By 2025, the vast majority of the workforce will be comprised of Generation Y, also known as the Millennials. In order to compete in today’s global economy, employers will need to have a comprehensive understanding of Millennials in the workplace. That is why at Peak Sales Recruiting, we wanted to gain a better understanding of the Millennial generation’s perception of a B2B sales career and their overall career preferences. We wanted to understand whether or not they had any interest in a B2B sales career and why, what attracts millennials to a certain job, and their workplace preferences.

1. MILLENNIALS
IN THE WORKPLACE:
TRANSFORMING THE B2B SALES INDUSTRY

2. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
By 2025, the vast majority of the workforce will be comprised of
Generation Y, also known as the Millennials. In order to compete in
today’s global economy, employers will need to have a comprehensive
understanding of Millennials in the workplace.
That is why at Peak Sales Recruiting, we wanted to gain a better
understanding of the Millennial generation’s perception of a B2B sales
career and their overall career preferences. We wanted to know whether
or not they had any interest in a B2B sales career and why, what attracts
Millennials to a certain job, and their workplace preferences.
The 2016 Millennials in the Workplace: Transforming the B2B Sales
Industry Study reveals the answers to these questions.
To download the full study for FREE, please click here.
WHY STUDY
MILLENNIALS IN SALES?

3. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
MILLENNIALS’ PERCEPTION
OF A B2B SALES CAREER
have a positive perception
of a B2B sales career.
72% 7% 17%
have a negative perception
of a B2B sales career.
have no knowledge
of B2B sales.
* 5% indicated they were unsure of their perception of a B2B sales career

4. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
WHAT CAN BE DONE TO
IMPROVE A NEGATIVE PERCEPTION
OF A B2B SALES CAREER
INCREASE
JOB SECURITY
DECREASE
UNETHICAL
PRACTICES
INCREASE
UNDERSTANDING
OF A B2B SALES
CAREER
MAKE MORE
INTERESTING
OR CREATIVE
DECREASE
STRESSFULNESS
OF JOB
20%
16%
44%
12%
8%

5. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
MILLENNIALS
WHO WOULD CONSIDER A CAREER IN B2B SALES
would consider a career
in B2B sales.
.
62%
21%
17%
might consider a career
in B2B sales.
.
.would not consider a
career in B2B sales.

6. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
WHAT INTERESTS MILLENNIALS
IN A B2B SALES CAREER
HIGH
COMPENSATION
SOCIAL
ASPECT
OPPORTUNITIES
FOR SUCCESS
CHALLENGING/
COMPETITIVE
HIGH INTEREST
IN BUSINESS/
SALES
28%
14%
6%
14%
19%
* 20% indicated that their current career was in B2B sales

7. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
WHY MILLENNIALS ARE NOT INTERESTED
IN A B2B SALES CAREER
HIGH STRESS LOW JOB
SECURITY
DOES NOT ALIGN
WITH INTERESTS
LACK OF
INFORMATION
21%
i
21%
53%
6%

8. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
3%
MILLENNIALS’ WORKPLACE PREFERENCES:
COMMUNICATION
MOBILE
APPLICATION
.
.
EMAIL
.FACE-TO-FACE
73%
11%8%
4%
TELEPHONE
.
.
VIDEO
CONFERENCE

9. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
MILLENNIALS’ WORKPLACE PREFERENCES:
LOCATION
ON-THE-GO
.
.
REMOTE
.MIX OF ALL
LOCATIONS
.OFFICE
68%
22%
8% 2%

10. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
MILLENNIALS’ WORKPLACE PREFERENCES:
MOTIVATORS
COMPENSATION
.
.
RECOGNITION/
AWARDS
.TIME OFF
.PROMOTIONS
45%
3%
16%
35%

11. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
MILLENNIALS’ TOP 10 CONSIDERATIONS
WHEN CHOOSING A JOB
WORK/LIFE
BALANCE
PROMOTION
OPPORTUNITIES
MEANINGFUL
WORK
JOB STABILITY
1 2 3 4 5
FUN WORK
CULTURE

12. B 2 B S A L E S R E C R U I T I N G S P E C I A L I S T SW W W.PEAKSALESRECRUITING.COM/MILLENNIALS-AND-SALES-STUDY
MILLENNIALS’ TOP 10 CONSIDERATIONS
WHEN CHOOSING A JOB
GUARANTEED
COMPENSATION
TECHNOLOGY HIGH
COMPENSATION
WORKING WITH
EXPERIENCED
PROFESSIONALS
6
FLEXIBLE
HOURS
7 8 9 10

13. DOWNLOAD THE FULL STUDY FOR FREE:
MILLENNIALS IN THE WORKPLACE:
TRANSFORMING THE B2B SALES INDUSTRY
CLICK HERE TO GET INSTANT ACCESS.
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