 Watch out for Appraisal Fraud, see Article on Page 20! NETWORKING : EDUCATION : COMMUNITY : GOVERNMENT Investment News M A R E I’S M E M B E R B E N E FIT S P R O G R A M Y O U R M E M B E R B E N E F IT S A T -A -G L A N C E P a ge 10
  • 2. Page 2 MAREInet.com In This Issue Real Estate Cycles 6 What Goes Around Comes Around Social Media Marketing 8 Why are you Failing? Real Estate Contracts 12 Essentiaal Clauses Auctions 16 Absolute Auction in April—How they Work! 18 Collection Getting Your Rents 20 THE FBI My New Client 18 Collection Getting Your Rents Every Issue 10 Benefits at a Glance 14 Membership 14 Membership 24 Investment Opportunities 26 March Workshop: Rehab 23 March Monthly Meetings 24 Monthly Calendar FREE Gift for MARCH Meeting Attendees Personal Real E state Investor Magazine March / April 2013 Special Feature Section NoteWorthy Guide to Profitable Investing in Real Estate Notes @ Check out our Website MAREInet.com Contact us by Phone 913-815-0111 Email US info@MAREInet.com Join The Conversation MAREInet.com/Blog Join Association MAREInet.com/Membership
  • 3. Investment News Page 3 SERVICES THAT PUT PROS AND INVESTORS FIRST With our FIRST for Pro initiative, The Home Depot is taking Even better care of our best customers. FAST IN AND OUT Time is money — we’ll get you back to work quickly.  Dedicated Pro Desk Associates.  Two hour advance order pulling. In Store Hands On—How To Workshops Want to learn How a project is completed. Check out our workshops.  In store workshops each month, check out our website and your local store.  Access step by step video 24-7 on our website—look for our Project Guide Library 10% Price Guarantee If you find a lower price on identical in-stock item  We will match the price & beat it by 10%.  Excludes special orders & bid pricing and others—see website for complete details. GREAT PRICES JUST FOR PROS We Offer everyday low prices, plus more ways to save on larger orders.  You can count on competitive pricing on everything in every department  Volume pricing discounts available on purchases as low as $2,500.  Instant bulk price savings available 1000s of items. SPECIAL DISCOUNTS FOR MAREI MAREI members receive special discounts at The Home Depot nationwide.  Two percent rebate paid twice a year on all purchases made through all registered accounts.  Twenty percent discount on selected paint brands.  Exclusive to members of National REIA. EXCLUSIVE PROJECT ESTIMATOR APP Coming in 2013, the Home Depot Project Estimator App for iPad, a business changing tool for National REIA Chapter members nationwide. Watch your local REIA Chapter for more information.
  • 4. Page 4 MAREInet.com Mid-America Association of Real Estate Investors The only National REIA Chapter in the Tri State Region Serving KS, MO & NE Honor’s of Merritt Winner National REIA Awards of Excellence 2011 & 2012 Read Newsletter Online Anytime MAREInet.com/Newsletter Connect with us Online LinkedIn Group: Kansas City Real Estate Investors Facebook Page: Kansas City Real Estate Investing Facebook.com/Groups Kansas City Real Estate: /kcrei/ Mid-Missouri Real Estate: /MidMo/ Omaha Real Estate: /OmahaRE/ Topeka Real Estate: /TopekaRE/ Wichita Real Estate: /WichitaRE/ Special Groups Facebook KCMO Water Dept Issues: /badbilling/ MO Creative Finance Legislation Find us on Twitter @MAREInet Tweet #KCREI Contact Information PO Box 8685, Prairie Village KS, 66208 Phone: 913-815-0111 Email: info@MAREInet.com Our Mission Statement Mid-America Association of Real Estate Investors is dedicated to promoting ethical real estate investing and to protect and promote the best interest of our membership through educational and networking opportunities as well as community, legislative and public relations. Legal Disclaimer MAREI does not exist to render and does not give legal, tax, economic or investment advice and disclaims all liability for the action or inaction taken or not as a result of communications from or to its members, officers, directors, employees and contractors. Each individual should consult his/her own counsel, accountant and other advisors as to legal, tax, economic, investment and related matters concerning real estate and other investments. Content Disclaimer The views and opinions expressed by authors of articles contributed to this newsletter do not necessarily reflect those of the association, the board of directors or the staff. Advertise in the Investment News Rate Schedule Size Non-Member Member Business Associate Full Page $175 $140 $115 1/2 Page $145 $105 $85 1/4 Page $75 $65 $50 1/8 Page $55 $35 $25 A 10% discount is given on ads pre-paid for 6-12 months. Any changes to a pre-paid ad will incur a minimum charge of $20. The deadline to submit ad copy is the 1st of each month. All ads must be prepaid. Contact to verify ad format can be accepted. PDF preferred. There is an additional charge of $25 to typeset a business card ad or 1/4 page ad layout, $60 for a 1/2 page or full page lay-out. Opportunities also exist for advertising on www.MAREInet.com. Call 913-815-0111 for more information. Email ad copy to info@MAREInet.com. Mail payment to MAREI, PO Box 8685, Prairie Village, KS 66208 or request an online payment for to use credit or debit card.
  • 5. Investment News Page 5 LET US HELP KEEP PROPERTIES MARKETABLE Keep Costs Under Control & Meet Tight Deadlines Dedicated to your Success, With Solutions for Every Surface & All the Essentials EXCLUSIVE MEMBER DISCOUNT MAREI as a member of National REIA is able to bring our members the exclusive Sherwin William Discount Card that offers unbeatable savings on paint, applicators, floorcov- ering, paint sundries, wall covering, spray equipment, and even window treatments! Members look for your discount card in your members Benefit Package or download from the Member’s Dis- count Section of the MAREI Member Library. National Account Services Our strategic account teams can simplify processes and maximize efficiencies with centralized account management. LEED® & VOC Coatings Download the latest guide on our products that meet LEED® and low VOC specs. Color Services Find out about our color design services for properties and read about the latest color trends. Flooring Products & Installation Wide variety of name brands, 24-hour turnaround and reliable installation. Commercial Wallpaper Sherwin-Williams is your one-stop source for commercial wall covering. Over 5,000 residential and commercial wallpaper collections available. Commercial Floor Coverings From carpeting to sheet vinyl, select the right floorcovering specific to your needs. Fully stocked national network, fast turnaround and reliable service. HomeScapes® Enhance curb appeal and make selection easier with pre- selected exterior color schemes. Finishing Touch™ Builder Support Program Comprehensive Program for your Home Buyers: Welcome Kits, Discount Cards, and Model Home Programs. ASK SHERWIN WILLIAMS Find out more about all these products and services offered by Sherwin Wil- liams plus their Chip It Online Color Matcher, ColorSnap Studio for iPad and their Paint Pro Alerts by Text at www.Sherwin-Williams.com .
  • 6. Page 6 MAREInet.com Rehab The items that need to be fixed on the houses has been fairly consistent over the years. We have seen that prices on a some of the high end items has came down, allowing us to put granite counters in much more often, and our colors might be a bit different. However, you do need to have your exit strategy in mind when determining what to fix. You need to decide if you are fixing the house to be a rental for a few years. If you are fixing it to retail it or, maybe, fixing the hard stuff and leaving the easy stuff for the bargain shopper. Funding for the End Buyer Way back when I started we did not have a lot of options for the buyers: conventional financing with 10 to 20% down and in a very few cases FHA financing. So back in the early days we did learn a lot about Lease Options and Contract for Deed. Fast forward to 2007 and 2008 and just about anybody who could sign their name could get a loan to buy a house with up to 105% financing. . . CRAZY! Then the housing bubble burst, in part due to all the crazy sub-prime lending and we went back to needing 10 to 20% down on conventional and 30% down on investor purchases. The highlight was that FHA continued to crank out loans, although, this time they had lending standards to meet. When we add in all the people who lost homes to foreclo- sure over the past few years, we end up with a huge class of people who are good qualified buyers, but because of the foreclosure or short sale, cannot currently get financ- ing, this brings us to offering Seller Financing to get our buyers funding. Anyway you slice it, Real Estate is always changing and there is never a dull moment! The cycles go up and down, the key is to be able to adapt as the markets change. I can’t wait to see a few of you at my Rehab Work- shop on Saturday March 16th. —- Donald Tucker In getting ready for the Rehab Workshop I am going to be teaching on the 16th, I pulled out my outline from the last few times I taught the class and I have found that over the years, the workshop has changed to the point that I think we are almost back to the original version in some cases and still finding a new perspective on others. Finding Deals On the first time around as well as for most of the other times the workshop has been taught we focused on find- ing bank owned REO properties. This was easy as you could have a Realtor pull up a list, go look at them and buy them in a fairly short time. The competition for Bank Owned homes, the really good ones has always been fairly aggressive and I have been known to bid more than list price in an effort to acquire a property. But today, we see banks foreclosing less and homeowners as well as investors fighting for the properties, making the REO route very tough. Todays, investor has to work a bit harder to find the best deals from the REO agents, as well as the local whole- sale investor, and even their own marketing campaigns to get the sellers calling them. Funding the Deals When we started with this workshop, there were not a lot of avenues to fund a purchase and rehab. Most people either had an abundance of cash, had a home equity line of credit or might have found some local bank willing to fund the purchase and rehab. Fast forward to 2006 and 2007, we talked a lot about Private Funding and Hard Money or Rehab Lenders who would fund purchase and rehab up to 65 to 70% of the rehab. In the slow years of 2010 to 2012, the banks just stopped lending and most hard money / rehab lenders stopped lending. Banks closed out lines of credit and we were left with only our own cash or private lenders. As I brush off my notes, I can tell you that the local banks are coming back with rehab funding as well as the Hard Money Lenders. There are more people at the REIA meetings letting you know they have funds to be your private lender and even a few banks are back in the mix of offering funding for purchase and rehab.
  • 7. Investment News Page 7 The best place on the entire planet to buy kitchen cabinets. We Have The Best Prices Everything Is In Stock We Ship Fast Free Design Help www.CabinetGiant.com Josh Burns 1-877-484-4268 www.CoffeltLandTitle.com For title, escrow, 1031 & foreclosure. Bud Whisler 816-380-3441  PRIVATE LENDER, not broker  No income, asset or employment verification  Quick Approvals and Closings  Interest Only Payments, during loan term  Closed & Titled in LLC, Corp or Partnership  No Pre-Payment Penalties or Hidden Fees CALL US FORCALL US FORCALL US FOR  Transactional Funding - 24 Hours or less  Flex Funding - 2 days to 6 months  Rehab Loans - 100% of costs up to 70% ARV Donald Tucker : 913Donald Tucker : 913Donald Tucker : 913---890890890---FUND (3863)FUND (3863)FUND (3863) www.InvestorsChoiceFunding.comwww.InvestorsChoiceFunding.comwww.InvestorsChoiceFunding.com Don@InvestorsCF.comDon@InvestorsCF.comDon@InvestorsCF.com ASSET PROTECTION INSURANCE AGENCY  REO Insurance  Forced Place  Vacant Property  One Policy All Properties  Monthly Billing www.APIA Protects.com
  • 8. Page 8 MAREInet.com HowYouCanFixIt: 10ReasonsYouWillNeverGenerateALeadThroughSocial Media There are tons of articles on the subject of social media and how its being used to generate leads. Many people are saying that they are not getting results. When I teach social media marketing to students, I teach them that it is not a one-size-fits-all-instant-cure and I don’t hype social media is the be all and end all to generating leads. 1.UnderstandwhatSocialMediareallyis. You’re working so hard to find “leads” that you can’t see the forest through the trees. Everyone that you come in contact with isn’t a lead, they’re a human being and they want to be treated like one, not as a potential stack of mon- ey. Social Media is about building relationships. If you’re not looking to build relationships, then you shouldn't be participating. 2.YouDon’tPlayByTheRules. There are social etiquette rules. The same way that not smiling while extending a hand to shake upon meeting someone new can ruin your chances of making a friendly impression, so can failing to follow simple social media etiquette. I always recommend that you establish at least a month of social participation on social networks before promoting a business agen- da. But most importantly you need to understand the harm in spamming. Nothing will degrade your sincerity and ‘friend’ value quicker that thoughtless self-promotion in the public forum. 3.YourAudienceIsLimited. Many people are getting caught up in a numbers game; measuring their success by how many followers/fans they have compared to their competition. It is so com- mon to see real estate investors pitch themselves in In- vestor centric groups and fan pages. The result of this is that these same investors also fol- low a huge amount of other investors, hoping for them to return the favor…and they do. But what good is that? Investors are the last people you want following your professional activities because they skew your results. I make a particular mention, when I use my own efforts to Duncan Wierman Real Estate Investor Internet Marketer Why are you Failing at Social Media Marketing
  • 9. Investment News Page 9 my students, I ask them please not “like” my page, because when I reach milestones I want to know that those are real-life fans that I have a chance of doing business with. If you are doing your job correctly, then your content should be very unin- teresting to investors outside of your geographic area, anyway. There is the exception where you are recognized as ‘doing it right’ and other people will follow you as a great example. In this case you may not be able to stop the movement, and it could help boost you to a larger than life status. In the meantime, just try to keep the groups separate in your head and don’t be afraid to delete agents who try to butt- in on the conversation. You worked hard for it, they didn’t. 4.YouMustKeepALineBetweenPer- sonalAndProfessional. Your Social Media feed includes pic- tures of you overindulging at a party last weekend, an abstract thought or quote that means nothing to anyone, a blog post about buying a home, a “checked-in” at McDonald’s, your high scoring Scrabble word. If you did have any chance at success it was ruined when you sat down in front of the keyboard and spammed your friends with business and exposed your personal life to your business contacts. On Facebook the separation is simple (and demanded by FB terms of use): Keep your friends on your Personal Profile and create a Fan Page for the “Business You”. 5.RememberTheGoldenRule. You can’t expect others to help you unless you’ve taken a moment to help them. Or, if you prefer “treat others as you wish to be treated”. The “Gimmees” of the world don’t last long with social media once people figure out that they have a one track mind. 6.YouHaven’tFiguredOutThatRealEs- tateisBoring. Instead,considercreatingapagearoundyour nicheineventofintereststothatniche.You take the advice to create a fan page and but then you go and name it “John Doe, Your Chicago Real Estate Expert. You then proceed to post all of your listings without the benefits of why they are good deals. This fol- lows with the frustration that no one joins your page and so you decide to re-re-re-suggest the page to your friends. When they still don’t join you just go back to posting the data on your personal account and everyone, including your spouse decides to hide you from their feed. Instead, consider creating a page around your niche in which you discuss not only real es- tate, but local news, pictures, facts, and events of interest to that niche. Try promoting other local FB pages’ activities, include some local pictures and fun facts, and then sneak in a real estate article or two. 7.YouDon'tResponsd. When people are connecting with you, (Continued on page 15) Guest Speaker Realty 411’s Mid-West Expo Saturday April 20th Details: www.MAREInet.com/411
  • 10. MAREInet.com Learn how to save money at Home De- pot and register for a 2% Rebate for all purchases & rentals across the US. Plus 20% Discount on Paint in Kansas City. And coming in 2013 the New Home Depot App for iPad exclusively for Chapter Members to use in project esti- mation on home repair and remodel. All members receive a discount card to access our exclusive discounts up to 40% off all paint, supplies, and flooring—nationwide. Websites for investors, landlords, and other services. FREE trial. Email and Social Media Marketing, Free Trial and Discounts for paying in ad- vance. Screening for tenants & workers with 20% discount for members. FORMS & DOCS Member Library is packed with forms and docs, plus 15 % discount at EZ Landlord Forms for premium forms. Market your rentals on the nations top ranked rental site. Member discount is 20% off Regular Prices. Save on select FedEx Office copy and print services up to 20% and on Fed- Ex Shipping up to 22%. Receive discounts up to 65% on over 12,000 products you use the most online and in store. MAREI’S MEMBER BENEFITS PROGRAM YOUR MEMBER BENEFITS AT-A-GLANCEUSE THIS PAGE AS A GUIDE TO VALUE ADDED DISCOUNTS TOOLS AND SAVINGS CREATED JUST FOR YOU ON GOODS AND SERVICES YOU USE EVERY DAY. E-Update MAREI’s award winning weekly email update with what’s happening in real estate including properties for sale, gov- ernment affairs and local market data. Investment News The award winning newsletter for Mid- America Association of Real Estate In- vestors: published monthly and distrib- uted both in print at our meetings and digitally to our database of over 5000 people. One of the best ways to get your message in front of a targeted group of real estate professionals. Free issues of both magazines available at the monthly meetings of MAREI. Landlord Services Office Solutions Suppliers Marketing News & Information
  • 11. Member Benefits We have several services as part of our website to help you grow your business. Calendar of Events to stay up to date with all of our activities. Browse the member properties to find your next deal. Take the time to post your investment op- portunities for other members and site visitors to browse. The Member Library is packed and ever growing with pdf ver- sions of entire books, EBooks, Articles, Forms, and Documents. Nearly 70% of QuickBooks users say that it makes their business more prof- itable. Get your Accounting on track. Buy at a 20% discount our special links from the MAREI Web Site. REAL ESTATE BOOKS The nation’s largest provider of real estate training materi- als, DEARBORN is America’s Premier Real Estate Publish- er. Members receive up to 40% off. Special member discounts for members at Avis, Budget, and Enterprise Rentals. The Local Market Monitor tracks real estate sales and economic trends nation wide. Offering 25% Discount for Members. MAREI’s Political Advocacy Group actively monitors national legisla- tion and rule-making that im- pacts the real estate industry and harnessing the strength of MAREI members at the grassroots level. MAREI mem- bers also re- ceive timely Calls to Action when there is a time for our members to take action on an important vote. Members also have access to the latest in Market Da- ta. Other Discounts VISIT ww.MAREInet.com Look under Resources & Members Only Member Service
  • 12. Page 12 MAREInet.com Essential Clauses . . . Bill Bronchick tain for closing. If the buyer is not ready to close, the seller can hold him in default. Here are some tips for buying time: Make the closing date “on or about” June 1st. What does “on or about” mean? I’m not sure, but it certainly means LATER than June 1st! Have the right to extend the closing date if it is not your fault: “Said date may be extended an additional fifteen (15) days if lender requires additional documentation, pa- perwork or actions from the buyer and said delay is not due to the fault of the buyer.” Have the right to extend for thirty days by paying the seller the equivalent of one month’s mortgage pay- ment. Limited Inspection Clause - Most standard broker contracts give the buyer the right to make the contract contingent upon the right to do a thorough inspection before a certain date. Make certain that the inspection period is short and that the inspection must be done by a licensed (if they are in your state) professional inspector. Limit objectionable items to roof, plumbing, electrical, heating and structural defects. An open- ended inspection clause will permit the buyer to "weasel" out of a contract because the garage door squeaks. Choice of Escrow Company - As the seller, I insist on the right to choose the title or escrow company so that I remain in control. A conservative or uncoopera- tive escrow or title company can make life very diffi- cult if you are trying to do a creative deal. Qualification of Buyer - The most important thing to keep in mind when selling is that time is money! The single biggest mistake sellers make is allowing an un- qualified buyer to tie up their property under contract (Continued on page 15) Congratulations! You just purchased that new home study course. You followed the instructions. You found a good deal. You present your contract to the listing broker, and you get laughed at! The reality is, real estate brokers don't like "seminar" forms. They are comfortable using the "standard" agreement, although the standard agreement is usu- ally drafted to protect the real estate broker, not you. You must learn how to take any "standard" agree- ment and modify it to your liking. The following are some essential clauses I use when buying a property: “And/or assigns” or “and/or Nominees” - As the buyer, you want to have the right to assign your con- tract. By placing your name with the words, “and/or assigns,” you automatically give yourself that right. The words, “and/or nominees” is not as broad, but it has been interpreted as giving the buyer the right to place title in the name of a trust. NOTE: If the contract contains an "anti-assignment" provision, you must cross that clause out. Inspection Clause - Have the right to make the con- tract contingent upon your right to do a thorough in- spection before a certain date. Make certain that you are not required to hire a professional inspector and that the inspection clause permits you to cancel the contract if there are things wrong with the property and the seller is not willing to fix these or reduce the price. Choice of Escrow Company - As the buyer, insist on the right to choose the title or escrow company so that you remain in control. A conservative or uncoop- erative escrow or title company can make life very difficult if you are trying to do a creative deal. Right to Extend - Most contracts call for a date cer-
  • 13. Investment News Page 13 www.AccurateTitleCo.com 913-338-0100 phone Title Services Provided for:  FSBO, Wholesale, & REO Transactions  New Construction Closings  Commercial Purchases and Refinance  All Types of Loan Closings  1031 Exchanges  FHA, VA, USDA, Conventional Loans, and Hard Money Loan Closings  Refinance & Reverse Mortgages  Doc Prep, Prelim HUDS, Curing Issues  Short Sale Closing & Assistance  100 Years of Combined Service! accurate Accurate Closings: Smooth, Timely, Professional. SHOWHOMESADDSVALUETO VACANTHOUSESBY:  Transforming vacant houses into valuable, cared-for homes that buyers respond to.  Keeping each home in show-to-sell condition seven days a week.  Employing a professional decorator to decorate each home using proven staging techniques, maximizing its appeal to buyers.  Hiring carefully screened and qualified Home Managers to live in and manage each home throughout the sales process. www.ShowHomesKansasCity.com 913-227-4364  Residential  Commercial  Renovation  Demolition  Flatwork  Foundations Full service construc- tion company offering upgrades, curb ap- peal, remodel, or complete renovation. Call for References! Robert Massey Building Trades 816-868-1817 ProSource of KC West 7228 W. Frontage Road Overland Park, KS 66203 913-599-4488 Offering a range of flooring options to give wholesale pricing and discounts to trade professionals.
  • 14. Page 14 MAREInet.com Renewing  Day Boswell (since 2010): Overland Park, KS  Michael Bryant (since 2011): Lee’s Summit, MO  Kim Donaway (since 2007): Mission, KS  Brett Hoover (since 2012): Independence, MO  Nancy Hoover (since 2012): Independence, mo  Paul Redmond (since 2008): Kansas City, KS  Tom Smith (since 2011): Lees Summit, MO  Gary Swaney (since 2010): King City, MO  Mary K Swaney (since 2010): King City, MO  Tim Stauffer (since 2009): Kansas City, MO New Business Members John Shaver – Pro Source KC West: Merriam, KS Hanna Kinsey – Pro Source KC West: Merriam, KS Robert Massey – Building Trades: Kansas City, MO New Members  John Baska: Parkville, MO  Lukas Bohannon: Columbia, MO  Chelsie Dillon: Kearney, MO  Susan Ellis: Kansas City, MO  Vinay Gaws: Lees Summit, MO  Shaun McBride: Kansas City, MO  Bill Mikkelsen: Gladstone, MO  Bill O’Connor: Kearney, MO  Kevin Otterman:  Brian Rigby: Rogersville, MO  Victoria Roberts: Kearney, MO  Cindy Stockton: Kearney, MO WELCOME NEW & RETURNING MEMBERS!
  • 15. Investment News Page 15 for two months. Do not believe any claims of the buyer, his agent or mort- gage broker about their ability to quali- fy for a loan. You should know exactly what the qualifications are for an FHA or FNMA loan in your area and qualify the buyer yourself. I use the following clause: "Within 48 hours, buyer shall provide seller with buyer’s complete financial and credit information for seller’s ap- proval. Within 72 hours after receipt of such information, Seller may terminate this contract and refund buyer’s ear- nest money if, in seller’s sole opinion, buyer does not have the creditworthi- ness to qualify for a loan from a third party. Seller’s decision and opinion shall be final in this regard, and buyer shall have no further recourse after return of this earnest money deposit." NOTE: Be certain you do not engage in illegal discrimination in rejecting a buyer's credit worthiness. Permission to Contact the Lender - I hate being in the dark! I always want the ability to control the entire loan process and be able to get information from the lender along the way. The buyer's lender won't talk to you direct- ly, without express written permission of the buyer. To remedy this problem, insert the following clause: "Buyer hereby gives express permis- sion to all parties, including lenders, employers, financial institutions, credit agencies, mortgage brokers and real estate agents to release any appropri- ate financial information to the seller." Now you can take control, get on the phone and scream "What's holding up this lan!" (Continued from page 12) Rather than coming up with a game plan of who your audience is and what they want to experience, you simply start a fan page and begin mimicking what you've seen done by other investors. There is nothing wrong with following other real estate investors who are great examples. The challenge howev- er, is that most are poor examples and nothing but a loss for your time investment. Stop paying at- tention to online chatter and spend more time working on your own content. Figure out who your au- dience is and what it is that they want you to talk about. 10. You Don’t Carethat Everyone Can TellThatYouDon’t Care. You forget your login/password because you never login to your sites. You probably got inspired to start with social media, and you took some steps to build your online presence. You create an account on Facebook and Twitter, put links up to these accounts on your website(s), break rules 1-9 and then setup an automatic pro- gram to post your blog feed to your account. Predictably, you forget your login/password because you never visit either again. Anyone that happens to stumble across your message sees the tumble- weed rolling across the ig- nored prairie and exits via the back button and on to your competition’s account. email, DM, PM, or comment you don’t respond promptly, or at all. This leaves the impression idea that you’re not interested in fostering a relationship. We live in an instant gratification society and failing to respond to an online re- quest within a reasonable amount time (as defined by the other party, not you) will cost you business. Fortunately, FB has just started to notify fan page admins of wall postings in addition to comments, which had been a problem for many that didn’t check their page (s) at least once in the morning and evening. So no excuses! 8.YouChaseYourTail. You’ve got the same 10-100 peo- ple who are subscribed to your blog, following you on twitter, and liking you on Facebook and most of them are close friends and family that didn’t want to hurt your feelings. They either ignore your content or participate just to boost your ego. Either you get the hard truth, or you end up fooling your- self that you’ve got great content and an attentive audience. If you aren’t reaching a new, broader au- dience, you need to consider a few things: Perhaps your message is missing the mark or just plain unin- teresting. Or, maybe you just need to raise the bar and market the page more effectively to find a larger audience. 9.YouSpendAllYour TimeLooking atOthers. (Continued from page 9)
  • 16. A Professionally Managed Real Estate Auction offers so many benefits to real es- tate owners and buyers that traditional methods of marketing simply can’t provide. More Real Estate is SOLD at Public Auction today than ever before and here are Several Reasons Why: 1. Real Estate Auctions guarantee a Sale Date, a Price and a Closing Date. Traditional marketing methods offer no guarantees. 2. Real Estate Auctions don’t set a maximum price for your property. 3. Real Estate Auctions will often generate a higher price for your property than it would have sold for using traditional methods of marketing because of competitive bidding. 4. Real Estate Auctions compel buyers to participate and buy on a specific day. 5. Real Estate Auctions create excitement, urgency and competitive buyer participation for your property, which results in success and a higher selling price. 6. Real Estate Auctions eliminate the hassle of negotiations and counters on everything except the top market price for your property. 7. Real Estate Auctions offer scheduled viewing and tour dates. 8. Real Estate Auctions eliminate any contingencies and the need for inspections. 9. Real Estate Auction marketing promotes your property on a national level which exposes your property to many more qualified buyers increasing competition and prices. Real Estate Auctions work when the client wants to sell their property in the shortest time, at the highest price with terms and conditions favoring the seller. Why Sell at Auction? Page 16 MAREInet.com
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  • 18. Page 18 MAREInet.com Getting your rents . . . A conversation with a couple of MAREI members. At the monthly meeting in January, Debra Felderhoff mentioned a method she uses to en- sure that she gets paid when a tenant is going to be late with rent. She said she learned this method from Brian Winberry, who is one of our hosts of the Weekly Wednesday Networking event. We took a few minutes to talk with Bri- an to get the low down. When a tenant calls to say they can’t quite make rent on time, but will be able to make the payment in a few days or a week, landlord should then take the time to negotiate and write up a promissory note for the rent that outlines the amount of rent to be paid, the late fees, when it is supposed to be paid and that if the rent is not paid, they will agree to move out. This promissory note serves several purposes. First, it gets the tenant in the frame of mind that they owe the rent and late fees on a par- ticular date or that they will move out. They have signed a legal document, the promissory note. Now, it may be important to note they also signed your lease agreement that is also a legal and binding agreement, but they signed it quite a while ago and the recent signing of the promissory note will remind them. Second, the promissory note is something that if not paid could be taken to small claims court to receive a judgment, with out going through and eviction process. Third, the promissory note is also a legal docu- ment that could be sold. A promissory note of this type would not have a huge value if it is resold, but it can be sold for a small amount. Brian’s method and Debra’s are about the same to this point, but Deb had one difference that it is worth noting. Deb would make her promissory note a title loan that is secured by the title to the tenants car. Then if the tenant did not pay or move out, she could take their car. It is important to note that Debra with her al- most 100 rental properties has never had to take someone’s car. She has had people move out and leave the property broom swept clean when they could not pay as the promissory note said, saving her the cost of eviction fees and allowing her to get her property rented up quickly. Collecting Rent Promissory Notes
  • 19. Investment News Page 19 WHY EVERY REAL ESTATE INVESTOR MUST LEARN NOTES See Eddie Speed Live St Louis Missouri Saturday April 27th www.StreetREIA.com Or learn right now: NoteSchool.com/Video W. Eddie Speed is Founder of NoteSchool. Since 1980, Eddie has dedicated his career to the science of buying both Performing and Non-performing Notes. 12 MILLION DELINQUENT MORTGAGES < 500,000 REO’S IN USA MARKET RealtyRealtyRealty411411411 MidMidMid---WestWestWest ExpoExpoExpo √ SAVE THE DATE √ REGISTER √ BUSINESS CARDS √ INVITE A FREIND EXPO: Saturday, April 20th, 2013 Holiday Inn, Overland Park West PROPERTY TOUR: Sunday April 21st Register: MAREInet.com/Realty411 FEW BOOTHS STILL AVAILABLE Real Estate Investing is has become one of the hottest trends for entrepreneurs to make money. Attendance at real estate associations meetings is way up. Many of the Richest People in the Country, earned their wealth through Real Estate. Find out the reasons for this at the Expo. Join 200 or more local, national and international Investors at one of the Biggest Events in the Mid-West to learn:  How to Harness the Internet to Explode Business with Duncan Wierman, Internet Marketer Turned Real Estate Investor  The “Power of Zero” for True Wealth with Chris McClatchey, Veteran Real Estate Investor & Coach  No B.S. Insights to Entrepreneurship with Mike Conlon, Main Street Millionaire, invests in Mobile Homes & Turn Key  Why NOW is the Time to Invest in Kansas City Properties with Marck de Lautour, local Kansas City Investor  Plus See & Be Seen with 200+ Investors, Learn from Expert Industry Service Providers and Tour Some of Kansas City’s Best Investments!
  • 20. Page 20 MAREInet.com The Case You might ask why a residential real estate appraiser from Kansas City has the FBI as a client. Many appraisers were approached in the frenzy of the sub-prime mess to over val- ue properties. To hit the number that the lenders needed. We are finding the damage that this is causing our economy and our country. On October 10, 2006 I received a phone call that changed my life and sent it in directions I could not have imagined. It was a sub-prime lender wanting to know if I appraised high- end properties in the Kansas City Country Club District. I replied yes and quoted them a fee. I instructed the lender to place an order on my website and to fax me a copy of the contract. I reviewed the contract for $1,473,000, and then ran MLS to search for comparables and the subjects listing history. The MLS for the subject property showed it as an active list- ing for $699,000. I called the lender and asked if I had the wrong address or if this was a construction rehab loan. I stat- ed, “Did you know this house was listed for $699,000?” The lender said yes. I was told they were selling it for the higher value, and if I wanted my fee I had to appraise it for that amount. They wanted me to jeopardize my reputation and 28 years in business for $1,200. I declined the order and called the listing agent to warn her. The realtor noted she knew nothing about the contract. The sellers had excluded this buyer when she received the listing and were cutting her out of the commission. I was enraged because I knew the mortgage system was broken and someone needed to act. I had attended the Ap- praisal Institute’s Mortgage Fraud Seminar the week before and met an agent with the FBI, Julia Jensen. I decided to call and let her know what was going on so she could put the property on a watch list. Agent Jensen called me back the next day. I discussed the details with her about what was happening. She asked who the buyer was and I told her the names. She informed me they were part of a mortgage fraud group operating in Kan- sas City and she would be interested in the information. She also asked who the sellers were. I gave their names. She replied, “Let me grab another agent and we will see you in 20 minutes”. That was not the reply I was expecting. I was at my office waiting for two FBI agents. I kept wonder- ing what I have gotten myself into? They arrived at my office and I showed them the information that I had obtained. They asked if I was familiar with the sellers’ names, which I was- n’t. The agents told me the seller’s dad was allegedly a made member of the mob. He was executed in the 1970’s and stuffed in the trunk of a car. This information grabbed my attention. They assured me not to worry about the son, as far as they knew he was not a member of the mob. They asked if I knew who his wife was, and I said no. They said I might know her professional name, which they told me. I knew that name. She had been the Jackson County Execu- tive for the last 12 years and was going to run for Mayor of Kansas City. The agents asked if I could assist them with their investiga- tion. I told them I would. Next, they asked me to call the lender and tell them I would complete the appraisal. Then the agents asked the million dollar question. “Would you tape the conversation?” The moment of truth had arrived. If I said no, then they would leave and I would go back to ap- praising as if nothing happened. If I said yes, I might be the next person they find in the trunk of a car. They pulled out a recording device and showed me how to use it. They noted the date and time of the call, who was in the office, who I was calling and the case. I called the pro- cessor and told her I would complete the appraisal. I tried to act normal when talking with her. I am a real estate apprais- er, not an undercover agent. The Investigation After the agents left my heart was pounding. I tried to imag- ine out how this might work out. They had left another re- cording device to use while talking with the other people in- volved in the transaction. I called the selling agent to sched- ule a time to appraise the home, which we set up for the next Tuesday. I then spoke with the loan officer and processor to let them know the inspection had been set. The processor mentioned that the loan was over 1 million dollars so they would require another appraisal in addition to mine. She My new Client: the FBI! Donald Gossman
  • 21. Investment News Page 21 asked if I would call the other appraiser and work together to make the apprais- als similar to pass underwriting guide- lines. Apparently, committing mortgage fraud was no big deal for them. I called Agent Shaffer and confirmed the time and date was set. He asked if I could drop off the recording device to him on Monday at FBI Headquarters and trade him for a new one. Monday finally came and I drove to FBI Headquarters. It was a three story of- fice building like any other, with excep- tion of the 10-foot high iron fence, blast gate and video cameras at the front gate. I pressed the button and told them who I was meeting with and they buzzed me in. I walked to the front door and was greeted by an armed guard. She told me the agents were on the way down. Once I spoke with the agents, they asked me to come back to the interrogation room. As we walked past the metal detectors, I asked the guard if I needed to go through one. She replied, “You are an agent, aren’t you? You don’t have to go through it”. I replied, “I am not an agent, I am an appraiser.” We went to the interrogation room and discussed the conversations that I had with the various people involved with the transaction. Another agent came into the room with a camera and took a picture of me. The agents asked if I would be a confidential witness and gave me my code name. It all went so fast I had no time to think about what was happening. We set a time to meet the next day before I was to complete the inspection. Agent Shaffer and I met the next morn- ing in the parking lot of a grocery store. He showed me a different recording device that took both audio and video and how to use it. I drove to the house and the realtor was waiting for me. I took a picture of the front of home with him in the picture, and then took a street scene with his car in the picture. The realtor could not say he wasn’t there. We went inside the house and the realtor told me this group was going to buy between 40 and 50 homes in Kan- sas City ranging in value from $1,000,000 to $2,000,000, and his group was doing the same thing in 10 different cities. They had money from overseas to invest and planned to rent out these houses to executives. I couldn’t believe it. This could possibly be a multi-city international crime ring, not just one case of mortgage fraud. I finished my inspection, then left to meet Agent Shaffer. I described the events that took place and gave him back the recording device. Over the next three weeks, I taped conversations with people involved in the transaction. I was doing my ap- praisal work at night and on weekends since a lot of my time was spent work- ing on the case. I even began to worry (Continued on page 22) Property Management Section 8 Housing KC Metro Wide Jeff Woods Broker www.MyPremierLeasing.com 816-849500 Hard Money is the Answer . . . .  Leverage available investment capital and triple your cash on cash returns.  Have the ability to close in 2 - 5 days.  Take down investment properties FAST.  Get feedback from an experienced lender who did over 150 deals last year.  Build cash-flow quickly and simply through real estate.  Diversify your capital across multiple properties and spread your risk. Private Funding for Serious Real Estate Investors Christopher Friedl www.LonghornInvestments.com 214-202-3046
  • 22. Page 22 MAREInet.com about my children’s safety. The other appraiser called me and told me he was having a hard time appraising the property for $1,473,000. He explained that the highest he could get was only $1,200,000. I thought, “You will over appraise it by $500,000 but not $743,000?” I guess he had partial ethics. We agreed to the value and com- pleted the appraisals. The FBI agents asked if I would drop off the appraisal to the mortgage company while wearing a wire. By this point, it seemed like the natural thing to do. I walked away from the mortgage company thinking my part was done and it was all over for me. If only that was the case. My life went back to normal. I had not heard anything for three weeks. On November 24, 2006, I received a phone call from the second appraiser. He asked, “Did you hear what was go- ing on?” I replied “No”. He said, “I received a call today from the FBI and I have an appointment at 9 a.m. to talk to them about mortgage fraud.” I thought, “Sucks to be you”. I told the other appraiser thanks for the heads up. He asked, “What are you going to do”. I replied, “Tell them the truth; they know what is going on”. Agent Shaffer called and told me the closing had tried to occur the prior Friday and they had stopped it at the closing table, at the title company. The FBI was interrogating the individuals involved in the transaction. He asked me not to talk with any- one if they called. He informed me the Grand Jury was set for January 4, 2007, and verified I could be there that day after lunch to testify. The Grand Jury I was contacted by the Assistant U.S. Attorney Linda Parker Marshall. She asked me to come in so she could describe the events that would take place in the Grand Jury Room. I meet with her and the FBI agents at the U.S. Courthouse in late De- cember 2006. It was finally sinking in that this was really going to happen. I was hoping for a lot of guilty pleas so I wouldn’t have to testify, but that would not be the case. The date arrived. I went through my morning like it was any other day. I completed two inspections then went home to put on a suit and tie. I wasn’t hungry for lunch for some reason. I drove to the court house and parked in the FBI lot where Agent Shaffer had instructed me to. I took a deep breath and said to myself, “Let’s do this”. I walked into The U.S. Court- house knowing if the Federal Grand Jury believed me, they would hand down indictments on 11 people and charge them with Federal crimes. I waited for almost an hour until Mrs. Marshall came to get me. I walked into the room and told my story. I cannot reveal any- thing about what happened in that room or the people that were there. This was our government working at the basic lev- el of the criminal justice system. I was in there for about an hour and then left. I walked out to my car knowing I had made (Continued from page 21) the right choice when I called Agent Jensen that first day. On my way home, I turned on the radio and switched channels to talk radio. The announcer broke in with a news update. He stated, “A Federal Grand Jury in Kansas City has handed down Mortgage Fraud charges against 11 people including the Jackson County Executive and her lawyer husband.” When I arrived home I turned on the television. The charges were be- ing reported on all of the local stations. I’ve always watched the news, but have never been part of the news. The trial was set for February, but delayed until June after the election. The County Executive did go on to run for the Mayor’s office and received 1.5% of the Vote. The same day her TV ads for Mayor debuted was the same day the mortgage fraud indictments were brought against her. Interestingly enough, no one was talking about the buyers. The fed alleged that the buyers were part of the larger fraud team, which had committed over 100 cases of mortgage fraud in the Kansas City area. Furthermore, the feds also alleged that in the prior 18 months, this mortgage fraud team caused millions of dollars in losses. In May, the Assistant U.S. Attorney contacted me to prepare for the trial. We met with the two FBI agents at the U.S. Court House. We listened to the tapes that I had made which was the first time that I had heard them. I can never explain the thoughts that were going through my head. “I AM AN AP- PRAISER”. I am not supposed to be sitting in the Federal Court House with the Assistant U.S. Attorney and two FBI agents listening to tapes of myself and individuals committing mortgage fraud. But I was. The trial was delayed again until November 2007. The Trial After the trial was postponed for the second time, the legal maneuvering started between the U.S. Government lawyers and the defense lawyers. Seven people in the transaction pleaded guilty to the charges against them, and four people were left to be tried. I was the lead witness in the U.S. Govern- ment’s case that was expected to last two weeks. The jury was to be seated on Monday morning with opening statements to be made late in the morning. The U.S. Attorney asked me to be at the Federal Court House at 1 p.m. on No- vember 6, 2007. I showed up during the lunch break and found out the jury had not been seated thanks to publicity the trial had received which led to larger than normal numbers in the jury pool. I sat waiting in the witness room for four hours. The jury was set and the opening arguments were made. The judge said, “That is enough for today. We will reconvene at 9 a.m.”. I walked out of the court house with everyone else. No one knew how the trial would play out. The investigation had been portrayed by the local media as a political witch hunt by the new U.S. Attorney office against a local politician. I knew nothing about that. All I knew was someone tried to defraud a lender, and I did my job by protect-
  • 23. Investment News Page 23 Insurance for Vacant Properties Rehab Properties Renter Insurance for Your Tenants Business Insurance Umbrella Liability Health Insurance Life Insurance www.MOFB.com Stephanie Cunliff 816-781-4370 Property Management Rental Services Kansas City Metro www.JamiesonHomeTeam.com Kevin Jamieson 816-503-4671 ing their interest in the property that they hired me to appraise. They were buying inflated values not appraising houses. I was back in the witness room the next morning feeling confident knowing I was going to tell the truth. After walking down the hall to get a drink, I heard the Judge say, “Mrs. Prosecutor, call your first witness”. The courtroom doors opened and I walked inside. I felt all eyes in the room follow me on my way to the witness stand and while I was being sworn in. Once seated, I looked out over the courtroom. To my right were the 14 ju- rors, 12 on the jury and 2 alternates. To my left the U.S. Federal Judge and the court reporter. At the defense table were the four defendants, their three lawyers and three assistants. At the prosecutors table were two FBI agents, two Assis- tant U.S. Attorneys and their support staff. There were four rows of seats for the public. The newspaper, TV and ra- dio stations from the all across the Mid- west were in the audience. Linda Parker Marshall, the Assistant U.S. Attorney, lead my questioning. She asked me my name, address and occu- pation. She then asked me to describe how I became part of the case. When I was explaining the events that unfolded over the course of many months, I could hear the reaction from the audience. It seemed they were surprised by the ac- tions that I had taken. There is no way that I could ever have imagined how things would play out. After almost two hours, the prosecutor was finished with my questioning. The judge called for a 15 minute break, which I was ready for. They didn’t make the witness seat for comfort. The break was over and the first de- fense lawyer questioned me for over an hour. His questioning was the toughest as he was questioning MY ethics and the motive behind my actions. He tried to rattle me and succeeded on a few occasions. The judge warned me twice to limit my answers to the questions asked. The second lawyer only asked me two questions and I was done. The third lawyer was less aggressive to- wards me compared to the first lawyers. The third lawyer even talked about how I had such a good reputation and could not have been involved in mortgage fraud. I replied, “They called the wrong appraiser to commit mortgage fraud this time”. After four hours on the stand, my part of the trial was complete. The trial would go on for another eight days. The jury deliberated for four days and came back with two guilty and two not guilty ver- dicts. The mortgage and financial markets are a mess. The industry made it through the high interest rates of the early 1980’s, the recession of 1991, the first and second gulf wars and the effects of 9/11. We need the separation of the origina- tion of mortgages from the valuation of the properties. Enforcement of national and state laws. Prosecution of fraudu- lent lenders, insurers, bankers, brokers and appraisers. We, the mortgage busi- ness, need to rebuild the trust in our banking and mortgage systems.
  • 24. Page 24 MAREInet.com 2220 & 2222 S Arlington Independence, MO $19,500 1 / 1 2 / 1 INDEPENDENCE CASH COWS!!! 2 HOUSES for the PRICE of 1 only $19,500 Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 419-1165 5443 E. 29th Ter. Kansas City MO 64127 $9,000 4 Bed 3 Bath 4bdrm 3bath FIXER UP- PER with New Vinyl Sid- ing and a Good Roof Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 461-8299 2908 E 25th St Kansas City, MO 64127 $11,500 Fixer 3 Bed 2 Bath Large 3bd 2 bath Fixer Upper in East Kansas City – 2908 E. 25th St. 64127 Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 461-8299 30 Metro Proper- ties Absolute Auction Various A Portfolio of 30+ Properties Selling Absolute—April 19th Brian Rigby BARigby.com brian@barigby.com 417-753-7653 7501 E. 52nd Terr. Kansas City MO 64129 $22,500 Needs TLC 4 Bed 1.5 Ba 4 bdrm CASH COW in KC MO 64129 only $22K NET ROI 24% Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 875-6266 6638 Indiana ave Kansas City, MO 64132 $13,000 Fixer 2 Bed 1 Bath Cheap Rental Near The Zoo Chad Barlett Home Remedy Invest. HomeRemedyKC@gmail.com 913-735-5598 2809 NW 3rd Tr Blue Springs, MO $66,000 Turn Key 2 Bed 1 Bath Newer Home in Blue Springs in HOA Barry Hudson Realty AQ Barry.Hudson@RealtyAQ.com 816-284-8754 12002 Alberta St Sugar Creek, MO $24,500 2 Bed 1 Bath Need Cash Buyers for my 2 Bed Home! Call Today 2010BWG KCPropertiesSite.com 816-974-8404 1915 N. Allis St. Kansas City KS 66101 $14,500 Cosmetic Fixer 2 Bed 1 Bat Kansas City KS Fixer Upper – Needs Cosmet- ic Updates Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 875-6266
  • 25. Investment News Page 25 MAREI Member Properties MAREInet.com/Properties 6005 E 93rd St Kansas City, MO 64138 $76,400 2 Houses 4 Bed 2.5 Bath 2 Houses on 3 acres in- side redevelopment district Paul Panos PremierHomesInvest.com 816-786-3584 4725 Nebraska Av Kansas City, KS 66102 $35,500 Fixer 2-3 Bed 1 Bath SINGLE FAMILY RESI- DENCE FOR SALE DIRT CHEAP! Stephen Davies DC Home Investors DCHomeInvestors@gmail.com 832-496-5344 20 S. Boeke St. Kansas City, KS 66101 $14,000 5 Bed 2 Bath Attention Rehabbers – This house is surround- ed by newer built homes in an excellent neighborhood! Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 875-6266 3922 Garfield Av Kansas City, MO $31,500 Turn Key 3 Bed 1 Bath Currently rented. Re- habbed: new carpet, paint, light fixtures, new bathroom remod- el, and newer windows. Nick McKinnis M&M Brothers Homes MandMBrothersHomesInc.com 816-914-2614 3918 Flora Av Kansas City, MO $31,740 Turn Key 3 Bed 1 Bath Rented $700/mo Re- habbed: carpet, paint, bathroom, furnace, hot water heated & more. Property managed. Nick McKinnis M&M Brothers Homes MandMBrothersHomesInc.com 816-914-2614 3729 Cleveland Kansas City, MO $33,830 Turn Key 3 Bed 1.5 Bath Just Rehabbed and ready for a tenant. Rents for $750 a month. Nick McKinnis M&M Brothers Homes MandMBrothersHomesInc.com 816-914-2614 4210 E. 54th Terr. Kansas City, MO 64130 $31,500 3 Bed 2 Bath CASH FLOW 25% NET ROI!! Turn-Key Investment Property with Section 8 Tenant in place Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 875-6266 7606 E 111th Tr Kansas City, MO $39,900 Turn Key 4 Bed 2 Bath Cash Flow in Ruskin – 4 Bedroom Rental home in Kansas City Missouri. Don Tucker GBI Funding GBIFunding.com 816-523-4400 5500 Olive St Kansas City, MO $30,000 2 Bed 1 Bath Section 8 Turn-Key – Beautifully Rehabbed – Original Woodwork and Charm Christoph Becker Blueprint Properties, Inc BlueprintPropertySoltions.com (816) 875-6266
  • 26. Weather you are Buying and Flipping, Buying to Hold for Rental or just offering Properties for Whole- sale, you will want to attend this Real Estate Investor Workshop for Kansas City Real Estate Investors on Rehabbing Houses. Workshop to be taught by MAREI founder, veteran rehabber and hard money lender Donald Tucker. When you go out to look at a property to buy, you learn from all the gurus that to make your offer you need to know three things: 1. How Much Profit YOU Need 2. What the House is Worth 3. What it Will Cost to Fix Take the Time to Learn before you Jump In:  What items to focus on when looking at a potential property  What items should be fixed, repaired or replaced for best profits.  How to Estimate Rough Costs of Rehab  Where to Find Contractors and Manage Them  Where to find the Funding for your Rehab Projects. Take Advantage of this Rehab Workshop to Buy the Best Properties and Have Smooth Process. This is a Must Attend Workshop for all Beginning Investors on their Way to Rehab, Rental, or Flip Profits MAREInet.com/Workshop Saturday March 16th / 8:30am to Noon Career Education Systems / Ward Pkwy Members $30 / Non-Members $45 3 Credits PHP
  • 27. Monthly Meetings March 2013 5:30 Set Up for Vendors & Speakers 6:00 Registration Vendor Hall 7:00 Introduction 7:15 Presentation 8:30 Networking 8:50 Clean up and Adjourn at 9pm KC North: North Kansas City Community Center 1999 Iron Street Kansas City, MO 5:30 Set Up for Vendors & Speakers 6:00 Registration Vendor Hall 7:00 Introduction 7:15 Presentation 8:30 Networking 8:50 Clean up and Adjourn at 9pm KC South: Career Education Systems Ward Parkway Shopping Center 8600 Ward Parkway Kansas City, MO David Nachman NachmanLaw.com 816-285-6029 Don Gossman GossmanAppraisals.com 816-941-4750
  • 28. Subscribe & Sync MAREInet.com/Calendar The MAREI calendar is hosted on Google Calendars. This allows you to subscribe to our calendar and sync it with your own Google Calendar, Mobile Calendar, or Outlook Calendars. Check calendar for times and locations. March 2013 Sun Mon Tue Wed Thu Fri Sat Weekly Wed. Master Mind w/ Winberrys 1 SG: Connected Inves- tors 2 SG: Blue Springs / Independence Inv. Workshop: Landlord 101 3 SG: Lees Summit Investors Network 4 5 6 Weekly Wed. Master Mind w/ Winberrys Deadline: Vendor Table KC North 7 KC Northland on the 1st Thursday of the Month: Contracts Lake Ozarks REIA 8 9 SG: Blue Springs / Independence Inv. 10 SG: Lees Summit Investors Network 11 Deadline: Vendor Tables for KC South Meeting 12 KC Metro South on the 2nd Tuesday of the Month: Appraisals 13 Weekly Wed. Master Mind w/ Winberrys 14 15 Deadline: Newsletter ads & articles for March 16 SG: Blue Springs / Independence Inv. Workshop: Rehab 101 17 SG: Lees Summit Investors Network 18 Omaha REIA 19 20 Weekly Wed. Master Mind w/ Winberrys 21 22 23 SG: Blue Springs / Independence Inv. 24 SG: Lees Summit Investors Network 25 26 27 Weekly Wed. Master Mind w/ Winberrys 28 1 March SG: Connected Inves- tors 2 SG: Blue Springs / Independence Inv. Landlord 101 Work- shop 3 SG: Lees Summit Investors Network 4 5 6 Weekly Wed. Master Mind w/ Winberrys Deadline: Vendor Tables for KC North 7 KC Northland on the 1st Thursday of the Month 8 9 SG: Blue Springs / Independence Inv.