In collaboration with Lithuanian Publisher’s Association, the research task was formulated: to find out the training and professional development needs of Lithuanian publishers. In order to achieve this aim, the questionnaire was prepared and survey was conducted. The results of the research is the analysis of publisher’s needs in training and professional development which comes to conclusions and recommendations for a list of preferred topics for training courses. The level of training demand also will be evaluated and can be used as a ground for creating a supply of such training courses.
User Experience Evaluation Aspects of Lithuanian National Museums WebsitesArūnas Gudinavičius
The focus of this presentation is to explore the differences in task completion time between Lithuanian National museum websites when user is searching for important information to him and after taking measures and analysis of the results to produce conclusions and recommendations on optimization and improving museum websites interfaces. The research was done with all four Lithuanian national museum websites: National Museum of Lithuania, Lithuanian Art Museum, M. K. Čiurlionis National Museum of Art and National Museum – Palace of the Grand Dukes of Lithuania. User's behavior on searching most important for them information in websites was measured with eye tracking equipment and users gaze plots and heat maps were analyzed.
Towards understanding differences between reading on paper and screen: measur...Arūnas Gudinavičius
Findings from pilot research in Cyprus Interaction Lab. Arūnas Gudinavičius, Associate Professor, PhD, Vilnius University, Lithuania
Presentation from 3nd International Conference on Publishing Trends and Contexts. University of Zadar. Zadar, Croatia, 19-20th of November, 2015.
An overview of the digital publishing market in Baltic countries (Estonia, L...Arūnas Gudinavičius
International conference Publishing – trends and contexts
Pula, Croatia, 6th and 7th of December 2013
An article published (http://ozk.unizd.hr/libellarium/index.php/libellarium/article/view/183):
Gudinavičius, Arūnas. An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania). Libellarium, VI, 1 – 2 (2013).
The analysis of online bookshop consumer groups behavior differencesArūnas Gudinavičius
Arūnas Gudinavičius, Andrius Šuminas. Vilnius University
Presentation at the International Book Science Conference "The minority book: historical experiences and modern expressions in the global world". Vilnius University, Lithuanian Academy of Sciences, Vilnius, 24–25 September 2015.
The paper with description of the climate change, approaches for addressing it, hurdles in the way for needful changes in policy presents importance of interfaith commons as the grounds on which a comprehensive strategy needs to be built. This paper should be read by all seeking an answer to the kinds of changes required for addressing the critical challenge.
User Experience Evaluation Aspects of Lithuanian National Museums WebsitesArūnas Gudinavičius
The focus of this presentation is to explore the differences in task completion time between Lithuanian National museum websites when user is searching for important information to him and after taking measures and analysis of the results to produce conclusions and recommendations on optimization and improving museum websites interfaces. The research was done with all four Lithuanian national museum websites: National Museum of Lithuania, Lithuanian Art Museum, M. K. Čiurlionis National Museum of Art and National Museum – Palace of the Grand Dukes of Lithuania. User's behavior on searching most important for them information in websites was measured with eye tracking equipment and users gaze plots and heat maps were analyzed.
Towards understanding differences between reading on paper and screen: measur...Arūnas Gudinavičius
Findings from pilot research in Cyprus Interaction Lab. Arūnas Gudinavičius, Associate Professor, PhD, Vilnius University, Lithuania
Presentation from 3nd International Conference on Publishing Trends and Contexts. University of Zadar. Zadar, Croatia, 19-20th of November, 2015.
An overview of the digital publishing market in Baltic countries (Estonia, L...Arūnas Gudinavičius
International conference Publishing – trends and contexts
Pula, Croatia, 6th and 7th of December 2013
An article published (http://ozk.unizd.hr/libellarium/index.php/libellarium/article/view/183):
Gudinavičius, Arūnas. An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania). Libellarium, VI, 1 – 2 (2013).
The analysis of online bookshop consumer groups behavior differencesArūnas Gudinavičius
Arūnas Gudinavičius, Andrius Šuminas. Vilnius University
Presentation at the International Book Science Conference "The minority book: historical experiences and modern expressions in the global world". Vilnius University, Lithuanian Academy of Sciences, Vilnius, 24–25 September 2015.
The paper with description of the climate change, approaches for addressing it, hurdles in the way for needful changes in policy presents importance of interfaith commons as the grounds on which a comprehensive strategy needs to be built. This paper should be read by all seeking an answer to the kinds of changes required for addressing the critical challenge.
CV - Alex Mari - University of Zurich (UZH) - March 2024Alex Mari
Alex Mari is a digital marketing research associate, teaching associate and PhD candidate at the chair for marketing and market research, University of Zurich (UZH). He PhD research focuses on the adoption of AI-based voice assistants such as Amazon Alexa and Google Home for digital marketing (voice marketing) and their effect on consumers’ shopping behavior (voice commerce).
Among others, Alex worked as a global director of digital marketing and e-commerce (Sonova), brand manager (Procter & Gamble) and startup CEO (Fennex). In over ten international coaching projects, he advised executives in tech startups and corporations such as GSK, Safilo and Chalhoub.
Alex Mari is a lecturer of digital marketing and personal branding at UZH and marketing management at SBS. He regularly serves as a guest speaker on AI for marketing and digital strategy in leading business schools such as SDA Bocconi and Säid Business School.
He supports the Marketing Group Zurich, a joint research initiative of the UZH and ETH Zurich marketing chairs.
Oltre le conversazioni 2.0 - Roialty.com ad #ISBF16Social Minds
Dati Social e Modelli predittivi per ottimizzare la targetizzazione delle campagne di marketing digitale. Intervento di Vieri Emiliano al Social banking Forum 2016
Productized has an open book policy, which means we share our financials and P&Ls with whoever wants to see them. In this presentation, you'll find that in 2020 we need to return to profitability in order to keep our doors open, so that means that our projects need to be leaner, and have better financial discipline. Please find our updated Activites Report 2019 presentation.
CV - Alex Mari - University of Zurich (UZH) - March 2024Alex Mari
Alex Mari is a digital marketing research associate, teaching associate and PhD candidate at the chair for marketing and market research, University of Zurich (UZH). He PhD research focuses on the adoption of AI-based voice assistants such as Amazon Alexa and Google Home for digital marketing (voice marketing) and their effect on consumers’ shopping behavior (voice commerce).
Among others, Alex worked as a global director of digital marketing and e-commerce (Sonova), brand manager (Procter & Gamble) and startup CEO (Fennex). In over ten international coaching projects, he advised executives in tech startups and corporations such as GSK, Safilo and Chalhoub.
Alex Mari is a lecturer of digital marketing and personal branding at UZH and marketing management at SBS. He regularly serves as a guest speaker on AI for marketing and digital strategy in leading business schools such as SDA Bocconi and Säid Business School.
He supports the Marketing Group Zurich, a joint research initiative of the UZH and ETH Zurich marketing chairs.
Oltre le conversazioni 2.0 - Roialty.com ad #ISBF16Social Minds
Dati Social e Modelli predittivi per ottimizzare la targetizzazione delle campagne di marketing digitale. Intervento di Vieri Emiliano al Social banking Forum 2016
Productized has an open book policy, which means we share our financials and P&Ls with whoever wants to see them. In this presentation, you'll find that in 2020 we need to return to profitability in order to keep our doors open, so that means that our projects need to be leaner, and have better financial discipline. Please find our updated Activites Report 2019 presentation.
PR Book for Archaeological Open-Air Museums - presentation August 2014EXARC
Communication Strategy - Strategic Public Relations for Archaeological Open-Air Museums. The objective of this little guide is to raise awareness and improve marketing and communication strategies for archaeological open-air museums. Questionnaire results from OpenArch Partners are highlighted throughout the manual.
The strategic role of dissemination and communication in raising awareness on...EMPHASIS PROJECT
Role of dissemination and communication in raising awareness on IPM practical solutions
The dissemination and communication of scientific messages isn’t an easy task, as the figures generated in labs are difficult to translate into popular formats. We know that the first communication tool for researchers are scientific papers, but research projects have to facilitate the transfer of scientific results to enterprises, policy makers, farmers, associations, and to a wide public at large.
Presentación preparada con motivo de conferencia invitada en State University of San Diego (California, Estados Unidos), durante estancia académica en el marco del proyecto de investigación Audiencias Activas y Periodismo. Febrero de 2015. María Sánchez González. Más información en www.cibermarikiya.com/cronica-de-mi-estancia-academica-en-california-estados-unidos
Once every FOUR years the print world comes together: Monday 20th May 2019. Find out more on: @GlobalCPartners @ChannelAnalytic @GlobalHorizones https://lnkd.in/dZXChvF and https://lnkd.in/d9iNMHh Find Out More On: http://bit.ly/2LV5L3o. GlobalChannelPartners with PrintMediator and PrintMediaPartners making a difference at Drupa 2020 the PrintWorld’s ‘MicroMacroCosm’. Join us to discover YOUR opportunities. Our Proposals are up to 3 months, Our Projects are up to 12 months, Our Programs are up to 2 years, Our Platforms are up to 5 years. Find Out More On: http://bit.ly/2LV5L3o
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Live Communication as value added factor in marketingDagobert Hartmann
Uniplan Live Trends 2008, German marketing managers on the trends and strategies of personal communication — results of a survey of 405 companies conducted by Uniplan and the HHL-Leipzig Graduate School of Management
Similar to The publisher’s need for training in a time of digital transformation: the case of Lithuania (20)
Richard's entangled aventures in wonderlandRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
Nutraceutical market, scope and growth: Herbal drug technologyLokesh Patil
As consumer awareness of health and wellness rises, the nutraceutical market—which includes goods like functional meals, drinks, and dietary supplements that provide health advantages beyond basic nutrition—is growing significantly. As healthcare expenses rise, the population ages, and people want natural and preventative health solutions more and more, this industry is increasing quickly. Further driving market expansion are product formulation innovations and the use of cutting-edge technology for customized nutrition. With its worldwide reach, the nutraceutical industry is expected to keep growing and provide significant chances for research and investment in a number of categories, including vitamins, minerals, probiotics, and herbal supplements.
Observation of Io’s Resurfacing via Plume Deposition Using Ground-based Adapt...Sérgio Sacani
Since volcanic activity was first discovered on Io from Voyager images in 1979, changes
on Io’s surface have been monitored from both spacecraft and ground-based telescopes.
Here, we present the highest spatial resolution images of Io ever obtained from a groundbased telescope. These images, acquired by the SHARK-VIS instrument on the Large
Binocular Telescope, show evidence of a major resurfacing event on Io’s trailing hemisphere. When compared to the most recent spacecraft images, the SHARK-VIS images
show that a plume deposit from a powerful eruption at Pillan Patera has covered part
of the long-lived Pele plume deposit. Although this type of resurfacing event may be common on Io, few have been detected due to the rarity of spacecraft visits and the previously low spatial resolution available from Earth-based telescopes. The SHARK-VIS instrument ushers in a new era of high resolution imaging of Io’s surface using adaptive
optics at visible wavelengths.
Comparing Evolved Extractive Text Summary Scores of Bidirectional Encoder Rep...University of Maribor
Slides from:
11th International Conference on Electrical, Electronics and Computer Engineering (IcETRAN), Niš, 3-6 June 2024
Track: Artificial Intelligence
https://www.etran.rs/2024/en/home-english/
Introduction:
RNA interference (RNAi) or Post-Transcriptional Gene Silencing (PTGS) is an important biological process for modulating eukaryotic gene expression.
It is highly conserved process of posttranscriptional gene silencing by which double stranded RNA (dsRNA) causes sequence-specific degradation of mRNA sequences.
dsRNA-induced gene silencing (RNAi) is reported in a wide range of eukaryotes ranging from worms, insects, mammals and plants.
This process mediates resistance to both endogenous parasitic and exogenous pathogenic nucleic acids, and regulates the expression of protein-coding genes.
What are small ncRNAs?
micro RNA (miRNA)
short interfering RNA (siRNA)
Properties of small non-coding RNA:
Involved in silencing mRNA transcripts.
Called “small” because they are usually only about 21-24 nucleotides long.
Synthesized by first cutting up longer precursor sequences (like the 61nt one that Lee discovered).
Silence an mRNA by base pairing with some sequence on the mRNA.
Discovery of siRNA?
The first small RNA:
In 1993 Rosalind Lee (Victor Ambros lab) was studying a non- coding gene in C. elegans, lin-4, that was involved in silencing of another gene, lin-14, at the appropriate time in the
development of the worm C. elegans.
Two small transcripts of lin-4 (22nt and 61nt) were found to be complementary to a sequence in the 3' UTR of lin-14.
Because lin-4 encoded no protein, she deduced that it must be these transcripts that are causing the silencing by RNA-RNA interactions.
Types of RNAi ( non coding RNA)
MiRNA
Length (23-25 nt)
Trans acting
Binds with target MRNA in mismatch
Translation inhibition
Si RNA
Length 21 nt.
Cis acting
Bind with target Mrna in perfect complementary sequence
Piwi-RNA
Length ; 25 to 36 nt.
Expressed in Germ Cells
Regulates trnasposomes activity
MECHANISM OF RNAI:
First the double-stranded RNA teams up with a protein complex named Dicer, which cuts the long RNA into short pieces.
Then another protein complex called RISC (RNA-induced silencing complex) discards one of the two RNA strands.
The RISC-docked, single-stranded RNA then pairs with the homologous mRNA and destroys it.
THE RISC COMPLEX:
RISC is large(>500kD) RNA multi- protein Binding complex which triggers MRNA degradation in response to MRNA
Unwinding of double stranded Si RNA by ATP independent Helicase
Active component of RISC is Ago proteins( ENDONUCLEASE) which cleave target MRNA.
DICER: endonuclease (RNase Family III)
Argonaute: Central Component of the RNA-Induced Silencing Complex (RISC)
One strand of the dsRNA produced by Dicer is retained in the RISC complex in association with Argonaute
ARGONAUTE PROTEIN :
1.PAZ(PIWI/Argonaute/ Zwille)- Recognition of target MRNA
2.PIWI (p-element induced wimpy Testis)- breaks Phosphodiester bond of mRNA.)RNAse H activity.
MiRNA:
The Double-stranded RNAs are naturally produced in eukaryotic cells during development, and they have a key role in regulating gene expression .
A brief information about the SCOP protein database used in bioinformatics.
The Structural Classification of Proteins (SCOP) database is a comprehensive and authoritative resource for the structural and evolutionary relationships of proteins. It provides a detailed and curated classification of protein structures, grouping them into families, superfamilies, and folds based on their structural and sequence similarities.
Cancer cell metabolism: special Reference to Lactate PathwayAADYARAJPANDEY1
Normal Cell Metabolism:
Cellular respiration describes the series of steps that cells use to break down sugar and other chemicals to get the energy we need to function.
Energy is stored in the bonds of glucose and when glucose is broken down, much of that energy is released.
Cell utilize energy in the form of ATP.
The first step of respiration is called glycolysis. In a series of steps, glycolysis breaks glucose into two smaller molecules - a chemical called pyruvate. A small amount of ATP is formed during this process.
Most healthy cells continue the breakdown in a second process, called the Kreb's cycle. The Kreb's cycle allows cells to “burn” the pyruvates made in glycolysis to get more ATP.
The last step in the breakdown of glucose is called oxidative phosphorylation (Ox-Phos).
It takes place in specialized cell structures called mitochondria. This process produces a large amount of ATP. Importantly, cells need oxygen to complete oxidative phosphorylation.
If a cell completes only glycolysis, only 2 molecules of ATP are made per glucose. However, if the cell completes the entire respiration process (glycolysis - Kreb's - oxidative phosphorylation), about 36 molecules of ATP are created, giving it much more energy to use.
IN CANCER CELL:
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
introduction to WARBERG PHENOMENA:
WARBURG EFFECT Usually, cancer cells are highly glycolytic (glucose addiction) and take up more glucose than do normal cells from outside.
Otto Heinrich Warburg (; 8 October 1883 – 1 August 1970) In 1931 was awarded the Nobel Prize in Physiology for his "discovery of the nature and mode of action of the respiratory enzyme.
WARNBURG EFFECT : cancer cells under aerobic (well-oxygenated) conditions to metabolize glucose to lactate (aerobic glycolysis) is known as the Warburg effect. Warburg made the observation that tumor slices consume glucose and secrete lactate at a higher rate than normal tissues.
Earliest Galaxies in the JADES Origins Field: Luminosity Function and Cosmic ...Sérgio Sacani
We characterize the earliest galaxy population in the JADES Origins Field (JOF), the deepest
imaging field observed with JWST. We make use of the ancillary Hubble optical images (5 filters
spanning 0.4−0.9µm) and novel JWST images with 14 filters spanning 0.8−5µm, including 7 mediumband filters, and reaching total exposure times of up to 46 hours per filter. We combine all our data
at > 2.3µm to construct an ultradeep image, reaching as deep as ≈ 31.4 AB mag in the stack and
30.3-31.0 AB mag (5σ, r = 0.1” circular aperture) in individual filters. We measure photometric
redshifts and use robust selection criteria to identify a sample of eight galaxy candidates at redshifts
z = 11.5 − 15. These objects show compact half-light radii of R1/2 ∼ 50 − 200pc, stellar masses of
M⋆ ∼ 107−108M⊙, and star-formation rates of SFR ∼ 0.1−1 M⊙ yr−1
. Our search finds no candidates
at 15 < z < 20, placing upper limits at these redshifts. We develop a forward modeling approach to
infer the properties of the evolving luminosity function without binning in redshift or luminosity that
marginalizes over the photometric redshift uncertainty of our candidate galaxies and incorporates the
impact of non-detections. We find a z = 12 luminosity function in good agreement with prior results,
and that the luminosity function normalization and UV luminosity density decline by a factor of ∼ 2.5
from z = 12 to z = 14. We discuss the possible implications of our results in the context of theoretical
models for evolution of the dark matter halo mass function.
Earliest Galaxies in the JADES Origins Field: Luminosity Function and Cosmic ...
The publisher’s need for training in a time of digital transformation: the case of Lithuania
1. THE PUBLISHER’S NEED FOR TRAINING IN
A TIME OF DIGITAL TRANSFORMATION:
THE CASE OF LITHUANIA
Arūnas Gudinavičius
VILNIUS UNIVERSITY
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
3. RESEARCH OF LITHUANIAN PUBLISHERS TRAINING
AND PROFESSIONAL DEVELOPMENT NEEDS
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
5. SURVEY
At first stage the questionnaire was sent to all members of Lithuanian
Publisher’s Association
At second stage to all other active publishers
It was asked to spread the link to survey between the employees of
the publishing house
The survey took place in March, 2015 (four weeks)
146 respondents from approximately 50 publishing houses
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
6. AGE GROUPS OF RESPONDENTS
18-24 years old,
10, 7%
25-34 years old,
34, 23%
35-50 years old,
59, 40%
50-64 years old,
39, 27%
over 65 years
old, 4, 3%
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
7. PUBLISHING HOUSES
Answer
options
Response
percent
Response
count
1-3 18,5% 27
4-6 17,1% 25
7-10 19,2% 28
11-15 13,7% 20
more than 15 31,5% 46
Public
publishing
houses, 66,
45%
Private
publishing
houses, 80,
55%
Private vs public
The number of employees
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
8. PROFESSIONAL EXPERIENCE AND
PARTICIPATION IN TRAININGS BEFORE
0
(never)
59%
1-2
times
23%
3-5
times
9%
more than 5
times
9%
How many times did you
participated in proffesional
training course in the past 5
years?
Answer
options
Response
percent
Response
count
Up to 1 year 4,8% 7
1-2 years 10,3% 15
3-5 years 16,4% 24
6-10 years 23,3% 34
11-20 years 24,7% 36
More than 20
years
20,5% 30
Professional experience
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
9. RESPONDENTS WORK AREA
0 5 10 15 20 25 30 35 40
Literary agent (scout)
Marketing, advertising specialist
Journalist
Print production specialist, technician
Information technology specialist, programmer
Accountant
Scientific Editor
Editor-in-chief
Marketing, sales manager
Art director, designer, layout artist
Copy-editor, proofreader
Project manager
Managing director, subdivision manager
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
10. RESEARCH Results
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
11. FOUR GROUPS FOR FURTHER ANALYSIS
Managing directors (35)
Project managers (25)
Copy-editors, proofreaders (22)
Designers (art directors, designers, layout artists) (20)
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
12. RESULTS: NEVER PARTICIPATED IN TRAININGS
49%of managing directors
72%of project managers
45%of copy-editors, proofreaders
75%of designers
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
13. RESULTS: DO YOU NEED TRAINING?
11
9
6
6
3
0
0% 50% 100%
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
15
5
1
4
1
0
0% 20% 40% 60% 80% 100%
6
12
0
4
0
0
0% 20% 40% 60% 80% 100%
Agreed and strongly agreed
Neutral, disagree and strongly disagree
13
4
0
2
1
0
0% 20% 40% 60% 80% 100%
Agreed and strongly agreed
Neutral, disagree and strongly disagree
managing directors project managers
copy-editors designers
Participation before:
more than 5
1-5 trainings
never
more than 5
1-5 trainings
never
14. RESULTS: MOST WANTED TRAINING TOPICS
Training topic Wanted
Copyright, Law & Rights 22
Strategy and Leadership 18
Marketing 18
Advertisement and promotion 18
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
managing directors
Training topic Wanted
Advertisement and Promotion 15
Project Management 12
Strategy and Leadership 11
Marketing 11
Copyright, Law & Rights 11
project managers
Training topic Wanted
Editing (language) 21
Proofreading 10
Training topic Wanted
Design 16
Illustration 12
Page Layout 12
copy-editors designers
15. RESULTS: TEACHING OTHERS
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
Would you be able/unable and like/not like
to teach others?
Position
May make and would like to: managing directors (23%)
May make but would not like to: managing directors (28%) and
designers (25%)
Not sure be able to but maybe would like to: designers (50%)
Unable to but would like to: project managers (28%) and copy-
editors (32%)
Unable to and would not like to: project managers (36%)
16. RESEARCH Conclusions
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
17. CONCLUSIONS (1/3)
The more trainings had respondent before, the bigger need for
training he expresses.
All for groups of respondents think they need training - 82% of
respondents agreed and strongly agreed.
Just 4-5% of managing directors, project managers and designers
would pay by themselves for training.
About 60% of respondents never participated in any training.
Managing directors are most willing to teach others. Project managers
are most unwilling to teach others.
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
18. CONCLUSIONS (2/3)
More that 60 subtopics divided into 8 topics were offered for
respondents.
The most wanted training topic for managing directors is Copyright,
Law & Rights. This topic also important for project managers.
Top preference for project managers is Advertisement and Promotion.
Most wanted subtopics:
for managing directors – „Copyright and Legal Compliance in the Digital Age“ and
„Publishing marketing“
for project managers – „Efficient work with social networks“ and „Copywriting for
Publishers “
for copy-editors – „Advanced Proofreading“ and „Getting into Grammar“
for designers – „Ebooks in EPUB format with InDesign“
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
19. CONCLUSIONS (3/3)
Subtopics with digital publishing were popular:
Digital Strategy for Publishers
Publishing in the Digital Age
E-marketing
The Basics of E-books
Apps in Publishing
Editing Digital Products
By the Book 2015, June 18 and 19, Firenze, Italy ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITY
20. THE PUBLISHER’S NEED FOR TRAINING IN
A TIME OF DIGITAL TRANSFORMATION:
THE CASE OF LITHUANIA
Arūnas Gudinavičius
VILNIUS UNIVERSITY
ARŪNAS GUDINAVIČIUS, VILNIUSUNIVERSITYBy the Book 2015, June 18 and 19, Firenze, Italy
Editor's Notes
It was difficult times in past years for publishers in Lithuania. The global economic crisis, the digital transformation of reading – it’s just few main factors which affected publishing business all over the world. Publishing market in Lithuania shrunk in past years and seems still no turning point visible. A lot of publishers do not believe in book publishing business and closing their companies, but of course some new companies with new ideas appears. A lot of publishing houses in Lithuania do not want any changes: they are trying to avoid all new emerging technologies: e-books, apps, tablet computers, smartphones, etc.
They refuses to change and are trying to keep going on old publishing models and ideas. It is not easy to be interested in new skills, technologies, methods while you must survive in this changing time. But sometimes acquiring new skills and knowledge, going through trainings is the only way to survive, especially if talking about longer perspective.
When I‘m talking with publishers, I can feel that there is interest for professional training for Lithuanian publishers, but it is not clear what kind of training, what topics publishers want and would prefer first of would like to pay for. Also training needs to be adapted to the specificities and needs for small country publishers to be effective.
So, in collaboration with Lithuanian Publisher’s Association, the research task was formulated: to find out the training and professional development needs of Lithuanian publishers. In order to achieve this aim, the questionnaire was prepared and survey was conducted. The results of the research is the analysis of publisher’s needs in training and professional development which comes to conclusions and recommendations for a list of preferred topics for training courses. The level of training demand also will be evaluated and can be used as a ground for creating a supply of such training courses.
Few words about methodology and demographic information of the survey.
At first stage the questionnaire was sent to all members of Lithuanian Publisher’s Association.
Then the survey was sent for the same 143 publishing houses from the 2014 Digital Publishing Situation in Lithuania research. In the email was asked to spread the link to survey between the employees of the publishing house. The survey took place in four weeks of March, 2015. The reminders to spread and fill the survey were sent three times, one every week.
Into survey answered 146 participants from approximately 50 publishing houses (the survey was anonymous, but the respondents had a possibility to leave email and/or publishing house title and taking into account different IP’s, the approximately number of publishing houses participated in survey was counted). At least one participant from major publishing houses participated.
Age group. 40% of respondents were from 35-50 year age group, second age group was 50-64 with 27% and third – 25-34 years old with 23%. The smallest age groups was 18-24 with 10% and over 65 with 3%.
Private vs public. 66 respondents (45%) stated that they are working in publishing house funded by government (universities and another academic institutions mostly) – public sector and 80 respondents (55%) were from private sector.
Number of employees. The question about the number of employees in respondent’s publishing house was asked. Most respondents (46) were from publishing houses with 15 or more employees (31.5%). Another answers were more or less equally spread between publishing houses with smaller number of employees.
Professional experience. One question was asked about professional experience in publishing. 36 respondents stated their experience 11-20 years (25%). 34 respondents – 6-10 years.
Participation in training. Most respondents (86, 59%) answered that they never participated in any professional training courses in the past 5 years. 34 respondents said they participated in 1-2 times (23%). 3-5 times participated 13 respondents (9%) and more than 5 times participated also 13 respondents.
Respondents work area. All respondents were asked to identify their work area. 35 of respondents (24%) were managing directors, 25 – project managers (17%), 21 – copy-editors and proofreaders (14%), 20 – designers, art directors, layout artists (12%), 17 – marketing and sales managers (11%). Other work area groups were smaller.
Managing directors. 35 managing directors or subdivision managers answered questionnaire. 54% of them was from private sector and 46% from public sector. 11 (32%) of them described experience in the field more than 20 years, 14 (40%) – showed 11-20 year experience, 5 (14%) – 3-5 year and 5 (14%) – 6-10 year.
49% of managers said they never participated in any training. 17% - 1-2 times, 17% - 3-5 and 17% more than 5 times participated in trainings. There was no significant difference in private and public sector.
Project managers. 25 project managers answered questionnaire. 80% of them was from private sector and 20% from public sector. 9 (36%) of them described experience in the field 6-10 year, 8 (32%) – showed 3-5 year experience, 4 (16%) – 1-2 year, 2 (8%) – more than 20 years, one (4%) up to 1 year and one – 11-20 years.
72% of project managers said they never participated in any training. 8% - 1-2 times, 16% - 3-5 and 4% more than 5 times participated in trainings.
Copy-editors. 22 copy-editors and proofreaders answered questionnaire. Most of them were from public sector – 77% and the rest from private (23%). 7 (32%) of them described experience in the field more than 20 years, 7 (32%) – showed 11-20 year experience.
45% of copy-editors said they never participated in any training – it is almost the same situation as with managers. But none of copy-editors were in training more than 5 times. 45% participated 1-2 times, 10% - 3-5 times participated in trainings.
Designers. 20 designers, art directors and illustrators answered questionnaire. 50% of them was from private sector and 50% from public sector. 7 of them (35%) described 11-20 year experience in the field, 5 (25%) of them – more than 20 years, 7 (25%) – 6-10 year, 1 (5%) – 3-5 year and 1 – 1-2 year.
75% of designers said they never participated in any training. The rest of them, 25% participated 1-2 times.
Managing directors. Interesting results showed question “Do you need any training to acquire new skills and knowledge?” “Strongly agree” or “Agree” answered all managers which already participated in training more than 5 times, 75% managers which already participated 1-5 times and just 35% of managers which never participated in any training.
Also more managers from public sector agreed on training needs (88%) to compare with private sector (63%).
5 (14%) managers (from public and private sectors) assured they would like to pay by themselves for good quality training, but 3 of them were neutral if they need any training. 2 managers from private sectors with more than 20 year experience answered that they would not participated in any training under any circumstances. The rest 28 managers (80%) prefer if for the training would pay somebody else (company or sponsor).
Project managers. Project managers with 1-5 times experience in trainings agreed with project managers never participated in trainings answering into question “Do you need any training to acquire new skills and knowledge?” 83% of both groups answered “Strongly agree” or “Agree”. More project managers from private sector agreed on training needs (90%) to compare with public sector (60%).
One (4%) project manager from private sector assured he would like to pay by himself for good quality training, and one answered he would not participated in any training under any circumstances. The rest 23 project managers (92%) prefer if for the training would pay somebody else (company or sponsor).
Copy-editors. Similar situation as with managers is with question “Do you need any training to acquire new skills and knowledge?” “Strongly agree” or “Agree” answered all copy-editors which already participated at least in one training and just 60% copy-editors which never participated in any training (Figure X).
Also more copy-editors from public sector agreed on training needs (88%) to compare with private sector (60%).
4 (18%) copy-editors (from public and private sectors) assured they would like to pay by themselves for good quality training. The rest 18 copy-editors (82%) prefer if for the training would pay somebody else (company or sponsor).
Designers. There was no significant difference in private and public sector. Into question “Do you need any training to acquire new skills and knowledge?” “Strongly agree” or “Agree” answered 80% designers which already participated in training 1-5 times and 87% designers which never participated in any training (Figure X).
Also slightly more designers from public sector agreed on training needs (90%) to compare with private sector (80%).
Just one designer (5%) from private sector assured he would like to pay by himself for good quality training, and 2 designers from private sector answered that they would not participated in any training under any circumstances. The rest 17 designers (85%) prefer if for the training would pay somebody else (company or sponsor).
Managing directors. Most wanted training theme is Copyright, Law & Rights – 62% of manager included this training topic in their wish list. Another three topics were popular also: Strategy and Leadership, Marketing, Advertisement and Promotion. Each of them choose 51% of managers (Table 4).
It is interesting that 12 (from 35) managers wanted either illustration, design or layout design training. The same amount of managers wanted project management themes for training.
Project managers. Most wanted training theme is Advertisement and Promotion – 60% of project manager included this training theme in their wish list. Another four themes were popular also: Project Management (48%), Strategy and Leadership (44%), Marketing (44%) and Copyright, Law & Rights (44%). Each of them choose 51% of project managers.
6 project managers (from 25) also wanted copy-editing, 6 – Financial Management, 6 – Print Process training.
Copy-editors. Most wanted training theme is Editing – 95% of copy-editors included this training theme in their wish list. Second theme was Proofreading – 45%. Also 9 (from 22) copy-editors (41%) wanted either illustration, design or layout design training. 6 copy-editors wanted Copyright, Law & Rights training.
Designers. Most wanted training theme is Design – 80% of designers included this training theme in their wish list. Another two themes were popular also: Illustration and Page Layout. Each of them choose 60% of designers. Also 6 designers (30%) wanted Print Process theme training.
On the right the group which choose this answer option most often.
Respondent’s opinion about need for training depends on training experience before. The more trainings had respondent before, the bigger need for training he expresses.
All for groups of respondents think they need training – in average 82% of respondents agreed and strongly agreed. Just managing directors are below average with 74%. 85% of designers, 84% of project managers, 82% of copy-editors think they need training.
Just 4-5% of managing directors, project managers and designers would like to pay by themselves for training. The exception are copy-editors – 18% of them would pay for good training. All others prefer if company of something else would pay for their training.
About 60% of respondents never participated in any training. Taking into account that 59% of respondents had 6 or more year experience in field.
Managing directors are most willing to teach others. Project managers are most unwilling to teach others.
The most wanted training topic for managing directors is Copyright, Law & Rights. This topic also important for project managers and they top preference is Advertisement and Promotion.
Most wanted subtopics for managing directors are „Copyright and Legal Compliance in the Digital Age“ and „Publishing marketing“. For project managers – „Efficient work with social networks“ and „Copywriting for Publishers “. For copy-editors – „Advanced Proofreading“ and „Getting into Grammar“. Designers – „Ebooks in EPUB format with InDesign“.
The topics which includes digital publishing were also popular.
This small pilot research shows that there are interest for publishers dedicated training in Lithuania. Few topics, like Copyright and Legal Compliance in the Digital Age, Efficient work with social networks, Ebooks in EPUB format could be successful. Especially if training is paid by company of any project grant.