The document discusses private cloud services, which offer scalability like public clouds but behind a company's firewall for added security. Private clouds give businesses direct control over their own data. They are ideal for companies with changing needs or critical workloads that require computing control. Some businesses adopt a hybrid public-private cloud model to burst to the public cloud when private cloud capacity is exceeded.

1. THE PRIVATE CLOUD - WHAT IS IT
AND WHY USE IT?
Chant Vartanian

2. INTRODUCTION
 Since 2008, Chant Vartanian has served as the chief executive officer of
M-Theory Group in Los Angeles. In this role, Chant Vartanian assists
businesses with consulting services and technology infrastructure,
including cloud-based services.
Private cloud services offer the same scalability and self-service offered
by public cloud services, but private clouds do so for a smaller number of
clients from behind a firewall. This reduces security concerns that some
organizations have about the cloud.
Another advantage of the private cloud is that businesses have direct
control of their data. While some companies can get by with the public
cloud, the shared computing environment of the public cloud isn’t
conducive to all businesses, particularly those with uptime requirements
or mission-critical workloads.
Private cloud services are ideal for companies with changing computing
needs and those that require control of their computing environment.
Other businesses find that the best strategy for their computing needs is
to adopt a hybrid public and private cloud deployment. This approach
allows them to make use of cloud bursting, which entails using the public
cloud when demand for services increases beyond the capacity of the
private cloud.