Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
1) The document discusses the product life cycle of the Maruti 800 automobile in India from its launch in 1983 until its replacement by the Alto 800 in 2012-2013. It describes the 5 stages of the product life cycle - introduction, growth, maturity, decline, and repositioning.
2) In the introduction stage from 1983-1986, Maruti Udyog launched the Maruti 800 as a collaboration with Suzuki Motor. It was the cheapest car in India and was also exported. Over time, features were added and sales grew rapidly.
3) By the maturity stage from 1997-2002, competitors entered the market and Maruti launched newer models like the Alto but sales of the 800 gradually declined
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
Maruti suzuki india ltd. Analysis through different Matrices.Owais Ashraf
Maruti Suzuki India's mission is to modernize the Indian automobile industry through producing fuel efficient vehicles. It aims for market penetration, partnerships, and learning. It has a wide range of popular vehicle models. It sees opportunities in India's growing purchasing power and government subsidies, but faces threats from used cars, competition, and Chinese manufacturers. It recognizes establishing electric two-wheelers as an opportunity due to no dominant player and tax benefits, but needs resources like production facilities and partnerships to pursue this new market.
Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and started production in 1983. It launched Maruti 800, based on the Suzuki Alto, as India's only modern car at the time. Originally majority government-owned, it is now privately held. Maruti offers 16 brands and 150 variants across all segments, pursuing differentiation and cost leadership. It uses pricing strategies to make cars accessible to all customers. Maruti has strong distribution through 400 sales showrooms, 600 service centers, and 1,900 authorized workshops across 1,190 cities, supported by two large manufacturing plants. Promotion strategies include road shows, radio, print, television, and internet advertising.
1) Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan and is a leading automobile manufacturer in India.
2) It produces around 1.2 million cars annually from its two manufacturing plants and was the first company in India to roll out 10 million cars.
3) Some of Maruti Suzuki's popular models include the Swift, Ertiga, and Kizashi, with prices ranging from Rs. 4-12 lakhs. The company exports vehicles to various international markets as well.
Maruti Suzuki is India's leading automobile manufacturer, a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It has two manufacturing plants in Gurgaon and Manesar with a total annual production capacity of over 12 lakh vehicles. Maruti manufactures and sells many popular models like Alto, WagonR, Swift, Dzire, SX4, Ertiga. It has over 50% market share in the Indian passenger vehicle market. Maruti also offers various customer services like insurance, finance, roadside assistance, and a used car exchange program called Maruti True Value.
Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
1) The document discusses the product life cycle of the Maruti 800 automobile in India from its launch in 1983 until its replacement by the Alto 800 in 2012-2013. It describes the 5 stages of the product life cycle - introduction, growth, maturity, decline, and repositioning.
2) In the introduction stage from 1983-1986, Maruti Udyog launched the Maruti 800 as a collaboration with Suzuki Motor. It was the cheapest car in India and was also exported. Over time, features were added and sales grew rapidly.
3) By the maturity stage from 1997-2002, competitors entered the market and Maruti launched newer models like the Alto but sales of the 800 gradually declined
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
Maruti suzuki india ltd. Analysis through different Matrices.Owais Ashraf
Maruti Suzuki India's mission is to modernize the Indian automobile industry through producing fuel efficient vehicles. It aims for market penetration, partnerships, and learning. It has a wide range of popular vehicle models. It sees opportunities in India's growing purchasing power and government subsidies, but faces threats from used cars, competition, and Chinese manufacturers. It recognizes establishing electric two-wheelers as an opportunity due to no dominant player and tax benefits, but needs resources like production facilities and partnerships to pursue this new market.
Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and started production in 1983. It launched Maruti 800, based on the Suzuki Alto, as India's only modern car at the time. Originally majority government-owned, it is now privately held. Maruti offers 16 brands and 150 variants across all segments, pursuing differentiation and cost leadership. It uses pricing strategies to make cars accessible to all customers. Maruti has strong distribution through 400 sales showrooms, 600 service centers, and 1,900 authorized workshops across 1,190 cities, supported by two large manufacturing plants. Promotion strategies include road shows, radio, print, television, and internet advertising.
1) Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan and is a leading automobile manufacturer in India.
2) It produces around 1.2 million cars annually from its two manufacturing plants and was the first company in India to roll out 10 million cars.
3) Some of Maruti Suzuki's popular models include the Swift, Ertiga, and Kizashi, with prices ranging from Rs. 4-12 lakhs. The company exports vehicles to various international markets as well.
Maruti Suzuki is India's leading automobile manufacturer, a joint venture between the Government of India and Suzuki Motor Corporation of Japan. It has two manufacturing plants in Gurgaon and Manesar with a total annual production capacity of over 12 lakh vehicles. Maruti manufactures and sells many popular models like Alto, WagonR, Swift, Dzire, SX4, Ertiga. It has over 50% market share in the Indian passenger vehicle market. Maruti also offers various customer services like insurance, finance, roadside assistance, and a used car exchange program called Maruti True Value.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
Group 1 presented a case study on Maruti Udyog Limited, now known as Maruti Suzuki India Limited. The summary is:
1. Maruti Suzuki is India's largest automobile company and a joint venture between Suzuki Motor Corporation and the Government of India.
2. It was established in 1981 to meet the demand for personal transportation in India and began production in 1983.
3. Over the years, Maruti has grown to become the market leader in the car segment through strategic initiatives like expanding its product line up, focusing on customer service, and maintaining cost leadership.
Mahindra & Mahindra began as a trading steel company in 1945 in India. It has since expanded globally and diversified its business operations. It is now one of the top tractor manufacturers in the world, with a focus on off-road and four-wheel drive tractors. A key milestone was developing the Scorpio SUV in 2002 for the global market. Currently, Mahindra has operations across automotive, farm equipment, finance and other sectors. It aims to be a sustainable multinational through world-class manufacturing and an ability to develop new products and services globally.
The document is a summer training project report submitted by Santosh Kumar Singh for his MBA program. It discusses customer satisfaction with the Maruti Swift. The report includes an introduction to Maruti Suzuki, the history of automobiles in India, Maruti Suzuki's sales milestones in 2009-2010, and an index of contents to be covered. It provides background information on Maruti Suzuki and the automobile industry in India before analyzing customer satisfaction with the Maruti Swift.
Tata Motors is an Indian automotive manufacturing company founded in 1945 and headquartered in Mumbai. It is India's largest vehicle manufacturer, producing passenger cars, trucks, buses, and defense vehicles. In 2008, Tata Motors launched the Tata Nano, the world's cheapest car, and acquired Jaguar Land Rover, the well-known British luxury brands, from Ford. Tata operates automobile manufacturing plants in India and has joint ventures with other vehicle manufacturers around the world.
Maruti Suzuki India Limited is an automobile manufacturer in India and a subsidiary of Suzuki Motor Corporation of Japan. It has a 50% market share in the domestic car market and produced over 1.4 million vehicles in 2016. The document provides an analysis of Maruti Suzuki, including its profile, registered office, key people, shareholding pattern, products, competitors, and a SWOT analysis.
Maruti Suzuki was established in 1981 through an act of parliament to meet the growing demand for personal transportation. It launched its first car, the Maruti 800, in 1983. Suzuki Motor Company was chosen as a partner due to its expertise in small cars. Initially Suzuki held a 26% stake in Maruti Suzuki. Maruti Suzuki gained market dominance by segmenting the market and launching different models to target various income groups and customer types. However, it lost market share in the late 1990s when competitors launched new models with more features at similar prices. To regain market share, Maruti Suzuki launched new models like Zen, Alto and WagonR which were successful.
The document summarizes the product life cycle of Maruti 800, beginning with an introduction to product life cycles generally. It then discusses Maruti Udyog Limited's history and success with Maruti 800 from its launch in 1983 through its decline in the late 2000s due to competition. Finally, it addresses Maruti Udyog Limited's repositioning of Maruti 800 as the Alto 800 model in 2012 to adapt to market changes.
Project on maruti suzuki distribution channelUnnAti Mistry
Maruti Suzuki has developed a unique distribution network in India to improve customer service and gain a competitive advantage. It has established four distinct retail channels - Maruti Suzuki ARENA for mass market vehicles, Nexa for premium vehicles, True Value for pre-owned cars, and a commercial channel. Recently, Maruti Suzuki has witnessed substantial changes to its channels, including launching a separate Nexa network of exclusive showrooms to attract customers looking to buy larger, more premium cars and change perceptions of the company. The Nexa channel has seen remarkable financial improvements since its launch in 2015.
Tata Motors is India's largest automobile manufacturer that has grown significantly in international markets. It has undertaken various strategies over the years through acquisitions, joint ventures, and R&D. Recently, it has lost momentum due to increased competition. Tata Motors is undergoing a transformation of its product lines, marketing strategy, and focus on customer satisfaction to regain market share. It has restructured through new product launches, improved quality, expanded distribution networks, and investments in branding. If successful, Tata Motors will emerge as a leading global automotive company.
This document discusses the Indian automobile market and Tata Motors. It provides production and sales figures for the automobile industry in India from FY06 to FY16, showing that passenger vehicles, commercial vehicles, and two-wheelers have grown substantially. It then discusses Tata Motors' sales growth of 8% in September 2016, driven by high demand for passenger vehicles and a 29% increase in exports. Finally, it summarizes some recent developments at Tata Motors, including a change in leadership.
Maruti Suzuki India Ltd. is a automobile company that was incorporated in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Some key highlights include it becoming the largest car manufacturer in India, producing over 1 million vehicles annually by 2009 through its plants in Gurgaon and Manesar. It offers a wide range of vehicles led by popular models like Alto, WagonR, Swift, SX4 and Omni.
Maruti Udyog Ltd- Marketing Project for BCG matrix calculationPrerna Mehrotra
This presentation shows company profile of Maruti Udyog Ltd. I have tried to show company profit, sales, BCG Matrix calculation. Its effect and conclusion.
This document provides details about a summer report submitted by Himanshu Choumal for his Master's degree program. The report focuses on assessing industrial customers' perceptions of cars in Gwalior, India and was conducted at Maruti Suzuki. The document includes sections on declaring no plagiarism, obtaining approval from the faculty guide, acknowledging those who provided assistance or support, and preface/contents outlines. It appears to be a standard report format and submission for an academic course project.
The product life cycle of the Maruti 800 progressed through multiple phases from its introduction in 1983 to its decline in the early 2000s. In the introduction phase, Maruti Udyog Limited launched the Maruti 800, the cheapest car in India, and saw early success. In the growth phase from 1986-1996, sales increased significantly as Maruti adopted customer-centric strategies. In the maturity phase from 1997-2002, Maruti faced more competition and launched newer models like the Alto. Finally, in the declining phase from 2002-2004, sales of the Maruti 800 drastically decreased due to competition, and it was eventually repositioned as the Alto 800.
Tata Motors is one of the largest vehicle manufacturers in India and worldwide. It produces commercial vehicles, passenger vehicles, and defense vehicles. Some of its most popular models include the Indica, Safari, and Nano (aimed at lower income groups). While the Nano did not achieve expected sales, Tata engages in marketing initiatives like online campaigns and partnerships. It also focuses on sustainability and corporate social responsibility programs in local communities. Tata has operations globally and several subsidiaries and joint ventures, including acquiring Jaguar Land Rover in 2008.
Maruti Suzuki is the largest automobile company in India. [1] It was established in 1981 as a collaboration between the Indian government and Suzuki Motor Corporation of Japan. [2] Maruti 800 was Maruti's first car, launched in 1983. [3] It went through different stages of the product lifecycle - introduction from 1983-1986, growth from 1987-1996, maturity from 1997-2002, and decline from 2002 to present. [4] Facing competition from newer small cars, Maruti repositioned the 800 as the Alto 800 in 2012 to try and revive sales. [5] When analyzed using the BCG matrix, Maruti 800 shifted from a star during introduction and growth to a
Maruti Suzuki is the leading automobile manufacturer in India, established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. It holds the largest market share in India, selling over 730,000 cars annually within India and over 50,000 for export. Maruti offers a wide range of affordable vehicles like Alto, WagonR, Swift, and SX4 that have found popularity among India's growing middle class for their low price, fuel efficiency, and easy maintenance. It has continued expanding its sales and service network across India to strengthen its leadership position in the country's automobile market.
Maruti Suzuki is the largest automobile manufacturer in South Asia, headquartered in Delhi, India. It has a dominant market share in India, with over half of cars sold in India being Maruti Suzuki vehicles. Some of its most popular models include the Maruti 800, Alto, WagonR, Swift, and SX4. Maruti Suzuki aims to be the leader in the Indian automobile industry while creating customer delight and shareholder wealth. It has pursued strategies like selective specialization, targeting different income groups and markets, and effective sales promotion campaigns to achieve its vision.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
Group 1 presented a case study on Maruti Udyog Limited, now known as Maruti Suzuki India Limited. The summary is:
1. Maruti Suzuki is India's largest automobile company and a joint venture between Suzuki Motor Corporation and the Government of India.
2. It was established in 1981 to meet the demand for personal transportation in India and began production in 1983.
3. Over the years, Maruti has grown to become the market leader in the car segment through strategic initiatives like expanding its product line up, focusing on customer service, and maintaining cost leadership.
Mahindra & Mahindra began as a trading steel company in 1945 in India. It has since expanded globally and diversified its business operations. It is now one of the top tractor manufacturers in the world, with a focus on off-road and four-wheel drive tractors. A key milestone was developing the Scorpio SUV in 2002 for the global market. Currently, Mahindra has operations across automotive, farm equipment, finance and other sectors. It aims to be a sustainable multinational through world-class manufacturing and an ability to develop new products and services globally.
The document is a summer training project report submitted by Santosh Kumar Singh for his MBA program. It discusses customer satisfaction with the Maruti Swift. The report includes an introduction to Maruti Suzuki, the history of automobiles in India, Maruti Suzuki's sales milestones in 2009-2010, and an index of contents to be covered. It provides background information on Maruti Suzuki and the automobile industry in India before analyzing customer satisfaction with the Maruti Swift.
Tata Motors is an Indian automotive manufacturing company founded in 1945 and headquartered in Mumbai. It is India's largest vehicle manufacturer, producing passenger cars, trucks, buses, and defense vehicles. In 2008, Tata Motors launched the Tata Nano, the world's cheapest car, and acquired Jaguar Land Rover, the well-known British luxury brands, from Ford. Tata operates automobile manufacturing plants in India and has joint ventures with other vehicle manufacturers around the world.
Maruti Suzuki India Limited is an automobile manufacturer in India and a subsidiary of Suzuki Motor Corporation of Japan. It has a 50% market share in the domestic car market and produced over 1.4 million vehicles in 2016. The document provides an analysis of Maruti Suzuki, including its profile, registered office, key people, shareholding pattern, products, competitors, and a SWOT analysis.
Maruti Suzuki was established in 1981 through an act of parliament to meet the growing demand for personal transportation. It launched its first car, the Maruti 800, in 1983. Suzuki Motor Company was chosen as a partner due to its expertise in small cars. Initially Suzuki held a 26% stake in Maruti Suzuki. Maruti Suzuki gained market dominance by segmenting the market and launching different models to target various income groups and customer types. However, it lost market share in the late 1990s when competitors launched new models with more features at similar prices. To regain market share, Maruti Suzuki launched new models like Zen, Alto and WagonR which were successful.
The document summarizes the product life cycle of Maruti 800, beginning with an introduction to product life cycles generally. It then discusses Maruti Udyog Limited's history and success with Maruti 800 from its launch in 1983 through its decline in the late 2000s due to competition. Finally, it addresses Maruti Udyog Limited's repositioning of Maruti 800 as the Alto 800 model in 2012 to adapt to market changes.
Project on maruti suzuki distribution channelUnnAti Mistry
Maruti Suzuki has developed a unique distribution network in India to improve customer service and gain a competitive advantage. It has established four distinct retail channels - Maruti Suzuki ARENA for mass market vehicles, Nexa for premium vehicles, True Value for pre-owned cars, and a commercial channel. Recently, Maruti Suzuki has witnessed substantial changes to its channels, including launching a separate Nexa network of exclusive showrooms to attract customers looking to buy larger, more premium cars and change perceptions of the company. The Nexa channel has seen remarkable financial improvements since its launch in 2015.
Tata Motors is India's largest automobile manufacturer that has grown significantly in international markets. It has undertaken various strategies over the years through acquisitions, joint ventures, and R&D. Recently, it has lost momentum due to increased competition. Tata Motors is undergoing a transformation of its product lines, marketing strategy, and focus on customer satisfaction to regain market share. It has restructured through new product launches, improved quality, expanded distribution networks, and investments in branding. If successful, Tata Motors will emerge as a leading global automotive company.
This document discusses the Indian automobile market and Tata Motors. It provides production and sales figures for the automobile industry in India from FY06 to FY16, showing that passenger vehicles, commercial vehicles, and two-wheelers have grown substantially. It then discusses Tata Motors' sales growth of 8% in September 2016, driven by high demand for passenger vehicles and a 29% increase in exports. Finally, it summarizes some recent developments at Tata Motors, including a change in leadership.
Maruti Suzuki India Ltd. is a automobile company that was incorporated in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Some key highlights include it becoming the largest car manufacturer in India, producing over 1 million vehicles annually by 2009 through its plants in Gurgaon and Manesar. It offers a wide range of vehicles led by popular models like Alto, WagonR, Swift, SX4 and Omni.
Maruti Udyog Ltd- Marketing Project for BCG matrix calculationPrerna Mehrotra
This presentation shows company profile of Maruti Udyog Ltd. I have tried to show company profit, sales, BCG Matrix calculation. Its effect and conclusion.
This document provides details about a summer report submitted by Himanshu Choumal for his Master's degree program. The report focuses on assessing industrial customers' perceptions of cars in Gwalior, India and was conducted at Maruti Suzuki. The document includes sections on declaring no plagiarism, obtaining approval from the faculty guide, acknowledging those who provided assistance or support, and preface/contents outlines. It appears to be a standard report format and submission for an academic course project.
The product life cycle of the Maruti 800 progressed through multiple phases from its introduction in 1983 to its decline in the early 2000s. In the introduction phase, Maruti Udyog Limited launched the Maruti 800, the cheapest car in India, and saw early success. In the growth phase from 1986-1996, sales increased significantly as Maruti adopted customer-centric strategies. In the maturity phase from 1997-2002, Maruti faced more competition and launched newer models like the Alto. Finally, in the declining phase from 2002-2004, sales of the Maruti 800 drastically decreased due to competition, and it was eventually repositioned as the Alto 800.
Tata Motors is one of the largest vehicle manufacturers in India and worldwide. It produces commercial vehicles, passenger vehicles, and defense vehicles. Some of its most popular models include the Indica, Safari, and Nano (aimed at lower income groups). While the Nano did not achieve expected sales, Tata engages in marketing initiatives like online campaigns and partnerships. It also focuses on sustainability and corporate social responsibility programs in local communities. Tata has operations globally and several subsidiaries and joint ventures, including acquiring Jaguar Land Rover in 2008.
Maruti Suzuki is the largest automobile company in India. [1] It was established in 1981 as a collaboration between the Indian government and Suzuki Motor Corporation of Japan. [2] Maruti 800 was Maruti's first car, launched in 1983. [3] It went through different stages of the product lifecycle - introduction from 1983-1986, growth from 1987-1996, maturity from 1997-2002, and decline from 2002 to present. [4] Facing competition from newer small cars, Maruti repositioned the 800 as the Alto 800 in 2012 to try and revive sales. [5] When analyzed using the BCG matrix, Maruti 800 shifted from a star during introduction and growth to a
Maruti Suzuki is the leading automobile manufacturer in India, established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan. It holds the largest market share in India, selling over 730,000 cars annually within India and over 50,000 for export. Maruti offers a wide range of affordable vehicles like Alto, WagonR, Swift, and SX4 that have found popularity among India's growing middle class for their low price, fuel efficiency, and easy maintenance. It has continued expanding its sales and service network across India to strengthen its leadership position in the country's automobile market.
Maruti Suzuki is the largest automobile manufacturer in South Asia, headquartered in Delhi, India. It has a dominant market share in India, with over half of cars sold in India being Maruti Suzuki vehicles. Some of its most popular models include the Maruti 800, Alto, WagonR, Swift, and SX4. Maruti Suzuki aims to be the leader in the Indian automobile industry while creating customer delight and shareholder wealth. It has pursued strategies like selective specialization, targeting different income groups and markets, and effective sales promotion campaigns to achieve its vision.
Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation. It has a 53% market share in the Indian passenger car market. Maruti offers a diverse range of products across various categories like hatchbacks, sedans and SUVs. It follows a strategy of providing value for money through low costs and competitive prices, made possible via its large scale manufacturing and engineering experience in India. Maruti has a strong sales and service network across the country with over 1,800 sales outlets and 3,000+ service stations. It utilizes various promotional tools like advertising, publicity, personal selling and sales promotions to promote its brands.
Maruti Suzuki is the largest automobile manufacturer in South Asia. It has a majority market share in India, with over half of cars sold in India being a Maruti Suzuki. Maruti Suzuki produces many popular models like the Maruti 800, Alto, Swift, and SX4. It focuses on producing affordable cars and targeting different income groups and areas, both urban and rural. Maruti Suzuki has a strong brand recognition and loyal customer base in India.
This document provides a marketing assignment on Maruti Suzuki that includes an introduction, history, and analysis of the 4 P's of Marketing - Product, Price, Place, and Promotion. It discusses Maruti Suzuki's wide range of affordable vehicle offerings across segments, its strategy to offer low prices through efficiency and reduce costs, and its extensive nationwide network of sales and service centers to provide accessibility to customers. The summary analyzes Maruti Suzuki's leadership in the Indian automobile market through its affordable people's cars and extensive distribution network.
Maruti market expantion startegies of marutiAjay Rattan
This case study analyzes the market expansion strategies of Maruti Udyog (MUL), India's largest passenger car manufacturer, established in 1982 as a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Some key points:
1. MUL launched its first model, M-800, in 1983 and saw increasing success with additional launches like the Maruti Gypsy in 1985. Production reached 1 million cars by 1994.
2. MUL faced competition following the liberalization of the Indian economy in 1991 and the de-licensing of the passenger car industry in 1993, which allowed global players to enter the market.
3. By 2002, Suzuki increased its stake in MUL
1) The document presents information on the product life cycle of the Maruti 800 car in India from its launch in 1983 to its discontinuation in 2014.
2) It went through typical stages - an introduction stage where it revolutionized the industry, a growth stage where sales increased and new features were added, a maturity stage where competition emerged and a declining stage where sales fell due to newer competitors.
3) At its peak, over 2.8 million Maruti 800s were produced, making it the second longest produced car in India. However, competition from cars like the Hyundai i10 and Tata Nano led to a decline in sales for the Maruti 800.
Maruti suzuki marketing strategies by Aviroop Banik,Rizvi Institute of Manage...Aviroop Banik
The document discusses Maruti Suzuki's strategies in India. It summarizes Maruti's pricing strategy, noting they offer cars starting around $2,500 and cater to all price segments. It also discusses their promotion strategies like advertising, dealer network expansion and service stations across the country. Finally, it analyzes some of Maruti's applications of offensive, defensive, flanking and guerrilla marketing strategies.
Maruti Suzuki continues to be the leader in the small car segment in India for several reasons: 1) It offers a wide range of models at different price points from affordable options like the Alto to more premium vehicles like the SX4. 2) It has an efficient distribution network with sales outlets even in remote areas and the highest number of service centers nationwide. 3) Its marketing strategy of cannibalization ensures that customers stay within the Maruti brand even if they change vehicles.
Suzuki nexa where stands zeeshan 15mba25Zeeshan Ali
Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation that dominates the Indian passenger vehicle market with a 51% share. It manufactures and sells popular cars like Alto, Wagon R, Swift, Ciaz, Ertiga, and S-Cross. In 2015, Maruti launched NEXA, a new premium dealership format for its higher-end cars like Baleno, S-Cross, Ciaz, and Ignis. NEXA aims to provide a more premium customer experience to tech-savvy buyers. Maruti faces competition from other automakers operating in India such as Hyundai, Ford, Renault, Honda, and Volkswagen that also target premium
Product Life Cycle and BCG Matrix: Maruti 800Sharan Kumar
The document discusses the product life cycle of the Maruti 800 car in India. It describes the various stages the car went through: introduction from 1983-1986 when it was launched as the cheapest car; growth from 1987-1996 as sales increased and new features were added; maturity from 1997-2002 when competitors entered and the Alto was launched; and decline from 2002 to present as sales fell due to competition. It also analyzes the Maruti 800 on the BCG matrix, showing it transitioned from a star to a cash cow to a dog over its life cycle in the Indian market.
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.
Maruti Udyog Limited (MUL), India's largest carmaker, saw its market share drop below 50% in 2004-2005 due to increased competition from foreign and domestic players entering the Indian market after economic liberalization in 1991. To respond to this competition and declining sales of its Maruti 800 model, MUL introduced new models like the Swift and upgraded existing ones. It also undertook various promotional campaigns and offers. The case study examines MUL's strategies to regain market dominance and adapt to changing customer preferences and market conditions.
Maruti Suzuki is the leading automobile manufacturer in India. It has over 50% market share in the passenger vehicle segment. The document discusses Porter's 5 forces analysis of the automobile industry in India and a PESTLE analysis. It then summarizes Maruti's strategies, including expanding its product portfolio, upgrading manufacturing facilities, increasing distribution network, and implementing various promotional strategies. Maruti has been able to achieve over 10 million vehicle sales in India through strategic moves to strengthen its market leadership position.
Business policy and strategic management of maruti suzukiRahul Hedau
Maruti Suzuki India Limited is a subsidiary of Japanese automaker Suzuki Motor Corporation. It has a market share of 42% in the Indian passenger car market. This document provides an analysis of Maruti Suzuki, including defining the automobile industry in India, performing a portfolio analysis using BCG matrix and GE matrix, analyzing the attractiveness of the industry using Porter's five forces, describing Maruti Suzuki's value chain, and discussing Porter's generic strategies of cost leadership implemented by Maruti Suzuki. Key points include Maruti Suzuki's market leadership through low cost of ownership and maintenance, investments in manufacturing facilities to achieve economies of scale and cost advantages, and targeting of the high-growth small car segment in India.
Maruti Suzuki India Limited is India's largest car manufacturer. It was established in 1981 through an act of parliament to meet demand for personal transportation. In 1983, it launched its first car, the Maruti 800. Currently, Maruti Suzuki enjoys over 50% market share in India. It produces a range of cars from small hatchbacks to sedans and SUVs to cater to different customer segments. Maruti Suzuki is rethinking its India strategy to upgrade its manufacturing, marketing, R&D facilities and increase production capacity to 1 million units by 2010 through additional investments of Rs. 7,200 crore.
Maruti India Limited Strategic Evaluation Ankit JhamtaniAnkit Jhamtani
Maruti Suzuki India Limited is India's largest car manufacturer. It was established in 1981 through an act of parliament to meet demand for personal transportation. In 1983, it launched its first car, the Maruti 800. Currently, Maruti Suzuki enjoys over 50% market share in India. It produces a range of cars from small hatchbacks to sedans and SUVs to cater to different customer segments. Maruti Suzuki is rethinking its India strategy to upgrade its manufacturing, marketing, R&D facilities and increase production capacity to 1 million units by 2010 through additional investments of Rs 7,200 crore.
Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti Suzuki produces and sells popular small cars in India such as the Maruti 800, Alto, WagonR, Swift, SX4, and Ritz. It has over 6 million customers and a large sales and service network across India. Maruti Suzuki continues to be the market leader in the Indian automotive industry.
Maruti 800 was the cash cow of Maruti Udyog Limited (MUL) for nearly 17 years. To maintain market share as competitors entered the market, MUL pursued a strategy of offering affordable variants of Maruti 800, Alto, and Zen to existing customers while positioning Maruti 800 as the nearest alternative to customers switching from two-wheelers. Over time, MUL made various strategic pricing adjustments and introduced financing programs to curb the secondary market and maintain sales of its entry-level vehicles as the Maruti 800 began losing market share to newer models like the Alto.
Maruti Suzuki has employed a strategic focus on offering affordable options across segments to maintain market share as competition increased. For Maruti 800, this included positioning it as the nearest alternative to two-wheelers and maintaining its price to attract such customers. Over time, as newer models like Alto were successfully launched at competitive prices, Maruti 800 sales declined. Maruti responded with financing partnerships, exchange programs, and focusing Maruti 800 on rural markets to try and boost its sales.
Similar to The pricing dilemma of maruti udyog limited (20)
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
Kevin Miller, Senior Advisor, Business Models of the Joint Office of Energy and Transportation gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
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Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
EV Charging at Multifamily Properties by Kevin Donnelly
The pricing dilemma of maruti udyog limited
1. THE PRICING DILEMMA OF MARUTI
UDYOG LIMITED
Presented By
Prateek Chhapadia
Sukhendu Mandal
Manish Gupta
Bharat Sahu
2. CASE SUMMARY
Since 1985, Maruti Udyog ltd. Has been the market leader
in the passenger car segment in India. Maruti800 had the
distinction of being the largest selling car model in India
since its launch in December 1983.
Market leader in the car segment, both in terms of volume of
vehicles sold and revenue earned . 18.28% of the company
is owned by the Indian government, and 54.2% by Suzuki of
Japan.
In March 2003, MS sold 20,687 units of M800, the highest
ever sales by any single model in a month.
3. CONTD. . .
For few months of M800 performed well but gradually Alto
another MS product began eating share. Alto took over
M800’s position as largest selling car with sale of 10,373
units over M800’s sale of 10,016 units.
Alto was priced very competitively i.e. 20,000-30,000
difference with that of M800. Although Alto was priced a bit
higher, its sales boosted effecting the sales of M800.
Industry analysts began to anticipate that Mr. Jagdish
Khattar then CEO of Maruti Suzuki will opt to discontinue
M800 but later on he clarified the industry that it is a rumor
and the production will continue. They now have two models
in the entry level segment with the coming of Alto.
4. TARGETING
Vitara
• 15-30 lakhs
Baleno,SX4
Zen, wagon R, Versa,
Swift
Maruti800, Alto, Omni
• 5-10 lakhs
• 3-5 lakhs
• Below 3
lakhs
• Maruti was introduced targeting the middle class.
• Its target segments are well depicted in its Product
Pyramid
profit model.
•Targeting was based on a variety of factors such as style,
color, price preference, features etc.
6. STRATEGIES
Caters to all segment and has a product offering at
all price points.
Their pricing strategy is to provide an option to
every customer looking for up gradation in his car.
CREATING DIFFERENT REVENUE STREAMS
Maruti Finance
Maruti Insurance
Maruti Driving School (MDS)
7. CORPORATE STRATEGIES: STABILITY
Maintaining status quo due to limited
environmental opportunities for gaining
competitive advantage.
Few employees will have opportunities for
advancement.
Critical that management identify key
employees and develop specific HR retention
strategies to keep them.
8. PROMOTION AND DISTRIBUTION
Tied up with SBI which offered a loan of Rs 1,60,000 for a
tenure of seven years at an equated installments of Rs
2,599. Interest rate was at 9.5%.
Tied up with State bank of Patiala to offer schemes where
installments were payable every six months after Rabi and
Kharif harvest in Punjab.
“Viataar” and the “True Value” scheme was conceptualised.
9. PRICING STRATEGY
Despite, increase in sales tax and higher cost the price was
reduced to Rs 2,12,446. The Euro I M800 model was priced
at Rs 1,98,979. The prices were slashed by Rs 15,000 and
Rs 18,000 for some variants in 2002.
The price of Alto was also reduced by Rs 23,000 to create a
new customer base for segment between A1 and A2.
Alto standard(Euro II) cost Rs 2,64,407 about 28,000 more
than M800(Euro II) offering a variety of features
10. SALES OF MARUTI’S MODELS IN DIFFERENT
SEGMENTS (2003-2004)
Segment
Models
AprilJune
April 03March 04
2003
2004
YOY%
A1
M800
40,774
31,874
(-22.0)
1,67,561
C
Omni, Versa
13,879
14,755
6.0
59,526
A2
Alto,Wagon R,
Zen
32,885
59,201
80.0
1,76,132
A3
Baleno,Esteem
3,132
4,075
30.0
14,173
90,670
1,09,905
21.0
417,392
851
1,409
74.0
3,555
Total
Passenger
Car
MUV
Gypsy, Vitara
11. REPOSITIONING OF MARUTI PRODUCTS
Whenever Maruti’s brand grew old or its sales started
dipping ,it made the following efforts in the same field:
Omni – interiors & exteriors,Omni cargo,& CNG Omni
Versa – slashed prices by decreasing engine power
Esteem – new look to boost sales
Baleno – price slash from 1999 (7.2lacs) to 2003 (5.46)
WagonR – modifications in engine and sporty look
Zen- Modified 4 times and special editions
Maruti 800-Introduced modified accessories .
12. SWOT ANALYSIS OF MARUTI SUZUKI
Strength
Established distribution and
aftet sales network.
Understanding Of Indian
Market.
Brand Image.
Experience and know-how in
technology.
Increasing purchasing power of
the Indian Middle class.
Government Subsidies.
Tax Benefits.
Prospective buyers from the
two wheelers segment.
Opportunities
Weaknes
s
Lack of Experience with foreign
market.
Comparatively new diesel cars.
People resistant to upper level
models.
Competition from second hand
cars and Tata Nano.
Threats from chinese
manufacturers.
Threats
14. Q1- MARUTI IS THE MARKET LEADER IN THE PASSENGER CAR INDUSTRY IN
INDIA. COMMENT ON THE RATIONALE BEHIND INTRODUCING SEVERAL
PRODUCT MODELS AND THEIR VARIANTS AT DIFFERENT PRICE POINTS. HAS
THIS STRATEGY HELPED THE COMPANY TO RETAIN ITS MARKET LEADERSHIP?
EXPLAIN
Rationale behind the strategy of introducing several product
models and their variants at different price points has helped
the company to retain its market leadership to a greatest
extent. Although the market share is decreasing it is still the
market leader and will be for the coming decade at least.
Product life cycle plays a very important role in introducing
several models at different price.
As we can see that M800 was in its growth stage and it went
on a maturity stage during 2004.
15. CONT. . .
A company whose product are dominating the market will
always think about retaining leadership.
In this case company launch a new product in time and
position it when the existing products are in maturity stage.
So that by the decline stage comes for the existing product,
there will be an all new product ready in the market which
will preserve the company’s image.
The same strategy was taken up in case of M800 and Alto.
16. CONTD. . .
M800’s sales were highest ever i.e. 20,687 in March 2003
and performed well till mid 2004 when Alto took its position
of highest selling model.
Because faster the sales, faster it will depreciate.
Gradually the product life of M800 was nearing to an end in
2010 era with the customers demanding more and more
features and new design at a considerably low price.
So the company finally discontinued M800 and re-launched
it as Maruti Alto 800 in April 2012.
17. Q2- MARUTI SUZUKI REDUCED THE PRICES OF ALTO TO REPOSITION IT
AS ENTRY LEVEL CAR APPEALING TO THE URBAN CONSUMERS. DO
YOU THINK THIS PRICING STRATEGY BENEFITED THE COMPANY? WAS
THEIR A NEED A TO REPOSITION ALTO TO CATER TO A1 SEGMENT IN
WHICH MARUTI SUZUKI WAS NOT FACING ANY COMPETITION ?
Yes, this pricing strategy benefited the company. But
according to our findings the company could have waited for
another 2 year to reposition Alto in A1 segment.
The company was not facing any competition, still risk
cannot be taken in a volatile market where a leader can lose
its leadership to its competitor for a wrong decision. The
repositioning was needed but as we told above company
could have waited at least 2 years because the sales were
really showing good numbers.
18. CONTD. . .
According to our findings if the repositioning would have
come late then M800 would have sold an average of 11,000
units till 2005 and than gradually decline.
But if Alto is taken into picture it was existing in the Indian
market for a long time and if the company had waited for
another 2 years for Alto to be repositioned, consumer would
not have shown interest in Alto as it had already entered into
its maturity stage.
Conclusion for this question would take the company’s
decision as correct from our side.
19. Q3- IN THE LIGHT OF DECREASING SALES AND CONSUMER
PREFERENCE, WHAT WILL BE THE FATE OF M800 IN NEAR FUTURE?
GIVE SUGGESTIONS TO REVIVE THE DECLINING SALES OF MARUTI’S
FLAGSHIP PRODUCT.
The fate will be the same for M800 as it happens for every
product.
1983
1983-2003 2003-2008 2008-2012
20. SUGGESTIONS TO REVIVE DECLINING SALES OF
MARUTI800.
A whole new positioning strategy keeping the image intact of
the older one.
Indigenization of more than 95%, by doing this the cost will
come dome by another 10,000.
Banking Schemes with more flexible options for payments of
installments.
Reviving the features according to the youths.
Targeting age group of 18-35 by positioning Maruti800 as a
youth product because youth dives the market now a days.