This document provides information about a new advertising company and its first product called Jeto. It summarizes that the company specializes in unique advertising and was founded in December. It then describes Jeto as a water product meant to help release one's inner champion, sourced from rivers in San Marino, with a red and blue color theme and logo featuring an athlete. The document outlines sample advertisements and a marketing campaign focused on sporting events.

1. g

2. Who are we?
O An advertising company
O Specialises in helping new companies
O Advertise products in a unique way
O Founded in December
O Creative director: Georgia RT
O Art director: Matt Holley
O Cinematographer: Josh Brown
O Sales Director: Lily Curtis
g

3. Hydra/Ĵeto
M

4. M

5. Existing Products
J/L

6. Statistics
J
Effectiveness
Brands

7. Target Audience
J

8. Jeto
O Ĵeto- Means release in Esperanto.
O Links to the idea of ‘releasing your inner
champion’ (Our products slogan)
O Our slogan helps to relate the product to
our target audience.
G

9. O The water will be sourced from the rivers
of Monte Titano (a mountain of the
Apennines and the highest peak in San
Marino- Esperanto speaking)
San Marino river
L

10. Final Logo/ Slogan
• Red/Blue colour theme: blue links to water. Red is a good
contrasting colour. Both are bold, energetic and bright colours.
• The font used is simple but effective as it allows the audience to
read it clearly.
• The logo features a cartoon of a sportsman/athlete and this links
back to our target audience of sports enthusiasts.
• The slogan relates to not only the meaning of the product name but
also to our target audience.
L

12. (Print Advert):

13. (bus advert):

14. (website banner):

15. (tube/train advert):

16. (TV Advert)

17. Marketing Campaign
O Free water at smaller sporting events then
O Tour De France
O Rugby World cup
O London Marathon
O Olympics/ Paralympics
Print adverts in the underground- spread awareness
Magazine adverts- men’s health etc
M

18. G/L