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Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26.
This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.
Strategic Creativity & Experience Design
at
FUNKY PROJECTS
Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26.
This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.
15.
AN ILLUSION IS A DISTORTION OF THE
NOITAPICITRAP OT
SENSES, REVEALING HOW THE BRAIN
EUD NOITAVONNI
NORMALLY ORGANIZES AND
FO NOISULLI
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE
23.
PREDICTABILITY
BRINGS NO
INNOVATION BUT
ACCEPTANCE
24.
WHAT VALUE DOES
COCREATION
PROVIDE TO THE
PARTICIPATING
PERSON?
25.
Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
taken; or
‣ if there is no realistic possibility that the
engagement process will influence
decisions.
29.
NESKATEKA SURPRISE VIAJE EN TU
CIUDAD
VIAJE EN TU
CIUDAD THIRITOPA THEBESTOF
VUELO BERDINSAREA FENA
WORKSHOP
30.
CONCLUSIONS
If you were at the talk you might remember some of the ideas we debated,
please write them at the comments of SlideShare
Some of them were:
- Yes we cheat ourselves
-We’re too hard facts driven to convince
customers
- Diversity, agreement for disagreement,
beyond predictable…
-…