Lithotech was a supplier of packaging to breweries and took several actions to grow their business in the brewery sector. They assigned a single representative to focus on breweries, joined industry organizations, and developed packaging designs that they owned to save customers money. They created an interactive 3D brochure featuring a sample packaging design and reinforced their ownership of tooling through a branded identity. They partnered with a supplier and advertised in industry publications using a casual tone. An article they published providing packaging tips for breweries became widely circulated in the industry.

1. Brewery Industry Program

7. RESULTS