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Abc rule


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abc rule

Published in: Business
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Abc rule

  1. 1. A = Advisor: All your uplines, crosslines, the managements, the office, and manuals or brochure. Definition of “ABC” B = Bridge: You C = Customers: Your client or prospects
  2. 2. Why do we need “ABC”? A. For those who cannot yet present the RBP and other trainings. B. When the profile/ background of “C” is better than yours. Ex: position, financial status, age and network experience
  3. 3. C. When your “C” is close to you or too much familiarity. Ex: love ones, friends, relatives, colleagues “No man is a prophet in his own land” D. The affectivity of teamwork or synergy.
  4. 4. How to be an effective “A”? A. Internalize the company, the products, the marketing plan and the management. B. Know how to teach and use the ABC Rule, teach “B” that someday he/she will become “A”.
  5. 5. C. Regularly attend training and develop your own style. D. Always be excited, Always give “B” encouragement and must show up even if “C” cancels the meeting. E. Be well informed/ knowledgeable about network marketing
  6. 6. How to use “ABC “Rule? A. Remember that you are “B”. (a.) Before you bring your “C” to meet your “A”, you must first give your “A” the background of “C”. Use the F.O.R.M. R= Recreation F= Family/Financial Background O= Occupation M= Message
  7. 7. (c.) Reconfirm your appointment to “C” at least a day before. (b.) Make sure to discuss with “A” what maybe the needs of “C”. Select time and Place for meetings.
  8. 8. “A” and “C” meets A. “B” must tee up “A” during the introduction. B. The Set-up should be like this.. A=B=C (Right) A=B=C (wrong) A=B=C (wrong) C. During the presentation, “B” should keep quiet and take notes.
  9. 9. E. After “C” has left, both “A” and “B” should discuss how to follow up “C”. D. After “A” is finish, “B” has to take charge or take over.
  10. 10. Points to Note: • When “B” is new, “A” should not let “B” do the business on his/her own. • Select a proper meeting place, as much as possible, don’t use the venue of “C” unless it is their home.
  11. 11. • Cellphones should be turned off, in most cases, some leader brings signal jammer. • During presentation, let “C” sit facing the wall.