SlideShare a Scribd company logo
1 of 6
How disruptive is your business?
The internet evolution
From communication to social media and the
new shared economy
• The internet has evolved from communication to social media and the
new shared economy.
• Sharing is an old idea, but its potential to generate economic
opportunities is only just beginning – it’s a new type of enterprise that
strives to make it easy for people to share resources.
• These new services rely on the web, impersonal relationships, and they
are based on ratings and reciprocal reviews from unknown people to
build trust among their users.
• This type of business couldn’t work out before social media platforms.
11 August 2013 www.torbenrick.eu 2
The phases of the internet evolution
11 August 2013 www.torbenrick.eu 3
What is next?
• Whether you call it “collaborative consumption“, “the sharing economy”
or “the mesh” or ‘web powered sharing’, it’s a powerful force that is
changing consumer consumption
11 August 2013 www.torbenrick.eu 4
What if?
• If the people formerly known as consumers begin consuming 10% less
and peering 10% more, the effect on margins of traditional corporations
is going to be disproportionately greater … which means certain
industries have to rewire themselves, or prepare to sink into the
quicksand of the past.
Will collaborative consumption disrupt traditional business models?
11 August 2013 www.torbenrick.eu 5
Thanks
Š Torben Rick
http://www.torbenrick.eu
Blog:
http://www.torbenrick.eu/blog

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The phases of the internet evolution

  • 1. How disruptive is your business? The internet evolution
  • 2. From communication to social media and the new shared economy • The internet has evolved from communication to social media and the new shared economy. • Sharing is an old idea, but its potential to generate economic opportunities is only just beginning – it’s a new type of enterprise that strives to make it easy for people to share resources. • These new services rely on the web, impersonal relationships, and they are based on ratings and reciprocal reviews from unknown people to build trust among their users. • This type of business couldn’t work out before social media platforms. 11 August 2013 www.torbenrick.eu 2
  • 3. The phases of the internet evolution 11 August 2013 www.torbenrick.eu 3
  • 4. What is next? • Whether you call it “collaborative consumption“, “the sharing economy” or “the mesh” or ‘web powered sharing’, it’s a powerful force that is changing consumer consumption 11 August 2013 www.torbenrick.eu 4
  • 5. What if? • If the people formerly known as consumers begin consuming 10% less and peering 10% more, the effect on margins of traditional corporations is going to be disproportionately greater … which means certain industries have to rewire themselves, or prepare to sink into the quicksand of the past. Will collaborative consumption disrupt traditional business models? 11 August 2013 www.torbenrick.eu 5