Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Start a Link Building Campaign in 15 Minutes | Joshua Hardwick, Ahrefs

18,288 views

Published on

Joshua Hardwick, Head of Content, Ahrefs

Joshua walks through how to implement a link acquisition campaign (without spamming!) using a mixture of handy tips and best use of industry-leading software.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to Start a Link Building Campaign in 15 Minutes | Joshua Hardwick, Ahrefs

  1. 1. #benchmarksearch @JoshuaCHardwick How to start a link building campaign in 15 minutes (without spamming) Joshua Hardwick // Ahrefs @JoshuaCHardwick
  2. 2. #benchmarksearch @JoshuaCHardwick Joshua Hardwick Head of Content @ Ahrefs 9 years SEO experience
  3. 3. #benchmarksearch @JoshuaCHardwick Outreach can be broken down into three tasks:
  4. 4. #benchmarksearch @JoshuaCHardwick 1. Prospecting 2. Finding contact information 3. Sending emails
  5. 5. #benchmarksearch @JoshuaCHardwick 1. Prospecting 2. Finding contact information 3. Sending emails
  6. 6. #benchmarksearch @JoshuaCHardwick 1. Prospecting 2. Finding contact information 3. Sending emails
  7. 7. #benchmarksearch @JoshuaCHardwick Aim: Make these things more efficient—so we can get a campaign off the ground ASAP.
  8. 8. #benchmarksearch @JoshuaCHardwick Let's start with guest posting.
  9. 9. #benchmarksearch @JoshuaCHardwick 🙋♀️🙋♂️
  10. 10. #benchmarksearch @JoshuaCHardwick The key to good guest post prospecting is NOT to limit yourself to "write for us" pages.
  11. 11. #benchmarksearch @JoshuaCHardwick Websites WITHOUT "write for us" pages often get fewer guest post pitches, so there’s less noise to cut through.
  12. 12. #benchmarksearch @JoshuaCHardwick Everyone wants free, well-written content—even if they don't advertise that fact.
  13. 13. #benchmarksearch @JoshuaCHardwick Let's forget "write for us" pages.
  14. 14. #benchmarksearch @JoshuaCHardwick Instead, let's just pitch sites that are already blogging about relevant topics.
  15. 15. #benchmarksearch @JoshuaCHardwick How to do that?
  16. 16. #benchmarksearch @JoshuaCHardwick Let's say I have a site that sells health supplements.
  17. 17. #benchmarksearch @JoshuaCHardwick
  18. 18. #benchmarksearch @JoshuaCHardwick
  19. 19. #benchmarksearch @JoshuaCHardwick From there: Scrape, qualify, etc.
  20. 20. #benchmarksearch @JoshuaCHardwick But as we're focused on speed here, let's scratch Google and use Ahrefs Content Explorer instead.
  21. 21. #benchmarksearch @JoshuaCHardwick
  22. 22. #benchmarksearch @JoshuaCHardwick
  23. 23. #benchmarksearch @JoshuaCHardwick
  24. 24. #benchmarksearch @JoshuaCHardwick
  25. 25. #benchmarksearch @JoshuaCHardwick
  26. 26. #benchmarksearch @JoshuaCHardwick
  27. 27. #benchmarksearch @JoshuaCHardwick
  28. 28. #benchmarksearch @JoshuaCHardwick
  29. 29. #benchmarksearch @JoshuaCHardwick Basic prospecting. Done.
  30. 30. #benchmarksearch @JoshuaCHardwick Now we need to find some contact information.
  31. 31. #benchmarksearch @JoshuaCHardwick This is where things start to come together.
  32. 32. #benchmarksearch @JoshuaCHardwick
  33. 33. #benchmarksearch @JoshuaCHardwick
  34. 34. #benchmarksearch @JoshuaCHardwick =IFERROR(ARRAYFORMULA(LEFT(C 2:C,FIND(" ",C2:C)-1)),"")
  35. 35. #benchmarksearch @JoshuaCHardwick =IFERROR(ARRAYFORMULA(IF(len(D2 :D)<1,"",TRIM(RIGHT(SUBSTITUTE( C2:C," ",REPT(" ",100)),100)) )),"")
  36. 36. #benchmarksearch @JoshuaCHardwick
  37. 37. #benchmarksearch @JoshuaCHardwick Install the Google Sheets addon from Hunter.io.
  38. 38. #benchmarksearch @JoshuaCHardwick
  39. 39. #benchmarksearch @JoshuaCHardwick
  40. 40. #benchmarksearch @JoshuaCHardwick Final step...
  41. 41. #benchmarksearch @JoshuaCHardwick
  42. 42. #benchmarksearch @JoshuaCHardwick (Quick note: Neverbounce isn't free. Cost is minimal: £2-£7 per 1K emails)
  43. 43. #benchmarksearch @JoshuaCHardwick
  44. 44. #benchmarksearch @JoshuaCHardwick You should now have some outreach prospects pretty much ready to pitch.
  45. 45. #benchmarksearch @JoshuaCHardwick
  46. 46. #benchmarksearch @JoshuaCHardwick
  47. 47. #benchmarksearch @JoshuaCHardwick Obligatory advice: PERSONALISE.
  48. 48. #benchmarksearch @JoshuaCHardwick If this takes 3 minutes per email, you can send 20 emails an hour.
  49. 49. #benchmarksearch @JoshuaCHardwick If your conversion rate is 25%, that's 5 potential links an hour.
  50. 50. #benchmarksearch @JoshuaCHardwick 8 hour day = 40 links.
  51. 51. #benchmarksearch @JoshuaCHardwick Nice. But what about other link building tactics?
  52. 52. #benchmarksearch @JoshuaCHardwick Let's talk "skyscraper."
  53. 53. #benchmarksearch @JoshuaCHardwick 🙋♀️🙋♂️
  54. 54. #benchmarksearch @JoshuaCHardwick Biggest bottleneck: You have to spend a lot of time/money creating a new piece of content before you can do anything.
  55. 55. #benchmarksearch @JoshuaCHardwick Solution: Leverage your existing content.
  56. 56. #benchmarksearch @JoshuaCHardwick
  57. 57. #benchmarksearch @JoshuaCHardwick
  58. 58. #benchmarksearch @JoshuaCHardwick
  59. 59. #benchmarksearch @JoshuaCHardwick
  60. 60. #benchmarksearch @JoshuaCHardwick
  61. 61. #benchmarksearch @JoshuaCHardwick
  62. 62. #benchmarksearch @JoshuaCHardwick
  63. 63. #benchmarksearch @JoshuaCHardwick
  64. 64. #benchmarksearch @JoshuaCHardwick
  65. 65. #benchmarksearch @JoshuaCHardwick
  66. 66. #benchmarksearch @JoshuaCHardwick
  67. 67. #benchmarksearch @JoshuaCHardwick
  68. 68. #benchmarksearch @JoshuaCHardwick
  69. 69. #benchmarksearch @JoshuaCHardwick
  70. 70. #benchmarksearch @JoshuaCHardwick Repeat this process for the rest of the similar top-ranking pages with lots of backlinks.
  71. 71. #benchmarksearch @JoshuaCHardwick Paste/merge everything into one Google Sheet.
  72. 72. #benchmarksearch @JoshuaCHardwick
  73. 73. #benchmarksearch @JoshuaCHardwick Problem: no author names
  74. 74. #benchmarksearch @JoshuaCHardwick Solution: URL Profiler
  75. 75. #benchmarksearch @JoshuaCHardwick
  76. 76. #benchmarksearch @JoshuaCHardwick
  77. 77. #benchmarksearch @JoshuaCHardwick
  78. 78. #benchmarksearch @JoshuaCHardwick
  79. 79. #benchmarksearch @JoshuaCHardwick
  80. 80. #benchmarksearch @JoshuaCHardwick Any questions? :) Get the presentation → bit.ly/benchmark-ahrefs

×