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Chronology of the Crisis
28th October 2013
1. Anthony came to PH Mid Valley with his
friend for lunch.
2. A staff denied his request to sit in a
particular corner.
3. The staff said, it would cause hindrance to
other patrons.
4. Anthony requested for a different area to
sit but denied by the manager.
“Yes, we have a policy at Pizza Hut
not to allow people in wheelchairs
inside. In fact you should park your
wheelchair outside and walk in if you
want service.” – Niq Ribiya.
28th October 2013
5:05 pm
Anthony tweeted
about the incident.
28th October 2013
6:00 pm
Anthony attacked Pizza Hut on his blog
29th October 2013
Public’s Reaction
29th October 2013
The Content of Pizza Hut’s Media Statement
29th October 2013
The Content of Pizza Hut’s Media Statement
29th October 2013
The Content of Pizza Hut’s Media Statement
29th October 2013
Pizza Hut addressed the matter publicly on
their Facebook page
29th October 2013
29th October 2013
29th October 2013
The Content of Pizza Hut’s Media Statement
30th October 2013
The Content of Pizza Hut’s Media Statement
30th October 2013
Anthony volunteered to work together with Pizza Hut
in further educating their staff on disabled friendly
restaurants.
Anthony said, “I am satisfied with Pizza Hut’s prompt
action in resolving this matter. I would be more than
happy to assist Pizza Hut in educating their staff to be
more sensitive towards special needs customers”.
Analysis
What has Pizza Hut Malaysia done in handling the crisis?
Pizza Hut Malaysia
handled the crisis ASAP.
They should avoid denial.
Evaluation
What Pizza Hut Malaysia should do?
Prevention is better than
cure.
Follow up their post on
Facebook.
Divert people’s attention
with a marketing campaign.
Prepared by
Mohamed Khaidir Bin Mohamed Zaraai
0312277

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The Pizza Hut Mid Valley Kuala Lumpur Crisis

  • 1.
  • 2.
  • 3.
  • 5. 28th October 2013 1. Anthony came to PH Mid Valley with his friend for lunch. 2. A staff denied his request to sit in a particular corner. 3. The staff said, it would cause hindrance to other patrons. 4. Anthony requested for a different area to sit but denied by the manager. “Yes, we have a policy at Pizza Hut not to allow people in wheelchairs inside. In fact you should park your wheelchair outside and walk in if you want service.” – Niq Ribiya.
  • 6. 28th October 2013 5:05 pm Anthony tweeted about the incident.
  • 7. 28th October 2013 6:00 pm Anthony attacked Pizza Hut on his blog
  • 10.
  • 11. The Content of Pizza Hut’s Media Statement 29th October 2013
  • 12. The Content of Pizza Hut’s Media Statement 29th October 2013
  • 13. The Content of Pizza Hut’s Media Statement 29th October 2013
  • 14. Pizza Hut addressed the matter publicly on their Facebook page 29th October 2013
  • 17.
  • 18. The Content of Pizza Hut’s Media Statement 30th October 2013
  • 19. The Content of Pizza Hut’s Media Statement 30th October 2013 Anthony volunteered to work together with Pizza Hut in further educating their staff on disabled friendly restaurants. Anthony said, “I am satisfied with Pizza Hut’s prompt action in resolving this matter. I would be more than happy to assist Pizza Hut in educating their staff to be more sensitive towards special needs customers”.
  • 20.
  • 21. Analysis What has Pizza Hut Malaysia done in handling the crisis? Pizza Hut Malaysia handled the crisis ASAP. They should avoid denial.
  • 22. Evaluation What Pizza Hut Malaysia should do? Prevention is better than cure. Follow up their post on Facebook. Divert people’s attention with a marketing campaign.
  • 23. Prepared by Mohamed Khaidir Bin Mohamed Zaraai 0312277