Instagram: Not Just for the Rich & Famous! - #SPARK15
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Instagram is not just for the rich and famous -- Think-tanks, public policy organizations (and anyone else…) can use it too! In 2013 Cato Institute launched an Instagram account that encapsulates life at Cato through media appearances, softball games, new research, and much more. This presentation shows marketers how to use Instagram in a creative fashion to help build their brand and promote their content in a new and exciting way.
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The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
Beyond Like-ability: Facebook Reactions and the Presidential Election
Which presidential candidates makes us laugh? Who makes us angry? Who do we love, and who makes us cry? We measured the Facebook Reactions — “Love,” “Haha,” “Wow,” “Sad,” and “Angry” — for Donald Trump, Bernie Sanders, Hillary Clinton, Ted Cruz, and John Kasich to find out. See how the candidates stack up!
Insurance Industry: Social Media Impact and Benchmarks Report
Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement.
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Food & Beverage Industry: Social Media Benchmark Report
The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top?
We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Entertainment Industry: Social Media Benchmark Report
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Automotive Industry Benchmark Report: The State of Social Media Marketing
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
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Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett
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Insurance Industry: Social Media Impact and Benchmarks Report
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