The document introduces The Price Pros, a company that has created a platform called Aquaeductus to revolutionize selling in online marketplaces. The platform matches wholesale products to online marketplaces, managing listings, pricing, and inventory across sites. This solves issues with dropshipping alone like inconsistent inventory levels. The platform's matching algorithms and business rules maximize product listings and sales opportunities for resellers. The Price Pros believes their technology provides unmatched product reach and competitiveness for resellers.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
This document reviews 3 smartphone applications. For each app, it discusses the design, front page, and usability. The first app focuses on online shopping with an emphasis on signups, deals, and mobile usability. The second is a Sky TV app that allows viewing channels and on-demand content on mobile. The third app makes placing football accumulators easier by offering fixtures, results, notifications, and comparing bookmaker returns.
The document reviews 3 smartphone applications. For each app, it discusses the design, front page, and usability. For the first app, it notes the easy search bar and available basket/saved items. The front page tries to get users to sign up and see deals. It is easy to buy on mobile. The second app appropriately uses sky's color scheme and allows viewing channels and catching up. It enables watching sky anywhere. The third app makes placing football accumulators easier by showing fixtures and letting users track bets and compare bookmaker returns. It recently released on android.
The First Congress of E-commerce Directors: Transformation required: eCommerc...Grupa Unity
The document discusses the transformation required for eCommerce to become the dominant form of commerce. It outlines several key trends driving this change, including the irresistible forces of the internet and smartphones. This has led to new forms of competition from price aggregation and showrooming. Retailers must shift their focus from same-store to same-shopper sales and cater to the omni-channel shopping experience. Integration across online and physical channels will be key to success, along with putting customers first.
Omni-channel in Retail. Lessons for the automotive industryIgnitionOne
This document discusses lessons for the automotive industry from omnichannel retail. It defines omnichannel retail as providing a seamless customer experience across online and offline channels. Retailers are integrating physical stores, websites, apps, and other channels to simplify the customer experience from information gathering to purchase to after-sales support. However, omnichannel also presents challenges like ensuring sales associates have the knowledge and tools to assist informed digital customers. The document argues automotive must also adopt customer-centric omnichannel strategies to understand individual customers across all touchpoints.
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
This document discusses the importance of fast and reliable delivery for e-commerce success. Traditional supply infrastructure cannot support same-day or on-demand deliveries in a cost-effective way. The presenter's company, iVoy, has developed a crowdsourcing solution that connects couriers and customers across industries using technology and big data to enable same-day and ultra-fast deliveries that are 30% cheaper and 95% faster than alternatives. Major clients include a pet shop and fintech company that can deliver cards within an hour using iVoy's network.
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
This document reviews 3 smartphone applications. For each app, it discusses the design, front page, and usability. The first app focuses on online shopping with an emphasis on signups, deals, and mobile usability. The second is a Sky TV app that allows viewing channels and on-demand content on mobile. The third app makes placing football accumulators easier by offering fixtures, results, notifications, and comparing bookmaker returns.
The document reviews 3 smartphone applications. For each app, it discusses the design, front page, and usability. For the first app, it notes the easy search bar and available basket/saved items. The front page tries to get users to sign up and see deals. It is easy to buy on mobile. The second app appropriately uses sky's color scheme and allows viewing channels and catching up. It enables watching sky anywhere. The third app makes placing football accumulators easier by showing fixtures and letting users track bets and compare bookmaker returns. It recently released on android.
The First Congress of E-commerce Directors: Transformation required: eCommerc...Grupa Unity
The document discusses the transformation required for eCommerce to become the dominant form of commerce. It outlines several key trends driving this change, including the irresistible forces of the internet and smartphones. This has led to new forms of competition from price aggregation and showrooming. Retailers must shift their focus from same-store to same-shopper sales and cater to the omni-channel shopping experience. Integration across online and physical channels will be key to success, along with putting customers first.
Omni-channel in Retail. Lessons for the automotive industryIgnitionOne
This document discusses lessons for the automotive industry from omnichannel retail. It defines omnichannel retail as providing a seamless customer experience across online and offline channels. Retailers are integrating physical stores, websites, apps, and other channels to simplify the customer experience from information gathering to purchase to after-sales support. However, omnichannel also presents challenges like ensuring sales associates have the knowledge and tools to assist informed digital customers. The document argues automotive must also adopt customer-centric omnichannel strategies to understand individual customers across all touchpoints.
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
This document discusses the importance of fast and reliable delivery for e-commerce success. Traditional supply infrastructure cannot support same-day or on-demand deliveries in a cost-effective way. The presenter's company, iVoy, has developed a crowdsourcing solution that connects couriers and customers across industries using technology and big data to enable same-day and ultra-fast deliveries that are 30% cheaper and 95% faster than alternatives. Major clients include a pet shop and fintech company that can deliver cards within an hour using iVoy's network.
Jorij Abraham, Director of Consulting Unic
Jorij Abraham, Director of Consulting bij Unic en voormalig manager eCommerce bij Magazijn de Bijenkorf, TUI en Sanoma, presenteert 100 Best Practices op het gebied van Omnichannel. In zeer korte tijd wordt u geïnspireerd met hoe u nieuwe media kunt inzetten voor verkoop. Tevens behandelt hij de valkuilen die horen bij het wisselen van een single- naar een omnichannel strategie.
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
E-commerce and physical retail need to work together to provide the best shopping experience.
Here's how Linteri is trying to help bridge this gap with our proximity-based communication and intelligence for "Click-And-Brick" retailers.
Presentation was given during RetailShow 2014 B2B retail fair held in Expo XXI, Warsaw.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmobWebrazzi
Mobile commerce is growing rapidly and expected to outpace e-commerce growth. The top three countries for m-commerce are the United Arab Emirates, China, and Turkey. On average, m-commerce is expected to grow 42% compared to 13% for e-commerce. Most online shopping now occurs via apps rather than browsers on smartphones. The document promotes an m-commerce platform called t-APPZ that allows retailers to engage customers digitally and implement big e-commerce platforms with no upfront investment.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
This document defines and explains key terms related to programmatic advertising. It provides definitions for various acronyms and concepts in a dictionary-style format. Programmatic advertising allows advertisers and publishers to buy and sell digital ad space through real-time auctions using technologies like demand-side platforms and data management platforms.
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
Central Ohio Graphics provides inspired COGs (quick response codes) that allow brands to connect print marketing to digital content and analytics. COGs link consumers' mobile devices to additional product information, videos, store maps, and more. This provides an interactive experience for customers and allows brands to learn from consumer behavior data. COGs help create informed buyers and influence purchase decisions by sharing in-depth content. They also allow consumers to interact directly with brands through features like checking product sizes and reviews.
Programmatic Buying for Performance Marketers: Fact vs. MythJessica Tams
This document provides information about programmatic buying for performance marketers. It begins by debunking some common myths about programmatic, such as that it is only real-time bidding or too tedious to set up. The document then discusses how programmatic, especially real-time bidding on ad exchanges, can provide scale for performance advertisers. It also notes that programmatic works best for user-based targeting rather than content-based targeting. Several case studies are presented showing how specific advertisers achieved better returns on investment and lower costs per installation through programmatic. Opt-in video/rewarded video is highlighted as one of the most effective monetization methods.
A new era for retail
https://www.accenture.com/hu-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Technology_4/Accenture-A-New-Era-For-Retail.pdf
The document analyzes shopping trends from Q4 2013 to Q4 2014 based on activity from over 100 million shoppers across various digital commerce sites. It finds that the two main drivers of digital commerce growth are an increase in the number of shoppers and their visit frequency. Cross-device shopping increased significantly, with over 1 in 5 multi-visit shoppers using multiple devices. Shoppers are also visiting and adding items to their carts more often but spending less time per visit, especially on smartphones.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
What’s the outlook for retail in 2015? What can you do to meet rapidly changing consumer expectations? What are your peers doing? Find out in the slides from our live webinar, hosted by Paula Rosenblum, managing partner of Retail Systems Research (RSR), and Pete Zaballos, vice president of product and marketing at SPS Commerce.
Optimize Mobile for Cross Device ConversionsAdlucent
Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions.
View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions.
This cheat sheet will cover how to:
>Use Google’s Estimated Cross-Device Conversions tool
>Find your estimated cross-device conversions percentage
>Optimize bids based on your cross-device estimates
The document discusses programmatic advertising, noting its projected strong worldwide growth of 34% in 2016. It states that programmatic buying allows advertisers to efficiently reach large audiences at scale but brings complexity as the number of technology providers has grown by 98%. The challenges of ensuring ads reach the right audiences with high viewability and in a brand-safe environment are discussed. The document then promotes LinkedIn's programmatic display ads as a way for advertisers to combine efficiency, control, and measurement to reach quality professional audiences at scale in a premium context.
Navigate the digital marketplace with confidence! Our Ecommerce Website Development ensures your business is not just online but thriving. From concept to conversion, we craft ECommerce websites that stand out. Drive sales, engage customers, and stay ahead in the digital marketplace. Empower your brand, captivate your audience, and boost sales effortlessly.
Visit us at: https://tech.eastsons.com/ecommerce-development-company
This report examines the agility of 82 brands' e-commerce platforms across six categories. It defines e-commerce agility as a brand's ability to dynamically create content, integrate new technologies, and enter new markets. The report analyzes brands on their frequency of site changes, adoption of new features over time, and expansion into emerging markets. It finds that brands on cloud platforms have surpassed those with in-house platforms in terms of agility since 2012. The report aims to quantify agility and evaluate the role platforms play in enabling or hindering it.
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
E-commerce and physical retail need to work together to provide the best shopping experience.
Here's how Linteri is trying to help bridge this gap with our proximity-based communication and intelligence for "Click-And-Brick" retailers.
Presentation was given during RetailShow 2014 B2B retail fair held in Expo XXI, Warsaw.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Sıfır yatırımla mobil ticarete geçmek hayal mi? Rudi Dökmecioğlu - tmobWebrazzi
Mobile commerce is growing rapidly and expected to outpace e-commerce growth. The top three countries for m-commerce are the United Arab Emirates, China, and Turkey. On average, m-commerce is expected to grow 42% compared to 13% for e-commerce. Most online shopping now occurs via apps rather than browsers on smartphones. The document promotes an m-commerce platform called t-APPZ that allows retailers to engage customers digitally and implement big e-commerce platforms with no upfront investment.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
This document defines and explains key terms related to programmatic advertising. It provides definitions for various acronyms and concepts in a dictionary-style format. Programmatic advertising allows advertisers and publishers to buy and sell digital ad space through real-time auctions using technologies like demand-side platforms and data management platforms.
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
Central Ohio Graphics provides inspired COGs (quick response codes) that allow brands to connect print marketing to digital content and analytics. COGs link consumers' mobile devices to additional product information, videos, store maps, and more. This provides an interactive experience for customers and allows brands to learn from consumer behavior data. COGs help create informed buyers and influence purchase decisions by sharing in-depth content. They also allow consumers to interact directly with brands through features like checking product sizes and reviews.
Programmatic Buying for Performance Marketers: Fact vs. MythJessica Tams
This document provides information about programmatic buying for performance marketers. It begins by debunking some common myths about programmatic, such as that it is only real-time bidding or too tedious to set up. The document then discusses how programmatic, especially real-time bidding on ad exchanges, can provide scale for performance advertisers. It also notes that programmatic works best for user-based targeting rather than content-based targeting. Several case studies are presented showing how specific advertisers achieved better returns on investment and lower costs per installation through programmatic. Opt-in video/rewarded video is highlighted as one of the most effective monetization methods.
A new era for retail
https://www.accenture.com/hu-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Technology_4/Accenture-A-New-Era-For-Retail.pdf
The document analyzes shopping trends from Q4 2013 to Q4 2014 based on activity from over 100 million shoppers across various digital commerce sites. It finds that the two main drivers of digital commerce growth are an increase in the number of shoppers and their visit frequency. Cross-device shopping increased significantly, with over 1 in 5 multi-visit shoppers using multiple devices. Shoppers are also visiting and adding items to their carts more often but spending less time per visit, especially on smartphones.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
What’s the outlook for retail in 2015? What can you do to meet rapidly changing consumer expectations? What are your peers doing? Find out in the slides from our live webinar, hosted by Paula Rosenblum, managing partner of Retail Systems Research (RSR), and Pete Zaballos, vice president of product and marketing at SPS Commerce.
Optimize Mobile for Cross Device ConversionsAdlucent
Over half of consumers use their smartphones to shop for products, but the vast majority still complete their digital purchase on another device. It’s clear that your customers are viewing and engaging with your mobile search ads, but it’s difficult to understand the full impact they have on sales unless you’re able to measure cross-device conversions.
View this cheat sheet to learn two ways to optimize mobile and track cross-device transactions.
This cheat sheet will cover how to:
>Use Google’s Estimated Cross-Device Conversions tool
>Find your estimated cross-device conversions percentage
>Optimize bids based on your cross-device estimates
The document discusses programmatic advertising, noting its projected strong worldwide growth of 34% in 2016. It states that programmatic buying allows advertisers to efficiently reach large audiences at scale but brings complexity as the number of technology providers has grown by 98%. The challenges of ensuring ads reach the right audiences with high viewability and in a brand-safe environment are discussed. The document then promotes LinkedIn's programmatic display ads as a way for advertisers to combine efficiency, control, and measurement to reach quality professional audiences at scale in a premium context.
Navigate the digital marketplace with confidence! Our Ecommerce Website Development ensures your business is not just online but thriving. From concept to conversion, we craft ECommerce websites that stand out. Drive sales, engage customers, and stay ahead in the digital marketplace. Empower your brand, captivate your audience, and boost sales effortlessly.
Visit us at: https://tech.eastsons.com/ecommerce-development-company
This report examines the agility of 82 brands' e-commerce platforms across six categories. It defines e-commerce agility as a brand's ability to dynamically create content, integrate new technologies, and enter new markets. The report analyzes brands on their frequency of site changes, adoption of new features over time, and expansion into emerging markets. It finds that brands on cloud platforms have surpassed those with in-house platforms in terms of agility since 2012. The report aims to quantify agility and evaluate the role platforms play in enabling or hindering it.
The document outlines Amazon's vision, mission, values, and environment. It discusses Porter's five forces analysis, a SWOT analysis, and Amazon's current and recommended strategies. Some key points:
1) Amazon's vision is to be the most customer-centric company and build a place for people to find anything they want to buy online. Their values include customer obsession and innovation.
2) Porter's five forces analysis identifies threats of new competition and availability of substitutes as challenges.
3) Recommended strategies include leveraging social media to build a large community of buyers, introducing localized websites, and increasing research before launching new products/categories.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
The document provides an overview of the direct-to-consumer (D2C) model for brands in India and outlines the key considerations and players involved. It discusses the rising trend of D2C in India, the opportunities in the expanding e-commerce landscape, and the operational and technological challenges of the D2C model. The document also presents two common D2C use cases - marketplace shipped and brand shipped models. Finally, it identifies the important technology ecosystem players across the front-end, payments, and back-end areas that brands can partner with to overcome challenges and scale their D2C operations.
Successfully Conquering New Markets Using E-CommerceMoritz Koch
The document discusses how e-commerce can help companies conquer new markets. It outlines both opportunities like finding new customers and promoting new products, as well as challenges such as understanding foreign behaviors and managing costs effectively. A three-step process for international e-commerce projects is then presented: research the market potential and competitors, build a multi-lingual and multi-regional platform, and rollout and optimize the platform locally. Outsourcing e-commerce to a company like next commerce can help manage these complexities.
E-commerce refers to the buying and selling of goods and services online. Analytics in e-commerce helps businesses optimize their websites, grow their customer base through marketing campaigns, and retain customers through predictive analytics. Predictive analytics can help e-commerce businesses enhance product recommendations, pricing, and supply chain management. A case study shows how Amazon plans to use predictive analytics for anticipatory shipping to ship items before orders are placed. Another case study outlines how Mu-Sigma helped a CPG company improve revenue management through a strategic revenue management platform integrating data from multiple sources. The future of e-commerce is expected to see continued growth in online sales and mobile commerce.
Managing Information System For PAYTM & PaypalHarshil Shah
This document contains information about a management information systems project group consisting of 5 members. It also contains two applications - Porter's Five Forces model analysis of Paytm and PayPal, and an entity relationship diagram. The Porter's Five Forces analyses examine the competitive environment and forces for each company. Key points analyzed include bargaining power of suppliers and customers, competitive rivalry, and threat of substitutes and new entrants. The conclusion discusses how information systems can help businesses with operational excellence, customer satisfaction, and competitive advantage.
- Best Buy is undergoing a strategic transformation of its supply chain to become more customer-centric and efficient in response to changing customer behaviors and trends in the retail industry.
- It is shifting from a push-based to a pull-based supply chain model with more tailored assortments and one unified forecast to better meet customer needs.
- A key part of the transformation involves deploying RFID technology to improve the customer in-store experience through more accurate inventory tracking and faster checkout.
Sapphire Ventures: The Startup's Guide to Cloud MarketplacesRico Mallozzi
Companies are rapidly shifting workloads to cloud providers such as Google Cloud Platform, Amazon Web Services, and Microsoft Azure. As companies move their infrastructure to the cloud they’re allocating larger percentages of their IT budget to an annual enterprise agreement with cloud providers and utilizing those commitments to procure software and technology through cloud marketplaces.
SaaS Startups that successfully leverage cloud marketplaces as part of their GTM strategy can increase opportunity flow, accelerate deal velocity, reduce procurement complexity, and increase deal size. While the benefits of cloud marketplaces can be enormous, it’s a new and nascent channel for most startups and their revenue leaders.
To help startups, CEOs, and GTM leaders navigate and identify ways to leverage cloud marketplaces Sapphire Ventures created an e-book guide.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
This document provides an overview of contextual commerce and best practices. It discusses how contextual commerce focuses on optimizing the customer experience across channels by delivering personalized, relevant content and commerce opportunities based on the customer's context. The challenges of old ecommerce platforms are outlined, such as having separate systems for content, commerce, and customers that don't provide personalization or a unified experience. Best practices for contextual commerce highlighted include investing in a connected commerce platform, gathering detailed customer data, delivering varied and engaging content including user-generated content, providing seamless omni-channel experiences, and personalization. Case studies demonstrate how improving the customer experience through these practices can significantly increase sales and engagement.
Rising to the challenges of 'multi-multi' worldEpiserver
You are now doing business in multiple languages and currencies, at multiple locations around the world, selling to multiple customer segments, through multiple channels and devices. To rise up to the challenge online retailers need to break away from traditional, rigid commerce practice and embrace agility for real time optimisation. This session will explore the growing challenge of the ‘multi-multi’ world and provide practical advice on how to deploy and design great user experience that converts in every level
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
So premium digital display placements is such a thing of the past (i know, rich coming from a publisher) , but we need to face facts , traffic is far cheaper on networks and so far more successful for most companies we have worked with. the argument about brand on page takeovers hold validity , but there are many better channels for that sort of marketing. Saying that , if its reach you want with LOW CPM's , then you need to be talking to me ... if its CPC deals you are looking at , then let us build data for you and grow a re-marketing pool where you will see results second to none. Get in touch for a demo on what we can do - dennis@iface.co.za
In today’s dynamic digital commerce landscape, the ability to effectively manage and distribute product data across multiple channels is crucial for businesses to succeed. This ebook will guide you through the process of transforming your product data syndication strategy and harnessing the power of automation to drive business growth.
The document provides an overview of the Indian e-commerce industry and key players such as Flipkart. It discusses the growth of e-commerce in India, challenges faced, and analyses companies like Flipkart in terms of their business models, operations, marketing strategies, and future prospects. SWOT analyses are also presented for Flipkart and the e-commerce industry in India.
1. The ultimate catalyst for the
online marketplace
The Price Pros: An Introduction
Internet sales are growing 19% per year and will reach $1 trillion by
2013. In 2010 alone, U.S. sales amounted to $166 billion. Growing at a
pace of over 124% per year, online marketplaces (Amazon, eBay,
Sears, Google and more) generated over 30% of total internet sales.
The Price Pros is poised to become the most efficient, accurate and
cost‐effective solution for maximizing a distributor’s selling potential in
online marketplaces.
2.
Revolutionizing selling in online marketplaces
An Introduction
Over the past few years, two powerful business models have
emerged out of the internet retail sector: the Dropship model
and the Online Marketplace. Both models have demonstrated
impressive and consistent growth within the rapidly expanding
world of internet commerce. Greater than 30% of all internet
retail sales in 2010 came from online marketplaces ‐ up from 8% in 2009. At the same time, the
number of wholesale dropshippers has grown exponentially, and now exceeds 16,000 in North
America.
On the surface the two models are “made for each other”. Each appears positioned to significantly
fuel the other’s growth. However, joining the two models together typically results in failure. The
reason is simple: The most significant drawbacks of the dropship model are the most detrimental to
the success of the online marketplace model!
Drop‐shipping drawbacks Impacts on Online Marketplaces
No control over inventory Higher cancellation rate
No control over shipping times More late shipments
No control over data accuracy Excess return rate
C AUSE
E FFECT
The Price Pros was founded with the vision to create a platform enabling
intelligent offerings of products from drop‐shippers on online marketplaces while
producing the best possible customer experience. Essentially, this means
furnishing the reseller with the ability to have an all but endless product reach
with the fastest most accurate and robust “Match, Price, and Propagate”
system. In turn, a far more valuable online‐marketplace is formed consisting of
heightened customer satisfaction and better overall shopping experience.
3. The Price Pros AquaeductusTM Platform for Online Marketplace Resellers
The Price Pros vision culminates in AquaeductusTM, Virtus MMSTM, and Dūcere MISTM a suite of
revolutionary, patent‐pending technology that fuses the power of the dropship model with that of the
online marketplace. The result is a platform that mashes the two models together and offers management
and analysis capabilities to all stakeholders in the internet retail sector (wholesale drop‐shippers, resellers,
retailers, and online marketplaces).
More Products, Better Prices… One stop shop
The dropship wholesaler provides richer product offerings at lower prices (the “buying power”), while the
online marketplace offers a branded, familiar and attractive selling channel (the “selling power”).
Combined, the two models continuously add resellers and products to the marketplace, increasing
competition that breeds an overall better shopping experience to the customer.
How does it work?
THE PRICE PROS ARCHITECTURAL OVERVIEW
A wholesale drop‐shipper (“vendor”)
plugs‐in to our system to allow for a
constant flow of product and
inventory information to the
Aquaeductus™ platform. Within the
system, a proprietary software
engine cycles through complex
product listing, pricing, and
propagation algorithms to accurately
identify the highest degree of
product listings across marketplaces.
Under each layer of system process,
the platform runs through multi‐
tiered business logic to, for example,
identify even the smallest variations
including manufacturer name
synonyms (i.e. “HP” versus “Hewlett
Packard”).
The platform intelligently propagates
items to all marketplaces. Prior to a
product going live, the system
reviews complex factors to ensure the right items are accurately listed. The
Unsurpassed system computes a reliability score for each vendor that compares multiple
product matching vendors that carry the same item. Product attributes such as end of life or
secured allocation are analyzed to assist in deciding which items from which
Dynamic
pricing adjustments
vendors are listed. Products from one vendor are cross‐checked with all other
vendors for the same product(s) to catch new information such as “MAP” flagged
Intelligent
items. If an item is identified as MAP, restricted or requires special shipping, the
listing management
business rules are applied across the board.
The platform independently manages each vendor’s MAP policies (i.e. Add to Cart), shipping lead times per
item, etc. The feedback loop from customer ratings, returns, and recalls are fed into the system to identify
SKUs, product lines or manufacturers that need to be “de‐listed” or have lead times altered.
4. The Price Pros AquaeductusTM Platform for Online Marketplace Resellers
The “AquaeductusTM Effect” is the term The Price Pros uses to describe the competitive advantage our
technology offers over other resellers. The “Effect” boosts your entry into the online marketplace and sets
your sales trajectory in a positive direction.
In addition to the immediate advantages achieved with our platform, product reach and potential sales are
unlocked as your partnership with The Price Pros evolves. Our industry experience, existing relationships
and current standings with online marketplaces sets us apart even further.
Aquaeductus™ Effect
Exponential Sales Growth
Achieved by applying proprietary business analytics
Optimized Product Opportunities
Identify and capitalize on category and product discrepancies
Increased Competitiveness
with higher “Selected Seller” qualification, lower costs, and access
to exclusive marketplace intelligence
Aquaeductus™ Effect
Unparalleled product match
Unlimited product reach
Faster product to market
Lower overhead cost
Typical Reseller
Limited product Reach
Lower “Buy Box” Exposure
Slower Product to Market Conversion
The Price Pros is a technology company headquartered in Canoga Park,
California and the creator of the innovative and revolutionary
Aquaeductus™ platform with the patent‐pending Dūcere Analytics
Suite™. Founded in late 2008, The Price Pros has leveraged its pioneering
technology and quickly become a formidable force in the online
marketplace arena with revenues on pace to surpass $100M in 2011.
The Price Pros’ Aquaeductus™ platform coupled with our innovative business model has established a new
paradigm in online sales. The Price Pros accomplishments stem from our trail‐blazing proprietary
technology; yet it is an unwavering obsession over customers, the endless effort in establishing win‐win
partnerships, and the relentless pursuit of innovation that is the essence of our success and will serve as
the foundation for our continued growth