The Pestle Analysis Of Primark

The Pestle Analysis Of Primark
PESTEL ANALYSES
PESTEL analyses is a tool that many firms use to assess the factors that may affect the company and try to anticipate risk posed by those factors.
PESTEL is an anagram for; Political, Economic, Social, Technical, Environmental and legal factors.
Political
Primark must consider the trade regulation in the US where import prices are 122 index points and the export prices are 122; higher than the prices
in the UK where imports prices are 89.9 and the export prices are 88.1 index points monthly. (Norton, 1992) As Primark will be outsourcing their
manufacturers they will be paying high import rates per month which may be a disadvantage to opening up stores in the US. In the expansion of
operations to new markets, legislative ... Show more content on Helpwriting.net ...
(2001). Are you sure you have a strategy?. The Academy of Management Executive. 15 (4), 53.
DAMIAN PALETTA. (2012). WithTax Break, Corporate Rate Is Lowest in Decades. Available: http://www.wsj.com/articles
/SB10001424052970204662204577199492233215330. Last accessed 05/12/2015.
Dan McDougall. (2008). The hidden face of Primark fashion. Available: http://www.theguardian.com/world/2008/jun/22/india.humanrights. Last
accessed 05/12/2015.
Janet Novack. (2014). Executive Beware: The SEC Now Wants To Police Unethical Corporate Conduct. Available: http://www.forbes.com/sites
/janetnovack/2014/06/26/executive–beware–the–sec–now–wants–to–police–unethical–corporate–conduct/. Last accessed 04/12/15.
Rob Norton. (1992). The Concise Encyclopaedia Of Economics. Available: http://www.econlib.org/library/Enc1/CorporateTaxation.html. Last accessed
04/12/2015.
Nigel Wilson. (2015). Primark sees sales and profits up. Available: http://www.ibtimes.co.uk/primark
–sees–sales–profits–1497577. Last accessed 04/12
/2015.
Sarah Butler. (2015). Primark's UK growth accelerates ahead of US launch. Available: http://www.theguardian.com/business/2015/sep/07
/primark–uk–growth–accelerates–ahead–of–us–launch–associated–british–foods. Last accessed
... Get more on HelpWriting.net ...

Primark Social Responsibility
Within the world of economy, Corporate Social Responsibility (CSR) can be seen as an important element to develop a successful business. There
are quite many different definitions of CSR but according to the Department for Business Innovation and Skills (2014) it is the moral obligation of
the companies to their stakeholders. Primark is one of the most popular clothing retailers which was founded in 1969, Ireland by Arthur Ryan. As
most companies, it also carries out ethical policies to the society. The purpose of this essay is to analyze and to consider about Primark's duty to
suppliers, employees and the environment. Before considering deeply about employees, it is important to notice about its suppliers. According to
Primark (2015), each... Show more content on Helpwriting.net ...
According to ABF (2012), Primark introduced the Green Store which reduced the CO2 emissions by 40%. Additionally, it also recycles the store
waste such as hangers, cardboard, plastic at Thrapston. As a result, Primark is mainly replacing plastic bags by recycled bags (Primark, 2015).
Moreover, Primark co–operates with International Finance Corporation (IFC) and the Partnership for Cleaner Textile (PaCT). These organisations help
Primark to improve significantly of the environment in washing, dyeing and printing processes in manufacturing clothes. For examples, the training
are provided so that the workers will know how to eliminate chemicals and toxics out of waste water before progress into rivers or oceans (Primark,

Primark Menswear Essay
ASK 1 a.)Primark Menswear has sold 120 franchises. Explain what a franchise is. 1.Franchise Franchise is a type of business that involves the
relationship between a franchisor and franchisee. The franchisor is the owner of the business, while the franchisee is the one who buys the rights of
the company from the franchisor to be able to sell the same products using the same company name and logo with the same components. In Primark
Menswear's case, having franchises helps the company to expand its business all over the world without having to sweat. It is an easy way of
expanding businesses and helps them to be more commercially known to the market. Primark Menswear helps its franchisees by training the supposed
employees of these franchise branches. It supports the promotion of its franchise branch to further widen the business wings. b.)... Show more content
on Helpwriting.net ...
1.Sole Trader and Private Company Primark Menswear remaining a sole trader can benefit the owner because he can keep all the profits to himself.
He can also work without deciding whether it would be agreed by the other co–owners. However, Primark Menswear can accomplish more things if it
would be a private company. For example, it can enjoy the privilege of having limited liability. If for example, Primark suffers from loss or the
stability of money becomes low, being a private company can help the owner to pay this through the investments of all investors and co–shareholders
unlike in sole trader, the owner will pay for everything and in some cases, uses his own money or assets to pay for the loss. c.)Explain the purpose of
a business plan and how it might help Primark Menswear's business. 1.Business Plan, its steps, purpose and

Human Relation At Primark
In Primark, the human relation is based on employees' behaviour where they have their own needs but at the same time they have to comply with the
company's policy (Rodrigo, 2012). So it is the managers or supervisors' job to solve such problems and to ensure both employee and the management
able to comply in order to get a win–win situation as both gets what they want.
According to Rodrigo (2012), Primark's human relation faces some issues that affect the employee performance that can be evaluated from their
behaviour. Such behaviour can be caused by social factors such as customer service and security of the employee. The problem faced by the
employee in human relation is the customer service where worker are not allow respond in a bad way which will make the customer to behave
negatively and leave the shop which ... Show more content on Helpwriting.net ...
In Maslow's need hierarchy, it is a theory of motivation which relates to people's behaviour based on their needs to satisfy a progression of
physiological, social and psychological needs (McLeod, 2014). There are five levels of needs which are Physiological, Safety, Social, Esteem and
Self–actualisation level of needs. Based on issue, it affects the physiological needs of the pleasant working condition as employee will feel insecure
knowing the fact that such situation is unavoidable and could cause stress and lose confidence in their work. This issue also affects the safety level of
needs where the job security could be threat by the customer through lawsuit and in a worst case scenario, the employee could get fired just to satisfied
the customer self–esteem and save the business reputation. It is unethical and may not entirely possible but the like hood to happen to be still quite
certain, therefore, such situation could make employee feel insecure about their

Primark Essay
COMPANY Company Description
Arthur Ryan is the founder of Primark, in June 1969.Primark is part of (ABF) Associated British Foods, and ABF is the parent company of Primark.
Primark is one of Europe's largest clothing retailers and an expanding international business. Primark opened the first store in Dublin in 1969 under the
name Penneys. Nowadays, Primark operates in over 270 stores mainly in the UK, Ireland, and Spain also in several other countries in Europe.
Primark offers a diverse range of products, stocking everything from baby and kid, to women, men, home, accessories, beauty products confectionery
and household textiles. The company aims to target their customers by offering the various products with a good quality in the affordable... Show more
content on Helpwriting.net ...
Do other companies have the same resource or capability? (Jurevicius, 2013). In the fast fashion industry, Primark is completing against Forever 21,
H&M, Zara, Tesco, Marks &Spenser, Costco, and New look. However, Primark has the advantage over others in term of sell volume. Primark is able
to place the latest items in stores which are lead to customer's satisfaction whilst others require more time to produce luxury brands. Moreover, Primark
offers affordable good quality products because of the resources they have as mentioned before. This distinguishes Primark from other fashion brands.
Imitation
The question to ask about limitability: How easy or difficult for competitors to imitate the firm? If so how much will it cost? (Jurevicius, 2013).
Imitation can be seen in two difference ways which are direct duplication and substitution. In the case of Primark, some of competitor's strategy might
use the same or similar business model to Primark. Competitors might lower their price and still offer in a good quality. However, this could only
happen in a long run and the cost of imitation will high in order to have a competitive advantage.

Analylis Primark
PRIMARK PRIMARK Pay Less Look Good MBA 4B Shahid Ishaq Nafees Akram Shahid Rashid Rana Waheed Zafar SanaUllah Waqas Nayer Sadia
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.................................................................................................................................... i
Introduction.................................................................................................................................................. 1 Swot Analysis
.............................................................................................................................................. 6 PorterвЂџs Five... Show more content on Helpwriting.net ...
Unmentionables, in other words. They have been operating for several years and they are currently buying out the Littlewoods stores, several of
the best of which will be turned into Primarks and the rest sold for a tidy sum to other retailers. It 's a good move that should see the chain expand its
empire to reach more customers across the UK. PRIMARK: THE MARKET Primark specialise in low prices. Please note that when I say low, what I
really mean is INCREDIBLY LOW. A ladies fashion belt for В
Ј2, a pair of mens fashion jeans for ВЈ8....you 're getting the idea. In order for Primark to
make a decent enough profit after paying its work force and all its other expenses at these sorts of prices, it needs to sell sheer volume. Bulk sales,
in more confined terms. In their method of bulk selling lie several advantages and several disadvantages but be well aware from the start that
Primark is not about high price and top notch quality. It is about slightly low but still reasonable quality for a very very low price. V IS FOR
VALUE So what is Primark like as a store then? (I hear you ask). Well as aforementioned, Primark sell at low prices and therefore sell in bulk (do
remember this point because it will be returned to later). The quality of their stock is by no means anywhere near the best on the high street. You will
find better in Marks and Spencer, BHS or Debenhams for example, no question. However, it 's not always all about quality – it 's also about value

primark
A critical analysis of Primark
AREA OF STUDY
Primark is a company which sells clothing, accessory, shoes and home products. Its first store opened in Dublin in 1969 and expanded significantly
in the later years. In 1973, Primark moved into Great Britain and now have 152 stores in the UK (Primark company website, 2010). Primark as one of
the important clothing retailers in the UK, overtaking Asda and became the NO1 low price retailer in 2009 (Hall, 2009).
Children clothing are become more and more important in the recent years because the country 's fertility rate booms (Askbaby, 2010). Primark
increased its market share in the children clothing which could help in boosting the whole sale (Fletcher, 2007). According to Smithers, ... Show more
The reasons for Primark's choose can be explain as follow: Firstly, the birth rate in UK are increasing which push the population grow (Jones, 2009).
This means there would have more and more young generation in the UK in future years. Secondly, Primark focuses on the fast fashion which is very
popular among young customers. Many retailers, such as Primark's competitors, TOPSHOP and H&M are working hard to get key catwalk trends
from the drawing board to the shelves as quickly as possible (BBC NEWS, 2004). Thirdly, Primark choose a differentiatedmarketing. Instead of follow
its competitors' strategic, for example, Asda George selling cheap clothing to its target customers below 25 years old and M&S selling more
expensive clothing to customer who beyond 40 years old. Primark not only sell cheap price but also fashionable clothing in order to be more
competitive (Independent, 2007).
Then, I would explain the segmentation criteria used in targeting these markets. Firstly, Primark use world region in targeting its market in geographic.
Although all the retailer shops for Primark are still in Europe countries, there are still have different strategic from counties to counties. The IRISH
TIME (2000) pointed out that the UK market is very different to the Irish one and so Primark identified a need for expansion. Secondly, Primark use
several sections in demography in targeting markets, such as age

Primark and Oxfam
Primark and Oxfam
Marketing Purpose and Techniques
Contents
Introduction____________3
Oxfam________________4
Primark_______________7
Charts & Tables _______10
Appendix_____________12
Introduction
This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.
Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through
different sources. Sources include; internet research, company website, advertisements which we evaluated on www.youtube.com for Oxfam.
Additional sources include the BTEC Level 3 Business Book1, ... Show more content on Helpwriting.net ...
Oxfam also helps rebuild homes for those who have been affected by natural disasters, with that Oxfam have provided them with food and clean water
supplies.
These services are ongoing and have been going on for 70 years and have made Oxfam one of the largest charity organisations in the UK.
Marketing Techniques:
Marketing techniques are techniques that a company uses to expand in the industry or to achieve its company purpose.

Growth strategies such as market development help charities like Oxfam expand.
Growth strategies, four departments based on Ignor Ansoff's theory (1957):
Market Penetration
Product Development
Market Development
Diversification
Market development is when a company is using an existing product but is marketing it in a new market such as other countries. This increases
popularity for the service and the company.
For example, Oxfam have now taken their service to more LEDC countries and have expanded their service though nothing in their service has changed.
Oxfam also use another technique known as diversification.
Diversification is when a company introduces a new product/ service to a new market but does not relate it to the existing product. The product is
completely new.
For example, Oxfam have now tried to gain popularity to give them the opportunity to raise more money. To achieve this, Oxfam have held charity
concerts and festivals. This is diversification as it is completely different

Primark
BU7702 ASSIGNMENT2
Introduction:
This report explains about marketing concept, its important and critically evaluates the nature, role and vale of marketing activities of Primark retail
store.
Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization's success. The concept of marketing is
being redefined all the time.
In early days people used to think the function of marketing is nothing but the establishment of contact between the seller and the customer
(Cherington, 1920).
But marketing has much more to offer than being just a source for establishment of contact between seller and customer even though the main motive
is the earlier. Slowly people started understanding the ... Show more content on Helpwriting.net ...
So depending upon these factors organizations have to structure their business. Primark does an excellent job when it comes to segmentation and
design the cloths and pricing them because this not only the place for cheap and best cloths but also can get some expensive stuff.
TARGETING:
Targeting is another important factor for particularly profit–making organizations like Primark. Targeting is the next process after the segmentation
process is done. Once the segmentation is done then targets those segments according to their requirements and to be reaching these targets
organization should be able to satisfy the customer needs and requirements.
MARKETING MIX:
Marketing mix is one of the most popular terms of the management. Marketing mix includes several terms like place, price, product and promotion
these factors hold the key and known as Four P's and even though there are some other factors like people, process and physical evidence. Any
organization either a profit–making or non profit–making has to analyse and understand all these factors because they play a vital role in the marketing
environment.
Price:
According to Groucutt the organization should be able to analyse and understand the range of the price that the customer will be looking to pay for a
particular product (Groucutt, 2005). This idea will help the organizations to understand the range of the customer

Primark Door Supervisors
An investigation to the role of door supervisors its effects on customer satisfaction in Primark
Executive summary
This report identifies the key management issues for governors, senior managers and heads of securityservices in developing and reviewing security
services, to ensure that they are effective and provide value formoney. Importantsecurity matters relating to students and staff are also identified. Each
year, an estimated
ВЈ122 million is spent on security in the UK higher education sector.The report is based on a study carried out with the involvement of 95 universities
and colleges and a numberof organisations across the UK. Evidence was drawn from a survey, expert working groups, and examples ofgood practice.
The companion

The Strategy Development Of Primark
Assessment TWO Strategy Development Section 1 1. Market Entry For many firms, seeking for new countries' markets is the mainly attempt to
spread their products or services into the foreign markets, and the firms will retain and construct their participation in present markets to increase their
worldwide competitive force (Doole and Lowe, 2012, 218; Hollensen, 2007, 5).About market , there is no perfect market entry plan and different
market entry methods might be adopted by different firms entering the same market and/or by the same firm in different markets (Bukley, 1985).
Figure1 presents the diverse types of the market entry ways, and the different levels of the risk and control in the market entry (Doole and Lowe, 2012,
219–221). Figure1. Risk and Control in market entry Souse: Doole and Lowe (2012, 220) Primark is a large Irish clothing retailer and it is a
subsidiary of the international firm Associated British Foods. As an international company, and has this huge backstage supporter, its international
experience can help Primark to avoid some unnecessary problems. Consequently, Primark can seek the benefits from SГЈo Paulo City in Brazil. 2.
Strategic Considerations Selecting an appropriately market entry mode can prove an enterprise's competitiveness advantage. in order to compete with
established Brazil competitors, and the entry modes also need to aid 3. Entry Mode for SГЈo Paulo/Brazil This essay advises that to start a business as
wholly–owned

Buyer At Primark
I would hereby like to express interest to be a buyer at Primark.
Having been introduced to retail at a young age I was able to explore different functions in in sales, operations and procurement. Working in these
functions allowed me to learn the basics of selling and operating a fast fashion retail store. Procurement at Unilever allowed me to analyze, strategize
and create effective strategies for resolving problems such as sourcing sustainable palm oil from small holder farmers. I am tremendously passionate to
learn about buying and become a successful buyer.
Having been in a sales trainee program at C&A in Shanghai for almost 6 months as well as a trainee as an assistant store manager in The Netherlands
for almost a year, I gained substantial

What Is The Purpose Of Primark
The underlying company provides compensation to the family members of the victim individuals irrespective whether they work for the factory or not.
The underlying company evaluates only the available workers in the factory at the time of the collapse.
The competitors of the underlying company also maintain the comprehensive database
First brand of the United Kingdom that provides safety against the fire and the building safety
The underlying company provides the long–term compensation to the employees. The company provides payment to all of those employees having
some loss of earnings, injury, and vulnerability
The company also provides the long–term compensation to all of its employees working in the factory when that course of ... Show more content on
Helpwriting.net ...
The underlying company opened its stores in the United Kingdom and also the headquarter of the underlying company is located in the United
Kingdom. Primark offers a variety of products which includes the kids clothing, men's and women wear, accessories and beauty products,
homeware and footwear etc. The main purpose of the underlying company is to sell the products at the lowest cost. The most crucial retailers of
the underlying company include H&M and Zara. After the year 2000, Primark expanded its business in the United Kingdom. There are total 179
stores of the company in the United Kingdom. In the year 2006, Primark has joined trade unions and NGOs in order to work on the rights of
labour. Primark used the effluent treatment plant that helps the company in eliminating the chemical in the manufacturing process. The waste water
is used in the washing of the clothes and dye. The waste water then transferred to the tank and it separates from the dirt and dust. After that air
plays a crucial role and it is used in the water in order to mix the water and lower down the temperature of water. In order to increase the Ph of
water, a highly liquid is mixed in the water that helps to increase the Ph level of water. Ph is used in order to measure the liquidity and the acidity of
water. Also, other liquids can be identified by using the Ph (Fezzi et.al, 2014

Primark Essay
Primark Retail
1.Introduction of Primark.
пЃ¬Background
Our research purpose
Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and
the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product,
women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of
the clothing. According to Primark website figure, "Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a
diversified international food, ingredients and retail group with global ... Show more content on Helpwriting.net ...
Most of Primark's products are simple, not luxury but fashion, which attracts its customers very much. According to our questionnaire, % think that
design is very important.
c).Few promotion, low advertising cost
Primark never do promotion, according to one manager of Primark in London. Regular business is what Primark concerns. In other words, they could
pay more attention to the regular business. Cost caused by promotion could be saved. In addition, there are fewer advertisements about Primark
which should be a big part of their marketing cost. We could never see brochure in Primark. No billboard of Primark in the street. No advertisement
on the internet. But we could see Primark bags in people's hand along the street. Nevertheless, Primark saves a lot of money in this aspect.
пЃ¬PLACE–––location
Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we
have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark
successful. percent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the
expectations during each time customer's purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of
buying clothes. Furthermore, Primark is sensible; it hardly locate the

Conclusion And Recommendations Of Primark
Chapter 6
Conclusion and Recommendations
6.1 Introduction
Conclusion and proposal are discussed in this part. Conclusion is given to find principal answers for meet investigation objectives. Each investigation
objective can be truly tended to by using research conclusion. Proposals are in like manner given to improve future standard constrained time strategies
of Primark to propel their arrangements. Organization of Primark would have the ability to make intense standard restricted time frameworks and
change existing periodic extraordinary systems with the sponsorship of rational proposition.
6.2 Conclusion
Points of interest get from the infrequent restricted time methods to the affiliations. Incidental arrangements headways give extra esteem driving forces
to the customer. Progressions are perceived as transient rousing powers of Primark. Customer repeat of visit is extended with arrangements constrained
time frameworks of the association. Progressions construct measure of purchases of retail things in the association. Bargains progressions are named as
paid correspondence program that expands the estimation of the thing. Standard constrained time frameworks increase considerable estimation of retail
things at Primark. Periodic headways have a tendency to extend customer use. Customer care about retail items can be extended by means of

Ethical Analysis Of Primark
Primark versus other fashion stores In the UK, H&M's, the other major fast fashion major brand, average selling price of women's clothes are ВЈ10.69,
whereas at Primark, the average selling price was ВЈ3.87. Further, in terms of the annual average sales of clothes per square meter, H&M sells ВЈ3,400
per square metre, while Primark sells ВЈ5,300. These clearly point to a more optimised strategy (The Economist 2015). In the USA, Primark's average
prices are approximately 20%, 33% and 40% lower than Forever 21, Old Navy and H&M, respectively (Financial Times 2015a). According to Primark,
the cheaper the clothes, the more shoppers will buy. This is reflected in its sales. Primark is able to sell on low prices because Primark enjoys
economies of... Show more content on Helpwriting.net ...
However, today, the focus on stakeholder's (apart from the shareholders, these are customers, suppliers and employees) expectations has also grown
radically. Accordingly, ethical behaviours such as meeting stakeholders' expectation objectives, environmental objectives and corporate social
responsibility, which is accountability to the society and social responsibility, have resultantly become very important. Failure to comply with
ethical behaviours can causes a business to damage its brand value and its reputation, which in turn could lead to reduced profits or even losses
(Carroll and Buchholtz, 2014). In the past, Primark has overcome such potential market failures. After the collapse of the Rana Plaza factory in
Dhaka, Bangladesh, where some of Primark's product were produced and collapse of which caused more than 1,100 deaths, many individual's
boycotted Primark products opting for a more ethical wardrobe (The Guardian 2014). Previously, Primark has also been linked to UK sweatshops
wherein workers worked for 12 hours earning ВЈ3.50 an hour (BBC News

Primark Analysis
пїј
INTRODUCTION
Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal,
Netherlands or Belgium. It is considered one of the most important 'fast fashion' leaders in the UK retailing market. Its main and notable differentitive
key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as
women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has
different brands for each sector, the main ones are:
Atmosphere – womenswear/footwear
Active – meanswear
Backswings – womens and mens ... Show more content on Helpwriting.net ...
Psycho–graphic segmentation:
Social class: Low socioeconomic class, they have low disposable money.
Lifestyles: Students or working poeple
Personality type: Low fashion oriented, they dont care about what others think of their way of dressing.
Spending attitude: Usually they dont have a lot of money to spend so they usually are careful about on what they spend it on.
MOSAIC
According to the UK's mosaic classification I would say Primark consumers belong to the groups:
Group H: New Homemakers
New Homemakers live in homes which are likely to have been built only in the last five years. These homes can take a variety of forms: small well
appointed flats in new brown field inner city locations suitable for young, single people, many of whom rent from private landlords; small starter
homes designed for people on average incomes; mixes of flats and houses in larger new developments where local councils have required developers

to include some affordable housing alongside more luxurious homes. Learning how to use financial products, surviving on a budget and managing
debts are concerns for many in this group. It is a market for which many suppliers can productively convert to direct debit as a means of payment and
for email as a means of billing.
Group K: Upper Floor Living
Upper Floor Living people are on limited incomes and rent small flats

Financial Analysis of Primark
Contents Background3 Introduction3 Financial result4 Percentage changes and Index number5 Industry sectors and competitors analysis6 Financial
strengths and weaknesses of Primark8 Where Primark would be ranked financial within its sector on the LSE9 Forecast Primark's 2011 post tax
profits10 Techniques (ratio analysis) evaluation12 Corporate governance recommendations13 Conclusion16 Appendix17 References31
Background
At present, the Primark Ltd has 162 stores located in the UK, Spain and Ireland. They are subsidiary of Penney Brand Company which is based in
England and recently announced it has hired its 25,000th person among its stores (Nagdeman, 2009).
According to a recently research, the ... Show more content on Helpwriting.net ...
| Market Cap. (ВЈm)| Turnover (ВЈm)| No. of employees| PER prospective| 2010| 693.10| 713.98| 8,386| 61.27| 2011| 721.34| 799.18| 9,698| 683.82|
In this research study, Next and New Look Ltd were selected to analyse and compare with Primark. Next and New Look Ltd are both based on UK
retail companies, Next Ltd is listing on the London Exchange Market.
Financial ratios provide a quickly and relatively way of assessing financial situation of an organisation. Ratios could be very helpful when comparing
the financial health of different business, and it describes the relationship between different items in financial statement (Elliott & Elliott, 2008).
By calculating a relatively small number of ratios, it will build up a good picture of the position and the performance of an organisation. Ration analysis
includes five main areas, which are including profitability, efficiency, liquidity, financial gearing and investment (Atrill & Mclaney, 2006).
However, Primark is not issues it shares yet, and the whole data were not available, so the working capital cycle and investor ratios are missing in
this research. The detail ratio analysis of Primark, Next and New Look are provided in the Appendix 3–13.
By calculating and analysing the ratios, it seems likely that the financial situation of Next is better than Primark and New Look. Particularly, the profits
and sales volume are

Primark Case
Building a clothing brand from the ground up in the U.S. can be a daunting task for a mid–size entrepreneurial start–up. Given the competitive nature
both domestically and internationally, every avenue for increased market share must be explored. The apparel industry in particular is constantly
changing due to evolving fashion trends which is stimulated by social media. In order to keep pace, we must continuously offer innovative and unique
products to help maintain and grow our existing business. In the event of failing to innovate and upgrade our products, sales will be adversely
impacted and create excess inventory. As a result of this, clearance sales and widespread markdowns will help clear the inventory but will ultimately
dilute the brand. The current market outlook for the clothing industry in the U.S. can be described as rocky at best. Major brands such as J. Crew,
Abercrombie & Fitch, and Gap have struggled mightily. Gap, once the world leader in specialty apparel, has particularly fallen on hard times. Over
the past decade, sales have fallen 8% and in June 2016, the clothing giant plans on closing one–quarter of its stores in North America (Faster, Cheaper
Fashion, 2015). Primark, on the other hand, is an international clothing brand which was ... Show more content on Helpwriting.net ...
There is currently a huge demand for American apparel in Brazil. Over two million Brazilians visit the U.S. every year and at some point along their
visit, make a point to go shopping at various clothing stores (Where Brazilians Love to Shop (Hint: Not in Brazil), 2013). This trend has become so
prominent that clothing stores in south Florida are now selling clothes counter–seasonal. This means that during the U.S. winter, summer clothes are on
display for its Brazilian shoppers and vice versa for the U.S. summer. There is a real opportunity to flourish in this underserved

Strengths And Weaknesses Of Primark
Assess Market Size Trend Within a Given Market
Primark is actually an Irish retailer of clothing with a numbers of stores located in United Kingdom, Ireland and Spain. It is a very common and
renowned brand in those countries specially in UK. Primark has over 170 stores among which 125 stores are located in all over United Kingdom, 35
stores in Ireland and rest of the 10 stores in Spain. Primark was established back in 1969 in capital city of Ireland in Dublin by Arther Ryan with the
collaboration of Micaela Mitchell. When reached their goals they started to expand their business all over the world. They then thought to hold a large
market share.
Primark stores ltd is mainly famous for the trading of high street quality clothes with simple ... Show more content on Helpwriting.net ...
They don't pay attention mostly on their workers user friendly working condition and their basic needs.
Their marketing concept and strategy is not so strong.
Opportunities
Though they have 47 stores in UK they have opened 7 new stores in Spain. It has now a very good chance to compete with its competitors.
They now have an opportunity to share their high quality products and services with people all over the world.
Provide high quality clothes to people who are fashion conscious.
Threats
Primark's threats are the competition with other companies such as Zara, New Look, Next PLC.
They don't match the needs and want of customers.
It has also advertising problem.
Evaluation of Opportunities and Threats of Primark
The cloth market of UK is very growing. So there is both opportunities and threats of Primark in the UK fashion market. The Primark management must
take necessary steps to make it sure that the Primark company utilizes its opportunities in their context. If they cannot overcome their threats then it can
be very much costly. So they should be very much conscious about this matters. Advertising is also a very key factor to get success in the modern
business world. So they must focus on

Primark Company Report
CONTENTS
1.0 Introduction
2.0 Nature of the business
3.0 Market position within the industry as a whole
4.0 Main objectives of the business
5.0 Quality standards & approaches for service quality
6.0 Customer profile & target market segment
7.0 Competitor profile & marketing methods
8.0 Employment practices & investing in people
9.0 External influences which impact on the business and your role in the business
10.0 Products & Services
11.0 Conclusion and Opportunities
APPENDIX 1
1.0 Introduction

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a
wide variety of product from ... Show more content on Helpwriting.net ...
Primark remains unbeatable at price in comparison with almost all products it offers and if not the quality of product is often found to be superior.
Unlike other fashion retailers, Primark do not use marketing strategies to attract interest and customers as the brand try to keep overheads to a
minimum in order to sustain the best prices for the consumer. Primark market its products using its store window displays, which are changed twice a
week to showcase the newness in product currently in store. There are also a few weekly magazines that showcase Primark womenswear's latest
products, but this is done independently and Primark play no part in marketing these products themselves.
9.0 Employment practices & investing in people
Primark head office consists of a large HR force that sits to ensure that not only appropriate new recruits are selected to join the Head Office
workforce, but also to ensure that current employees are. As an employee of Primark and working within the head office there are many training
courses that are provided to help develop skills such as Yarns to Fibre training, excel training, management training and negotiation training. All head
office employees are also given a review every 6 months by their department manager which allows the employee

Primark Essay
Penneys making their Primark in the US Market Adoring to all fast fashion consumers around Europe, the infamous Penneys have started a new path in
the attempts of entering the American markets. Starting in Dublin in 1969, Penneys also known as Primark, they have expanded their stores in over
10 countries with over 270 stores. (Primark. (2015) At the home of Penneys, it is a huge trend setter. Through my experience living near a Penneys
store, I have noticed how regular the style of clothing changes, but also how everyone has a similar interest and often enough there are people out
together wearing the same outfit. The fast fashion clothing takes the clothes people have an interest and desire and make them cheap. Letting brands
design and introduce clothing and then use their ideas to attract fast fashion consumers. ... Show more content on Helpwriting.net ...
A benefit to being introduced to the US is that there is a wide variety of cultures and trends which can give more of a choice for targets and
opening new styles to different markets. There is normally large capital required for starting up a new business or entering into a new market, this
is due to promoting the brands, advertising and trying to create consumer demand. This is where Penney's will not need to worry a lot, as seen in
the past their advertising is kept to a minimum and genuinely left up to word of mouth or as seen on their online website. Much of what they sell is
not popular because the brand name but because of the material and style of the clothing, a popular brand name in a fashion industry would like Nike
or Under Armour which people spend the extra bit of money to own branded garments. However brands like these invest heavily in advertising and
promoting their brand as seen on television where there are numerous sports professionals sponsoring their line of

Primark Structural and Organisation Report
Contents:Introduction: Page 3Product Information and Marketing: Page 4Financial Position: Page 5Financial Performance: Page 6Company
Information: Pages 7Consolidated Income Statement: Page 8Consolidated Balance Sheet: Page 9Company Balance Sheet: Page 10Bibliography: Page
11Managerial Finance Report: Primark Stores LimitedIntroductionPrimark Stores Limited is a subsidiary of Associated British Foods PLC, and
Primark has become a well established family name in recent years. It has set a benchmark for many companies to follow in a segment of the market
labelled the 'value sector'. The company was founded to produce clothing that is value for money, in other words you are paying for the quality of the
product and not for the label that come ... Show more content on Helpwriting.net ...
Primark gives the discerning dresser a choice between designer clothes, or their cheaper, high quality own brand clothing.
This is backed up by one of today's top business newspaper "Forget Prada, fashionists have discovered Primark, a cut–price chain leading a new
consumer trend – the rise of cheapskate Britain."(http://www.primark.co.uk/downloads/Primark%20Brochure%20AW.pdf)Primark will continue to
prosper as a company and expand in today's clothes retailing sector which consumers are finding irresistible by simply sticking to the company's
motto "Look good, pay less"Financial PositionHow much has been invested in fixed assets?Fixed assets for 2005 : ВЈ 208MFixed assets for 2006 : ВЈ
487MTherefore, there was an increase of 134.1% between 2005 and 2006. Each element of the fixed assets has increased.
What are the sources of long–term finance?The sources of long–term finance are the long–term liabilities: in 2005, there were liabilities of ВЈ 824M
and in 2006 of ВЈ 637 M, so, a decrease of 23%.
Gearing ratio (2005) = 18%Gearing ratio (2006) = 14%The gearing ratio reveals a level of gearing that would not normally be considered to be very
high. The ratio reveals a little decrease in the level of gearing over the year. There was a decrease in the relative contribution of long–term lenders to
the financing of the business. We can see from the balance sheet that there was a substantial decrease of interest bearing loans (from ВЈ 539M in 2005
to ВЈ

Technological Factors Of Primark
1.0 Introduction
Primark is a subsidiary company and retail division of Associated British Foods. They started Primark in 1969 at Mary Street, Dublin. It is an Irish fast
fashion retailer with more than 250 selling space across Austria, Belgium, Germany, Ireland, the Netherlands, Portugal, Spain and the UK. The
company is registered and headquartered in the city of Northern Ireland, Dublin. In Northern Ireland, Primark stores are traded with the name of
Penneys. They will always follow this 'Operated by Primark' that customers can see on their shopping bags. Primark offers a wide variety and deep
assortment of products, stocking everything from home ware to womenswear, menswear, accessories, beauty products and confectionary. The products
are ... Show more content on Helpwriting.net ...
People spend more money on shopping during their lifetimes. Even though, Primark targets shoppers aged 20 to 35. They can still find a proportion
of their shoppers in the store aged 40 to 55. Producing good business opportunity for Primark, catering from the young to olds.
2.2.4 Technological factor: Mobile and online shopping has become increasing popular among smart phone users especially the youths and working
adults. Shopping apps make it easier for them to browse through merchandises, encouraging impulse purchases. Furthermore, currently Primark has
online presence in various social media accounts but the lack of online store presence has allowed its competitors to overtake them easily. For
example, Forever21 has an online store where people staying in and near US can get free shipping when they spend above $21.
3.0 Reflection
All in all, I feel that Primark international expansion into US will be a successful one. Due to it low priced and fashionable merchandise; it will
require fewer steps for customer decision–making process. Furthermore, Primark already has a huge presence in European countries like London and
social media has allowed the world to know more about the brand and anticipate for it to enter the US

Functional Structure Of Primark
Functional Structure and Culture Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its
principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with
tall structure. One the impact of such functional structure is that the effective communication and synchronization among division might be limited
due to organizational restriction for having several divisions that will work individually (www.business2000, 2016). Employee Involvement In Primark,
the company follows code of ethics which allows the rule that similar requirement must followed by every suppliers within their supply chain.
Moreover, the organization helps and support their suppliers and workers of suppliers to become more productive and efficient that in turn guides the
company in achieving cost efficiency and making sure that the company supply higher... Show more content on Helpwriting.net ...
From 2014 Annual Report of Primark, it reveals that the store still lags behind in term of investment in staff facilities and its investment in store
themselves. Beginning in the year 2013, the company was able to invest in 'constructing an encouraging and motivating working environment', and the
reports highlighted major improvement in reductions in paid absence and staff feedback (www.business2000, 2016). The major role played by
Primark's HR team is as follows: Training & Development Major role played by HR is to focus mainly on their training and development side. At
Primark training sessions are done on regular basis and it gives greater opportunity to its employees in polishing their skills and contributing efficiently.
At Primark, 'developing people' means having workforce that can serve their customer in a better way and where managers can understand thoroughly
about business objectives and culture of the organization.

Primark Case Study
Primark Company Background Primark is part of Associated British Foods (ABF), a diversified international food, ingredients and retail group.
Primark has almost 200 stores across Ireland, the UK, Spain, Netherlands, Germany, Belgium and Portugal. Primark's annual turnover accounts for a
significant proportion of ABF's revenues and profit. Today, Primark specializes in clothing, while marketing primarily to fashion
–conscious customers
that want value for their money. Important business principles for Primark include respecting human rights and setting guidelines for appropriate
conditions of employment in its suppliers ' factories. Primark has over 600 major suppliers in 16... Show more content on Helpwriting.net ...
Audit Process Table
The table above depicts the overall auditing process. Each time an audit has been conducted it has been given a unique audit ID number so it is
easier to lookup. The table also shows the manufacturing sites, which must be audited with a manufacturing ID as well as auditor ID. There is a
start date and end date as well as a project price for the audit process. This table can be connected to the manufacturing sites table by linking
manufacture ID. Unapproved Sites Query This table clearly depicts which manufacturing sites have not been approved. It shows which sites have no
been approved by the manufacturer ID as well the country which it is located and the size of the site. This query is linked to the manufacturing sites
table by the manufacturing ID. By only showing unapproved sites this enables a simple means of looking up which sites must still be audited.
Auditors in Budget Query This table shows which auditors and under which affiliation will be most cost efficient for each manufacturing site. When
designing this query we used the criteria of under $400 to show us which auditors were in Primark's price range. All audit processes under $400 will
be used and will ultimately save Primark a significant amount of money. All Data Query
The following data is from our final query that contains most of our data from each table so it can easily be transferred to excel. The data

Case Analysis Of Primark
Introduction Primark is known as one of the most famous clothing and accessories retailers in UK and what it offers to customers is high street quality
clothes with up–to–the–minute fashion designs at value–for–money prices (ABF annual report, 2016). The fabric material derived from buying and
merchandising teams who travel internationally to source and buy fashion items that best reflect each season's key fashion trends. Meanwhile,
Primark employs at least 68000 workers and operate 315 stores with no less than 20 factories across 11 countries around the world (Figure 1). In
accordance to a report of Primark, it indicates that Primark has occupied proximately 22% estimated share of the clothing market in 2016, which is
the second largest fraction regarding to the clothing market (Figure 4). Otherwise, Primark is a subsidiary of Associated British Foods plc. As a
retailer, Primark is brought up against competitive rivals such as Next plc, Topshop, H&M, Zara and many others. Challenge Houseman and Polivka
(1998) said the employer's use of temporary, part–time and contract employment is widely accepted, and it is supported to maintain workplace
flexibility (Houseman and Polivka, 1998). How employees can be used properly is very essential in any firms. Moreover, many argue that it could
translate into less job security and bring unfairness for workers (U.S. Department of Labor, 1999). The biggest challenge Primark encounters is
employees are precariously arranged at

Primark
Introduction Today retail is no more restricted to just selling goods to consumer. It is world 's largest private industry with the sales of $ 6.6 trillion.
The modern definition of retailing is "Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use." In
UK retail sector is the second largest employer, contributes 23% in GDP and accounts for the 35% of consumer expenditure. The sector seems to be
mature in UK. But there are few emerging markets in which retail sector is still in its growth phase. The fashion industry is responsible for designing
and manufacturing clothing. Fashion is a term used to describe clothing, footwear or accessories which are currently popular. Primarily the... Show
more content on Helpwriting.net ...
The company is confident enough about its merchandise and about its cheap .i.e. the affordable prices which proclaims the customers to be loyal
to the brand i.e. it attracts and convinces the more amount of consumers and retains them. Brief description of the products The company is
recognized as the clothing retail brand covering a wide range of women 's wear products, men 's wear, children 's wear and home products bearing
cheap prices with a wide range offers and discounts schemes which proves beneficial to the consumers. PRIMARK has not only restricted itself to
the manufacturing of clothes but also deals with apparels and accessories available to all human sizes. When it comes to fashion, Primark aren 't half
bad. Primark tend to follow high street trends. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoes,
accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has different brands for each sector, the main
ones are: POPULAR BRANDSECTOR High fashion womenswear, with a focus on key fashion trends, classic casuals, accessories and footwear A
well–established denim brand, encompassing all the latest fits and leg shapes A brand to cover Primark's extensive range of lingerie, from underwear
multipacks to individual items and nightwear. The Secret Possession Collection range covers pretty, detailed and fashionable co–ordinates A

Taking a Look at the Primark Profile
PRIMARK PROFILE
Primark is an Irish clothing retailer, operating in Australia, Belgium, Germany, Ireland (38 stores branded as Penny's), Portugal, Spain, the Netherland
and the U.K. The company's main base of operation is in Dublin and they are a supplementary of British food processing company ABF. Primark is
first opened in June 1969 in Mary Street (Dublin). It became appreciable that more stores are needed and another four were added to the chain.
Further extensionand success in Ireland command the move to the United Kingdom, when a large store was opened in 1971 in Belfast city center before
opening 4 stores out of town in England in 1973. Derby and Bristol were the first high street stores.
Competition is that of Primark sells clothes at the budget end of the market. Its main other cut–price clothing retailers such as supermarket lines which
were one of the strong competitor.
In 2006, Primark joined the Ethical trading initiative, a combining organization bringing together businesses, trade union and NGO's to work on labor
rights issues in their supply chains. Members of ETI committed to execute code of behavior based on the international labor organization basic trading.
Now days to survive in the market it's very important to have competitive advantage over your competitors. Strategic planning helps us to get the
competitive advantage so that organization can increase their market shares and earn more profits and also accomplish their work in appropriate and

Essay on Primark Marketing
2013/2014
Anglia Ruskin University
SID: 1232963
Marketing plan for Online Shopping service for Primark
Contents:
Swot Analysis2
An idea for the new service 4
Future Marketing Strategies6
3–year Financial Forcast8
Reference List9
1.Primark SWOT Analysis
Marketing planning involves looking at all angles, the best strategy that will enable a company utilize it resources efficiently. Organizational resources
are scarce and thus planning become inevitable. Analyzing the marketing requires adequate knowledge with proper strategies to seize opportunities that
exist. Market planning requires that organization understand their internal and external environment. Internal ... Show more content on Helpwriting.net
...
This is due to the fact that it has been able to attract an assortment of customers to its brand. Primark also boasts of a high number of employees as a
major strength. Due to the fact that the company is known for rewarding its employees well for their efforts, most of them put immense effort in their
work to ensure the success of the company (Associated British Foods, 2012; Key Notes, 2012). Furthermore, Primark's strength seems to be
guaranteed for a considerable period of time since it is evident that the company has made efforts to ensure improvement of its various products and
services. Other strengths associated with the company includes; distinctive products as well as the company's background, a wide range of strategic
moves that the company has made in the future and continues to make even presently, and the company's indisputable workforce diversity among other

strengths (Associated British Foods, 2012; Key Notes, 2012).
Weaknesses
Though Primark has major strengths that have seen it grow over the years, it also has its share of weaknesses. One of the major challenges that
Primark has faced in the past few years is the increased rivalry from other companies such as Esprit that have produced clothes lines that are a close
replication of its products, hence impacting on its profits in a negative way. This made Primark to react in a rather spiteful way because it knew
exactly how this would impact on its

The Business Environment Of Primark Corporation
The business environment is something that is surrounding us in every aspects of our lives today, this is particularly with reference to the retail
sector that has become an established industry all of its own. Retail is something that we all use, in one shape or form; this could be using local
shops, chains or even second hand shops, but is something that has become a requirement as part of daily life as well as a desire. This being said,
the retail sector is such a vast industry, it is important to note the impact that it is having on the business environment as well as how they conducting
their management in terms of being strategic with the resources that they have within the industry that they are positioned. To give an insight into the
background of the company "Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine
countries in Europe and growing with the first US store opening in Boston in 2015" (Primark, 2015) Primark has been operating for almost fifty years
developing over the years and branching out to various locations, including Europe and this year including the United States of America. "Business
operates in a rapidly changing internal and external environment... the society permits business to earn profit as reward for bearing risk" (Jain, T. R.,
Tregan, M. and Trehan, R., 2010) Within the business environment specifically Primark based in the retail sector there is always an element of risk,

Primark Effective Communication Essay
INTRODUCTION:
Research has proved that effective communication alone has a positive effect on customer satisfaction with services. This will, therefore, have a
positive impact on future inspection ratings and future progress. Communication is an important tool in driving forward change, both cultural and
procedural. The
Communication Strategy is separated into two sections; External Communication, and Internal Communication.
Primark is one of the leading retail group of Uk. Primark has almost 200 stores across
Ireland, the UK, Spain, Netherlands, Germany, Belgium and Portugal. Primark follows a focused approached on delivering effective communication to
their staff, partners, board Members, suppliers and customers. There ... Show more content on Helpwriting.net ...
Other problems are endemic to the organization itself, either caused by a breakdown in communications by management to employees, or the lack of
the proper systems and infrastructure to enable effective exchange of information.
Here are some tips which can help sorting out the problem of communication with in
Primark.
Personal contact
In this age of electronic communication, far too many managers use email as a substitute for personal interaction. Personal contact is key to
interpreting a person's character and reactions and establishing commonality often choose to "manage by email"–– even when workers are in offices a
few steps away.
Establish Clarity
When you give instructions or discuss a business situation, do not assume that everyone understands you. Ask whether you have been clear or if
further information or explanation is necessary.
Give Meaningful feedback
Performance evaluation is a valuable communications tool, do not limit feedback to a once–a–year event. Provide continuing, constructive, on–the–job
evaluations focusing on situations as they arise, while they are still fresh in everyone's memory. Do not forget to highlight the positive as well as the
negative.
Find the time.

It is easy to forget that an important part of a manager's job is managing. It is important to carve time out of your schedule for regular one–on–one and
group employee meetings.
Task 2.1
When it comes to

Case Study Of Primark
I'm a weekend retail assistant in the fashion store Primark, it is one the most popular in UK low–cost fashion brand. The store where I work is in the
city centre of Oxford, it has 2 shop floors, 8 departments, 24 till points and more than 60 people staff. I'm ladies fashion department staff, it is the
busiest on the shop floor.
Recently we have problems with the shop floor В«recoveryВ». В«RecoveryВ» is a period when in the end of the day staff tidy up the shop floor,
Primark has special В«recoveryВ» standards, everything should be in a size order, type by type, it takes usually about 3 hours to make the shop floor
looks nice and tidy. Primark staff is a friendly team players, our ladies fashion department is shared by 4 sections: denim and leisure, ... Show more
Why? The job took longer than we expected, we can't have more staff. During the working day staff should deal with delivery, return clothes from
the fitting room and to operate at least 8 tills. Shop works on Saturday from 9 am to 6 pm, the В«recoveryВ» starts at 4pm and finishes the latest at
7:30pm. However, on Saturday in takes longer time. It's logical to start В«recoveryВ» earlier, for example at 3 pm. But before 4 pm staff have lunch
breaks, that is why it starts at 4. Why? The shop floor is in worser condition than usually, especially the coats and knitwear section. During the
В«recoveryВ» every member of staff has section to tidy, last Saturday all sections finished in time, except the coats and knitwear. All staff stand longer
to help with the coats, but that took too much time. Why? It's autumn time, the weather starts become colder, coats are the most selling product. Coats
section is the worse, it takes twice more time than usually for the В«recoveryВ». The most difficult part is to return all the coats to their wright places,
it takes time and effort to find the exact

Primark Research Paper
4.8 Effective Sales Promotions Appropriately 100% clients have expressed that occasions and experience is a best deal advancement methodology. A
further 90 and 80% clients have expressed that business advancements and open offering are best too. Advertisers use different devices to actualize
special methodologies. As needs be a few limited time devices have been recognized as used by Primark. Following figure shows the perspectives of
clients with respect to the best deal special devices; However the research illustrate that the Primark as a chump forceful appearance investor has paid
assimilation to get to the chump charm through on–line undertakings systems and appraisement techniques. In case if the chump expects a reduction for
top predominant appearance they ought to start out a motivation figure in the high up web site and get to delightful rebates from Primark. Furthermore
Primark has empowered the interesting systems administration... Show more content on Helpwriting.net ...
For example, when the shading is a noteworthy part of the item claim TV promoting is essential and radio publicizing can be wiped out. Daily paper
can be utilized to take brisk activities to defy contenders and magazines can be utilized to present more elaborative data since the peruse can invest the
energy to peruse the commercial. So as to create viable publicizing prepare that Primark is being utilizing number of promoting strategies to meet
enhanced clients in the commercial centre. It can be said that Primark has expanded its publicizing methodology to guarantee fascination of offers from
various target client bunches. By giving the business sector complete data the association can lessen chances and guarantee potential advantages to
clients, makers and retailers. Utilization of various publicizing procedures would have the capacity to lessen danger of data crevice in the middle of
partners and

Pest Analysis Of Primark
In September 2015, international low–cost fast–fashion retailer Primark opened its first US store, the start of an expansion into the States. I will
perform PEST a Porter Five Forces analyses to show why entering the US market is attractive for Primark, and then I will explain how I envisage the
US market will develop over the next five years. A PEST analysis involves looking at the political, economic, social, and technological factors that
affect a business, while Porter's five forces looks at power and seller power, the threat of substitutes and new entrants, and competitive rivalry within an
industry to assess its competitive environment.
Political factors are the regulations and laws imposed by the government, and, in this case, make a US expansion less attractive, in my opinion. This is
Primark's first venture outside the European Union. Legally and politically speaking, this presents problems that expansion within Europe does not.
The United States is not part of the EU common market, meaning that Primark has to deal with more costs and bureaucracy when operating there (HM
Revenue & Customs, & UK Trade & Investment, 2015). In the EU, Primark faces an average corporation tax of 22.6% (Pomerleau, 2014), while ...
Show more content on Helpwriting.net ...
Primark avoids advertising, and so social media is a key part of their marketing, notably Primania, where shoppers can show off their Primark
purchases (Butler, 2014). As over 90% of Americans aged 18–50 now use the internet (Perrin & Duggan, 2015), Primania may well take off in the US.
However, Primark remains focused on physical stores, rejecting the idea of selling clothes online on the basis that they do not find it economically
viable (Erheriene, 2014). Given the increase in prevalence of online apparel retailing in the US (eMarketer, 2015), Primark may need to make a move
online to remain competitive. This is pure speculation forever, and, currently, the US market suits Primark

The Operation Management System Of Primark
Operation management system relates to the concept of how an organization is able to offer their goods and services with satisfying the customer and
maintaining quality (Mullins & Gill, 2013). It is a fact that the operation system of any firm is major resources arrangement that is often linked with
the production and delivery of its product and services.
Purpose of the study
As for any firm to start up their operation there are various aspects to take under consideration. We are asked to provide an over view and highlight the
role of Human resource within an existing organization; for this we will analyse the operation management system of Primark.
About The Company
Primark is one renowned retailing group that is employing 61,000 people. ... Show more content on Helpwriting.net ...
Under developing marketing strategies, various macro environmental elements are analysed both on national and international level for effectively
penetrating the market and attain higher niche target (Saabira, 2015).
Political Factors: Primark operates in global environment with their operation spread all around the globe; the operation of the company is influenced
strongly by political situation of the country where they are doing business. They have flexible policies to adjust in an unstable economy.
Economic Factors: Entire world has faced economic decline and this has impacted on the purchasing power of the customer that has badly hit the
multinational organizations along with Primark plc. Thus for surviving they have revised their pricing strategy of the product.
Socio–Cultural Factors: Primark is situated where potential buyers are the major target. In UK, more than 90% of the population are whites, therefore
the traders mostly targets

Primark Essay
Report Brief: Managing Marketing in Primark
By: Rivu Barua, Marketing Consultant, Primark
Table of Contents 1.0 Introduction3 2.0 Marketing Environment Analysis of Primark4 2.1 S.W.O.T Analysis4 2.1.1 Strength and Weaknesses4 2.1.2
Opportunities and threats4 2.2 Macro environment5 3.0 Market Segmentation and Marketing Mix6 3.1 Market Segmentation6 3.2 Marketing Mix7 4.0
Conclusion and Recommendations8 4.1 Conclusion8 4.2 Recommendations8
1.0 Introduction
In today's world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can
also be defined as the process of creating value for customers in order to building ... Show more content on Helpwriting.net ...
The S.W.O.T analysis of Primark has been pinpointed below:
2.1.1 Strength * Primark has demand amongst the people because of the high street quality clothes and the lowest price amongst other retail shop. It
also provides clothes for all groups of ages and people. * Primark is the second largest retail clothing shop of United Kingdom according to TNS by
the volume of market share. * The company is a part of ETI (Ethical trading Initiative) which focuses on the labour rights and their production of
goods. * It has good markets amongst the women for home appliances and cosmetics.
Weaknesses
* Primark has its little issues about communicating and advertising because Primark does not advertise for itself which is a big weaker point for the
company and advantage for its competitors. * Primark had issues with cheap labour which headed labours to a poor working condition and argued
about labours right issues. * This company doesn't have online access or online shopping which is a big weakness in today's high–tech world.
2.1.2 Opportunities * They can provide high quality clothes and can gain trends of fashion world. Although can promoting of products to the fashion
conscious people in cheap price. * Primark has the opportunities of share their market in overseas to keep the trend in United Kingdom. * Primark can
expand a very big market in footwear and cosmetics which are very limited at the moment.
Threats
* It

Primark Strategic Marketing Audit
Primark
Strategic Marketing Audit
ARTD3039–26820
25613537
Image One
Primark Facebook
Image Two
Primark Facebook
ontents
1. Executive Summary
2. Brand Introduction
3. Brand Onion
4–5. The Consumer
6–7. Internal Analysis
8. Promotional Strategy
9. Price Strategy
10. Product & Price Hierarchy
11. Product Strategy
Appendix
12. Distribution strategy

24. Brand Identity Prism
14. The Competition
15. Brand Positioning Map
16–17. H&M
18–19. Financial Analysis
25. Rogers Theory of Innovation
26. Consumer Segmentation Table
27. Ansoff's Matrix Theory
28. H&M SWOT Analysis
29. Like for Like Comparison
20–21. External Analysis
30. PESTLE Analysis
22–23. Objectives
31–32. Bibliography
This marketing audit will critically analyse the ... Show more content on Helpwriting.net ...
Consumer A
'60% of Primark sales revenue comes from outside the UK. Most of Primark customers are from Europe and the Arab
Nation, with a marginal amount coming from the B.R.I.C Nation,' BBC.
The predominantly female consumer base craves economical, accessible fashion. They conventionally shop in bulk a few times a month or a few
times a week for selective products.
(For Roger's Theory of Adoption see
Appendix Two)
Three consumer types have been identified within Primark.
Consumer B

Consumer C
16–23
24–35
35+
In current education of college, A–Levels or Undergraduate degree
Working professionals and potentially parents
Mainly parents and parttime workers
Purchase less frequently but more in transaction
Mid–low income who want value for money
Early adopters of trends
Tend to buy in bulk and matching outfits
Very digitally savvy with the latest technology
Has few financial outgoings– When they have money these consumers are less thoughtful about the price
Living in busy towns or cities Large demand for innovation and fast fashion
–4–
Mid–High income
Purchase for practicality and long durability
Will shop in many departments within the brand
Less conscious about up to date fashionability
Early/Late Majority
Childrenswear appeals mostly Not conscious about fashionability, more about durability Not digitally aware, but want quick and easy access Late
majority/Laggards
Consumer A is the prime segment that Primark target.

Primark
Primark Case Study
Contents:
1: Exclusive Summary
2: Brand Introduction
3: Task 1: Target Market
4: Task 2: Environmental Analysis
5: Task 3: Growth Strategies With Respect To
6: Task 5: Poster Design For Advertising Campaign
7: Task 7: Ethics
8: Appendix
9: Reference
Exclusive Summary:
This marketing report will provide an integrated marketing campaign for Primark to expand its businesses to Boston, the USA, and Milan, Italy. It will
use relevant marketing theories and strategies, which may help Primark to reposition itself to be more competitive and successfully access the new
markets.
Introduction:
Primark, which was founded in Ireland in June 1969, is a subsidiary of Associated British Foods. It has nearly 300 stores ... Show more content on
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However, because of the increasing Value Added Tax in the UK (VAT rate rose from 17.5% to 20% in 2011), it is more difficult for Primark to keep its
low price for customers (BBC News, 2011). In addition, Primark is one of Cambodia's biggest buyers. Because of worker demonstrations in
Cambodia, Primark had to raise the minimum wage for clothes made, which will also increase its cost of production (Brignall, 2014). Moreover, In
America (Primark's target market), labors also demanded that their minimum wage should be raised (McCarthy, 2016), which may increase Primark's
labor costs.
Economic factors: Because of the Eurozone crisis , people in Europe have less disposable money to spend on shopping. However, Primark can attract

these customers who move from the up–market to the down–market in terms of its low price (Guardian, 2016). Moreover, recently, youth
unemployment rate in most of the Europe countries are still high, especially in Spain, Primark's large market in Europe (The figure of Youth
unemployment rate in EU is showed in Appendix 4), which may reduce Primark's revenue from 20 to 30 year olds (McCarthy, 2015).
Social factors: People's lifestyle is changing. In recent years, more and more people prefer to shop online. Mintel (2015) demonstrated that
approximately 70% of Americans would shop online regularly, especially in the 20–34 age group. In addition, recently,

The Pestle Analysis Of Primark

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The Pestle Analysis Of Primark