When Amtrak opened up its content platform to let travelers share their own stories, it took a risk, but reaped a reward. This session will look at how you can win by letting others tell your story, based on Amtrak’s experience. The presentation will highlight external partnerships, user generated blog content and the Amtrak Residency. What you’ll learn: --How sharing the message with a new audience elevates the story. --Why user generated blog content helps highlight our destinations. --How certain blog tactics extended the shelf-life of their existing content.