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5 Weeks to Make It – How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks

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From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Presented by Kristal Ireland, Head of Ecommerce and Retail Technology, London North Eastern Railway.

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5 Weeks to Make It – How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks

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  2. 2. 3 5 Weeks to make it..... How to keep your cool when you have to switch a major brand in just 5 weeks Kristal Ireland – Head of Ecommerce and Technology LNER @kristalsmile
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  4. 4. 5 Earn your leadership every day!
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  9. 9. 10 “Get Comfortable With Chaos”
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  14. 14. 15 Top Tips For Survival... • Acknowledge, accept and respect people’s emotions • Select, energise and cement your A –Team • Accept help... Even if it’s painful • Be clear and consistent on MVP ... Communicate to senior stakeholders what this is and manage expectations • Plan, Plan and re Plan... Also Plan what happens if you fail (because you might) • Don’t sack your agencies ... They are part of your team • Celebrate success at every opportunity • Tea, Cake, Gin

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