pitch

1. The Pitch
by
Veera Serebrova

2. Background on today’s world of digital publishing and How it progressed
• The digital publishing began in 1980s when
desktop publishing begins.
• In the mid-2000s Facebook and Twitter emerge
• In 2007-apple releases iphone, google
announces android and Amazon debuts with a
Kindle.
• And in 2010- Apple releases an Ipad.
And digital publishing changed rapidly since then.
Traditional Publishing Digital Publishing
Magazine E-zine
Newspaper E-Newspaper
Paperback book e-book

3. I’ve researched two journalism products that were Sun Hye Mi blog and BBC News website
and I thought that Sun Hye Mi’s blog is a good example of what I am trying to achieve with my
product which is simplicity
● Sun Hye Mi’s blog has a really
simple layout . The navigation bar
is bold and clear, you see the drop
down bar for additional topics within
the main one.
● And there are clear social/feed links
at the top right of the webpage.
● and a search box
● which makes the target audience
use the product easily.

4. Every girl should know this!10
step Korean Skincare Routine.
Rise of KPOP fandom in UK
I’ve considered two main topics which were about Korean Skincare and its
Routine ,and how Kpop is becoming a big thing internationally , and how you
see more people listening and recognising Korean artists.
The feedback that I received showed that my target audience is more
interested in Korean Skincare rather than Kpop .
Because its not talked a lot in the UK press industry and that would be
something that can be really engaging and interesting. Whereas talking
about Kpop would bring confusion and that it would be hard to be biased
about certain artists and groups.

5. Every girl should know this! 10 step Korean Skincare Routine.
http://www.yingyangtalk.com/?p=81
Taken from Google
● Step by step diagram with the chosen
products.
● Selling rate of each product
● General Reviews by the product users
● My own opinion
What would be included within the product?

6. Legal and Ethical Issues
I believe that within codes of practice I should only consider Accuracy. To make sure to not violate the Accuracy code of practice, i
would ensure that my pre-production shows facts and figures with an evidence where i took my information from, in order to obey the
code of practice.I will make sure that anything to be presented within the product doesn't discriminate any ethnic group , in which i will
make sure to be as generic and open with my product as possible.
Libel - I will make sure that the presented information about the product is not exaggerated or neither understated, if i to use my own
opinion I will make sure to state it as clearly as possible or state otherwise with the provided evidence.
© Before embedding any additional images or graphs , i will make sure that everything is checked thoroughly for the copyright and the
consequences if such would happen. Also I will make sure to embed the link of the source I have used for my product. For example; I
would be using images of the products as an example of how each of the 10 products for Korean Skincare would be expected to look
like. To insure of the copyright , i would ask the source for permission or otherwise use my own products to be used and described
within my press product.