2. Perfumania
perfumes
Dewitt
watches
Cameron
clothing
womenswe
ar
SPECIALTY STORE
• By specialty store we can explain a
specific store selling same kind of
merchandise or the goods related to the
same category only.
• A Specialty store deals with a single
category of stock and have expertise in
that category with range of pricing as well
as brands lying in the same segment.
• Specialty store have a higher price point of
the same product when compared to other
stores such as department stores or
3.
4. Brand image
America’s Largest Fragrance store Perfumania specializes in the sale of genuine
designer fragrances, bath and body, cosmetics, skin care products and related
gifts and accessories for men and women
8. Selling ideas
Male or female staff of the brand spraying the
fragrance to the customer
The flaps inside the store near each rack facilitating
the customer to take the fragrance any where.
Small proto samples of the new launches free with
products purchased
13. TARGET CONSUMER
The target customer lies in the segment of mid premium and premium category.
Since it is America's largest retail store in perfume it targets the mass segment of the
country.
Because of the massive target segment perfumania sells many brands and keep the
brand image the instore layout is designed.
14. the Main VM of the store which gives the first idea of the store
Fragrance in the store influence the customer after entering the
store and the positive aroma creates an environment of the
shopping.
The décor of the store attracts the customer
WHAT A CUSTOMER DEMANDS AFTER ENTERING IN THE STORE
16. MESSAGE VIA VM
The visual merchandise is also a basic mode to approach public
and spread information of any brand regarding current trend
The new flavor of the products
The new pricing, sales and discounts
Product labels attractive packing at some aspects
17. FACTORS FOR INSTORE LAYOUT
Brand the image of the brand
Pricing the price category as per customer
Category mens and womens
categories
brand
pricingcategory
18. CONCLUSION
Specialty stores is a complete archive of the
brands which provide ease to the customer to
get a variety of range in the same place and
category.
The visual merchandise of the specialty store is
a complete set of the brands displaying their
best to attract customer.
The VM may be segmented into parts
displaying the brands in their part .
