2. From communication to social media and the
new shared economy
⢠The internet has evolved from communication to social media and the
new shared economy.
⢠Sharing is an old idea, but its potential to generate economic
opportunities is only just beginning â itâs a new type of enterprise that
strives to make it easy for people to share resources.
⢠These new services rely on the web, impersonal relationships, and they
are based on ratings and reciprocal reviews from unknown people to
build trust among their users.
⢠This type of business couldnât work out before social media platforms.
11 August 2013 www.torbenrick.eu 2
3. The phases of the internet evolution
11 August 2013 www.torbenrick.eu 3
4. What is next?
⢠Whether you call it âcollaborative consumptionâ, âthe sharing economyâ
or âthe meshâ or âweb powered sharingâ, itâs a powerful force that is
changing consumer consumption
11 August 2013 www.torbenrick.eu 4
5. What if?
⢠If the people formerly known as consumers begin consuming 10% less
and peering 10% more, the effect on margins of traditional corporations
is going to be disproportionately greater ⌠which means certain
industries have to rewire themselves, or prepare to sink into the
quicksand of the past.
Will collaborative consumption disrupt traditional business models?
11 August 2013 www.torbenrick.eu 5