5 Weeks to Make It – How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks
Sep. 12, 2018•0 likes•2,086 views
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From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Presented by Kristal Ireland, Head of Ecommerce and Retail Technology, London North Eastern Railway.
3. 3
5 Weeks to make it.....
How to keep your cool when you have to switch a
major brand in just 5 weeks
Kristal Ireland – Head of Ecommerce and Technology LNER
@kristalsmile
15. 15
Top Tips For Survival...
• Acknowledge, accept and respect people’s emotions
• Select, energise and cement your A –Team
• Accept help... Even if it’s painful
• Be clear and consistent on MVP ... Communicate to senior stakeholders what this is and
manage expectations
• Plan, Plan and re Plan... Also Plan what happens if you fail (because you might)
• Don’t sack your agencies ... They are part of your team
• Celebrate success at every opportunity
• Tea, Cake, Gin