Connecting talent 2015--Social Media and Internet Recruiting Evolutions for 2015
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Social media and internet recruiting are hot topics for HR professionals in our increasingly connected personal and business lives. Maintaining a professional image involves making sure you and your business have a presence on an evolving set of platforms. This workshop-style presentation will teach how to use internet resources to gain credibility and recognition in a variety of markets with easy-to-implement tactics for creating streams of talented employment referrals in any niche. Join us for an enlightening and interactive presentation about navigating the internet for business to learn: 1. What's new with social media in 2015, 2. How to make your social media profile irresistible to your target audience, and 3. How to automate social tasks so you can set it and forget it (and get back to your real job!)
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Connecting talent 2015--Social Media and Internet Recruiting Evolutions for 2015
- 1. Connecting Talent SOCIAL MEDIA AND INTERNET RECRUITING EVOLUTIONS FOR 2015 PRESENTED BY: AMY BUTCHKO, SPHR SHRM-SCP
- 2. Who am I? Certified SPHR, SHRM-SCP Senior Recruiter with SAIC, Inc., based in McLean, VA. I specialize in cyber and cloud technology positions. Recruiting and HR experience dating back to 1999. Past President of the Fauquier Culpeper SHRM chapter. A Gen-Xer who came of age without a digital footprint, my social media expertise has come as a result of my experimental nature and curiosity to learn from others that requires constant care and feeding with books, classes and seminars on the topic.
- 3. Objectives 1. Be literate: Learn what's new and current with social media in 2015, 2. Make your social media profile irresistible to your target audience, and 3. Automate social tasks so you can set it and forget it (and get back to your real job!)
- 4. Part I BE LITERATE: LEARN WHAT'S NEW AND CURRENT WITH SOCIAL MEDIA IN 2015
- 5. Social Media: Job Seeker Perspective
- 7. Keep an eye on the up and comers… http://www.businessinsider.com/snapchat-threat-to-google-facebook-tv-2015-2 24.79 million people watched a video broadcast on their phones depicting the sights and sounds of New York's "Snowpocalypse“ on the evening of Jan. 26, 2015, and over the next 24 hours. Via Snapchat!
- 8. 47% of Millennials use mobile for job search activity… http://www.jobvite.com
- 9. …while other generations fall behind with technology. http://www.jobvite.com
- 10. Social Media: How are we doing in HR? Jobvite recently conducted a study of more than 1,800 recruiting and HR professionals, which found that 93% of recruiters use or plan to use social media as a means of boosting their recruiting efforts, however 82% report that their social recruiting skills are proficient or less. http://www.jobvite.com
- 11. Where does HR look for talent? http://www.sourcecon.com/news/2015/03/09/infographic-how-recruiters-and-job-seekers-use-social-media-by-sioffy/
- 12. Who is responsible for social media? Survey says?! http://theundercoverrecruiter.com/employers-social-media-talent-attraction/
- 14. Social: Why it matters http://www.sourcecon.com/news/2015/03/09/infographic-how-recruiters-and-job-seekers-use-social-media-by-sioffy/
- 15. Social Media: Post-match/Pre-hire Because social media is evolving, there are not any clear cut boundaries yet, but common sense can help navigating the hiring process once a potential match is made. Here’s a link to a great primer for applicant screening recently published by SHRM: http://www.shrm.org/legalissues/federalresources/pages/social-media-segal.aspx The short of it? Be consistent and watch out for pitfalls where HR could create a claim (eg. not making a hire because someone was doing something “crazy” online).
- 16. Part II DO YOUR PART: MAKE YOUR SOCIAL MEDIA PROFILE IRRESISTIBLE TO YOUR TARGET AUDIENCE
- 17. Make search engines fall in love with you Use the right keywords, which are the search terms, position descriptors, and job functions that describe you and what you seek. Keywords are what Google, Bing, etc, use to help us find stuff and get found on the internet.
- 21. What happens when your profile “speaks” to others? Relevant job opportunities fall into your lap, Relevant connections find you first, and Your network grows with people you can help and who can help you.
- 22. Part III AUTOMATE SOCIAL TASKS SO YOU CAN SET IT AND FORGET IT (AND GET BACK TO YOUR REAL JOB!)
- 23. Automatic Social Hacks Content Curation (vs. Creation) Find Stuff to Post Automatically: Google Alerts, Feedly “Hire” the Internet to Work for You: IFTTT Never Forget to Update Anything Ever: Buffer/Hootsuite
- 24. Content curation is the process of sorting through content on the web and presenting it in a meaningful and organized way around a specific theme. Content Curation: The Ultimate Hack http://www.bethkanter.org/content-curation-101/
- 25. It’s ok to be a REsource not a Source
- 26. On average, your posts should be: 70% helpful, but non-promotional posts 20% promotional posts about open positions 10% fun posts that show the passions of your people. PS…I totally break this rule constantly. http://theundercoverrecruiter.com/social-recruiting-starter-kit/
- 27. Tools to Find Relevant Content GOOGLE ALERTS FEEDLY
- 28. Put the Internet to work…IFTTT
- 30. Questions?
- 32. Thank you! Connect with me: www.amybutchko.com 703.828.7651 LinkedIN: www.linkedin.com/in/amybutchko/ @amybutchko (Twitter) : https://twitter.com/AmyButchko