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5 Weeks to make it.....
How to keep your cool when you have to switch a
major brand in just 5 weeks
Kristal Ireland – Head of Ecommerce and Technology LNER
@kristalsmile

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Earn your leadership every day!

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“Get Comfortable With Chaos”

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Top Tips For Survival...
• Acknowledge, accept and respect people’s emotions
• Select, energise and cement your A –Team
• Accept help... Even if it’s painful
• Be clear and consistent on MVP ... Communicate to senior stakeholders what this is and
manage expectations
• Plan, Plan and re Plan... Also Plan what happens if you fail (because you might)
• Don’t sack your agencies ... They are part of your team
• Celebrate success at every opportunity
• Tea, Cake, Gin