The RE Investment News is the monthly newsletter for Mid-America Association of Real Estate Investors. Serving the Real Estate Investor Community in Kansas City Since 2005.

1. N E W S L E T T E R O F M I D - A M E R I C A A S S O C I A T I O N
O F R E A L E S T A T E I N V E S T O R S
RE
JUNE 2018
N E W S
M A R E I . O R G
property
management
will
estate Plan
SUCCESSION
plan
beneficiary
FEATURING ATTORNEY DAVID NACHMAN &
FINANCIAL PLANNER EDWARD ETHINGTON
INVESTMENT
WHAT HAPPENS
WHEN YOU DIE

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3. THE CALENDAR
M A R E I . O R G / C A L E N D A R
See full day
workshop
page 5
WHAT HAPPENS
WHEN YOU DIE?
Real Estate Entrepreneurs assume that their heirs want to, or even CAN, manage
their business if they’re incapacitated or deceased. Or that they will suddenly
come around or find a way to deal with it, in an emergency. The kind thing for you
to do is to have a specific, written plan for people other than your heirs to operate
the properties in trust should you become disabled. What’s your plan? Because
you don’t have to be 85 to have something happen to you that makes it impossible
for you to deal with the complex situation you’ve created.
Join us at the June MAREI meeting on the12th where our special guests will be
members Attorney David Nachman and Financial Planner Edward Ethington. This
one of those meetings where your spouse or child might like to join you.
Monthly meetings held at the Holiday Inn at 8787 Reeder Road, Overland Park, KS.
MAREI Members & First Time Guests who Pre-Register at MAREI.org attend free -
all others pay $25 at the door or $15 online. As always there will be the Business
Hall, the Deal Table, and Networking from 6 to 7 pm. Presentation starts at 7pm.
03RE INVESTMENT NEWS
Mailing Address:
6709 W 119th #332
Overland Park, KS 66209
Phone: 913-815-0111
Web: MAREI.org
Web: MAREIMember.com
Email: Kim@MAREI.org
Views and advertising expressed in the
RE Investment News are not necessarily
endorsed by Mid-America Association of
Real Estate Investors. The information
contained within should not be
construed as a recommendation for any
course of action regarding financial,
legal, or accounting maters by Mid-
America Association of REal Estate
Investors.
Email to inquire about advertising
oportunties or membership.
JUNE MEETING
JULY MEETING & EXPO
ALL STAR NETWORKING
TO BENEFIT HARVESTERS
MAREI has held a vendor expo every summer since 2013, this if our 4th year for this
to be a baseball-themed networking event to benefit Harvesters The Community
Food Network.
We are currently taking direct donations to Harvesters to reserve vendor booth
space or ad space in our newsletter through our special
link http://marei.harvestersvfd.org/
If you would like to make a donation or donate time to this event or reserve a booth
for the event or have an ad in the official program for the event, please see the
information on page ______
This event is open to the general public for a suggested donation of $5. We will have
experts ready to answer your real estate investing questions and vendors of all type
ready to share their knowledge and services.
4th Annual
"Genius Bar"
We have some great
experts here at MAREI.
Be sure to check out
the round tables at the
next meeting to ask
questions.

4. 04 RE INVESTMENT NEWS WWW.MAREI.ORG
The petition to get a Healthy Homes Ordinance on
the Kansas City Missouri Ballot in August was
successful and citizens of Kansas City need to be
aware of the many holes in this plan.
Healthy Homes Proposed
FEES to the Property Owner
Inspections to the Property
real
estate
news
Initial $20 Fee Per Rental Unit Paid Annually
A late fee of 10% per month if not paid.
Suspended permit fee of $300 to reinstate
Health Department will be able to raise fees
annually equal to increase in CPI
The permit is non-transferrable, so if you
sell, the new owner must get a new permit.
HEALTHY HOMES PROPOSAL Health Department Director shall determine a
percentage of random annual routine
inspections.
Health Department Director can require additional
inspections based on past performance.
Health Dept Director shall formulate rules and
regulations for the inspection process, method,
and guidelines.
Health Dept Director shall determine regulations
for health, sanitation, and adequate rental
housing standards.
Health Dept Director can modify regulations on a
case by case basis.
inspections of an occupied unit can be made with
five-day notice to the tenant.
There is no fee for initial inspection, reinspection
fee is $150 for first unit/$100 for all other units
The owner must turn in a health and safety
inspection with the permit application.
The landlord must allow inspectors access to an
unoccupied property.
Most inspections will be on a complaint basis,
but complaints by who? It is not defined.
Consequences of Not Participating
Permit suspension ($300 reinstatement fee)
Permit revocation (owner can’t operate the
property as a rental, legally)
Require property to be vacated
Fine to the Property Owner of up to $1,000
Imprisonment of the property owner for up to 180
days.

5. 004RE INVESTMENT NEWS
Councilwoman Alyssia Canady was quoted in
several articles as saying "There are issues that will
have unintended consequences." And Voters,
Landlords, and Tenants all need to be aware of
some of this consequences.
Less Affordable Housing
One article quotes the numbers of an estimated 43
percent of the city's population living in rental units
and that activists, the people responsible for this
ordinance, contend that 10% of this population lives
in substandard conditions. But of the 10%, are they
all rental units. Or are some of them owner-
occupied?
So to improve the living conditions of 10% of the
city's renters (maybe less), they will create a law
that will affect the other 90% of the renters with
higher rents to cover all of these possible costs.
Every rental unit will have at a minimum an extra
$20 licensing fee that could increase at the
discretion of the Health Department Director. Plus
if there is a complaint by the tenant or some
random third party (we're not sure who can file a
complaint to trigger an inspection) and a problem
found (that could be just about anything at this
point, as we don't have an inspection item list and
the checklist will be at the Health Department
Directors Discretion, who knows what is good and
bad) there could be at minimum a $150
reinspection fee. Plus the time and costs
associated with having the inspections.
These costs to the property owner are going to be
recouped in some way. Just like grocery stores
pass on the costs of shoplifters to the consumer
with higher prices, the property owners will pass on
the extra costs to the person who pays, which is the
rental tenant.
Enforcement
Councilwoman Teresa Loar was quoted in one
article as saying "We have 330,000 rental units in
this city. Who's going to enforce this?"
05
05
Currently, the city has a rental registration program
and a vacant unit rental program that is 100%
voluntary. These programs have been in existence
for about 10 years, yet many property owners do
not know about this program and do not comply.
There is not much enforcement. One would think
the city would be asking landlord and real estate
investor and Realtor organizations to educate
clients and member.
As one of those organizations, Mid-America
Association of Real Estate Investors has never
been contacted once in 10 years to educate their
members about the fact there is a program. And no
title companies provide this information at closing.
One would think there would be some mechanism
to let the public know that this program exists.
Currently, only educated, responsible landlords
comply with registration program. What makes
them think the bad actors would then comply with
new rules and regulations.
The city could use their database of property
maintenance violations, 311 complaints, and calls
to the Health Department to identify and prosecute
the bad landlords. The city could locate property
owners through the Jackson County Tax Records.
But with all these tools at their disposal right now,
they are not able to enforce current rules and
regulations, mainly due to lack of funding. So the
new ordinance with its registration fee of $20 is
somehow going to pay for administrators for the
program, inspectors for the program, and all the
other things that go along with it?
Powers of the Health Department Director
While there will be a Rental Housing Advisory Board
appointed by the mayor, there will only be one
Landlord appointed to a nine-member board.
Formulation rules and regulations
Formulate processes and guidelines
Determine regulations
Can modify regulations case by case

6. 06 RE INVESTMENT NEWS WWW.MAREI.ORG
Many sellers and builders are in a good position for
financial gains, as the economy continues to favor
putting existing homes on the market and building
new homes for sale. We are finally beginning to see
some upward movement in new listings after at
least two years of a positive outlook. There may not
be massive increases in inventory from week to
week, but a long-term trend toward more new
listings would be a good sign. Low inventory should
continue to create a competitive situation for
buyers, causing price increases over the next
several months.
Closed Sales decreased 1.3 percent for existing
homes but increased 4.2 percent for new homes.
Pending Sales increased 4.4 percent for existing
homes but decreased 1.4 percent for new homes.
Inventory decreased 20.4 percent for existing
homes but increased 2.8 percent for new homes.
The Median Sales Price was up 9.1 percent to
$192,000 for existing homes and 4.5 percent to
$344,250 for new homes. Days on Market
decreased 16.3 percent for existing homes but
increased 11.7 percent for new homes. Supply
decreased 23.8 percent for existing homes and 3.7
percent for new homes.
This winter and spring exhibited unseasonal
weather patterns in much of the country. As the
seasons change to something more palatable,
wages and consumer spending are both up, on
average, which should translate positively
for the housing market. Being quick with an offer is
still the rule of the day as the number of days a
home stays on the market drops lower. If that
wasn't enough for buyers to mull over with each
potential offer, being aware of pending mortgage
rate increases is once again in fashion.
From Kansas City Regional Association of Realtors.
Get the full report at kcrar.com/Statistics
SECURITY DEPOSIT TRUST
ACCOUNTS ELIMINATED
Did you know that it is a state law in Missouri that
requires all landlords to hold their tenant paid
security deposits not only in a separate account but
that account must be a Trust Account?
This past legislative session Senator Doug Libla
introduced Senate Bill 581 and Representative Gary
Cross (a MAREI member by the way) introduced
House Bill 1901. Both bills would eliminate the very
vague and undefined need for a Trust Account.
Both bills have passed all the committees in both
the Missouri House and Senate and have been
presented to the new Missouri Governor Mike
Parson for his signature.
All other bills MAREI was supporting died in
committee. The Tenant Advocacy groups are
gearing up to change state law across the country
to make it harder to evict tenants, to inspect every
rental property and to throw out laws prohibiting
rent controls. We urge all readers to join the local
property owners groups including The Associated
Landlords of Kansas and Missouri Property Owners
to protect our industry.
CHIP & JOANNA FINED $40G
The EPA is always watching, even when it comes to
TV. After reviewing several shows of Fixer Upper
they found 33 homes renovated without following
Lead Safe Work Practices. The Gains settled for
$40,000 fine and demonstrated on a show in March
how to properly remove lead paint in a renovation.
What does this mean for the real estate investor?
If you renovate homes personally you need to be
Lead-Safe Certified and follow Lead-Safe Work
Practices. If you hire a contractor, they need to be
certified and follow practices. Want to learn more?
See the Renovate RightTab at www.EPA.gov/lead
KCRAR'S APRIL 2018
HOUSING REPORT

7. 08 07RE INVESTMENT NEWS • PAGE
TENANT SCREENING
MEMBER BENEFIT
With all the hubub aout evictions and
fair housing violations, it's pretty scary
to be a landlord. That's why we want to
make sure all of our members know of
one of most under utilized Member
Benefit Rent Perfect because it they
offer so much more than tenant
screening.
The founder of Rent Perfect, David
Pickron a private investigator and self
proclaimed lazy landlord created his
platform for himself to not only screen
tenants, but to autmoate, digitize and
organize the rental management
process.
Education
David shares a lot of tips and tricks
through 4 different options. First he
has a free e-book "Steer Clear of Your
Next Eviction" on the Rent Perfect
Website. Second, he has completed a
series of "Red Flag Videos" which you
will find on the MAREI YouTube page
And then in about 4 to 6 business
hours get a thorough tenant
background check that includes
Other Services Offered Includes
Be sure to visit
www.RentPerfect.com and for a
discounted link to join Rent Perfect,
go to www.MAREI.org/RP
as well as MAREI's Facebook Page and
Blog, posting over the next few weeks.
These videos share some of the biggest
red flags to watch for when you are just
taling with a tenant that will often help
you screen them beofre formal
application.
David also sat down with us at MAREI to
record a webinar that goes thorugh his
screening process that you can access at
www.MAREI.org/RP
And if you want to stay on top of best
practices, be sure to follow Rent Perfect
on facebook.
Screening
If you take tenant screening seriously –
and every real estate investor should –
use Rent Perfect for instant acceess to
Full credit check through Experian
Criminal record with convictions
Prior address history
A thorough report
Verification by our trained private
investigators
Customized rental agreement
recommendations based on your
criteria
Online Digital Lease Agreements
Renter's Insurance for Tenants
Collection Rental Payments Online
Skip Tracing of Missing Tenants
Forms & Documents
Integration with your Management
Software

8. PLAN FOR
THE WORSTBY KIM TUCKER
I live about 3 hours from where the MAREI meetings are
held. So we drive home the day after the meeting and on
the way home from the April meeting, on a narrow,
windy, hilly road, we peeked a hill at 60 to come face to
face with a 1/2 ton truck in our lane. We hit the ditch
and everything came out ok.
But what if it didn't?
I shared my story and received a response from Marty
Hugo, a local realtor
"If there is anything I’ve learned, it’s that as soon as you
think you have everything planned out, something new
will come up to change your plans. Death or a disabling
accident can put a lot of strain on the people that have
to pick up the pieces and try to manage any type of
investment (real estate, stocks, precious metals,
collectibles, etc) that they aren’t familiar with handling.
Just being the executor of an estate or the Surviving
Trustee of a Revocable Living Trust can cause a lot of
confusion, take a lot of time and require engaging the
services of expensive experts (attorneys, tax experts,
stock brokers, property managers & leasing agents, etc.)
that your heirs should be acquainted with ahead of time.
You don’t want your heirs to have to look in the yellow
pages for help!
Real estate investment can be a great way to grow
wealth, but it can also be an expensive and time-
consuming headache to unwind a complex network of
leveraged investments when you no longer have the
option of consulting with the portfolio’s original creator."
A few items to think about in the meantime.
Naming Beneficiaries and Contingent Beneficiaries
You have taken the time to set up those retirement
accounts and to work them so they grow. You have paid
good money into the life insurance companies. But have
08 RE INVESTMENT NEWS WWW.MAREI.ORG
DEATH OR A DISABLING
ACCIDENT CAN PUT A LOT OF
STRAIN ON THE PEOPLE THAT
HAVE TO PICK UP THE PIECES

9. 08 09RE INVESTMENT NEWS • PAGE
you taken the time to name a Beneficiary, probably a
spouse and contingent beneficiaries, probably your
children? Have you reviewed those lately? Maybe you
have had a divorce or had a spouse pass away?
I don’t know how many times we have dealt with a
motivated seller that was the ex-spouse. When they
divorced, the house was not retitled or the spouse was
not removed and he or she ended up unwinding the
estate of someone they were no longer related to and
often times had not had any dealings with in years. All
because of a lack of update.
And do note when you are naming beneficiaries to some
accounts, like a Roth IRA, that you might lose some of
the great benefits that come with it if you name your
trust as the beneficiary rather than a specific person or
persons.
Taking Care of the Kids
Some folks put weird things into their will to make sure
their kids get taken care of. Possibly saying that no
property can be sold without the agreement of all
children. Or to divide up the rental houses equally,
which could cost time and money in lawyer fees to get
the houses sold or divided equally.
One investor I know specializes in this type of estate
where the house was left to the kids equally and they all
have to agree on what to do with it. He works with the
kids that want to sell and buys their shares at a discount
and then waits out the other kids. It is one thing to
argue with your brothers and sisters on what to do with a
house, but when you become part owner of a house with
a total stranger, you get more interested in selling
sooner rather than later, costing you or the estate.
Leaving Assets to a Minor
I ran into this when I bought 23 houses from an estate.
The real estate investor had passed leaving his 30 or so
rental properties to his 16-year-old daughter in the care
of his attorney. With no clear instructions or plan, the
attorney decided at his $200 to $300 rate that he would
save the estate money by managing the urban core rental
properties himself instead of hiring a property manager.
Many $1000s of dollars in fees later, after scaring off all
the tenants and killing all the cash flow, the only real
value of the properties at the time, he sold the properties
to me for pennies on the dollar just to get rid of them.
Pretty sure he got paid, but maybe not.
Self Managed Rental Property
We can look to the previous Assets to a Minor to see a
good case. But I also know of two people that were
working hard to build a rental portfolio. Great when
there were two of them to manage all the headaches of
the rentals, the mortgages and the paperwork. But when
one of them passed unexpectedly, there was just too
much for the other in the business to handle alone. And
many of the properties were given away just to get rid of
a headache.
Not Planning for the Death of a Named Person
In our case with the assistance of our attorney we set up
our estate planning trust and named an executor to
preside over the estate and to see after our two young
children. We did set up a secondary trustee and a third.
Which was very good planning as our executor was
struck by early onset Alzheimer’s and passed away.
We had spent several years saying we need to review and
revise the trust over and over because those minor
children were no longer minors and one of them was
helping us run the business. We put it off and put it off,
luckily we did revisit and revise, just in case we buy the
farm at 60 mph in a head-on collision.
Not Planning for the Death of a Beneficiary
The same goes for not planning for the death of a
beneficiary. What happens then.
What if you are leaving everything to your two children
and one of them passes. Will the entire empire go to the
other child or be distributed to that child’s children?
Edward Ethington
HighPointe Financial Group
AAMS® CFP®
913-234-0314

10. Not Having a Residuary Clause
This was a big one the estate planner made sure we
knew about. He said it was standard in most estate
plans. It basically says that if you forget to transfer any
assets into your Trust that you might not own currently
but might before your death. This will include them in
the Trust.
For example, you buy a car a few years after setting up
your trust and don’t get it titled into your trust. Or you
transfer all your LLCs and other corporations into your
Trust, but you have one lone rental property out there in
your own name that you forgot about.
Not Having a List
A few years back a guy called selling his mother’s house.
He wanted to get it under contract, but he needed time
to go through the entire house, drawer by drawer and
box by box. His mother had squirreled away assets
everywhere. But nothing was written down as to what,
where and how to access. He and his siblings were
literally going through everything finding account
statements stuck everywhere. They then had to figure
out how to access the funds and get them where they
needed to go.
If the mother had taken the time to list out all the
accounts the account numbers and in this day and age,
websites, usernames, passwords AND the security
questions those kids in that house would have saved
countless hours. And they were never sure if they had
found everything.
I have heard stories from many other investors who have
purchased houses with all the contents. Back in my early
career, a friend had purchased what he thought was a
two-story house with an attic. As they started clearing
out the house they found a finished 3rd story with more
bedrooms and several valuables that were worth more
than what he had paid for the house. The out of state
sellers just wanted to get rid of the house, never see it,
never touch it and never deal with it.
Assuming the Spouse or Kids Can or Want to Take Over
Real Estate Entrepreneurs assume that their spouses or
kids want to, or even CAN, manage their properties if
they’re incapacitated or deceased. Or that the same
family members who’ve always, often loudly, expressed
their dislike of your real estate empire will suddenly
come around, or find a way to deal with it, in an
emergency.
Vena Jones-Cox shares in a blog post that her father had
amassed a great real estate rental empire, but when
struck by dementia her mother was unable to take over.
So rather than being the great source of income in later
years, it was a burden that had to go.
Have you talked with your spouse and kids, what are their
thoughts? Do you have a partner who could run the
business without you? Would that partner want to buy you
out? Support your heirs? Partner with your heirs?
Not Planning
Sure you can get to it tomorrow, but you never know what is
going to happen. My husband and I were almost in a
horrible crash last month. My son and his now wife rolled
his car in a tangle with a drunk driver a year or so ago. My
brother in law was diagnosed with early-onset Alzheimer's
and passed shortly after that. Our good friend had a rare
heart disease. In all of these examples, there was real
estate in question. And in the cases that ended badly, the
spouse was left holding a renal bag that they didn’t
particularly want to deal with.
So, please don’t wait till someday. Sit down now and start
talking this through with your family, your CPA, your
attorney and get a plan in place soon. If you have a plan,
take the time to review it regularly.
The kind thing for you to do is to have a specific, written
plan for people other than your heirs to operate the
properties in trust should you become disabled.
WHAT’S YOUR PLAN? BECAUSE YOU DON’T
HAVE TO BE 85 TO HAVE SOMETHING
HAPPEN TO YOU THAT MAKES IT
IMPOSSIBLE FOR YOU TO DEAL WITH THE
COMPLEX SITUATION YOU’VE CREATED.
10 RE INVESTMENT NEWS WWW.MAREI.ORG
David R Nachman
The Entrepreneurs'
Attorney
10990 Quivira Rd, Suite 200
Overland Park, KS 66210
Tel: 816.285.6029
www.NachmanLaw.com
dnachman@nachmanlaw.com

11. FIRST
PRIVATE LOAN
Case Study
Do you have a great deal to share? We would love to feature your deal here or on the blog. Email to kim@marei.org labeled "Case Study"
11RE INVESTMENT NEWS • PAGE
Kim Tucker
My husband Don started this real estate investing thing back in 1999. Back then we had not learned about the great
builder risk policies that would insure our rehab projects or wholesales for only the days we owned the property. So we
were working with a traditional insurance broker who had the option of buying policies for 2 months at a time or buying
insurance for 6 months and getting a refund for the unused months.
We had just bought and sold a bunch of houses over 6 months period and we needed to catch up on paying for our 6
months and getting our refund for the unused portions. Our insurance guy came to our office and his question to us after
we completed our business was "What is the money costing you for these deals?" You see he was our insurance guy and
he had to provide proof of insurance to the lender, so he knew we were borrowing money from a bank somehow. At the
time we had a Home Equity Line of Credit to do deals.
His next question totally changed our funding sources for our business forever. He asked us "what would it be worth to
you to use my money if you could do just one more deal in the next 6 months?" He went on to explain that he had been
approved for a line of credit on his home and if we could use his money to do our next deal and pay him a $5,000 flat fee
to use his money for the deal, would it be worth it to us. Our response was let us find a deal and try it.
A few weeks later a great little house came along, I think in Grandview. It didn't need much. Some paint, some carpet,
some counters and a bit more of updating. We used the insurance man's money to buy and renovate. We resold the
house, we paid him $5,000 and we made a good profit. Somewhere north of $10,000 and south of $20,000, it was so long
ago that I just don't remember. What I do remember is the interest rate I figured on this loan. If we converted the $5,000 to
an interest on that particular loan and annualized it, it came out to us paying 86 percent on the money.
Now that $5,000 as 86% was still better than points and the high interest of a hard money lender and it was more than our
line of credit. BUT, we were able to do one more deal that we would not have been able to do. We learned what a private
money lender is and allowed us to do a lot of deal since then that we would not have been able to do.
Over the next few years, we shared our latest investing case studies with friends and family. We had photos, we shared
how the deals worked and the profit. We did this informally in conversation over dinner and at events and every private
lender that is a close friend or family came to us and asked to lend us money. We have a few other private lenders we
work with that lend to other investors, but still what brings their money to the table is seeing the deals we have done and
us sharing case studies like the one on page 16. We would like to share your case studies with the members so they can
learn and to help you build your credibility. Please reach out to me at kim@marei.org to share.

12. Benefiting
Harvesters
Mid-America Association of Real Estate Investors
(MAREI) has established a goal of donating $20,000
(or about 60,000 meals during the Month of June and
July leading up to their Annual All-Star Networking
Event
We have so many great folks at MAREI who have
helped us raise thousands of meals over the years.
This year we are asking all of our members for their
help and their ideas to make this a bigger and
better event.
We are asking our vendors to host booths and
place ads in the "Official Program". We are asking
our experts to host a Q & A table on a specific
topic. We are asking our members and guests to
attend and make a small donation.
If you have ideas or would like to take part, please
email kim@MAREI.org and if you would just like to
make a donation, please go to
http://marei.harvestersvfd.org/
Would you like to be an All-Star, but you just didn't
quite make it in the Majors? Then this is your time
to shine and you don't even need a bat!
Help MAREI help Harvesters by taking part. Attend
the event on July 10th and donate $5 at the door,
donate your time and money as an expert coach or
donate your time and money to be a sponsor. Or
donate to get your ad in the All-Star Networking
Program in July.
“For every $1
donated, Harvesters
provides 3 meals.”
12 RE INVESTMENT NEWS WWW.MAREI.ORG

13. up to bat
While everyone wins who takes part, we do
have some scoring going on for fun!
POP UP FLY: $5 Donation
Attend the meeting and donate $5 at the Door
for Raffle Tickets to win a Door Prize.
HIT A SINGLE: $25 Donation
Puts a Quarter Page Ad in the July Newsletter.
HIT A DOUBLE: $50 Donation
Puts a Half Page Ad in the July Newsletter.
HIT A TRIPLE: $50 Donation plus a $25 door
prize and get a Vendor Table or Host an Expert
Table at the Event.
HOME RUN: $100 Donation
Puts a Full Page Ad in the July Newsletter.
GRAND SLAM: $250 Donation and a Door Prize
for a Two Page Advertorial in the Newsletter
and a Vendor Table at the Event.
We also need Ambassadors to be Experts and
answer real estate questions, help take tickets
at the door.
To be a sponsor and/or a coach or other idea
for raising funds: please email
Kim@MAREI.org or call or text 913-815-0111.
We will confirm space and email you a link to
make your donation directly to Harvesters!
13RE INVESTMENT NEWS • PAGE

14. Have you asked yourself "is my website working?" Do
you even have a website? As the marketing arm of
my Investment company I ask myself these questions
all the time and as I deal with a bunch of members
here at MAREI and look at their sites, I often wonder
why so many don't ask this question of their own
sites.
If you have a business to market, you NEED to have a
website. And in for the most part, no matter what
business your in your site needs to do three things:
1. Be your online representation of you and your
business so potential customers can get to know you.
2. Build credibility for you and your services online
through the resources on your page.
3. Capture the contact of potential customers so you
can follow up with them and do business.
4. Get Google and other search engines to show
your site when they search online.
Now you have many choices when it comes to
building your website:
1. Not have one and use social media - like a
Facebook Page as your website. All the tools are
there and could be a great addition to a website,
but in my opinion, not quite enough.
2. Build one yourself with Wordpress or Wix or
some other do it yourself tool. However, this takes
time and knowledge and could keep you from ever
having a "good" working website.
3. Have someone custom build you a website, but
unless you are a major corporation, this can be
costly and total overkill.
from a Carrot User
14 RE INVESTMENT NEWS WWW.MAREI.ORG
IS YOUR
WEBSITE
WORKING?

15. 4. By far the best option is to use a website provider in your industry that specializes in websites for your
type of business, that provides content within your industry to build credibility and has great tools to
capture leads and plug them into your system. So, for example, in the Realtor industry you might look to a
provider like Placester and for real estate investors, you might look at Realeflow or InvestorCarrot.
I have tried all options: used my facebook page, build my own website with Wordpress, used a templated
site from Realeflow and then I found Investor Carrot. I also use Placester for our Real Estate Brokerage.
When I found Investor Carrot, I found out what I had been missing.
With my own websites that I build, I was killing it on getting Google to find me by writing a bunch of blog
posts that contained a ton of keywords, which Google liked, but I was not capturing any leads.
Then I tried a Realeflow website, which is customizable to a point and optimized to capture leads and to
DRIVE
TRAFFIC
Build it and they will come,
market it and more will come.
1. Search Engines & Key Words
2. Pay Per Click Marketing
3. Share Posts to Social Media
4. Links Back from Business
Pages: Google, Yelp, Yahoo, etc
5. Use website in print
marketing: direct mail,
brochures, business cards, etc
6. Share Knowledge through
articles on Industry sites like
MAREI.org and BiggerPockets
and link back to your site
7. Post on signs & billboards
15RE INVESTMENT NEWS • PAGE
respond to those leads. But there was no way to have blog
posts and get Google to like my page and show it to anyone. It
seemed to be all about creating a bunch of one-page websites
to give away a free report to capture leads, not to build any
credibility for my company.
Then I found InvestorCarrot and found what I had been
missing. A website that is fairly easy to set up with easy
instructions on how to customize it. It provides me we with
already written blog posts that I can customize and lets me
write my own. this puts a ton of keywords on my site to make
Google happy. Plus it captures leads and will automatically
put them into my email system so I can automate where
appropriate.
So when you look at your website, no matter your industry ask
yourself - it's doing the job. Many members have sites
built many years ago that were just an online business card
with a way for people to contact you. But they have no
content to build credibility, to use in marketing, or get search
engines to find you. There are no free reports or other lead
generation items to capture names and emails. And worst of
all, no reason for a potential customer to reach out.
Another marketing tool that Investor Carrot recommends is
using word of mouth. To have their current users tell other
potential customers about their services through an affiliate
program. I have special links that allow me to send potential
customers to them for special "free" reports and webinars.
The special "free" reports ask for an email address to access the
free thing and they capture the potential client as a lead so
they can follow up. Because they can explain things so much better than I, I want to give you a link to see
how to generate 100 buyer leads and 30 seller leads in the next 90 days at MAREI.org/Carrot90Day

16. The Olathe Assignment:
We send a lot of direct mail to
heirs of properties. This
particular heir we had sent a
letter to about her brothers
house sometime in 2017. One
letter made it to her, the next
one a few months later came
back as undeliverable.
First I tried to find a different
address for the prperty in
question. Next I tried to find the
heir on zabasearch.com to see
the address they had. From
that research I still had the
same mailing address for the
seller i Lawrence.
My next step was to search for
the seller's name on Facebook
and I found her name and it
showed she lived in Lawrence
So I sent her a freind request
and a message asking if she was
the right person who was in
charge of dealing with this
particular house.
Now unless we are friends,
Facebook will not deliver the
message. So it took a while for
her to get on Facebook, accept
my friend request and read the
message. Then three months
later, when she was ready to get
to the point of selling, she
messaged me back.
Her story was rough, she had had
3 deaths of family and friends in a
year and a half and had to deal
with all of the properties.
Ths one was in nice suburban
Olathe and it was trashed. She
wanted to get our opinion on
selling it for cash right now, listing
it to sell on MLS for cash, and then
spending time and money to
clean it out and get it ready to sell
for top dollar.
As we are Realtors, we often make
3 offers - our cash price now, our
listed price in 45 days, or our
opinion on what it would cost to
fix it up and sell it in the future.
She wanted more than our cash
price, but didn't want to wait out
either of our lists price. But in
todays market, the hot hot
market where houses sell for
crazy stupic prices, totally trashed,
Returned
Letter to $10k
16 RE INVESTMENT NEWS WWW.MAREI.ORG
Rather than buy it with a hard
money loan and pay closing costs
to buy it and to sell it, we chose a
different option - the assignment.
We reached out to one of our
proven cash buyers and had them
take a look. They agreed to pay
$10,000 more than we could buy
it for. So we assigned our
purchase contract to them with a
one page assignment form. They
went to closing and purchased
with cash.
Now I assume they are renovating
it to sell it on the openmarket.
All from a returned letter that we
were unable to get delivered.
Well worth the 20 minutes of
FREE onlineresearch.

17. Build Your Team
With MAREI Business Members
Save time and money by starting with service providers who
already know your business. Who can solve problems as they arise
to help you get the deal completed on time and for maximum profit.
VISIT
MAREI.org
click on
Business
Associates
Accountant
Coleman Accounting Service
Bob Coleman
www.ColemanAcctg.com
913-787-0308
Attorney
Anderson & Associates
Evictions / Collections
Julie Anderson
www.MOKSLaw.com
816-931-2207
Rick Davis Legal
Real Estate Law
Rick Davis
www.RickDavisLegal.com
913-283-8300
Auction Company
Auction.com
Rachel Bailey
www.Auction.com
816-797-6875
HCS Restoration KC, LLC
Mike Peace
HCSRestorationLLCKansas.com
913-731-6537
NuLook Custom Finishes
Cabinet Refinishing
Carol Baldwin
www.NuLookFinishes.net
913-385-2574
Serve Pro
East Independence/ Blue Springs
Crytsall Gregg
www.ServeProEastIndependence
BlueSprings.com
816-224-5300
Under Pressure Property Services
Rehab, Maintenance, & Staging
Dallas Kidd
www.MyUnderPressure.com
913-274-9555
Building Supplier
DeMayo Enterprises
Wholesale Cabinets
Mark Yanda
www.DeMayoEnterprises.net
913-980-4260
Joe’s Carpet / Weber Flooring
Jerry Ratway
www.WeberFlooring.com
913-236-3680
The Home Depot
George Neal
816-461-9583
2% Rebate / 20% Off Paint
Details in Member Benefits
Contractor
Hearth Masters
Fireplace / Masonry
Gene Padgitt
www.ChimKC.com
816-461-3665
Genesis Home Restorations
Mold Remediation
Terry Amerine
GenesisHomeRestorations.com
913-270-0812 17RE INVESTMENT NEWS • PAGE

18. Insurance
Agema Insurance
Fred Dickinson
www.AgemaIns.com
913-543-8116
Arcana Insurance
Rental, Vacant, Landlord & More
NREIA.ArcanaInsurance HUB.com
877.744.3660
Self Directed IRA
Equity Trust Company
TrustETC.com/NationalREIA
FREE Training
844-732-9404
Lending
Flat Branch Home Loans
Morgtgage Banker
Beth Langston
FlatBranchHomeLoans.com
816-479-5841 x 1148
Crossroads Investment Lending
Hard Money
Britton Asbell / Doug Harris
www.KCLend.com
913-800-8226
House Traders Monthly Meeting
Investors Choice Funding
Hard Money
Scott Ficinus
InvestorsChoiceFunding.com
816-668-7223
Longhorn Investments
Hard Money
Mike Minor
www.LongHornInvestments.com
913-209-8630
Merchants Mortgage
Mushy Money
Susan Aubin
www.MerchantsMtg.com
303-514-0815
North Oak Investments
Hard Money
Tommy Nigro
www.NorthOakInvestment.com
816-249-1001
REI Investor Funds
Hard Money
Charlie Fitzgerald
www.REIInvestorFunds.com
913-904-8090
Revolver Finance
Hard Money
Jeremy Hanna
www.RevolverFinance.com
316-880-1611
Worcester Financial'
Hard Money
Taryn Kendrick
www.WorcesterFinancial.com
816-291-4146
Marketing
Constant Contact
Email & Social Media Marketing
FREE Trial
MAREI.org/ConstantContact
Investor Carrot
Investor Websites
Free Training & Discounts
www.MAREI.org/IC
Pat Live
Answering Service
Discounts
www.MAREI.org/PatLive
Zoom
Video Conferencing
www.MAREI.org/Zoom
Office Supply
Office Depot / Office Max
www.OfficeDepot.com
Discount Link & Card in
Member Benefits Package
Pest Control
BedBugTraps.com
Stop BedBugs
Discounts for Members
Properties
Bridge Turn Key Investments
Nathan Brooks
www.BridgeTurnkey.com
913-276-4114
McKinnis Real Estate
Turn Key Provider
Nick McKinnis
McKinnisRealEstateInvestments.com
816-914-2614
KCInvest
Investment Properties
Scott Tucker & Kim & Don Tucker
www.KCInvest
913-735-0018
Pride Properties
Wholesale
Marcus Bray & Matt Bray
www.PridePropertiesHomes.com
913-213-5370
Deal Makers Monthly Meeting
Property Manager
Home Rental Services
Paul Branton
www.Home4Rent.com
913-627-9543
Lotus Key Homes
Loni Louis Bernard
www.LotusKeyHomes.com
816-838-7368
M & M Property Pros
Michael & Michele Bellman
www.MMPropertyPros.com
816-490-6745
Realtor
Crown Realty
Rich Melton
RichMelton.CrownRealty.com
913-215-9004
Realty Resource
Scott Tucker
www.RealtyResourceKC.com
816-284-7844
Show-Me Real Estate
Dan Hartman
www.Show-MeRealEstate.com
816-532-6101
WWW.MAREI.ORG

19. 19RE INVESTMENT NEWS • PAGE
Rent Collection
National Credit Systems
Specializing in Collections
www.NationalCreditSystems.com
Screening
Rent Perfect
Tenant Screening Plus
Heather Johnson
www.RentPerfect.com
877-922-2547
Discounts at www.MAREI.org/RP
Servicing
Escrow Services Inc.
Loan Servicing Nationwide
www.EscrowServ.com
Title Company
Accurate Title Company
Dave Green
www.AccurateTitleCo.com
913-338-0100
Alpha Title
Mary Kellogg
www.AlphaTitleInc.com
913-498-8999
Trash Out
1-800-Got- Junk
Trash Pick Up
www.1800GotJunk.com
Discounts in Member Benefits
1-800-JunkPro
Trash Pick Up & Dumpsters
Clint Pringle
www.Junk.pro
816-935-7078
JunkLuggers
Eco Friendly Junk Removal
Olivia Jones
www.JunkLuggers.com
816-905-2204
Want to be listed in our directory, join
MAREI as a business member.
Details at MAREI.org.
MEMBER
SPOTLIGHT
Scott has been a part of MAREI since 2006 according to our
records while still in corporate America. He has always been
quick to offer assistance to help us facilitate a meeting or an
event. As an investor in both real estate and notes, a Realtor,
a Hard Money Lender and a frequent attendee on many an
IRA fun cruise, Scott has a ton of knowledge to impart.
This month he is helping us
here at MAREI to kick
off our Genius Tables at
the monthly meeting by
hosting a table to
share his knowledge.
If you need help with
buying or selling or
funding a deal, reach
out to Scott to see
how he can assist you.
Phone:
816-668-7223
Email
scott@investorscf.com
L. SCOTT FICINUS
INVESTORS CHOICE
InvestorsChoiceFunding.com/
Kansas-City-Hard-Money/

20. At Mid-America Association of Real Estate Investors,
we have been helping real estate professionals
connect, learn and do deals since 2004. Now in our
15th year, we must be doing something right!
______________________________
Join Today MAREI.org