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The Pitch
Creative Commons Licence
Open Access – Some Rights Reserved
What you can do with our content
As the publisher of this work, CidaCo wants to encourage the circulation of our work as widely as possible while
retaining the copyright. We therefore have an open access policy which enables anyone to access our content
online without charge.
CidaCo publications are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.0 England &
Wales Licence . Users are welcome to download, save, perform or distribute this work electronically or in any
other format, including in foreign language translation without written permission subject to the conditions set
out in the Creative Commons licence.
The main conditions are:
• CidaCo and the author(s) are credited;
• The CidaCo website address (www.cida.org) is published together with a copy of this policy statement in a
prominent position;
• The text is not altered and is used in full (the use of extracts under existing fair usage rights is not affected by
this condition);
• The work is not resold or used for commercial purposes;
• A copy of the work or link to its use online is sent to us for our archive.
You are welcome to ask for permission to use this work for purposes other than those covered by the licence.
CidaC
o gratefully acknowledges the work of Creative Commons in inspiring our approach to copyright. To find out more go
to www.creativecommons.org
The Pitch – Step 1
Pull it all together:
• The Hook – Start your pitch with a compelling
question, fact or statement that generates
curiosity
The Pitch – Step 2
• The Highlights – Select the relevant elements
from the CO-STAR – the description of the
problem as it relates to your solution and the
results from your solution compared to the
competition
The Pitch – Step 3
• The Request – Conclude with the request
(funding, attendance, speaking, introductions
to others, money, time, a meeting,
people/talents)
REMEMBER!
• Less is more – be specific
• Cater to the person(s) you are talking to
REMEMBER!
• Less is more – be specific
• Cater to the person(s) you are talking to

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The pitch

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  • 3. The Pitch – Step 1 Pull it all together: • The Hook – Start your pitch with a compelling question, fact or statement that generates curiosity
  • 4. The Pitch – Step 2 • The Highlights – Select the relevant elements from the CO-STAR – the description of the problem as it relates to your solution and the results from your solution compared to the competition
  • 5. The Pitch – Step 3 • The Request – Conclude with the request (funding, attendance, speaking, introductions to others, money, time, a meeting, people/talents)
  • 6. REMEMBER! • Less is more – be specific • Cater to the person(s) you are talking to
  • 7. REMEMBER! • Less is more – be specific • Cater to the person(s) you are talking to