FUNKY PROJECTS - Cocreation Sucks!

FUNKY PROJECTS
FUNKY PROJECTSStrategic Creativity & Experience Design
CO-CREATION
SUCKS!!!
ANTITHESIS OF CO-CREATION
AND INNOVATION




ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asierfunky   SDN-MADEIRA 260909
ALL
INNOVATION
IS SOCIAL
FOR PEOPLE
AND BY
PEOPLE
FUNKY PROJECTS - Cocreation Sucks!
OPEN
BIZ
FARNSWORTH GLASS HOUSE
JOHNSON   MIES
SEAGRAM
BUILDING
TAYLOR,
FORD&CO.
11
HUMAN CENTERED




             12
COCREATION IS
  STILL ON AN
  INDUSTRIAL
VALUE CREATION
    MODEL

             13
3D WEB
EXPERIENCE
B2C




ASOMO’S VALUE FOR
FINAL CONSUMERS
FUNKY PROJECTS - Cocreation Sucks!
17
18
AN ILLUSION IS A DISTORTION OF THE
NOITAPICITRAP OT
SENSES, REVEALING HOW THE BRAIN
 EUD NOITAVONNI
NORMALLY ORGANIZES AND
   FO NOISULLI
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE
FUNKY PROJECTS - Cocreation Sucks!
HUMAN CENTERED




             21
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
INNOVATION
 INCREMENTAL INNOVATION
            VS
   RADICAL INNOVATION
        DEPRIVED
CONVENTIONAL
WISDOM




KENNETH GALBRAITH
TRULY CORRECT
      vs.
CONVENIENTLY
 ACCEPTABLE
HUMAN CENTERED




             30
CONSENSUS
  CANCELS
INNOVATION
MEPHISTO
FUNKY PROJECTS - Cocreation Sucks!
FUNKY PROJECTS - Cocreation Sucks!
PREDICTABILITY
   BRINGS NO
INNOVATION BUT
  ACCEPTANCE
WHAT VALUE DOES
  COCREATION
 PROVIDE TO THE
 PARTICIPATING
    PERSON?
FUNKY PROJECTS - Cocreation Sucks!
Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
  taken; or
‣ if there is no realistic possibility that the
  engagement process will influence
  decisions.
DIVERSITY &
POLYSEMIA
WE AGREE TO
 DISAGREE
www.hellochange.ning.com
NESKATEKA      SURPRISE     VIAJE EN TU
                              CIUDAD




VIAJE EN TU
  CIUDAD       THIRITOPA    THEBESTOF




  VUELO       BERDINSAREA     FENA
                            WORKSHOP
CONCLUSIONS
If you were at the talk you might remember some of the ideas we debated,
please write them at the comments of SlideShare

Some of them were:
- Yes we cheat ourselves
-We’re too hard facts driven to convince
customers
- Diversity, agreement for disagreement,
beyond predictable…
-…
FUNKY
PROJECTS
www.funkyprojects.com
asier@funkyprojects.com
www.twitter.com/asierfunky
1 of 40

Recommended

Interactive Network Conference 2010 #NWE10 by
Interactive Network Conference 2010 #NWE10Interactive Network Conference 2010 #NWE10
Interactive Network Conference 2010 #NWE10Seats2Meet.com, CDEF Holding BV.
280 views36 slides
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012 by
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012 Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012 15/30 Research
927 views79 slides
CC_17 by
CC_17CC_17
CC_17Sabba Nazhand
77 views1 slide
From Crowdfunding to Crowdeconomy H-Farm Crowdsourcing Week Venice Produzioni... by
From Crowdfunding to Crowdeconomy H-Farm Crowdsourcing Week Venice Produzioni...From Crowdfunding to Crowdeconomy H-Farm Crowdsourcing Week Venice Produzioni...
From Crowdfunding to Crowdeconomy H-Farm Crowdsourcing Week Venice Produzioni...Produzioni dal Basso
388 views23 slides
Omma display 0900 david payne by
Omma display 0900 david payneOmma display 0900 david payne
Omma display 0900 david payneMediaPost
229 views30 slides
Digital Media Tools by
Digital Media ToolsDigital Media Tools
Digital Media ToolsHunter Territo
1.2K views91 slides

More Related Content

Similar to FUNKY PROJECTS - Cocreation Sucks!

Open innovation & co creation to transform businesses - zane smilga - copy by
Open innovation & co creation to transform businesses - zane smilga - copyOpen innovation & co creation to transform businesses - zane smilga - copy
Open innovation & co creation to transform businesses - zane smilga - copyZane Smilga
182 views30 slides
Open innovation & co-creation to transform businesses (By Zane Smilga) by
Open innovation & co-creation to transform businesses (By Zane Smilga)Open innovation & co-creation to transform businesses (By Zane Smilga)
Open innovation & co-creation to transform businesses (By Zane Smilga)Verhaert Masters in Innovation
439 views30 slides
Working with Uncertainty by
Working with UncertaintyWorking with Uncertainty
Working with UncertaintyPaul McEnany
706 views43 slides
"A presentation about common sense." for Opera Forum London by
"A presentation about common sense." for Opera Forum London"A presentation about common sense." for Opera Forum London
"A presentation about common sense." for Opera Forum LondonPolle de Maagt
1.5K views69 slides
Ad crafting updated, the basics of transmedia planning by
Ad crafting updated, the basics of transmedia planningAd crafting updated, the basics of transmedia planning
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
2.2K views31 slides
Brand experience and marketing trends from Cannes Lions 2014 by
Brand experience and marketing trends from Cannes Lions 2014Brand experience and marketing trends from Cannes Lions 2014
Brand experience and marketing trends from Cannes Lions 2014Jack Morton Worldwide
4.3K views18 slides

Similar to FUNKY PROJECTS - Cocreation Sucks!(20)

Open innovation & co creation to transform businesses - zane smilga - copy by Zane Smilga
Open innovation & co creation to transform businesses - zane smilga - copyOpen innovation & co creation to transform businesses - zane smilga - copy
Open innovation & co creation to transform businesses - zane smilga - copy
Zane Smilga182 views
Working with Uncertainty by Paul McEnany
Working with UncertaintyWorking with Uncertainty
Working with Uncertainty
Paul McEnany706 views
"A presentation about common sense." for Opera Forum London by Polle de Maagt
"A presentation about common sense." for Opera Forum London"A presentation about common sense." for Opera Forum London
"A presentation about common sense." for Opera Forum London
Polle de Maagt1.5K views
Ad crafting updated, the basics of transmedia planning by Isabelle Quevilly
Ad crafting updated, the basics of transmedia planningAd crafting updated, the basics of transmedia planning
Ad crafting updated, the basics of transmedia planning
Isabelle Quevilly2.2K views
Brand experience and marketing trends from Cannes Lions 2014 by Jack Morton Worldwide
Brand experience and marketing trends from Cannes Lions 2014Brand experience and marketing trends from Cannes Lions 2014
Brand experience and marketing trends from Cannes Lions 2014
UX Axioms - 26 Principles to Drive Better Product Design by Erik Dahl
UX Axioms - 26 Principles to Drive Better Product DesignUX Axioms - 26 Principles to Drive Better Product Design
UX Axioms - 26 Principles to Drive Better Product Design
Erik Dahl63.4K views
SXSW2016 - A Year Without Tech by IsobarUS
SXSW2016 - A Year Without TechSXSW2016 - A Year Without Tech
SXSW2016 - A Year Without Tech
IsobarUS997 views
How to Tell an Innovation Story by David Woodward
How to Tell an Innovation StoryHow to Tell an Innovation Story
How to Tell an Innovation Story
David Woodward210 views
Article denis ceo_europe by denisrieu
Article denis ceo_europeArticle denis ceo_europe
Article denis ceo_europe
denisrieu146 views
Public Engagement in the Conversation Age Vol. 2 (2009) by Edelman Digital
Public Engagement in the Conversation Age Vol. 2 (2009)Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)
Edelman Digital2.3K views
Future Brand scape - Webbdagarna i Malmö by Creuna Sverige
Future Brand scape - Webbdagarna i MalmöFuture Brand scape - Webbdagarna i Malmö
Future Brand scape - Webbdagarna i Malmö
Creuna Sverige645 views
Future Brand scape - Webbdagarna in Malmö on the 24th of october by Michael Ericsson
Future Brand scape - Webbdagarna in Malmö on the 24th of octoberFuture Brand scape - Webbdagarna in Malmö on the 24th of october
Future Brand scape - Webbdagarna in Malmö on the 24th of october
Michael Ericsson284 views

More from FUNKY PROJECTS

Presentación 21/06 by
Presentación 21/06Presentación 21/06
Presentación 21/06FUNKY PROJECTS
716 views65 slides
Presentación Polvora Creativa, 250 minutos para generar propuestas. by
Presentación Polvora Creativa, 250 minutos para generar propuestas.Presentación Polvora Creativa, 250 minutos para generar propuestas.
Presentación Polvora Creativa, 250 minutos para generar propuestas.FUNKY PROJECTS
752 views64 slides
Manuala. Euskarazko bertsioa by
Manuala. Euskarazko bertsioaManuala. Euskarazko bertsioa
Manuala. Euskarazko bertsioaFUNKY PROJECTS
461 views11 slides
Manual. Versión en castellano by
Manual. Versión en castellanoManual. Versión en castellano
Manual. Versión en castellanoFUNKY PROJECTS
420 views11 slides
Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011 by
Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011
Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011FUNKY PROJECTS
425 views75 slides
Asierfunky DesignWeekMonterrey 2010 by
Asierfunky DesignWeekMonterrey 2010Asierfunky DesignWeekMonterrey 2010
Asierfunky DesignWeekMonterrey 2010FUNKY PROJECTS
484 views22 slides

More from FUNKY PROJECTS(20)

Presentación Polvora Creativa, 250 minutos para generar propuestas. by FUNKY PROJECTS
Presentación Polvora Creativa, 250 minutos para generar propuestas.Presentación Polvora Creativa, 250 minutos para generar propuestas.
Presentación Polvora Creativa, 250 minutos para generar propuestas.
FUNKY PROJECTS752 views
Manuala. Euskarazko bertsioa by FUNKY PROJECTS
Manuala. Euskarazko bertsioaManuala. Euskarazko bertsioa
Manuala. Euskarazko bertsioa
FUNKY PROJECTS461 views
Manual. Versión en castellano by FUNKY PROJECTS
Manual. Versión en castellanoManual. Versión en castellano
Manual. Versión en castellano
FUNKY PROJECTS420 views
Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011 by FUNKY PROJECTS
Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011
Presentación Funky Projects- Sortzen Topaketa-Uggasa 2011
FUNKY PROJECTS425 views
Asierfunky DesignWeekMonterrey 2010 by FUNKY PROJECTS
Asierfunky DesignWeekMonterrey 2010Asierfunky DesignWeekMonterrey 2010
Asierfunky DesignWeekMonterrey 2010
FUNKY PROJECTS484 views
Service Design Conference - Side Effects Workshop by FUNKY PROJECTS
Service Design Conference - Side Effects WorkshopService Design Conference - Side Effects Workshop
Service Design Conference - Side Effects Workshop
FUNKY PROJECTS716 views
FUNKY PROJECTS - Undesigning the next web by FUNKY PROJECTS
FUNKY PROJECTS - Undesigning the next webFUNKY PROJECTS - Undesigning the next web
FUNKY PROJECTS - Undesigning the next web
FUNKY PROJECTS359 views
Co-creation Vs Participation by FUNKY PROJECTS
Co-creation Vs ParticipationCo-creation Vs Participation
Co-creation Vs Participation
FUNKY PROJECTS4.2K views
FUNKY PROJECTS - Irún 2020 Ecualizador by FUNKY PROJECTS
FUNKY PROJECTS - Irún 2020 EcualizadorFUNKY PROJECTS - Irún 2020 Ecualizador
FUNKY PROJECTS - Irún 2020 Ecualizador
FUNKY PROJECTS360 views
FUNKY PROJECTS: Consejosdebegesa by FUNKY PROJECTS
FUNKY PROJECTS: ConsejosdebegesaFUNKY PROJECTS: Consejosdebegesa
FUNKY PROJECTS: Consejosdebegesa
FUNKY PROJECTS320 views
FUNKY PROJECTS - PLAN DE INNOVACIÓN CREATIVA PARA EL REDISEÑO DE SERVICIOS Y ... by FUNKY PROJECTS
FUNKY PROJECTS - PLAN DE INNOVACIÓN CREATIVA PARA EL REDISEÑO DE SERVICIOS Y ...FUNKY PROJECTS - PLAN DE INNOVACIÓN CREATIVA PARA EL REDISEÑO DE SERVICIOS Y ...
FUNKY PROJECTS - PLAN DE INNOVACIÓN CREATIVA PARA EL REDISEÑO DE SERVICIOS Y ...
FUNKY PROJECTS378 views
Gb Cena Inno Propuesta2 2009 by FUNKY PROJECTS
Gb Cena Inno Propuesta2 2009Gb Cena Inno Propuesta2 2009
Gb Cena Inno Propuesta2 2009
FUNKY PROJECTS804 views
FUNKY PROJECTS - Emprendizaje Emocional by FUNKY PROJECTS
FUNKY PROJECTS - Emprendizaje EmocionalFUNKY PROJECTS - Emprendizaje Emocional
FUNKY PROJECTS - Emprendizaje Emocional
FUNKY PROJECTS451 views
FUNKY PROJECTS -Valnalon Evaluacion 2008 by FUNKY PROJECTS
FUNKY PROJECTS -Valnalon Evaluacion 2008FUNKY PROJECTS -Valnalon Evaluacion 2008
FUNKY PROJECTS -Valnalon Evaluacion 2008
FUNKY PROJECTS216 views
FUNKY PROJECTS - HORIZONTAL, VERTICAL VS. WEB2.0 AND RANKS by FUNKY PROJECTS
FUNKY PROJECTS - HORIZONTAL, VERTICAL VS. WEB2.0 AND RANKSFUNKY PROJECTS - HORIZONTAL, VERTICAL VS. WEB2.0 AND RANKS
FUNKY PROJECTS - HORIZONTAL, VERTICAL VS. WEB2.0 AND RANKS
FUNKY PROJECTS268 views
FUNKY PROJECTS - CORPORATIVO by FUNKY PROJECTS
FUNKY PROJECTS - CORPORATIVOFUNKY PROJECTS - CORPORATIVO
FUNKY PROJECTS - CORPORATIVO
FUNKY PROJECTS378 views

Recently uploaded

Effective Supervisory Skill by
Effective Supervisory SkillEffective Supervisory Skill
Effective Supervisory SkillSeta Wicaksana
14 views26 slides
2023 Photo Contest.pptx by
2023 Photo Contest.pptx2023 Photo Contest.pptx
2023 Photo Contest.pptxculhama
21 views185 slides
Butterfly Valves Manufacturer, supplier and exporter in India by
Butterfly Valves Manufacturer, supplier and exporter in IndiaButterfly Valves Manufacturer, supplier and exporter in India
Butterfly Valves Manufacturer, supplier and exporter in IndiaFreture Techno Pvt Ltd
7 views18 slides
Rangell Auto Detailing by
Rangell Auto Detailing Rangell Auto Detailing
Rangell Auto Detailing rangellautodetailing
7 views8 slides
Building Careers at Specialty TRE 2023 by
Building Careers at Specialty TRE 2023Building Careers at Specialty TRE 2023
Building Careers at Specialty TRE 2023Jennifer Sanborn
39 views22 slides
See the new MTN tariffs effected November 28, 2023 by
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023Kweku Zurek
29.4K views2 slides

Recently uploaded(20)

2023 Photo Contest.pptx by culhama
2023 Photo Contest.pptx2023 Photo Contest.pptx
2023 Photo Contest.pptx
culhama21 views
See the new MTN tariffs effected November 28, 2023 by Kweku Zurek
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023
Kweku Zurek29.4K views
ERC-BEIS Longitudinal Small Business Survey Dissemination Event Slides by enterpriseresearchcentre
ERC-BEIS Longitudinal Small Business Survey Dissemination Event  Slides ERC-BEIS Longitudinal Small Business Survey Dissemination Event  Slides
ERC-BEIS Longitudinal Small Business Survey Dissemination Event Slides
Episode 258 Snippets: Rob Gevertz of First Five Yards by Neil Horowitz
Episode 258 Snippets: Rob Gevertz of First Five YardsEpisode 258 Snippets: Rob Gevertz of First Five Yards
Episode 258 Snippets: Rob Gevertz of First Five Yards
Neil Horowitz45 views
India's Leading Cyber Security Companies to Watch.pdf by insightssuccess2
India's Leading Cyber Security Companies to Watch.pdfIndia's Leading Cyber Security Companies to Watch.pdf
India's Leading Cyber Security Companies to Watch.pdf
chung chi tam compact chiu axit by MaiThiAnh
chung chi tam compact chiu axitchung chi tam compact chiu axit
chung chi tam compact chiu axit
MaiThiAnh14 views
TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and... by Kirill Klip
TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and...TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and...
TNR Gold Investor Presentation - Building The Green Energy Metals Royalty and...
Kirill Klip74 views
TNR Gold Shotgun Gold Project Presentation by Kirill Klip
TNR Gold Shotgun Gold Project PresentationTNR Gold Shotgun Gold Project Presentation
TNR Gold Shotgun Gold Project Presentation
Kirill Klip88 views
Amazon Music - Market Analysis by Ana Weathers
Amazon Music - Market AnalysisAmazon Music - Market Analysis
Amazon Music - Market Analysis
Ana Weathers37 views
Strategies for Responsible and Efficient Waste Disposal by AlfredoRaylan
Strategies for Responsible and Efficient Waste DisposalStrategies for Responsible and Efficient Waste Disposal
Strategies for Responsible and Efficient Waste Disposal
AlfredoRaylan67 views
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC by colorrenovation
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INCRESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC
RESIDENTIAL CARPENTRY SERVICES – COLOR RENOVATION INC
colorrenovation18 views
voice logger software aegis.pdf by Nirmal Sharma
voice logger software aegis.pdfvoice logger software aegis.pdf
voice logger software aegis.pdf
Nirmal Sharma10 views

FUNKY PROJECTS - Cocreation Sucks!