CO-CREATION
SUCKS!!!
ANTITHESIS OF CO-CREATION
AND INNOVATION




ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asie...
ALL
INNOVATION
IS SOCIAL
FOR PEOPLE
AND BY
PEOPLE
OPEN
BIZ
FARNSWORTH GLASS HOUSE
JOHNSON   MIES
SEAGRAM
BUILDING
TAYLOR,
FORD&CO.
11
HUMAN CENTERED




             12
COCREATION IS
  STILL ON AN
  INDUSTRIAL
VALUE CREATION
    MODEL

             13
3D WEB
EXPERIENCE
B2C




ASOMO’S VALUE FOR
FINAL CONSUMERS
17
18
AN ILLUSION IS A DISTORTION OF THE
NOITAPICITRAP OT
SENSES, REVEALING HOW THE BRAIN
 EUD NOITAVONNI
NORMALLY ORGANIZES AND...
HUMAN CENTERED




             21
INNOVATION
 INCREMENTAL INNOVATION
            VS
   RADICAL INNOVATION
        DEPRIVED
CONVENTIONAL
WISDOM




KENNETH GALBRAITH
TRULY CORRECT
      vs.
CONVENIENTLY
 ACCEPTABLE
HUMAN CENTERED




             30
CONSENSUS
  CANCELS
INNOVATION
MEPHISTO
PREDICTABILITY
   BRINGS NO
INNOVATION BUT
  ACCEPTANCE
WHAT VALUE DOES
  COCREATION
 PROVIDE TO THE
 PARTICIPATING
    PERSON?
Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
  taken; or
‣ if there is no...
DIVERSITY &
POLYSEMIA
WE AGREE TO
 DISAGREE
www.hellochange.ning.com
NESKATEKA      SURPRISE     VIAJE EN TU
                              CIUDAD




VIAJE EN TU
  CIUDAD       THIRITOPA    T...
CONCLUSIONS
If you were at the talk you might remember some of the ideas we debated,
please write them at the comments of ...
FUNKY
PROJECTS
www.funkyprojects.com
asier@funkyprojects.com
www.twitter.com/asierfunky
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
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FUNKY PROJECTS - Cocreation Sucks!

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Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26.
This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.

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FUNKY PROJECTS - Cocreation Sucks!

  1. 1. CO-CREATION SUCKS!!! ANTITHESIS OF CO-CREATION AND INNOVATION ASIER PEREZ asier@funkyprojects.com www.twitter.com/asierfunky SDN-MADEIRA 260909
  2. 2. ALL INNOVATION IS SOCIAL FOR PEOPLE AND BY PEOPLE
  3. 3. OPEN BIZ
  4. 4. FARNSWORTH GLASS HOUSE
  5. 5. JOHNSON MIES
  6. 6. SEAGRAM BUILDING
  7. 7. TAYLOR, FORD&CO.
  8. 8. 11
  9. 9. HUMAN CENTERED 12
  10. 10. COCREATION IS STILL ON AN INDUSTRIAL VALUE CREATION MODEL 13
  11. 11. 3D WEB EXPERIENCE
  12. 12. B2C ASOMO’S VALUE FOR FINAL CONSUMERS
  13. 13. 17
  14. 14. 18
  15. 15. AN ILLUSION IS A DISTORTION OF THE NOITAPICITRAP OT SENSES, REVEALING HOW THE BRAIN EUD NOITAVONNI NORMALLY ORGANIZES AND FO NOISULLI INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE
  16. 16. HUMAN CENTERED 21
  17. 17. INNOVATION INCREMENTAL INNOVATION VS RADICAL INNOVATION DEPRIVED
  18. 18. CONVENTIONAL WISDOM KENNETH GALBRAITH
  19. 19. TRULY CORRECT vs. CONVENIENTLY ACCEPTABLE
  20. 20. HUMAN CENTERED 30
  21. 21. CONSENSUS CANCELS INNOVATION
  22. 22. MEPHISTO
  23. 23. PREDICTABILITY BRINGS NO INNOVATION BUT ACCEPTANCE
  24. 24. WHAT VALUE DOES COCREATION PROVIDE TO THE PARTICIPATING PERSON?
  25. 25. Deliberative public engagement should not be used: ‣ when crucial decisions have already been taken; or ‣ if there is no realistic possibility that the engagement process will influence decisions.
  26. 26. DIVERSITY & POLYSEMIA
  27. 27. WE AGREE TO DISAGREE
  28. 28. www.hellochange.ning.com
  29. 29. NESKATEKA SURPRISE VIAJE EN TU CIUDAD VIAJE EN TU CIUDAD THIRITOPA THEBESTOF VUELO BERDINSAREA FENA WORKSHOP
  30. 30. CONCLUSIONS If you were at the talk you might remember some of the ideas we debated, please write them at the comments of SlideShare Some of them were: - Yes we cheat ourselves -We’re too hard facts driven to convince customers - Diversity, agreement for disagreement, beyond predictable… -…
  31. 31. FUNKY PROJECTS www.funkyprojects.com asier@funkyprojects.com www.twitter.com/asierfunky

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