The Packaging Alliance developed a corporate image campaign for GN Packaging Equipment to use at an upcoming international trade show. The campaign included a 6-page brochure, 4 market fact sheets, 6 posters for GN's exhibit, and a multimedia presentation. A unique press kit was also created to promote GN's machinery and stand out from other exhibitors. The materials focused on the theme "Challenging the Impossible" to reflect GN's ability to take on difficult projects.