The document provides instructions for a one to two minute presentation to pitch a research paper. It outlines the components that should be included in the presentation: an image, explanation of the image, facts the audience already knows ("set-up"), something new revealed in research ("closer look"), and why the topic matters ("So What?"). Transitions should tie each piece of information together, moving from the image to set-up, set-up to closer look, and closer look to why it matters. An example presentation is provided that discusses independent films, revealing they have higher representation of women and minorities than blockbuster films, and concluding audiences would be missing important voices if they did not investigate these films.